зарубежная деловая литература
Serial Innovators. Firms That Change the World
Claudio Feser
"The average life expectancy at «birth» of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years. Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big...
Against the Herd. 6 Contrarian Investment Strategies You Should Follow
Steve Cortes
CNBC's Fast Money Commentator Steve Cortes shows how to buck the trend and become a well-informed investor The public needs to think independently and not be duped, particularly because those who are selling their messages or promoting their...
Bank Fraud. Using Technology to Combat Losses
Revathi Subramanian
Learn how advances in technology can help curb bank fraud Fraud prevention specialists are grappling with ever-mounting quantities of data, but in today's volatile commercial environment, paying attention to that data is more important than...
Leading the Fundraising Charge. The Role of the Nonprofit Executive
Karla Williams A.
Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organization In today's donor-focused environment, the executive director has a greater responsibility to play an active,...
Mastering Elliott Wave Principle. Elementary Concepts, Wave Patterns, and Practice Exercises
Constance Brown
An innovative approach to applying Elliott Wave Principle By convention, most Elliott Wave Principle (EWP) practitioners focus on individual market price movement. Connie Brown has a global reputation of developing analysis that focuses on the...
Implementing Enterprise Risk Management. From Methods to Applications
James Lam
A practical, real-world guide for implementing enterprise risk management (ERM) programs into your organization Enterprise risk management (ERM) is a complex yet critical issue that all companies must deal with in the twenty-first century....
Choice Not Chance. Rules for Building a Fierce Competitor
Rob Rains
Foreword by Mike Krzyzewski, Duke’s Men Basketball Coach A celebrated coach reveals the secrets to building a fierce competitor At age 26, Joanne P. McCallie, a.k.a. Coach P, began her career at Maine, where in the span of eight years, she...
Big Data Analytics. Turning Big Data into Big Money
Frank Ohlhorst J.
Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly...
Contemporary Islamic Finance. Innovations, Applications and Best Practices
Karen Hunt-Ahmed
A comprehensive look at the innovations, applications, and best practices of Islamic finance Islamic-compliant finance is transacted in every major world financial center, and the need for information on the topic in light of its global reach...
All Access. Your Backstage Pass to Concert Photography
Alan Hess
Advice, inspiration, and insight for taking remarkable concert photos Concert photography poses a unique set of challenges to photographers, including night or low-light, inconsistent stage lighting, a moving subject matter, limitations on...
Islamic Finance. The New Regulatory Challenge
Simon Archer
From the world's foremost authorities on the subject, the number-one guide to Islamic finance revised and updated for a post-crisis world Because it is entirely equity-based, rather than credit-based, Islamic finance is immune to the speculative...
Managing Electronic Records. Methods, Best Practices, and Technologies
Robert F. Smallwood
The ultimate guide to electronic records management, featuring a collaboration of expert practitioners including over 400 cited references documenting today's global trends, standards, and best practices Nearly all business records created today...
Alternative Investments. Instruments, Performance, Benchmarks and Strategies
Greg Filbeck
A comprehensive guide to alternative investments that reveals today's latest research and strategies Historically low interest rates and bear markets in world stock markets have generated intense interest in alternative investments. With returns...
Liquidity Management. A Funding Risk Handbook
Aldo Soprano
Robust management of liquidity risk within the changing regulatory framework Liquidity Management applies current risk management theory, techniques, and processes to liquidity risk control and management to help organizations prepare in case of...
Foreign Exchange Operations. Master Trading Agreements, Settlement, and Collateral
David DeRosa F.
The ultimate nuts-and-bolts guide to foreign exchange operations The foreign exchange landscape is particularly risky since so much of the world is unregulated and takes place over the counter (off exchange). Brilliant traders and money managers...
The Birkman Method. Your Personality at Work
Stephanie Capparell
The first in-depth book on the personality assessment used by millions of people worldwide, revealing the underlying needs that drive and inspire you Whether you're wondering if you are in the right career, looking to change job roles, or trying...
When. The Art of Perfect Timing
Stuart Albert
An elegant and counterintuitive guide to achieving perfect timing Timing is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only what to do, but when to do it. Act too early—or...
Innovation Engine. Driving Execution for Breakthrough Results
Jatin DeSai
How to implement an innovation engine in any organization Innovation is often sought and is in high demand today. At the same time it is often misunderstood and lacks committed sponsorship. Today, most teams at the top need an innovation...
High-Profit IPO Strategies. Finding Breakout IPOs for Investors and Traders
Tom Taulli
A detailed guide to the new era of IPO investing Typically generating a great deal of interest, excitement, and volatility, initial public offerings (IPOs) offer investors and traders with opportunities for both short-term and long-term profits....
Negotiating at Work. Turn Small Wins into Big Gains
Jessica Porter L.
Understand the context of negotiations to achieve better results Negotiation has always been at the heart of solving problems at work. Yet today, when people in organizations are asked to do more with less, be responsive 24/7, and manage in...
Pinterest Marketing. An Hour a Day
Jennifer Cario Evans
Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable...
The Human Equity Advantage. Beyond Diversity to Talent Optimization
Trevor Wilson
A fresh approach to the old problem of «diversity fatigue» Trevor Wilson, global diversity strategist and visionary leader, presents a fresh, new management model that goes beyond the traditional diversity debate towards inclusion and building...
Getting Innovation Right. How Leaders Leverage Inflection Points to Drive Success
Seth Kahan
Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful...
Due Diligence in China. Beyond the Checklists
Kwek Yong Ping
A plain-English guide that demystifies the business landscape in China from a due diligence point of view Due diligence is crucial to any business deal, and, thankfully, due diligence research has come a long way over the years. What used to be...
Alliances. An Executive Guide to Designing Successful Strategic Partnerships
Ard-Pieter Man de
A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide...
Architects of Electronic Trading. Technology Leaders Who Are Shaping Today's Financial Markets
Stephanie Hammer
Insights that can help you improve your technology edge Featuring contributions from technology visionaries at leading alternative investors, hedge funds, trading firms, exchanges, and vendors, this book covers current trends in trading...
Australia's Competitiveness. From Lucky Country to Competitive Country
Richard Petty
In this in-depth overview of Australia's economy, Michael Enright and Richard Petty – leading scholars on international competition—look at the data behind the news reports to offer a complete view of Australia's stable and wealthy economy. The...
X. The Experience When Business Meets Design
Brian Solis
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an...
Inbound Marketing and SEO. Insights from the Moz Blog
Rand Fishkin
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of...
Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers
Brian Resnick
“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global...
The Principal. Three Keys to Maximizing Impact
Michael Fullan
The author of Six Secrets of Change describes how and why the principal's role must change to maximize student achievement *** FREE Professional Development Guide Included *** Principals are often called the second most crucial in-school...
Mobile Marketing. An Hour a Day
Rachel Pasqua
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of...
Modern Security Analysis. Understanding Wall Street Fundamentals
Fernando Diz
A legendary value investor on security analysis for a modern era This book outlines Whitman's approach to business and security analysis that departs from most conventional security analysts. This approach has more in common with corporate...
Lead with Wisdom. How Wisdom Transforms Good Leaders into Great Leaders
Mark Strom
A practical guide for leading others with wisdom, integrity, and humanity This book argues that great leadership requires wisdom. Rather than a formulaic managerial approach to leadership, Lead with Wisdom presents the case for leadership based...
Investing In Islamic Funds. A Practitioner's Perspective
Noripah Kamso
A guide to Islamic investment opportunities from the CEO of the world's leading Islamic finance bank Offering an insider's perspective on a rapidly growing sector of the financial industry, Investing in Islamic Funds details the basic principles...
Bounce Forward. How to Transform Crisis into Success
Sam Cawthorn
An inspiring business book that shows leaders and businesspeople how to turn adversity into innovation, productivity, and profitability When he was just twenty-six years old, Sam Cawthorn's life changed forever. A terrible car accident cost him...
Laddering. Unlocking the Potential of Consumer Behavior
Eric Holtzclaw V.
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge,...
Elevate. The Three Disciplines of Advanced Strategic Thinking
Rich Horwath
According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to...
Mind Over Markets. Power Trading with Market Generated Information, Updated Edition
Robert Dalton B.
A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and...
Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels
Avi Savar
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's...
Data Smart. Using Data Science to Transform Information into Insight
John Foreman W.
Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data...
Brief. Make a Bigger Impact by Saying Less
Joseph McCormack
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your...
Profit & Purpose. How Social Innovation Is Transforming Business for Good
Kyle Westaway
Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive...
Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Lisa Arthur
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As...
Health Analytics. Gaining the Insights to Transform Health Care
Jason Burke
A hands-on, analytics road map for health industry leaders The industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and...
Merger Arbitrage. How to Profit from Global Event-Driven Arbitrage
Thomas Kirchner
Mitigate risk and increase returns with an alternative hedge fund strategy Merger Arbitrage: How to Profit from Event-Driven Arbitrage, Second Edition is the definitive guide to the ins and outs of the burgeoning merger arbitrage hedge fund...
Killer Analytics. Top 20 Metrics Missing from your Balance Sheet
Mark Brown Graham
Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business...
Big Data. Understanding How Data Powers Big Business
Bill Schmarzo
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets....
Property Finance. An International Approach
Giacomo Morri
A unique, international approach to optimal real estate financing Property Finance is an authoritative guide to both the financial and legal issues surrounding real estate financing. Unique in its exclusive focus on the topic, this book builds...
Lessons from Frankenstorm. Investing for Future Power Disruptions
John Licata
The world has been brought to its knees in recent years due to an increased amount of hurricanes, tsunamis and earthquakes which collectively have left tens of millions without power and derailed economic growth in the process. However, today...
