зарубежная деловая литература
Debacle. Obama's War on Jobs and Growth and What We Can Do Now to Regain Our Future
Grover Norquist Glenn
A provocative critique of the Obama administration's economic policies and an examination of America's difficult economic future During the 2008 presidential campaign, Barack Obama promised «a net spending cut» to make government smaller in...
Warren Buffett on Business. Principles from the Sage of Omaha
Warren Buffett
The proven business principles of Warren Buffett Warren Buffett is one of the most admired and prolific investors and managers in corporate America. Warren Buffett on Business is a timeless guide to strategies that can help you run a successful...
How Markets Really Work. Quantitative Guide to Stock Market Behavior
Larry Connors
For years, traders and investors have been using unproven assumptions about popular patterns such as breakouts, momentum, new highs, new lows, market breadth, put/call ratios and more without knowing if there is a statistical edge. Common wisdom...
The Crowd Funding Services Handbook. Raising the Money You Need to Fund Your Business, Project, or Invention
Jason Rich R.
Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing...
The Endowment Model of Investing. Return, Risk, and Diversification
Anthony Bova
A cutting-edge look at the endowment model of investing Many larger endowments and foundations have adopted a broadly diversified asset allocation strategy with only a small amount of traditional U.S. equities and bonds. This technique, known as...
No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers
Harry Friedman J.
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving...
Make It In America, Updated Edition. The Case for Re-Inventing the Economy
Andrew Liveris
The case for revolutionizing the U.S. economy, from a leading CEO America used to define itself by the things we built. We designed and produced the world's most important innovations, and in doing so, created a vibrant manufacturing sector that...
The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success
Frank J. Rumbauskas, Jr.
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like...
Regulating Wall Street. The Dodd-Frank Act and the New Architecture of Global Finance
Ingo Walter
Experts from NYU Stern School of Business analyze new financial regulations and what they mean for the economy The NYU Stern School of Business is one of the top business schools in the world thanks to the leading academics, researchers, and...
The Mental Strategies of Top Traders. The Psychological Determinants of Trading Success
Ari Kiev
An honest depiction of the challenges of trading and a clear explanation of what it takes to succeed Trading tends to be a winner-take-all activity where a small number of traders are very successful, while the majority either lose money or...
Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design
Tom Eslinger
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average...
Capital Structure and Corporate Financing Decisions. Theory, Evidence, and Practice
Gerald S. Martin
A comprehensive guide to making better capital structure and corporate financing decisions in today's dynamic business environment Given the dramatic changes that have recently occurred in the economy, the topic of capital structure and...
Getting Ahead. Three Steps to Take Your Career to the Next Level
Marshall Goldsmith
A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the United States, Joel Garfinkle reveals his signature model for mastering three skills to take...
Enterprise Risk Management. Today's Leading Research and Best Practices for Tomorrow's Executives
John Fraser
Essential insights on the various aspects of enterprise risk management If you want to understand enterprise risk management from some of the leading academics and practitioners of this exciting new methodology, Enterprise Risk Management is the...
Out of the Box and onto Wall Street. Unorthodox Insights on Investments and the Economy
Mark Grant J.
A guide to thinking outside the Wall Street box Part memoir, part investment strategy guide, Out of the Box and onto Wall Street presents a revolutionary, alternative look at the world of finance. Revealing the essential rules for preserving...
Systemic Liquidity Risk and Bipolar Markets. Wealth Management in Today's Macro Risk On / Risk Off Financial Environment
Clive Corcoran M.
The dramatic and well chronicled crisis of 2007/8 marked a watershed moment for all stakeholders in global capital markets. In the aftermath, financial markets have become even more tightly coupled as correlations in returns across multiple...
Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
Brian Halligan
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to...
The Facts of Business Life. What Every Successful Business Owner Knows that You Don't
Bill McBean
IF YOU BELIEVE THAT: Being your own boss can be a great career choice Success is what you decide it is Doing what you have a passion and talent for can be very profitable Monetary risk, hard work, and new ideas should be financially rewarded...
The U.S. Technology Skills Gap. What Every Technology Executive Must Know to Save America's Future
Gary Beach J.
Is a widening “skills gap” in science and math education threatening America’s future? That is the seminal question addressed in The U.S. Technology Skills Gap, a comprehensive 104-year review of math and science education in America. Some claim...
Dialogue Gap. Why Communication Isn't Enough and What We Can Do About It, Fast
Peter Nixon
The book that bridges the chasm between communication and understanding in negotiations For years Peter Nixon worked with people from all walks of life, teaching them the art of negotiation. But it soon became apparent that the issue was not...
Billions of Drops in Millions of Buckets. Why Philanthropy Doesn't Advance Social Progress
Steven Goldberg H.
Praise for BILLIONS OF DROPS in MILLIONS OF BUCKETS «Billions of Drops in Millions of Buckets provides a bracing and original look at philan-thropy that offers a much-needed corrective to conventional wisdom. Steve Goldberg combines a resolve to...
Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World
Andrea Zocchi
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they...
Buffett Beyond Value. Why Warren Buffett Looks to Growth and Management When Investing
Prem Jain C.
A detailed look at how Warren Buffett really invests In this engaging new book, author Prem Jain extracts Warren Buffett's wisdom from his writings, Berkshire Hathaway financial statements, and his letters to shareholders and partners in his...
The Little Book of Big Profits from Small Stocks + Website. Why You'll Never Buy a Stock Over $10 Again
Louis Navellier
The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls «breakout stocks» come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are...
Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy
Vanessa Fox
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides...
Eight Edges You Must Have. Your Written Trading Plan
Van Tharp K.
Why investors lose money and how NOT to Wall Street makes it easy to jump into the game of trading. After all, they love taking your money. Trading without proper preparation could be a windfall for your broker, but fatal for your account. In...
The Book of Business Awesome / The Book of Business UnAwesome
Scott Stratten
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human...
Active Credit Portfolio Management in Practice
Roger Stein M.
State-of-the-art techniques and tools needed to facilitate effective credit portfolio management and robust quantitative credit analysis Filled with in-depth insights and expert advice, Active Credit Portfolio Management in Practice serves as a...
Getting Started In Employee Stock Options
John Olagues
An A to Z guide for understanding employee stock options (ESOs). In Getting Started In Employee Stock Optionsauthors John Olagues and John Summa provide a full understanding of ESOs and demonstrate how to make the most of them. Page by page this...
Essentials of the Dodd-Frank Act
Sanjay Anand
An executive overview of the new Financial Regulations Act This book provides an executive summary of the newly passed Financial Regulations Act. It examines the most important sections of the Act, how it impacts the financial industry, as well...
Long-Term Secrets to Short-Term Trading
Larry Williams
Hugely popular market guru updates his popular trading strategy for a post-crisis world From Larry Williams—one of the most popular and respected technical analysts of the past four decades—Long-Term Secrets to Short-Term Trading, Second Edition...
Building Winning Trading Systems with Tradestation
George Pruitt
The updated edition of the guide to building trading systems that can keep pace with the market The stock market is constantly evolving, and coupled with the new global economic landscape, traders need to radically rethink the way they do...
Visual Guide to Elliott Wave Trading
Jeffrey Kennedy
The Visual Guide to Elliott Wave Trading is an in-depth, easy-to-use guide to trading the financial markets with the Elliott Wave Principle. In many ways this book picks up where Frost & Prechter's classic Elliott Wave Principle: Key to Market...
Portfolio Investment Opportunities in Managed Futures
David M. Darst
New research and investment strategies for asset managers in managed futures In this handy new e-book, bestselling author David M. Darst provides the latest information on managed futures and their appropriate role within investment portfolios....
Portfolio Investment Opportunities in Precious Metals
David M. Darst
New research and investment strategies for asset managers in precious metals In this handy new e-book, bestselling author David M. Darst provides valuable perspective on the role and positioning of gold and other precious metals within an...
Online Investing on the Australian Sharemarket
Roger Kinsky
How to trade and invest online, from bestselling investing author Roger Kinsky With the wide availability of market data and the low cost of online trading, millions of people are taking control of their own future and investing their savings...
Handbook of Corporate Equity Derivatives and Equity Capital Markets
Juan Ramirez
Equity strategies are closely guarded secrets and as such, there is very little written about how investors and corporate can utilise equity vehicles as part of their growth strategies. In this much-needed book, industry expert Juan Ramiraz...
The Constant Contact Guide to Email Marketing
Eric Groves
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge...
Executive's Guide to Solvency II
David Buckham
A straightforward guide to the evolution, benefits, and implementation of Solvency II Providing a guide to the evolution, practice, benefits, and implementation of Solvency II, Executive′s Guide to Solvency II deftly covers this major European...
Starting an eBay Business For Dummies
Marsha Collier
The gold standard for eBay users who want to get serious about selling Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay...
Essential Mathematics for Market Risk Management
Simon Hubbert
Everything you need to know in order to manage risk effectively within your organization You cannot afford to ignore the explosion in mathematical finance in your quest to remain competitive. This exciting branch of mathematics has very direct...
Bloomberg Visual Guide to Candlestick Charting
Michael Thomsett C.
The easy-to-use guide to interpreting candlestick charts and derivative markets Candlestick charts are an effective way of visualizing price movements and, due to the increased interest in the complex derivatives market, they are being used more...
Bloomberg Visual Guide to Municipal Bonds
Robert Doty
A hands-on visual guide to understanding and investing in an important and consistently safe investment vehicle Bloomberg Visual Guide to Municipal Bonds offers step-by-step guidance to the nature and diversity of municipal securities credit...
Creating a Business Plan For Dummies
Veechi Curtis
Everything you need to know to design a profitable business plan Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business...
Who Killed Creativity?. ...And How Do We Get It Back?
Andrew Grant
The essential guide to building a culture of creativity and innovation throughout an organization Your help is needed to crack an unsolved crime: creative thinking is critical for future fulfillment and survival, and yet it is now declining at...
What's Holding You Back?. 10 Bold Steps that Define Gutsy Leaders
Robert Herbold J.
Leadership is not for everyone. It requires bold, gutsy individuals. If you accept that premise, you will find his [Bob Herbold’s] book rewarding reading. —Harvey Schachter, The Globe and Mail Quit hiding from tough decisions and learn to...
Innovation in a Reinvented World. 10 Essential Elements to Succeed in the New World of Business
Dee McCrorey
A step-by-step guide to the 10 essential and practical skills a business needs to innovate and thrive in uncertain times The reinvented world of business will profoundly impact America's leaders and workers in the decade ahead. Companies capable...
China Inside Out. 10 Irreversible Trends Reshaping China and its Relationship with the World
Bill Dodson
An in-depth look at the forces and trends changing China and its place in the world China has dominated the news for nearly a decade and will continue to grab headlines as it moves inexorably toward becoming the world's largest economy. It...
The Unauthorized Guide To Doing Business the Bill Gates Way. 10 Secrets of the World's Richest Business Leader
Des Dearlove
Mega-mogul Bill Gates is quite simply the richest and most successful businessman of all time. His remarkable vision and obsessive desire to win have created a leadership style radically different to anything the business world has seen before....
The Ultimate Book of Influence. 10 Tools of Persuasion to Connect, Communicate, and Win in Business
Chris Helder
Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what...
