зарубежная деловая литература
Getting Change Right. How Leaders Transform Organizations from the Inside Out
Bill George
An innovative communication method for making change happen in any organization Getting Change Right presents a new view of leadership communication that says change doesn't flow top-down, bottom-up, or sideways, but inside-out. This is how...
The Upside of Aging. How Long Life Is Changing the World of Health, Work, Innovation, Policy and Purpose
Paul Irving
The Upside of Aging: How Long Life Is Changing the World of Health, Work, Innovation, Policy and Purpose explores a titanic shift that will alter every aspect of human existence, from the jobs we hold to the products we buy to the medical care...
The American Way to Change. How National Service and Volunteers Are Transforming America
Shirley Sagawa
How ordinary citizens dedicated to service can change the face of America's most critical issues What if the nation were able to capitalize on the energy of Americans willing to serve and volunteer for a year or more? This inspirational book...
Winning Across Global Markets. How Nokia Creates Strategic Advantage in a Fast-Changing World
Dan Steinbock
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications...
Investing Without Borders. How Six Billion Investors Can Find Profits in the Global Economy
Daniel Frishberg
An insightful examination of the skills needed to be a proactive investor and find diverse investment opportunities in the emerging economy There is no little league on Wall Street and no white belts. Here or abroad, you are put in immediately...
Pushback. How Smart Women Ask--and Stand Up--for What They Want
Selena Rezvani
Popular leadership blogger gives the low-down on standing up for yourself In Pushback, top leadership consultant Selena Rezvani argues that self-advocacy is critical to success. Yet women initiate negotiations four times less often than men,...
Rippling. How Social Entrepreneurs Spread Innovation Throughout the World
Beverly Schwartz
Principles for driving significant change throughout an entire system Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on...
Open Leadership. How Social Technology Can Transform the Way You Lead
Charlene Li
An essential guide for leaders who want to use social media to be «open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the current leadership mantras-but companies often push back. Business is premised on the concept of...
The Future of Value. How Sustainability Creates Value Through Competitive Differentiation
Eric Lowitt
Enhance business performance by using sustainability for competitive advantage The Future of Value reveals what it takes for companies to grow and outperform the competition in today's growth-constrained, sustainability conscious world. The...
Code Halos. How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
Malcolm Frank
Harness «Code Halos» to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events....
The Little Book of Economics. How the Economy Works in the Real World
Mohamed El-Erian
One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created a strong desire among many Americans to better understand how the U.S. economy...
The Responsibility Revolution. How the Next Generation of Businesses Will Win
Jeffrey Hollender
How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be «less bad» and embrace an ethos to be «all good» From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand...
Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Philip Kotler
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the...
The Wealth Code 2.0. How the Rich Stay Rich in Good Times and Bad
Jason Vanclef
A thoroughly revised and expanded update to the book that critics are calling the first true investing book for the «new normal» You entrusted your financial security to the “experts,” and now you’re wondering what it’ll take to recover from the...
The Community College Career Track. How to Achieve the American Dream without a Mountain of Debt
Thomas Snyder
Get a good education without massive debt, and enter a field that's actually hiring In coming years, millions of great jobs will be opening up in growth areas like advanced manufacturing, biotechnology, health care, information technology, and...
Personal Best. How to Achieve your Full Potential
Marc Woods
True inspiration from a true inspiration «…vibrant and instructional … fresh, original and devoid of the usual sound bites and transatlantic psychobabble of many books of this genre…» —The Independent on Sunday It's not always easy to embrace...
QR Codes Kill Kittens. How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Scott Stratten
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter...
Earn More, Stress Less. How to attract wealth using the secret science of getting rich Your Practical Guide to Living the Law of Attraction
Fergus O'Connell
If you heard there was a way to attract all the money you want, would you try it? It doesn't matter what's happened to you in the past or what your current situation is – you can live the life you want and never worry about money again. Earn...
Stop the Investing Rip-off. How to Avoid Being a Victim and Make More Money
David Loeper B.
The questions every investor should ask before parting with their hard-earned cash This book serves as an advocate of the consumer and brings to light what insiders know about the side of the sales pitches that consumers don't, but need to hear....
Strategic Learning. How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage
Вилли Питерсен
How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy,...
Think Write Grow. How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
Grant Butler
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership...
Leadership Rules. How to Become the Leader You Want to Be
Chris Widener
An inspiring business fable that champions leadership for the Everyman From bestselling author Chris Widener comes a compelling new story showing what you give and get when you lead. The story follows down-cast protagonist Mike Keller who,...
The Business Owner's Guide to Reading and Understanding Financial Statements. How to Budget, Forecast, and Monitor Cash Flow for Better Decision Making
Lita Epstein
Financial statements hold the key to a company's fiscal health—so learn to read them! In order to gauge a company's health—as well as the competition's—managers must know how to properly read and understand financial statements. The Business...
The Leader's Dilemma. How to Build an Empowered and Adaptive Organization Without Losing Control
Jeremy Hope
Drawing on their work on performance management within the ‘beyond budgeting’ movement over the past ten years, including many interviews and case studies, Jeremy Hope, Peter Bunce and Franz R??sli set out in this book an executive guide to...
Family Fortunes. How to Build Family Wealth and Hold on to It for 100 Years
Will Bonner
Selected as one of Motley Fool’s “5 Great Books You Should Read” Advice on managing your wealth from bestselling author Bill Bonner From trusted New York Times bestselling author Bill Bonner comes a radical new way to look at family money and a...
Break Your Own Rules. How to Change the Patterns of Thinking that Block Women's Paths to Power
Jill Flynn
New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level leadership positions in U.S. Corporations—a number that hasn't changed in over 30 years. How...
A Culture of Purpose. How to Choose the Right People and Make the Right People Choose You
Christoph Lueneburger
How innovative leaders create meaningful cultures that attract and retain top talent Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than...
The Little Book of Safe Money. How to Conquer Killer Markets, Con Artists, and Yourself
Jason Zweig
One of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world The Little Book of Safe Money acts as a guide for those trying to make their way through today's down markets. The topics...
Start with Hello. How to Convert Today's Stranger into Tomorrow's Client
Linda Coles
How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. But if you're only talking to your associates, you're missing...
Resilience. How to cope when everything around you keeps changing
Liggy Webb
BOUNCE BACK FROM WHATEVER LIFE THROWS AT YOU Stressful situations are a fact of life. Job insecurity, financial burden, relationship doubt are all too familiar. Some people approach them with confidence and poise, facing change and challenges...
Unrelenting Innovation. How to Create a Culture for Market Dominance
Gerard Tellis J.
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an...
Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Энн Хэндли
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a «voice,» including organizations and their customers. So how do...
Value Proposition Design. How to Create Products and Services Customers Want
Алан Смит
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products...
Think Your Way To Success. How to Develop a Winning Mindset and Achieve Amazing Results
Mark Rhodes
You can achieve anything when you know how to put your mind to it We all know that a positive mental attitude can work wonders… but there's so much more to it than that. With the right coaching you can move from positive attitude to determined...
Social Machines. How to Develop Connected Products That Change Customers' Lives
Peter Semmelhack
Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of...
You Can Kill An Idea, But You Can't Kill An Opportunity. How to Discover New Sources of Growth for Your Organization
Pam Henderson
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one...
M&A Integration. How To Do It. Planning and delivering M&A integration for business success
Danny Davis A.
The flurry of M&A deals announced in 2011, including AT&T's agreement to acquire T-Mobile USA, ConAgra's proposed bid for Ralcorp, and eBay's acquisition of GSI Commerce, indicate that M&A has returned, and is perhaps headed back to the levels...
Never Get a "Real" Job. How to Dump Your Boss, Build a Business and Not Go Broke
Scott Gerber
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a...
Executing Your Business Transformation. How to Engage Sweeping Change Without Killing Yourself Or Your Business
Dave Johnson
Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”. Changing an organization is tough. Transformation is hard work that should not be attempted by the...
The Global Debt Trap. How to Escape the Danger and Build a Fortune
Claus Vogt
German bestseller about the best ways to protect oneself financially from the threats posed by government?s interference in the economy After the bursting of the real estate bubble, the U.S. pushed a monetary and fiscal policy that is, at best,...
Goodbye Gordon Gekko. How to Find Your Fortune Without Losing Your Soul
Anthony Scaramucci
How to live a more productive life by putting a profitable lifestyle ahead of profits With his standout Wall Street line “Greed is good,” Gordon Gekko became pop culture icon for unrestrained greed. But, while greed might be great for one...
Success the LOVEFiLM Way. How to Grow A Fast Growth Business in Fast Changing Times
Simon Calver
As you might expect from a company responsible for renting so many thrillers, there’s rarely a dull moment at LOVEFiLM. From start-up, through mergers and fast paced growth, culminating in a takeover by an internet giant, few corporate...
Conquer the Chaos. How to Grow a Successful Small Business Without Going Crazy
Scott Martineau
Create the business you want without sacrificing the lifestyle you deserve The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They...
The Reactor Factor. How to Handle Difficult Work Situations Without Going Nuclear
Marsha Sue Petrie
How to encourage personal responsibility and eliminate entitlement at work Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and...
Shockproof. How to Hardwire Your Business for Lasting Success
Debra Jacobs
Reinvent your company to deliver sustained profitable growth. As performance lags in the midst of economic cycles, many companies turn to magic bullets such as EVA, Kaizen, or Six Sigma. Unfortunately, these initiatives-along with how they're...
Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
David Meerman Scott
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works...
Stop the Retirement Rip-off. How to Keep More of Your Money for Retirement
David Loeper B.
A detailed guide for avoiding the pitfalls of retirement funding In Stop the Retirement Rip-Off, author David Loeper provides the necessary tools for investors to take action and make the most of their retirement plans. It offers a road map for...
You've Got To Be Kidding!. How to Keep Your Job Without Losing Your Integrity
Nan DeMars
What to do when you're caught in the middle of an ethical dilemma at work In today's super-stressed workplace, an ethical dilemma can come at you when you least expect it. Here's how to do the right thing without losing your integrity?or your...
Money for Nothing. How to land the best deals on your insurances, loans, cards, super, tax and more
Justine Davies
Do you want to manage your cashflow better and get rid of financial stress? Do you put finance products such as health insurance and mortgages in the too-hard basket? Money for Nothing is a call to action to wise up, get smart and get your...
The Anywhere Leader. How to Lead and Succeed in Any Business Environment
Mike Thompson
The go-to resource for business leaders who must succeed no matter what the circumstances The world is rapidly changing and unpredictable, necessitating leaders who adjust quickly to changing priorities and unfamiliar terrain. This book offers a...
