зарубежная деловая литература
Cracking Health Costs. How to Cut Your Company's Health Costs and Provide Employees Better Care
Al Lewis
Cracking Health Costs reveals the best ways for companies and small businesses to fight back, right now, against rising health care costs. This book proposes multiple, practical steps that you can take to control costs and increase the...
Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand
Kelly McDonald
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious,...
Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time
Joel Comm
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business...
Social Media Metrics. How to Measure and Optimize Your Marketing Investment
Jim Sterne
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social...
Trade the Congressional Effect. How To Profit from Congress's Impact on the Stock Market
Eric Singer T.
An innovative investment approach that takes the actions of the U.S. Congress into consideration Historical research indicates that, more often than not, when Congress is in session there is a negative effect on equities markets (the...
The Science of Serendipity. How to Unlock the Promise of Innovation
Matt Kingdon
Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of...
Million Dollar Consulting Proposals. How to Write a Proposal That's Accepted Every Time
Alan Weiss
Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting® Proposals ends forever the time-consuming...
Trailblazers. How Top Business Leaders are Accelerating Results through Inclusion and Diversity
Redia Anderson
Make diversity your competitive advantage To reap the full benefits of diversity and inclusion, today's forward thinking companies look past «diversity» training towards a more comprehensive, holistic business approach. These leaders incorporate...
Trade Like an O'Neil Disciple. How We Made 18,000% in the Stock Market
Gil Morales
How two former traders of William J. O'Neil + Company made mad money using O'Neil's trading strategies, and how you can, too From the successes and failures of two William O'Neil insiders, Trade Like an O'Neil Disciple: How We Made Over 18,000%...
Market Wizards. Interviews With Top Traders
Джек Д. Швагер
The world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market...
Indispensable By Monday. Learn the Profit-Producing Behaviors that will Help Your Company and Yourself
Larry Myler
Separates fact from fiction for what makes an employee indispensable When trying to move ahead or even just keep a job, there are actions that would be of great advantage to any employee and there are strategies that are just plain stupid....
Diary of a Professional Commodity Trader. Lessons from 21 Weeks of Real Trading
Peter Brandt L.
Trading is generally far more difficult in practice than in theory. The reality is that no trade set up or individual trader or system can identify profitable trades in advance with complete certainty. In A Year of Trading, long-time trader...
The Women of Berkshire Hathaway. Lessons from Warren Buffett's Female CEOs and Directors
Karen Linder
A fascinating look at the top women at Berkshire Hathaway and how they got there Although proportionally women continue to lag far behind men as CEOs and board members at major institutions, there has been a marked uptick in the number of female...
Corporate Resiliency. Managing the Growing Risk of Fraud and Corruption
Toby Bishop J.
Corporate Resiliency: Managing the Growing Risk of Fraud and Corruption is written for members of boards of directors and audit committees, senior executives, those who advise or report to them, and those responsible for managing fraud and...
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Nancy Lee
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable...
Power Questions to Build Clients for Life. Nine Strategies for Success
Andrew Sobel
Use the power of questions to deepen and grow your client relationships The right question can shift a conversation from the analytical to the emotional, from the details to the big picture, and from the past to the future. The result? Deeper...
Debacle. Obama's War on Jobs and Growth and What We Can Do Now to Regain Our Future
Grover Norquist Glenn
A provocative critique of the Obama administration's economic policies and an examination of America's difficult economic future During the 2008 presidential campaign, Barack Obama promised «a net spending cut» to make government smaller in...
Warren Buffett on Business. Principles from the Sage of Omaha
Warren Buffett
The proven business principles of Warren Buffett Warren Buffett is one of the most admired and prolific investors and managers in corporate America. Warren Buffett on Business is a timeless guide to strategies that can help you run a successful...
How Markets Really Work. Quantitative Guide to Stock Market Behavior
Larry Connors
For years, traders and investors have been using unproven assumptions about popular patterns such as breakouts, momentum, new highs, new lows, market breadth, put/call ratios and more without knowing if there is a statistical edge. Common wisdom...
The Crowd Funding Services Handbook. Raising the Money You Need to Fund Your Business, Project, or Invention
Jason Rich R.
Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing...
The Endowment Model of Investing. Return, Risk, and Diversification
Anthony Bova
A cutting-edge look at the endowment model of investing Many larger endowments and foundations have adopted a broadly diversified asset allocation strategy with only a small amount of traditional U.S. equities and bonds. This technique, known as...
No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers
Harry Friedman J.
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving...
Make It In America, Updated Edition. The Case for Re-Inventing the Economy
Andrew Liveris
The case for revolutionizing the U.S. economy, from a leading CEO America used to define itself by the things we built. We designed and produced the world's most important innovations, and in doing so, created a vibrant manufacturing sector that...
The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success
Frank J. Rumbauskas, Jr.
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like...
Regulating Wall Street. The Dodd-Frank Act and the New Architecture of Global Finance
Ingo Walter
Experts from NYU Stern School of Business analyze new financial regulations and what they mean for the economy The NYU Stern School of Business is one of the top business schools in the world thanks to the leading academics, researchers, and...
The Mental Strategies of Top Traders. The Psychological Determinants of Trading Success
Ari Kiev
An honest depiction of the challenges of trading and a clear explanation of what it takes to succeed Trading tends to be a winner-take-all activity where a small number of traders are very successful, while the majority either lose money or...
Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design
Tom Eslinger
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average...
Capital Structure and Corporate Financing Decisions. Theory, Evidence, and Practice
Gerald S. Martin
A comprehensive guide to making better capital structure and corporate financing decisions in today's dynamic business environment Given the dramatic changes that have recently occurred in the economy, the topic of capital structure and...
Getting Ahead. Three Steps to Take Your Career to the Next Level
Marshall Goldsmith
A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the United States, Joel Garfinkle reveals his signature model for mastering three skills to take...
Enterprise Risk Management. Today's Leading Research and Best Practices for Tomorrow's Executives
John Fraser
Essential insights on the various aspects of enterprise risk management If you want to understand enterprise risk management from some of the leading academics and practitioners of this exciting new methodology, Enterprise Risk Management is the...
Out of the Box and onto Wall Street. Unorthodox Insights on Investments and the Economy
Mark Grant J.
A guide to thinking outside the Wall Street box Part memoir, part investment strategy guide, Out of the Box and onto Wall Street presents a revolutionary, alternative look at the world of finance. Revealing the essential rules for preserving...
Systemic Liquidity Risk and Bipolar Markets. Wealth Management in Today's Macro Risk On / Risk Off Financial Environment
Clive Corcoran M.
The dramatic and well chronicled crisis of 2007/8 marked a watershed moment for all stakeholders in global capital markets. In the aftermath, financial markets have become even more tightly coupled as correlations in returns across multiple...
Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
Brian Halligan
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to...
The Facts of Business Life. What Every Successful Business Owner Knows that You Don't
Bill McBean
IF YOU BELIEVE THAT: Being your own boss can be a great career choice Success is what you decide it is Doing what you have a passion and talent for can be very profitable Monetary risk, hard work, and new ideas should be financially rewarded...
The U.S. Technology Skills Gap. What Every Technology Executive Must Know to Save America's Future
Gary Beach J.
Is a widening “skills gap” in science and math education threatening America’s future? That is the seminal question addressed in The U.S. Technology Skills Gap, a comprehensive 104-year review of math and science education in America. Some claim...
Dialogue Gap. Why Communication Isn't Enough and What We Can Do About It, Fast
Peter Nixon
The book that bridges the chasm between communication and understanding in negotiations For years Peter Nixon worked with people from all walks of life, teaching them the art of negotiation. But it soon became apparent that the issue was not...
Billions of Drops in Millions of Buckets. Why Philanthropy Doesn't Advance Social Progress
Steven Goldberg H.
Praise for BILLIONS OF DROPS in MILLIONS OF BUCKETS «Billions of Drops in Millions of Buckets provides a bracing and original look at philan-thropy that offers a much-needed corrective to conventional wisdom. Steve Goldberg combines a resolve to...
Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World
Andrea Zocchi
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they...
Buffett Beyond Value. Why Warren Buffett Looks to Growth and Management When Investing
Prem Jain C.
A detailed look at how Warren Buffett really invests In this engaging new book, author Prem Jain extracts Warren Buffett's wisdom from his writings, Berkshire Hathaway financial statements, and his letters to shareholders and partners in his...
The Little Book of Big Profits from Small Stocks + Website. Why You'll Never Buy a Stock Over $10 Again
Louis Navellier
The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls «breakout stocks» come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are...
Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy
Vanessa Fox
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides...
Eight Edges You Must Have. Your Written Trading Plan
Van Tharp K.
Why investors lose money and how NOT to Wall Street makes it easy to jump into the game of trading. After all, they love taking your money. Trading without proper preparation could be a windfall for your broker, but fatal for your account. In...
The Book of Business Awesome / The Book of Business UnAwesome
Scott Stratten
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human...
Active Credit Portfolio Management in Practice
Roger Stein M.
State-of-the-art techniques and tools needed to facilitate effective credit portfolio management and robust quantitative credit analysis Filled with in-depth insights and expert advice, Active Credit Portfolio Management in Practice serves as a...
Getting Started In Employee Stock Options
John Olagues
An A to Z guide for understanding employee stock options (ESOs). In Getting Started In Employee Stock Optionsauthors John Olagues and John Summa provide a full understanding of ESOs and demonstrate how to make the most of them. Page by page this...
Essentials of the Dodd-Frank Act
Sanjay Anand
An executive overview of the new Financial Regulations Act This book provides an executive summary of the newly passed Financial Regulations Act. It examines the most important sections of the Act, how it impacts the financial industry, as well...
Long-Term Secrets to Short-Term Trading
Larry Williams
Hugely popular market guru updates his popular trading strategy for a post-crisis world From Larry Williams—one of the most popular and respected technical analysts of the past four decades—Long-Term Secrets to Short-Term Trading, Second Edition...
Building Winning Trading Systems with Tradestation
George Pruitt
The updated edition of the guide to building trading systems that can keep pace with the market The stock market is constantly evolving, and coupled with the new global economic landscape, traders need to radically rethink the way they do...
Visual Guide to Elliott Wave Trading
Jeffrey Kennedy
The Visual Guide to Elliott Wave Trading is an in-depth, easy-to-use guide to trading the financial markets with the Elliott Wave Principle. In many ways this book picks up where Frost & Prechter's classic Elliott Wave Principle: Key to Market...
Portfolio Investment Opportunities in Managed Futures
David M. Darst
New research and investment strategies for asset managers in managed futures In this handy new e-book, bestselling author David M. Darst provides the latest information on managed futures and their appropriate role within investment portfolios....
