зарубежная деловая литература
Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Jim Cockrum
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the...
Changing the Channel. 12 Easy Ways to Make Millions for Your Business
Michael Masterson
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how...
Rediscovering Japanese Business Leadership. 15 Japanese Managers and the Companies They're Leading to New Growth
Yozo Hasegawa
Who are Asia's biggest business leaders? What kind of leadership skills and philosophies do they possess that have put them at the forefront of their respective industries? What makes these business leaders, in particular, best-equipped to meet...
Eliminate the Chaos at Work. 25 Techniques to Increase Productivity
Laura Leist
Create office efficiency and business productivity with this helpful book. Eliminate the Chaos at Work increases your business productivity and peace of mind by showing you how to create streamlined information systems, processes and workflows....
Tame the Primitive Brain. 28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work
Mark Bowden
A new and simple system to understanding and controlling the behavior of others Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others,...
It's the Customer, Stupid!. 34 Wake-up Calls to Help You Stay Client-Focused
Jeffrey Gitomer
Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again...
Say Anything to Anyone, Anywhere. 5 Keys To Successful Cross-Cultural Communication
Gayle Cotton
The five steps to successful selling, negotiating, and managing multi-culturally Say Anything to Anyone, Anywhere gives readers five simple key guidelines to create rapport and organize strategies for success across different cultures. This book...
The Influence Game. 50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes
Stephanie Vance
Get what you want, every time! Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be...
The Optimism Advantage. 50 Simple Truths to Transform Your Attitudes and Actions into Results
Terry Paulson L.
Sharpen your skills and shape attitudes to achieve high levels of success personally and professionally The Optimism Advantage offers tangible, proven techniques for turning life's obstacles into opportunities with confidence and competence....
Own the Future. 50 Ways to Win from The Boston Consulting Group
David Rhodes
The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives...
The Innovator's Toolkit. 50+ Techniques for Predictable and Sustainable Organic Growth
David Silverstein
A compendium of tools and techniques that every innovator needs The Innovator's Toolkit is an essential companion for every innovator, innovation team leader, operations manager, and corporate change agent who needs to drive organic growth....
Creative People Must Be Stopped. 6 Ways We Kill Innovation (Without Even Trying)
David Owens A
A framework for overcoming the six types of innovation killers Everybody wants innovation—or do they? Creative People Must Be Stopped shows how individuals and organizations sabotage their own best intentions to encourage «outside the box»...
The NOW Revolution. 7 Shifts to Make Your Business Faster, Smarter and More Social
Amber Naslund
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can...
Surviving Your Serengeti. 7 Skills to Master Business and Life
Stefan Swanepoel
Praise for SURVIVING YOUR SERENGETI «One of a kind. You'll actually know more about yourself after you read this book.»—KEN BLANCHARD coauthor of The One Minute Manager® and Leading at a Higher Level «Beautifully illustrates nature's basic...
eBu$iness. 7 Steps to Get Your Small Business Online.. and Making Money Now!
Paul Wallbank
Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your website working for you and making money. The web and social media have become the new...
All Hands on Deck. 8 Essential Lessons for Building a Culture of Ownership
Joe Tye
In the stormy seas of today's world economy, organizations need all hands on deck In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organization chart. All Hands on Deck is a...
Market Your Way to Growth. 8 Ways to Win
Philip Kotler
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using...
The Best Damn Management Book Ever. 9 Keys to Creating Self-Motivated High Achievers
Warren Greshes
A practical guidebook to managing a stellar staff of high-achievers The Best Damn Management Book Ever teaches managers, executives, and business owners how to create a staff of self-motivated, confident, high-achieving, self-starters. Acclaimed...
Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design
David Langton
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell...
Robert's Rules of Innovation. A 10-Step Program for Corporate Survival
Robert Brands F.
From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices...
CFDs Made Simple. A Beginner's Guide to Contracts for Difference Success
Jeff Cartridge
CFDs Made Simple is the essential guide for anyone who wants to make money trading CFDs Contracts for difference (CFDs) offer an opportunity to make your money work hard for you with the potential for large returns on little outlay. This book...
Forex Made Simple. A Beginner's Guide to Foreign Exchange Success
Kel Butcher
Forex Made Simple is the essential guide for anyone who wants to make money trading foreign exchange, without all the fuss You don't need to be a financial wizard or spend all day glued to a computer screen to trade forex profitably. Including...
Trading Plans Made Simple. A Beginner's Guide to Planning for Trading Success
Jacqueline Clarke
Trading Plans Made Simple is the essential guide for anyone who wants to achieve trading success and maximise their financial returns. Just as every business needs a robust plan for success, so too does your trading. In Trading Plans Made Simple...
Shares Made Simple. A Beginner's Guide to Sharemarket Success
Roger Kinsky
Are you thinking of joining the thousands of Australians profiting from our stock market, but intimidated by the jargon and unsure of where to start? Let Australia's foremost share-investing educator guide you through the simplest ways to make...
Charting Made Simple. A Beginner's Guide to Technical Analysis
Roger Kinsky
A straightforward guide that answers investors questions and helps them develop their own charting system The fifth book in the Wrightbooks «Made Simple» series, this book gives investors the answers they need to understand and use charting...
How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business
Dave Anderson
A revised Second Edition of the book that shows you how to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help...
The Personal Business Plan. A Blueprint for Running Your Life
Stephen Bruyant-Langer
Plan for success No one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our...
Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable
Kevin Daum
Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend,...
Getting Naked. A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
Патрик Ленсиони
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of...
The Sustainable MBA. A Business Guide to Sustainability
Giselle Weybrecht
Whether you are an employee, a manager, an entrepreneur or a CEO, The Sustainable MBA Second Edition provides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability talk into action for the benefit of your...
ValuFocus Investing. A Cash-Loving Contrarian Way to Invest in Stocks
Rawley Thomas
A must-read book for investors who prefer to pick stocks based on cash flow facts, not on media hype and fiction How to Pick a Stock is written for the contrarian investor who wants an investing method that is based on cash flow facts, not on...
Fatal Risk. A Cautionary Tale of AIG's Corporate Suicide
Roddy Boyd
Long-listed for the FT & Goldman Sachs Business Book of the Year Award 2011 The true story of how risk destroys, as told through the ongoing saga of AIG From the collapse of Bear Stearns and Lehman Brothers, the subject of the financial crisis...
Corporate Catalyst. A Chronicle of the (Mis)Management of Canadian Business from a Veteran Insider
Tony Griffiths
An inside look at the real business world In Corporate Catalyst, Tony Griffiths gives readers a ringside seat on the many boardroom and corporate battles that he both fought and witnessed through the nearly six decades of his productive and...
Upside Down Management. A Common Sense Guide to Better Business
John Timpson
There's a lot of hot air in the world of business. Wouldn't it be nice just to hear some common sense? That's exactly what John Timpson has got. After four decades running his family business and turning it into one of the high street's biggest...
Content Marketing for Nonprofits. A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Kivi Miller Leroux
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller...
Nonprofit Management 101. A Complete and Practical Guide for Leaders and Professionals
Darian Heyman Rodriguez
A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained...
Operational Risk Management. A Complete Guide to a Successful Operational Risk Framework
Philippa Girling X.
A best practices guide to all of the elements of an effective operational risk framework While many organizations know how important operational risks are, they still continue to struggle with the best ways to identify and manage them....
Managing Your Firm's 401(k) Plan. A Complete Roadmap to Managing Today's Retirement Plans
Matthew Smith X.
An objective resource for managing your firm's 401(k) plan With the recent uncertainty in the economy and financial markets, 401(k) plans are now under more scrutiny than ever. Written for finance and benefit professionals who are responsible...
Option Spread Trading. A Comprehensive Guide to Strategies and Tactics
Russell Rhoads
A practical guide to unlocking the power of option spreads When dealing with option spreads your looking to purchase one option in conjunction with the sale of another option. If managed properly, these spreads can provide experienced investors...
Security Analysis and Business Valuation on Wall Street. A Comprehensive Guide to Today's Valuation Methods
Jeffrey Hooke C.
An insider's look at security analysis and business valuation, as practiced by Wall Street, Corporate America, and international businesses Two major market crashes, numerous financial and accounting scandals, growth in private equity and hedge...
The Trusted Advisor Fieldbook. A Comprehensive Toolkit for Leading with Trust
Charles Green H.
A practical guide to being a trusted advisor for leaders in any industry In this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership—such as how to develop business...
Counterparty Credit Risk and Credit Value Adjustment. A Continuing Challenge for Global Financial Markets
Jon Gregory
A practical guide to counterparty risk management and credit value adjustment from a leading credit practitioner Please note that this second edition of Counterparty Credit Risk and Credit Value Adjustment has now been superseded by an updated...
Retail Marketing and Branding. A Definitive Guide to Maximizing ROI
Jesko Perrey
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes...
The Manager and the Monk. A Discourse on Prayer, Profit, and Principles
Jochen Zeitz
An exploration of spirituality, values, and sustainability in business When Jochen Zeitz and Anselm Gr?n first met onstage as «the manager and the monk,» Zeitz was CEO and Chairman of Puma, and Father Gr?n was a monk serving as cellarer, the...
101 Social Media Tactics for Nonprofits. A Field Guide
Beth Kanter
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can...
Startup CEO. A Field Guide to Scaling Up Your Business, + Website
Matt Blumberg
A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general....
Scenario Planning. A Field Guide to the Future
Woody Wade
Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a...
The Story of Rich. A Financial Fable of Wealth and Reason During Uncertain Times
J. Joyce D.
An investing story that provides insights into dealing with your money and finding financial security Making the right investment decisions and executing an effective financial plan can be difficult, especially in today’s markets. But with the...
How to Make a Living Trading Foreign Exchange. A Guaranteed Income for Life
Courtney Smith
Solid Forex strategies for capturing profits in today's volatile markets How to Make a Living Trading Foreign Exchange puts the world of Forex at your fingertips. Author Courtney Smith begins with an introduction to the Forex market-what it is...
The Bank Credit Analysis Handbook. A Guide for Analysts, Bankers and Investors
Jonathan Golin
A hands-on guide to the theory and practice of bank credit analysis and ratings In this revised edition, Jonathan Golin and Philippe Delhaise expand on the role of bank credit analysts and the methodology of their practice. Offering investors...
