зарубежная деловая литература
Business Forecasting. Practical Problems and Solutions
Michael Gilliland
A comprehensive collection of the field's most provocative, influential new work Business Forecasting compiles some of the field's important and influential literature into a single, comprehensive reference for forecast modeling and process...
Google Analytics Breakthrough. From Zero to Business Impact
Feras Alhlou
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete,...
Monetizing Innovation. How Smart Companies Design the Product Around the Price
Madhavan Ramanujam
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit....
AutoCAD 2017 and AutoCAD LT 2017. Essentials
Scott Onstott
Hands-on AutoCAD 2017 instruction for a real-world workflow AutoCAD 2017 and AutoCAD LT 2017 Essentials is the unique task-based tutorial designed for both students and the professional AutoCAD user. Concise, straightforward explanations and...
BrandED. Tell Your Story, Build Relationships, and Empower Learning
Eric Sheninger
Praise for BrandED «Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures. Eric...
The Happy, Healthy Nonprofit. Strategies for Impact without Burnout
Beth Kanter
Steer your organization away from burnout while boosting all-around performance The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout....
Objectives and Key Results. Driving Focus, Alignment, and Engagement with OKRs
Пол Нивен
Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations...
Venture Deals. Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld
Get the inside scoop on what venture capitalists want to see in your startup as you hit the fundraising trail. This is the highly anticipated third edition of the best-selling book which has become the definitive resource for understanding...
The Essential Advisor. Building Value in the Investor-Advisor Relationship
Jay Hummel
Leverage the financial services evolution to maximize your firm's value The Essential Advisor presents an insightful handbook for advisors looking to navigate the changing face of financial services. The industry is evolving, consumers are...
Breaking Through. Stories and Best Practices From Companies That Help Women Succeed
Martine Liautaud
When women succeed, we all win. Breaking Through explores the mentoring relationship, and unravels its effects on women, businesses, society, and the economy. In 2010, author Martine Liautaud founded the Women Business Mentoring Initiative...
Shadow Banking in China. An Opportunity for Financial Reform
Andrew Sheng
An authoritative guide to the rise of Chinese shadow banking and its systemic implications Shadow Banking in China examines this rapidly growing sector in the Chinese economy, and what it means for your investments. Written by two world-class...
Chart Patterns. After the Buy
Thomas Bulkowski N.
Take chart patterns beyond buy triggers to increase profits and make better trades Chart Patterns: After the Buy goes beyond simple chart pattern identification to show what comes next. Author and stock trader Thomas Bulkowski is one of the...
Marketing Performance. How Marketers Drive Profitable Growth
Jesko Perrey
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because...
The Respectful Leader. Seven Ways to Influence Without Intimidation
Gregg Ward
Boost morale and productivity by leading with respect The Respectful Leader presents an engaging, thought-provoking lesson for companies seeking off-the-charts performance. Author Gregg Ward draws on 25 years of leadership consulting, coaching...
5% More. Making Small Changes to Achieve Extraordinary Results
Michael Alden
Small changes lead to big results that stick 5% More presents a painless route to change, with results that can last a lifetime. Whether you want to boost your health, wealth, or wisdom, this book reveals a key technique that makes it stick. You...
The Empowered Manager. Positive Political Skills at Work
Peter Block
Empowerment produces the conditions for high performance. Especially for middle managers and below. Empowered cultures attract and retain talent. They produce high achievement, high accountability and high commitment. The Empowered Manager...
Simply Said. Communicating Better at Work and Beyond
Jay Sullivan
Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense...
Essential Option Strategies. Understanding the Market and Avoiding Common Pitfalls
J. Kinahan J.
Learn the ins-and-outs of options trading with clear, practical guidance Essential Option Strategies is an introductory guide to options trading, designed to help new options traders better understand the market and the potential opportunities...
Business Analytics for Managers. Taking Business Intelligence Beyond Reporting
Jesper Thorlund
The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and...
Mind+Machine. A Decision Model for Optimizing and Implementing Analytics
Marc Vollenweider
Cut through information overload to make better decisions faster Success relies on making the correct decisions at the appropriate time, which is only possible if the decision maker has the necessary insights in a suitable format. Mind+Machine...
Customer Obsessed. A Whole Company Approach to Delivering Exceptional Customer Experiences
Marc Benioff
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology...
UnMarketing. Everything Has Changed and Nothing is Different
Scott Stratten
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of...
Small Money Big Impact. Fighting Poverty with Microfinance
Patrick Scheurle
Make your money make a difference—and enjoy attractive returns Small Money, Big Impact explores and explains the globally growing importance of impact investing. Today, the investor's perspective has become as important as the actual social...
Marketing 4.0. Moving from Traditional to Digital
Philip Kotler
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you...
Move. How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Patty Azzarello
Move past the obstacles and implement your new strategy Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be: a new initiative, a new market, a new product, your fresh...
The Leadership Habit. Transforming Behaviors to Drive Results
Peter Lindsay
The 10 essential skills to transform the way you lead The Leadership Habit provides the framework for patterns of behavior that will transform the way you lead. By articulating a clear, well-defined standard of what it means to be a leader, this...
Trap Tales. Outsmarting the 7 Hidden Obstacles to Success
Стивен Кови
Outsmart the traps that are holding you back from success! Trap Tales is your guide to avoiding the seven obstacles that ensnare people every day. We all fall into traps, and we often don’t even realize it until we’re deeply entrenched. Like...
Advanced Penetration Testing. Hacking the World's Most Secure Networks
Wil Allsopp
Build a better defense against motivated, organized, professional attacks Advanced Penetration Testing: Hacking the World's Most Secure Networks takes hacking far beyond Kali linux and Metasploit to provide a more complex attack simulation....
UNSTUCK. A Story About Gaining Perspective, Creating Traction, and Pursuing Your Passion
Джон Гордон
Untwist the question mark from your life to start living authentically UNSTUCK offers a path forward for those who are «stuck»—despite the comfort, security, and what should feel like success. Do you feel disengaged from a life that looks good...
Results at the Top. Using Gender Intelligence to Create Breakthrough Growth
Barbara Annis
What if your company could gain a greater profit share of the market simply by promoting more women into its senior management team? Sounds like a no-brainer, and despite nearly every study done in the past three decades proving companies with...
Work That Works. Emergineering a Positive Organizational Culture
Geil Browning
Use cognitive diversity to your advantage and transform your organization Work That Works is a guide to building better teams and an exceedingly positive workplace culture. Based on the tools and principles of Emergenetics, this book helps you...
Capacity. Create Laser Focus, Boundless Energy, and an Unstoppable Drive In Any Organization
Chris Johnson
Optimize your talent by removing the obstacles in their path Capacity is a proven system for bringing the best out of your team-and yourself. Matt and Chris Johnson set the mark on how to succeed in the future with their energizing message,...
Hacking the Hacker. Learn From the Experts Who Take Down Hackers
Roger Grimes A.
Meet the world's top ethical hackers and explore the tools of the trade Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this...
Artificial Intelligence for Marketing. Practical Applications
Jim Sterne
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach...
Supply Chain Management For Dummies
Daniel Stanton
Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big picture is affected by seemingly isolated inefficiencies. Your...
UnBranding. 100 Branding Lessons for the Age of Disruption
Scott Stratten
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we...
Photoshop Elements 2018 For Dummies
Barbara Obermeier
The top-selling book on Photoshop Elements—updated in a new edition Photoshop Elements offers photo editors of all skill levels the power to turn run-of-the-mill images into beautiful works of art—and Photoshop Elements 2018 For Dummies shows...
Integrative Advisory Services. Expanding Your Accounting Services Beyond the Cloud
Amy Vetter
Stop crunching numbers and start truly serving your clients Integrative Advisory Services is the CPA, accounting professional and bookkeeper's guide to the future. As technology paves the way for increased self-reliance and DIY financial...
Generation Impact. How Next Gen Donors Are Revolutionizing Giving
Michael Moody
An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe...
Analytics. The Agile Way
Phil Simon
For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line…if they get there at...
The Circle Blueprint. Decoding the Conscious and Unconscious Factors that Determine Your Success
Aaron Hill
A roadmap to fulfillment, with practical tools for the journey The Circle Blueprint is your personal guide to fulfillment. Are you thriving or just surviving? Are you energized, balanced, and happy? This book helps you dig to the root of the...
Nikon D7500 For Dummies
Julie Adair King
Your guide to capturing that perfect shot The Nikon D7500 has created a buzz in the photography community, gaining recognition for its appealing combination of high-end features and compact size. If you’re upgrading your existing dSLR or even...
Complete Family Wealth
Keith Whitaker
What matters most in managing the family enterprise Complete Family Wealth is a comprehensive resource for growing, maintaining, and managing wealth across generations. A successor to the classic Family Wealth, now in its 20th year, this book...
Design for Software. A Playbook for Developers
Erik Klimczak
A unique resource to help software developers create a desirable user experience Today, top-flight software must feature a desirable user experience. This one-of-a-kind book creates a design process specifically for software, making it easy for...
Mastering Illiquidity. Risk management for portfolios of limited partnership funds
Thomas Meyer
Arms investors with powerful new tools for measuring and managing the risks associated with the various illiquid asset classes With risk-free interest rates and risk premiums at record lows, many investors are turning to illiquid assets, such as...
Принцип пирамиды Минто®. Золотые правила мышления, делового письма и устных выступлений
Барбара Минто
«Золотые правила Гарварда и McKinsey» учат составлять письменные документы и устные выступления. Согласно теории Барбары Минто, текст делового письма хорошо воспринимается только в том случае, если его идеи логически взаимосвязаны и выстроены по...
The Unauthorized Guide To Doing Business the Duncan Bannatyne Way. 10 Secrets of the Rags to Riches Dragon
Liz Barclay
Straight-talking Dragons' Den star, Duncan Bannatyne, started it all with a single ice cream van and now manages a portfolio of leisure businesses and a high profile media career. So how did one of the UK's most successful serial entrepreneurs...
Austerity Business. 39 Tips for Doing More With Less
Alex Pratt
These tips are worth their weight in gold to businesses of all sizes. —Peter Jones, CBE, Entrepreneur and star of TV's Dragon's Den For any business, less really can be more. We all face new, austere times. Whether starting up, surviving or...
Multinational Finance. Evaluating Opportunities, Costs, and Risks of Operations
Kirt Butler C.
An in-depth treatment of the international financial arena Multinational Finance, Fifth Edition assumes the viewpoint of the financial manager of a multinational corporation with investment or financial operations in more than one country. This...
