зарубежная деловая литература
The Top 10 Distinctions Between Winners and Whiners
Keith Smith Cameron
Be a winner in your personal and professional life with this pull-no-punches guide Let's face it: to become a winner in the face of unpredictable times requires hard work and a determined mindset. Winners choose to be winners. Whiners let...
How To Sell Your Way Through Life
Наполеон Хилл
TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS «No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . ....
Optimizing the Aging, Retirement, and Pensions Dilemma
Marida Bertocchi
A straightforward guide focused on life cycle investing-namely aging, retirement, and pensions Life cycle investing and the implications of aging, retirement, and pensions continues to grow in importance. With people living longer, the relative...
Essentials of Technical Analysis for Financial Markets
James Chen
Comprehensive, accessible guide to technical analysis and market trading strategies Essentials of Technical Analysis for Financial Markets is an all-encompassing handbook on navigating the financial markets successfully using technical analysis....
The Seven Success Factors of Social Business Strategy
Charlene Li
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such...
Healthcare Analytics for Quality and Performance Improvement
Trevor Strome L.
Improve patient outcomes, lower costs, reduce fraud—all with healthcare analytics Healthcare Analytics for Quality and Performance Improvement walks your healthcare organization from relying on generic reports and dashboards to developing...
The New Economics of Sovereign Wealth Funds
Massimiliano Castelli
A complete guide to sovereign wealth funds written by and for industry practitioners Sovereign wealth funds (SWFs) aren't new, but they are often misunderstood. As they've attracted more attention over the last decade and grown greatly in size,...
High-Probability Trade Setups. A Chartist's Guide to Real-Time Trading
Timothy Knight
A comprehensive volume of today's most profitable trade set-ups A key element of trading is identifying situations in the financial markets that can produce a profitable trade. Fundamental analysts search for situations where a stock is...
The Nonprofit Outcomes Toolbox. A Complete Guide to Program Effectiveness, Performance Measurement, and Results
Robert Penna M.
An invaluable guide to the outcome-based tools needed to help nonprofit organizations increase their effectiveness The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing...
The Culture Engine. A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace
S. Edmonds Chris
An organizational «North Star,» codifying valued behaviors for optimal performance The Culture Engine shows leaders how to create a high performing, values aligned culture through the creation of an organizational constitution. With practical...
Six Steps to Creating Profit. A Guide for Small and Mid-Sized Service-Based Businesses
Patricia Sigmon
An insightful look at how you can put net profit income at the forefront of your small to mid-sized business Enable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively...
Creating a Portfolio like Warren Buffett. A High Return Investment Strategy
Jeeva Ramaswamy
The practical guide to investing the Warren Buffett way Creating a Portfolio like Warren Buffett: A High Return Investment Strategy highlights actual trades author Jeeva Ramaswamy has successfully executed using principles established by...
Starting and Managing a Nonprofit Organization. A Legal Guide
Bruce R. Hopkins
Nuts-and-bolts guidance on the laws, rules, and regulations governing the nonprofit sector—from leading nonprofit law expert, Bruce R. Hopkins Nonprofits must comply with stringent federal and state laws due to their special tax-exempt status;...
Financial Simulation Modeling in Excel. A Step-by-Step Guide
Josh Laurito
I've worked with simulation in business for over 20 years, and Allman really nails it with this book. I admit that I own his previous book on structured finance cash flows, but I was surprised by what I found in here. He addresses the...
The Complete Guide to Knowledge Management. A Strategic Plan to Leverage Your Company's Intellectual Capital
Edna Pasher
A straightforward guide to leveraging your company's intellectual capital by creating a knowledge management culture The Complete Guide to Knowledge Management offers managers the tools they need to create an organizational culture that improves...
Match. A Systematic, Sane Process for Hiring the Right Person Every Time
Dan Erling
Hire the right person-every time! Why is it that so many companies accept mediocre hiring results as the norm? The answer is simple. It doesn't occur to them that, in fact, there is a process that virtually guarantees hiring the right person...
Where In the World Should I Invest. An Insider's Guide to Making Money Around the Globe
Bill Bonner
A fascinating exploration of which countries offer promising investment opportunities for Americans now and in the years to come Most emerging markets investment guides focus on financial metrics, but fail to provide the reader with new and...
The Success Healthcheck for IT Projects. An Insider's Guide to Managing IT Investment and Business Change
J. Flinn A.
Downsizing, outsourcing and the accelerating pace of change have led to project management becoming one of today's hottest disciplines. Project management is about managing ad hoc, one-off projects instead of ongoing operations. Effective...
Fundamentals of Financial Instruments. An Introduction to Stocks, Bonds, Foreign Exchange, and Derivatives
Sunil Parameswaran
The essential guide to financial instruments, logically presented Fundamentals of Financial Instruments deals with the global financial markets and the instruments in which they trade. While most books on finance tend to be heavily mathematical,...
The Theory and Practice of Investment Management. Asset Allocation, Valuation, Portfolio Construction, and Strategies
Frank J. Fabozzi
An updated guide to the theory and practice of investment management Many books focus on the theory of investment management and leave the details of the implementation of the theory up to you. This book illustrates how theory is applied in...
The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Kipp Bodnar
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many...
Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product
Tom Kelly
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of...
Get Your Business Funded. Creative Methods for Getting the Money You Need
Steven Strauss D.
Explore the many options available to get the money you need for your business Whether your business is a new start-up, an established company attempting to grow, or somewhere in between, Get Your Business Funded gives you the full range of...
The Lean Six Sigma Guide to Doing More With Less. Cut Costs, Reduce Waste, and Lower Your Overhead
Mark George O.
Praise for The Lean Six Sigma guide to Doing More with Less «At Frito Lay, we have applied many of the concepts and tools in this book, and we are realizing a five to seven times return on our annual Lean Six Sigma investment.» —Tony Mattei,...
Managing to the New Regulatory Reality. Doing Business Under the Dodd-Frank Act
Richard Davis K.
How to manage and profit from the new financial regulatory reality Now, more than ever, navigating the new financial regulations is paramount for the survival of many large institutions. Managing to the New Regulatory Reality: Doing Business...
Trade Like a Casino. Find Your Edge, Manage Risk, and Win Like the House
Richard Weissman L.
A detailed look at the common characteristics found in most successful traders While there are a variety of approaches to trading in the financial markets, profitable traders tend to share similar underlying characteristics. Most have a...
Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics
Bill Franks
You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the...
Innovative Corporate Performance Management. Five Key Principles to Accelerate Results
Bob Paladino
Award-winning strategies to drive game changing meaningful results during the most challenging economy in decades Drawing from executive and thought leader Bob Paladino's research and advisory experiences and collaboration with award-winning and...
Technology Tools for Today's High-Margin Practice. How Client-Centered Financial Advisors Can Cut Paperwork, Overhead, and Wasted Hours
Joel Bruckenstein P.
Revolutionize your financial advisory practice with the latest cutting-edge tools Tired of spending more time with filing cabinets than with clients? Is overhead eating up your margins? In a new revised edition of the «bible» of practice...
The Executive's Guide to Enterprise Social Media Strategy. How Social Networks Are Radically Transforming Your Business
Mike Barlow
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social...
Startupland. How Three Guys Risked Everything to Turn an Idea into a Global Business
Carlye Adler
The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in...
Winning The War for Talent. How to Attract and Keep the People to Make the Biggest Difference to Your Bottom Line
Mandy Johnson
A new system of people practices that produce extraordinary business results Hiring and retaining great people is the key to profitable growth, but it is the number one issue keeping leaders and managers awake at night. Winning the War for...
The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
Mari Smith
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online...
Cracking Health Costs. How to Cut Your Company's Health Costs and Provide Employees Better Care
Al Lewis
Cracking Health Costs reveals the best ways for companies and small businesses to fight back, right now, against rising health care costs. This book proposes multiple, practical steps that you can take to control costs and increase the...
Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand
Kelly McDonald
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious,...
Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time
Joel Comm
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business...
Social Media Metrics. How to Measure and Optimize Your Marketing Investment
Jim Sterne
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social...
Trade the Congressional Effect. How To Profit from Congress's Impact on the Stock Market
Eric Singer T.
An innovative investment approach that takes the actions of the U.S. Congress into consideration Historical research indicates that, more often than not, when Congress is in session there is a negative effect on equities markets (the...
The Science of Serendipity. How to Unlock the Promise of Innovation
Matt Kingdon
Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of...
Million Dollar Consulting Proposals. How to Write a Proposal That's Accepted Every Time
Alan Weiss
Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting® Proposals ends forever the time-consuming...
Trailblazers. How Top Business Leaders are Accelerating Results through Inclusion and Diversity
Redia Anderson
Make diversity your competitive advantage To reap the full benefits of diversity and inclusion, today's forward thinking companies look past «diversity» training towards a more comprehensive, holistic business approach. These leaders incorporate...
Trade Like an O'Neil Disciple. How We Made 18,000% in the Stock Market
Gil Morales
How two former traders of William J. O'Neil + Company made mad money using O'Neil's trading strategies, and how you can, too From the successes and failures of two William O'Neil insiders, Trade Like an O'Neil Disciple: How We Made Over 18,000%...
Market Wizards. Interviews With Top Traders
Джек Д. Швагер
The world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market...
Indispensable By Monday. Learn the Profit-Producing Behaviors that will Help Your Company and Yourself
Larry Myler
Separates fact from fiction for what makes an employee indispensable When trying to move ahead or even just keep a job, there are actions that would be of great advantage to any employee and there are strategies that are just plain stupid....
Diary of a Professional Commodity Trader. Lessons from 21 Weeks of Real Trading
Peter Brandt L.
Trading is generally far more difficult in practice than in theory. The reality is that no trade set up or individual trader or system can identify profitable trades in advance with complete certainty. In A Year of Trading, long-time trader...
The Women of Berkshire Hathaway. Lessons from Warren Buffett's Female CEOs and Directors
Karen Linder
A fascinating look at the top women at Berkshire Hathaway and how they got there Although proportionally women continue to lag far behind men as CEOs and board members at major institutions, there has been a marked uptick in the number of female...
Corporate Resiliency. Managing the Growing Risk of Fraud and Corruption
Toby Bishop J.
Corporate Resiliency: Managing the Growing Risk of Fraud and Corruption is written for members of boards of directors and audit committees, senior executives, those who advise or report to them, and those responsible for managing fraud and...
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Nancy Lee
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable...
Power Questions to Build Clients for Life. Nine Strategies for Success
Andrew Sobel
Use the power of questions to deepen and grow your client relationships The right question can shift a conversation from the analytical to the emotional, from the details to the big picture, and from the past to the future. The result? Deeper...
Debacle. Obama's War on Jobs and Growth and What We Can Do Now to Regain Our Future
Grover Norquist Glenn
A provocative critique of the Obama administration's economic policies and an examination of America's difficult economic future During the 2008 presidential campaign, Barack Obama promised «a net spending cut» to make government smaller in...
