зарубежная деловая литература
The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Kipp Bodnar
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many...
Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product
Tom Kelly
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of...
Get Your Business Funded. Creative Methods for Getting the Money You Need
Steven Strauss D.
Explore the many options available to get the money you need for your business Whether your business is a new start-up, an established company attempting to grow, or somewhere in between, Get Your Business Funded gives you the full range of...
The Lean Six Sigma Guide to Doing More With Less. Cut Costs, Reduce Waste, and Lower Your Overhead
Mark George O.
Praise for The Lean Six Sigma guide to Doing More with Less «At Frito Lay, we have applied many of the concepts and tools in this book, and we are realizing a five to seven times return on our annual Lean Six Sigma investment.» —Tony Mattei,...
Managing to the New Regulatory Reality. Doing Business Under the Dodd-Frank Act
Richard Davis K.
How to manage and profit from the new financial regulatory reality Now, more than ever, navigating the new financial regulations is paramount for the survival of many large institutions. Managing to the New Regulatory Reality: Doing Business...
Trade Like a Casino. Find Your Edge, Manage Risk, and Win Like the House
Richard Weissman L.
A detailed look at the common characteristics found in most successful traders While there are a variety of approaches to trading in the financial markets, profitable traders tend to share similar underlying characteristics. Most have a...
Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics
Bill Franks
You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the...
Innovative Corporate Performance Management. Five Key Principles to Accelerate Results
Bob Paladino
Award-winning strategies to drive game changing meaningful results during the most challenging economy in decades Drawing from executive and thought leader Bob Paladino's research and advisory experiences and collaboration with award-winning and...
Technology Tools for Today's High-Margin Practice. How Client-Centered Financial Advisors Can Cut Paperwork, Overhead, and Wasted Hours
Joel Bruckenstein P.
Revolutionize your financial advisory practice with the latest cutting-edge tools Tired of spending more time with filing cabinets than with clients? Is overhead eating up your margins? In a new revised edition of the «bible» of practice...
The Executive's Guide to Enterprise Social Media Strategy. How Social Networks Are Radically Transforming Your Business
Mike Barlow
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social...
Startupland. How Three Guys Risked Everything to Turn an Idea into a Global Business
Carlye Adler
The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in...
Winning The War for Talent. How to Attract and Keep the People to Make the Biggest Difference to Your Bottom Line
Mandy Johnson
A new system of people practices that produce extraordinary business results Hiring and retaining great people is the key to profitable growth, but it is the number one issue keeping leaders and managers awake at night. Winning the War for...
The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
Mari Smith
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online...
Cracking Health Costs. How to Cut Your Company's Health Costs and Provide Employees Better Care
Al Lewis
Cracking Health Costs reveals the best ways for companies and small businesses to fight back, right now, against rising health care costs. This book proposes multiple, practical steps that you can take to control costs and increase the...
Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand
Kelly McDonald
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious,...
Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time
Joel Comm
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business...
Social Media Metrics. How to Measure and Optimize Your Marketing Investment
Jim Sterne
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social...
Trade the Congressional Effect. How To Profit from Congress's Impact on the Stock Market
Eric Singer T.
An innovative investment approach that takes the actions of the U.S. Congress into consideration Historical research indicates that, more often than not, when Congress is in session there is a negative effect on equities markets (the...
The Science of Serendipity. How to Unlock the Promise of Innovation
Matt Kingdon
Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of...
Million Dollar Consulting Proposals. How to Write a Proposal That's Accepted Every Time
Alan Weiss
Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting® Proposals ends forever the time-consuming...
Trailblazers. How Top Business Leaders are Accelerating Results through Inclusion and Diversity
Redia Anderson
Make diversity your competitive advantage To reap the full benefits of diversity and inclusion, today's forward thinking companies look past «diversity» training towards a more comprehensive, holistic business approach. These leaders incorporate...
Trade Like an O'Neil Disciple. How We Made 18,000% in the Stock Market
Gil Morales
How two former traders of William J. O'Neil + Company made mad money using O'Neil's trading strategies, and how you can, too From the successes and failures of two William O'Neil insiders, Trade Like an O'Neil Disciple: How We Made Over 18,000%...
Market Wizards. Interviews With Top Traders
Джек Д. Швагер
The world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market...
Indispensable By Monday. Learn the Profit-Producing Behaviors that will Help Your Company and Yourself
Larry Myler
Separates fact from fiction for what makes an employee indispensable When trying to move ahead or even just keep a job, there are actions that would be of great advantage to any employee and there are strategies that are just plain stupid....
Diary of a Professional Commodity Trader. Lessons from 21 Weeks of Real Trading
Peter Brandt L.
Trading is generally far more difficult in practice than in theory. The reality is that no trade set up or individual trader or system can identify profitable trades in advance with complete certainty. In A Year of Trading, long-time trader...
The Women of Berkshire Hathaway. Lessons from Warren Buffett's Female CEOs and Directors
Karen Linder
A fascinating look at the top women at Berkshire Hathaway and how they got there Although proportionally women continue to lag far behind men as CEOs and board members at major institutions, there has been a marked uptick in the number of female...
Corporate Resiliency. Managing the Growing Risk of Fraud and Corruption
Toby Bishop J.
Corporate Resiliency: Managing the Growing Risk of Fraud and Corruption is written for members of boards of directors and audit committees, senior executives, those who advise or report to them, and those responsible for managing fraud and...
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Nancy Lee
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable...
Power Questions to Build Clients for Life. Nine Strategies for Success
Andrew Sobel
Use the power of questions to deepen and grow your client relationships The right question can shift a conversation from the analytical to the emotional, from the details to the big picture, and from the past to the future. The result? Deeper...
Debacle. Obama's War on Jobs and Growth and What We Can Do Now to Regain Our Future
Grover Norquist Glenn
A provocative critique of the Obama administration's economic policies and an examination of America's difficult economic future During the 2008 presidential campaign, Barack Obama promised «a net spending cut» to make government smaller in...
Warren Buffett on Business. Principles from the Sage of Omaha
Warren Buffett
The proven business principles of Warren Buffett Warren Buffett is one of the most admired and prolific investors and managers in corporate America. Warren Buffett on Business is a timeless guide to strategies that can help you run a successful...
How Markets Really Work. Quantitative Guide to Stock Market Behavior
Larry Connors
For years, traders and investors have been using unproven assumptions about popular patterns such as breakouts, momentum, new highs, new lows, market breadth, put/call ratios and more without knowing if there is a statistical edge. Common wisdom...
The Crowd Funding Services Handbook. Raising the Money You Need to Fund Your Business, Project, or Invention
Jason Rich R.
Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing...
The Endowment Model of Investing. Return, Risk, and Diversification
Anthony Bova
A cutting-edge look at the endowment model of investing Many larger endowments and foundations have adopted a broadly diversified asset allocation strategy with only a small amount of traditional U.S. equities and bonds. This technique, known as...
No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers
Harry Friedman J.
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving...
Make It In America, Updated Edition. The Case for Re-Inventing the Economy
Andrew Liveris
The case for revolutionizing the U.S. economy, from a leading CEO America used to define itself by the things we built. We designed and produced the world's most important innovations, and in doing so, created a vibrant manufacturing sector that...
The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success
Frank J. Rumbauskas, Jr.
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like...
Regulating Wall Street. The Dodd-Frank Act and the New Architecture of Global Finance
Ingo Walter
Experts from NYU Stern School of Business analyze new financial regulations and what they mean for the economy The NYU Stern School of Business is one of the top business schools in the world thanks to the leading academics, researchers, and...
The Mental Strategies of Top Traders. The Psychological Determinants of Trading Success
Ari Kiev
An honest depiction of the challenges of trading and a clear explanation of what it takes to succeed Trading tends to be a winner-take-all activity where a small number of traders are very successful, while the majority either lose money or...
Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design
Tom Eslinger
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average...
Capital Structure and Corporate Financing Decisions. Theory, Evidence, and Practice
Gerald S. Martin
A comprehensive guide to making better capital structure and corporate financing decisions in today's dynamic business environment Given the dramatic changes that have recently occurred in the economy, the topic of capital structure and...
Getting Ahead. Three Steps to Take Your Career to the Next Level
Marshall Goldsmith
A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the United States, Joel Garfinkle reveals his signature model for mastering three skills to take...
Enterprise Risk Management. Today's Leading Research and Best Practices for Tomorrow's Executives
John Fraser
Essential insights on the various aspects of enterprise risk management If you want to understand enterprise risk management from some of the leading academics and practitioners of this exciting new methodology, Enterprise Risk Management is the...
Out of the Box and onto Wall Street. Unorthodox Insights on Investments and the Economy
Mark Grant J.
A guide to thinking outside the Wall Street box Part memoir, part investment strategy guide, Out of the Box and onto Wall Street presents a revolutionary, alternative look at the world of finance. Revealing the essential rules for preserving...
Systemic Liquidity Risk and Bipolar Markets. Wealth Management in Today's Macro Risk On / Risk Off Financial Environment
Clive Corcoran M.
The dramatic and well chronicled crisis of 2007/8 marked a watershed moment for all stakeholders in global capital markets. In the aftermath, financial markets have become even more tightly coupled as correlations in returns across multiple...
Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
Brian Halligan
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to...
The Facts of Business Life. What Every Successful Business Owner Knows that You Don't
Bill McBean
IF YOU BELIEVE THAT: Being your own boss can be a great career choice Success is what you decide it is Doing what you have a passion and talent for can be very profitable Monetary risk, hard work, and new ideas should be financially rewarded...
The U.S. Technology Skills Gap. What Every Technology Executive Must Know to Save America's Future
Gary Beach J.
Is a widening “skills gap” in science and math education threatening America’s future? That is the seminal question addressed in The U.S. Technology Skills Gap, a comprehensive 104-year review of math and science education in America. Some claim...
Dialogue Gap. Why Communication Isn't Enough and What We Can Do About It, Fast
Peter Nixon
The book that bridges the chasm between communication and understanding in negotiations For years Peter Nixon worked with people from all walks of life, teaching them the art of negotiation. But it soon became apparent that the issue was not...
Billions of Drops in Millions of Buckets. Why Philanthropy Doesn't Advance Social Progress
Steven Goldberg H.
Praise for BILLIONS OF DROPS in MILLIONS OF BUCKETS «Billions of Drops in Millions of Buckets provides a bracing and original look at philan-thropy that offers a much-needed corrective to conventional wisdom. Steve Goldberg combines a resolve to...
