зарубежная деловая литература
Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Maria Martinez
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C....
Healthcare Disrupted. Next Generation Business Models and Strategies
Jeff Elton
“During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve their products, services, and strategies to flourish in a increasingly value-based healthcare...
Small Stocks, Big Money. Interviews With Microcap Superstars
Dave Gentry
Small companies come with big risk, but potentially life-changing reward Small Stocks, Big Money provides first-hand perspective and insider information on the fast world of microcap investing. In a series of interviews with the superstars of...
Making YouTube Videos. Star in Your Own Video!
Nick Willoughby
The fast and easy way for kids to shoot, edit, and share videos on YouTube Does your child long to create and post videos on YouTube in hopes of becoming the next “YouTube celebrity?” Whether looking to go viral or simply wanting to make videos...
Gender Lens Investing. Uncovering Opportunities for Growth, Returns, and Impact
Joseph Quinlan
Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economy—as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence...
Trading Binary Options. Strategies and Tactics
Abe Cofnas
A clear and practical guide to using binary options to speculate, hedge, and trade Trading Binary Options is a strategic primer on effectively navigating this fast-growing segment. With clear explanations and a practical perspective, this...
An Other Kingdom. Departing the Consumer Culture
Peter Block
Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire....
Execution Excellence. Making Strategy Work Using the Balanced Scorecard
Sanjiv Anand
A hands-on guidebook for making your strategy work with effective Balanced Scorecard design, deployment, and maintenance Execution Excellence is the practitioner's guide to real-world implementation. Designed by a Balanced Scorecard (BSC)...
The Ways to New. 15 Paths to Disruptive Innovation
Jean-Marie Dru
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the...
Incremental Software Architecture. A Method for Saving Failing IT Implementations
Michael Bell
The best-practices solution guide for rescuing broken software systems Incremental Software Architecture is a solutions manual for companies with underperforming software systems. With complete guidance and plenty of hands-on instruction, this...
What's Wrong With China
Paul Midler
What’s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Modern China, written by someone who has lived in the country and dealt with it day to day for decades. This...
Islamic Capital Markets and Products. Managing Capital and Liquidity Requirements Under Basel III
Simon Archer
Ensure Basel III compliance with expert analysis specific to Islamic Finance Islamic Capital Markets and Products provides a thorough examination of Islamic capital markets (ICM), with particular attention to the products that they offer and the...
Renminbi Rising. A New Global Monetary System Emerges
Guonan Ma
Critical analysis of RMB internationalization and the coming global currency shift Renminbi Rising charts the emergence of China's internationalizing currency and provides an in-depth analysis of the global repercussions. Written by a team of...
Machine Trading. Deploying Computer Algorithms to Conquer the Markets
Ernest Chan P.
Dive into algo trading with step-by-step tutorials and expert insight Machine Trading is a practical guide to building your algorithmic trading business. Written by a recognized trader with major institution expertise, this book provides...
Unfairly Labeled. How Your Workplace Can Benefit From Ditching Generational Stereotypes
Jessica Kriegel
A blueprint for managing people, not generations Unfairly Labeled challenges the very concept of «generational differences» as an unfair generalization, and offers a roadmap to intergenerational understanding. While acknowledging that...
Visual Six Sigma. Making Data Analysis Lean
Ian Cox
Streamline data analysis with an intuitive, visual Six Sigma strategy Visual Six Sigma provides the statistical techniques that help you get more information from your data. A unique emphasis on the visual allows you to take a more active role...
Implementing Beyond Budgeting. Unlocking the Performance Potential
Bjarte Bogsnes
The future of management is here! Traditional management was invented for very different times and is today in serious trouble. The level of volatility, uncertainty, complexity and ambiguity in business environments is record high. People’s...
Thoughtfully Ruthless. The Key to Exponential Growth
Val Wright
Unlock explosive growth potential with the true model of modern leadership Thoughtfully Ruthless lays out the secret to rapid business growth by showing you how to magically invent more time, catapult your energy, and boost the productivity of...
The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage
Roland Smart
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the...
Next Generation Demand Management. People, Process, Analytics, and Technology
Charles Chase W.
A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances...
Business Forecasting. Practical Problems and Solutions
Michael Gilliland
A comprehensive collection of the field's most provocative, influential new work Business Forecasting compiles some of the field's important and influential literature into a single, comprehensive reference for forecast modeling and process...
Google Analytics Breakthrough. From Zero to Business Impact
Feras Alhlou
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete,...
Monetizing Innovation. How Smart Companies Design the Product Around the Price
Madhavan Ramanujam
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit....
AutoCAD 2017 and AutoCAD LT 2017. Essentials
Scott Onstott
Hands-on AutoCAD 2017 instruction for a real-world workflow AutoCAD 2017 and AutoCAD LT 2017 Essentials is the unique task-based tutorial designed for both students and the professional AutoCAD user. Concise, straightforward explanations and...
BrandED. Tell Your Story, Build Relationships, and Empower Learning
Eric Sheninger
Praise for BrandED «Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures. Eric...
The Happy, Healthy Nonprofit. Strategies for Impact without Burnout
Beth Kanter
Steer your organization away from burnout while boosting all-around performance The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout....
Objectives and Key Results. Driving Focus, Alignment, and Engagement with OKRs
Пол Нивен
Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations...
Venture Deals. Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld
Get the inside scoop on what venture capitalists want to see in your startup as you hit the fundraising trail. This is the highly anticipated third edition of the best-selling book which has become the definitive resource for understanding...
The Essential Advisor. Building Value in the Investor-Advisor Relationship
Jay Hummel
Leverage the financial services evolution to maximize your firm's value The Essential Advisor presents an insightful handbook for advisors looking to navigate the changing face of financial services. The industry is evolving, consumers are...
Breaking Through. Stories and Best Practices From Companies That Help Women Succeed
Martine Liautaud
When women succeed, we all win. Breaking Through explores the mentoring relationship, and unravels its effects on women, businesses, society, and the economy. In 2010, author Martine Liautaud founded the Women Business Mentoring Initiative...
Shadow Banking in China. An Opportunity for Financial Reform
Andrew Sheng
An authoritative guide to the rise of Chinese shadow banking and its systemic implications Shadow Banking in China examines this rapidly growing sector in the Chinese economy, and what it means for your investments. Written by two world-class...
Chart Patterns. After the Buy
Thomas Bulkowski N.
Take chart patterns beyond buy triggers to increase profits and make better trades Chart Patterns: After the Buy goes beyond simple chart pattern identification to show what comes next. Author and stock trader Thomas Bulkowski is one of the...
Marketing Performance. How Marketers Drive Profitable Growth
Jesko Perrey
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because...
The Respectful Leader. Seven Ways to Influence Without Intimidation
Gregg Ward
Boost morale and productivity by leading with respect The Respectful Leader presents an engaging, thought-provoking lesson for companies seeking off-the-charts performance. Author Gregg Ward draws on 25 years of leadership consulting, coaching...
5% More. Making Small Changes to Achieve Extraordinary Results
Michael Alden
Small changes lead to big results that stick 5% More presents a painless route to change, with results that can last a lifetime. Whether you want to boost your health, wealth, or wisdom, this book reveals a key technique that makes it stick. You...
The Empowered Manager. Positive Political Skills at Work
Peter Block
Empowerment produces the conditions for high performance. Especially for middle managers and below. Empowered cultures attract and retain talent. They produce high achievement, high accountability and high commitment. The Empowered Manager...
Simply Said. Communicating Better at Work and Beyond
Jay Sullivan
Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense...
Essential Option Strategies. Understanding the Market and Avoiding Common Pitfalls
J. Kinahan J.
Learn the ins-and-outs of options trading with clear, practical guidance Essential Option Strategies is an introductory guide to options trading, designed to help new options traders better understand the market and the potential opportunities...
Business Analytics for Managers. Taking Business Intelligence Beyond Reporting
Jesper Thorlund
The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and...
Mind+Machine. A Decision Model for Optimizing and Implementing Analytics
Marc Vollenweider
Cut through information overload to make better decisions faster Success relies on making the correct decisions at the appropriate time, which is only possible if the decision maker has the necessary insights in a suitable format. Mind+Machine...
Customer Obsessed. A Whole Company Approach to Delivering Exceptional Customer Experiences
Marc Benioff
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology...
UnMarketing. Everything Has Changed and Nothing is Different
Scott Stratten
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of...
Small Money Big Impact. Fighting Poverty with Microfinance
Patrick Scheurle
Make your money make a difference—and enjoy attractive returns Small Money, Big Impact explores and explains the globally growing importance of impact investing. Today, the investor's perspective has become as important as the actual social...
Marketing 4.0. Moving from Traditional to Digital
Philip Kotler
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you...
Move. How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Patty Azzarello
Move past the obstacles and implement your new strategy Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be: a new initiative, a new market, a new product, your fresh...
The Leadership Habit. Transforming Behaviors to Drive Results
Peter Lindsay
The 10 essential skills to transform the way you lead The Leadership Habit provides the framework for patterns of behavior that will transform the way you lead. By articulating a clear, well-defined standard of what it means to be a leader, this...
Trap Tales. Outsmarting the 7 Hidden Obstacles to Success
Стивен Кови
Outsmart the traps that are holding you back from success! Trap Tales is your guide to avoiding the seven obstacles that ensnare people every day. We all fall into traps, and we often don’t even realize it until we’re deeply entrenched. Like...
Advanced Penetration Testing. Hacking the World's Most Secure Networks
Wil Allsopp
Build a better defense against motivated, organized, professional attacks Advanced Penetration Testing: Hacking the World's Most Secure Networks takes hacking far beyond Kali linux and Metasploit to provide a more complex attack simulation....
UNSTUCK. A Story About Gaining Perspective, Creating Traction, and Pursuing Your Passion
Джон Гордон
Untwist the question mark from your life to start living authentically UNSTUCK offers a path forward for those who are «stuck»—despite the comfort, security, and what should feel like success. Do you feel disengaged from a life that looks good...
