зарубежная деловая литература
Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World
Andrea Zocchi
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they...
Buffett Beyond Value. Why Warren Buffett Looks to Growth and Management When Investing
Prem Jain C.
A detailed look at how Warren Buffett really invests In this engaging new book, author Prem Jain extracts Warren Buffett's wisdom from his writings, Berkshire Hathaway financial statements, and his letters to shareholders and partners in his...
The Little Book of Big Profits from Small Stocks + Website. Why You'll Never Buy a Stock Over $10 Again
Louis Navellier
The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls «breakout stocks» come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are...
Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy
Vanessa Fox
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides...
Eight Edges You Must Have. Your Written Trading Plan
Van Tharp K.
Why investors lose money and how NOT to Wall Street makes it easy to jump into the game of trading. After all, they love taking your money. Trading without proper preparation could be a windfall for your broker, but fatal for your account. In...
The Book of Business Awesome / The Book of Business UnAwesome
Scott Stratten
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human...
Active Credit Portfolio Management in Practice
Roger Stein M.
State-of-the-art techniques and tools needed to facilitate effective credit portfolio management and robust quantitative credit analysis Filled with in-depth insights and expert advice, Active Credit Portfolio Management in Practice serves as a...
Getting Started In Employee Stock Options
John Olagues
An A to Z guide for understanding employee stock options (ESOs). In Getting Started In Employee Stock Optionsauthors John Olagues and John Summa provide a full understanding of ESOs and demonstrate how to make the most of them. Page by page this...
Essentials of the Dodd-Frank Act
Sanjay Anand
An executive overview of the new Financial Regulations Act This book provides an executive summary of the newly passed Financial Regulations Act. It examines the most important sections of the Act, how it impacts the financial industry, as well...
Long-Term Secrets to Short-Term Trading
Larry Williams
Hugely popular market guru updates his popular trading strategy for a post-crisis world From Larry Williams—one of the most popular and respected technical analysts of the past four decades—Long-Term Secrets to Short-Term Trading, Second Edition...
Building Winning Trading Systems with Tradestation
George Pruitt
The updated edition of the guide to building trading systems that can keep pace with the market The stock market is constantly evolving, and coupled with the new global economic landscape, traders need to radically rethink the way they do...
Visual Guide to Elliott Wave Trading
Jeffrey Kennedy
The Visual Guide to Elliott Wave Trading is an in-depth, easy-to-use guide to trading the financial markets with the Elliott Wave Principle. In many ways this book picks up where Frost & Prechter's classic Elliott Wave Principle: Key to Market...
Portfolio Investment Opportunities in Managed Futures
David M. Darst
New research and investment strategies for asset managers in managed futures In this handy new e-book, bestselling author David M. Darst provides the latest information on managed futures and their appropriate role within investment portfolios....
Portfolio Investment Opportunities in Precious Metals
David M. Darst
New research and investment strategies for asset managers in precious metals In this handy new e-book, bestselling author David M. Darst provides valuable perspective on the role and positioning of gold and other precious metals within an...
Online Investing on the Australian Sharemarket
Roger Kinsky
How to trade and invest online, from bestselling investing author Roger Kinsky With the wide availability of market data and the low cost of online trading, millions of people are taking control of their own future and investing their savings...
Handbook of Corporate Equity Derivatives and Equity Capital Markets
Juan Ramirez
Equity strategies are closely guarded secrets and as such, there is very little written about how investors and corporate can utilise equity vehicles as part of their growth strategies. In this much-needed book, industry expert Juan Ramiraz...
The Constant Contact Guide to Email Marketing
Eric Groves
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge...
Executive's Guide to Solvency II
David Buckham
A straightforward guide to the evolution, benefits, and implementation of Solvency II Providing a guide to the evolution, practice, benefits, and implementation of Solvency II, Executive′s Guide to Solvency II deftly covers this major European...
Starting an eBay Business For Dummies
Marsha Collier
The gold standard for eBay users who want to get serious about selling Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay...
Essential Mathematics for Market Risk Management
Simon Hubbert
Everything you need to know in order to manage risk effectively within your organization You cannot afford to ignore the explosion in mathematical finance in your quest to remain competitive. This exciting branch of mathematics has very direct...
Bloomberg Visual Guide to Candlestick Charting
Michael Thomsett C.
The easy-to-use guide to interpreting candlestick charts and derivative markets Candlestick charts are an effective way of visualizing price movements and, due to the increased interest in the complex derivatives market, they are being used more...
Bloomberg Visual Guide to Municipal Bonds
Robert Doty
A hands-on visual guide to understanding and investing in an important and consistently safe investment vehicle Bloomberg Visual Guide to Municipal Bonds offers step-by-step guidance to the nature and diversity of municipal securities credit...
Creating a Business Plan For Dummies
Veechi Curtis
Everything you need to know to design a profitable business plan Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business...
Who Killed Creativity?. ...And How Do We Get It Back?
Andrew Grant
The essential guide to building a culture of creativity and innovation throughout an organization Your help is needed to crack an unsolved crime: creative thinking is critical for future fulfillment and survival, and yet it is now declining at...
What's Holding You Back?. 10 Bold Steps that Define Gutsy Leaders
Robert Herbold J.
Leadership is not for everyone. It requires bold, gutsy individuals. If you accept that premise, you will find his [Bob Herbold’s] book rewarding reading. —Harvey Schachter, The Globe and Mail Quit hiding from tough decisions and learn to...
Innovation in a Reinvented World. 10 Essential Elements to Succeed in the New World of Business
Dee McCrorey
A step-by-step guide to the 10 essential and practical skills a business needs to innovate and thrive in uncertain times The reinvented world of business will profoundly impact America's leaders and workers in the decade ahead. Companies capable...
China Inside Out. 10 Irreversible Trends Reshaping China and its Relationship with the World
Bill Dodson
An in-depth look at the forces and trends changing China and its place in the world China has dominated the news for nearly a decade and will continue to grab headlines as it moves inexorably toward becoming the world's largest economy. It...
The Unauthorized Guide To Doing Business the Bill Gates Way. 10 Secrets of the World's Richest Business Leader
Des Dearlove
Mega-mogul Bill Gates is quite simply the richest and most successful businessman of all time. His remarkable vision and obsessive desire to win have created a leadership style radically different to anything the business world has seen before....
The Ultimate Book of Influence. 10 Tools of Persuasion to Connect, Communicate, and Win in Business
Chris Helder
Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what...
Ask and You Will Succeed. 1001 Extraordinary Questions to Create Life-Changing Results
Ken Foster D.
What can you do to create unlimited wealth? Most of us spend our lives asking the wrong questions and getting nowhere. Ask and You Will Succeed gives you a new perspective on what you can accomplish when you ask the right questions. When you...
Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Jim Cockrum
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the...
Changing the Channel. 12 Easy Ways to Make Millions for Your Business
Michael Masterson
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how...
Rediscovering Japanese Business Leadership. 15 Japanese Managers and the Companies They're Leading to New Growth
Yozo Hasegawa
Who are Asia's biggest business leaders? What kind of leadership skills and philosophies do they possess that have put them at the forefront of their respective industries? What makes these business leaders, in particular, best-equipped to meet...
Eliminate the Chaos at Work. 25 Techniques to Increase Productivity
Laura Leist
Create office efficiency and business productivity with this helpful book. Eliminate the Chaos at Work increases your business productivity and peace of mind by showing you how to create streamlined information systems, processes and workflows....
Tame the Primitive Brain. 28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work
Mark Bowden
A new and simple system to understanding and controlling the behavior of others Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others,...
It's the Customer, Stupid!. 34 Wake-up Calls to Help You Stay Client-Focused
Jeffrey Gitomer
Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again...
Say Anything to Anyone, Anywhere. 5 Keys To Successful Cross-Cultural Communication
Gayle Cotton
The five steps to successful selling, negotiating, and managing multi-culturally Say Anything to Anyone, Anywhere gives readers five simple key guidelines to create rapport and organize strategies for success across different cultures. This book...
The Influence Game. 50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes
Stephanie Vance
Get what you want, every time! Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be...
The Optimism Advantage. 50 Simple Truths to Transform Your Attitudes and Actions into Results
Terry Paulson L.
Sharpen your skills and shape attitudes to achieve high levels of success personally and professionally The Optimism Advantage offers tangible, proven techniques for turning life's obstacles into opportunities with confidence and competence....
Own the Future. 50 Ways to Win from The Boston Consulting Group
David Rhodes
The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives...
The Innovator's Toolkit. 50+ Techniques for Predictable and Sustainable Organic Growth
David Silverstein
A compendium of tools and techniques that every innovator needs The Innovator's Toolkit is an essential companion for every innovator, innovation team leader, operations manager, and corporate change agent who needs to drive organic growth....
Creative People Must Be Stopped. 6 Ways We Kill Innovation (Without Even Trying)
David Owens A
A framework for overcoming the six types of innovation killers Everybody wants innovation—or do they? Creative People Must Be Stopped shows how individuals and organizations sabotage their own best intentions to encourage «outside the box»...
The NOW Revolution. 7 Shifts to Make Your Business Faster, Smarter and More Social
Amber Naslund
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can...
Surviving Your Serengeti. 7 Skills to Master Business and Life
Stefan Swanepoel
Praise for SURVIVING YOUR SERENGETI «One of a kind. You'll actually know more about yourself after you read this book.»—KEN BLANCHARD coauthor of The One Minute Manager® and Leading at a Higher Level «Beautifully illustrates nature's basic...
eBu$iness. 7 Steps to Get Your Small Business Online.. and Making Money Now!
Paul Wallbank
Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your website working for you and making money. The web and social media have become the new...
All Hands on Deck. 8 Essential Lessons for Building a Culture of Ownership
Joe Tye
In the stormy seas of today's world economy, organizations need all hands on deck In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organization chart. All Hands on Deck is a...
Market Your Way to Growth. 8 Ways to Win
Philip Kotler
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using...
The Best Damn Management Book Ever. 9 Keys to Creating Self-Motivated High Achievers
Warren Greshes
A practical guidebook to managing a stellar staff of high-achievers The Best Damn Management Book Ever teaches managers, executives, and business owners how to create a staff of self-motivated, confident, high-achieving, self-starters. Acclaimed...
Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design
David Langton
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell...
Robert's Rules of Innovation. A 10-Step Program for Corporate Survival
Robert Brands F.
From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices...
