зарубежная деловая литература
Lead the Work. Navigating a World Beyond Employment
Ravin Jesuthasan
A detailed look at the evolution of employment and its far-reaching implications Lead the Work takes an incisive look at the evolving nature of work, and how it's affecting management and productivity at the organizational level. Where getting...
Cultural Transformations. Lessons of Leadership and Corporate Reinvention
John Mattone
A Roadmap for Leadership and Cultural Transformation Throughout today's rapidly changing business world, top CEOs face two primary challenges: solving the leadership gap and creating a sustainable corporate culture. International leadership...
Behavioral Marketing. Delivering Personalized Experiences At Scale
Dave Walters
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines...
Trend-Driven Innovation. Beat Accelerating Customer Expectations
Alexander Osterwalder
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this...
Domino. The Simplest Way to Inspire Change
Nick Tasler
Leading change just got a whole lot easier. Think you need awe-inspiring visions, complicated plans, and fist-pounding speeches to inspire change? Think again. A rising tide of real leaders ranging from banking executives and heads of...
Leading Through Language. Choosing Words That Influence and Inspire
Bart Egnal
Become a more effective leader—cut the jargon and say what you mean Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden...
Wall Street Potholes. Insights from Top Money Managers on Avoiding Dangerous Products
Simon Lack A.
Recognize Wall Street tactics for what they are, and make smarter decisions with your money Wall Street Potholes shares insights into the money management industry, revealing the shady practices that benefit the salesman far more than the...
Crisis Wasted?. Leading Risk Managers on Risk Culture
Frances Cowell
Effective risk management in today’s ever-changing world Crisis Wasted? Leading Risk Managers on Risk Culture sheds light on today’s risk management landscape through a unique collection of interviews from risk leaders in both the banking and...
Digital Wealth. An Automatic Way to Invest Successfully
Simon Moore
Leverage algorithms to take your investment approach to the next level Digital Wealth: An Automatic Way to Invest Successfully reveals core investment strategies that you can leverage to build long-term wealth. More than a simple review of...
Salesforce Marketing Cloud For Dummies
Mark Pollard
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's...
Decision Quality. Value Creation from Better Business Decisions
Jennifer Meyer
Add value with every decision using a simple yet powerful framework Few things are as valuable in business, and in life, as the ability to make good decisions. Can you imagine how much more rewarding your life and your business would be if every...
Magnetic. The Art of Attracting Business
Joe Calloway
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses...
Engagement. Transforming Difficult Relationships at Work
Joan Gallos V.
Master the interpersonal side of management to enhance productivity and boost success Engagement is the manager's essential primer for dealing with difficult people and managing your team. Bestselling authors Lee G. Bolman and Joan V. Gallos are...
Committed Teams. Three Steps to Inspiring Passion and Performance
Mario Moussa
Build high-performing teams with an evidence-based framework that delivers results Committed is a practical handbook for building great teams. Based on research from Wharton’s Executive Development Program (EDP), this concise guide identifies...
The Innovative Mindset. 5 Behaviors for Accelerating Breakthroughs
John Sweeney
Redefine what it means to be innovative The Innovative Mindset calls the accepted definition of innovation into question, urging you to consider how innovation might function as a behavior that you perpetuate, rather than an inflexible theory or...
Accelerating Performance. How Organizations Can Mobilize, Execute, and Transform with Agility
Colin Price
Transform your organization into a dynamic catalyst for success Accelerating Performance is not just another “warm and fuzzy” change management book—it's a practical, comprehensive, data-driven action plan for picking up the pace and achieving...
Make the Deal. Negotiating Mergers and Acquisitions
Christopher Harrison S.
A comprehensive introduction to today's M&A strategies Make the Deal is a direct and accessible guide to striking a powerful M&A deal. Merging business, finance, and law, this insightful examination of M&A strategy is designed to help you...
Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Maria Martinez
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C....
Healthcare Disrupted. Next Generation Business Models and Strategies
Jeff Elton
“During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve their products, services, and strategies to flourish in a increasingly value-based healthcare...
Small Stocks, Big Money. Interviews With Microcap Superstars
Dave Gentry
Small companies come with big risk, but potentially life-changing reward Small Stocks, Big Money provides first-hand perspective and insider information on the fast world of microcap investing. In a series of interviews with the superstars of...
Making YouTube Videos. Star in Your Own Video!
Nick Willoughby
The fast and easy way for kids to shoot, edit, and share videos on YouTube Does your child long to create and post videos on YouTube in hopes of becoming the next “YouTube celebrity?” Whether looking to go viral or simply wanting to make videos...
Gender Lens Investing. Uncovering Opportunities for Growth, Returns, and Impact
Joseph Quinlan
Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economy—as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence...
Trading Binary Options. Strategies and Tactics
Abe Cofnas
A clear and practical guide to using binary options to speculate, hedge, and trade Trading Binary Options is a strategic primer on effectively navigating this fast-growing segment. With clear explanations and a practical perspective, this...
An Other Kingdom. Departing the Consumer Culture
Peter Block
Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire....
Execution Excellence. Making Strategy Work Using the Balanced Scorecard
Sanjiv Anand
A hands-on guidebook for making your strategy work with effective Balanced Scorecard design, deployment, and maintenance Execution Excellence is the practitioner's guide to real-world implementation. Designed by a Balanced Scorecard (BSC)...
The Ways to New. 15 Paths to Disruptive Innovation
Jean-Marie Dru
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the...
Incremental Software Architecture. A Method for Saving Failing IT Implementations
Michael Bell
The best-practices solution guide for rescuing broken software systems Incremental Software Architecture is a solutions manual for companies with underperforming software systems. With complete guidance and plenty of hands-on instruction, this...
What's Wrong With China
Paul Midler
What’s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Modern China, written by someone who has lived in the country and dealt with it day to day for decades. This...
Islamic Capital Markets and Products. Managing Capital and Liquidity Requirements Under Basel III
Simon Archer
Ensure Basel III compliance with expert analysis specific to Islamic Finance Islamic Capital Markets and Products provides a thorough examination of Islamic capital markets (ICM), with particular attention to the products that they offer and the...
Renminbi Rising. A New Global Monetary System Emerges
Guonan Ma
Critical analysis of RMB internationalization and the coming global currency shift Renminbi Rising charts the emergence of China's internationalizing currency and provides an in-depth analysis of the global repercussions. Written by a team of...
Machine Trading. Deploying Computer Algorithms to Conquer the Markets
Ernest Chan P.
Dive into algo trading with step-by-step tutorials and expert insight Machine Trading is a practical guide to building your algorithmic trading business. Written by a recognized trader with major institution expertise, this book provides...
Unfairly Labeled. How Your Workplace Can Benefit From Ditching Generational Stereotypes
Jessica Kriegel
A blueprint for managing people, not generations Unfairly Labeled challenges the very concept of «generational differences» as an unfair generalization, and offers a roadmap to intergenerational understanding. While acknowledging that...
Visual Six Sigma. Making Data Analysis Lean
Ian Cox
Streamline data analysis with an intuitive, visual Six Sigma strategy Visual Six Sigma provides the statistical techniques that help you get more information from your data. A unique emphasis on the visual allows you to take a more active role...
Implementing Beyond Budgeting. Unlocking the Performance Potential
Bjarte Bogsnes
The future of management is here! Traditional management was invented for very different times and is today in serious trouble. The level of volatility, uncertainty, complexity and ambiguity in business environments is record high. People’s...
Thoughtfully Ruthless. The Key to Exponential Growth
Val Wright
Unlock explosive growth potential with the true model of modern leadership Thoughtfully Ruthless lays out the secret to rapid business growth by showing you how to magically invent more time, catapult your energy, and boost the productivity of...
The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage
Roland Smart
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the...
Next Generation Demand Management. People, Process, Analytics, and Technology
Charles Chase W.
A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances...
Business Forecasting. Practical Problems and Solutions
Michael Gilliland
A comprehensive collection of the field's most provocative, influential new work Business Forecasting compiles some of the field's important and influential literature into a single, comprehensive reference for forecast modeling and process...
Google Analytics Breakthrough. From Zero to Business Impact
Feras Alhlou
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete,...
Monetizing Innovation. How Smart Companies Design the Product Around the Price
Madhavan Ramanujam
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit....
AutoCAD 2017 and AutoCAD LT 2017. Essentials
Scott Onstott
Hands-on AutoCAD 2017 instruction for a real-world workflow AutoCAD 2017 and AutoCAD LT 2017 Essentials is the unique task-based tutorial designed for both students and the professional AutoCAD user. Concise, straightforward explanations and...
BrandED. Tell Your Story, Build Relationships, and Empower Learning
Eric Sheninger
Praise for BrandED «Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures. Eric...
The Happy, Healthy Nonprofit. Strategies for Impact without Burnout
Beth Kanter
Steer your organization away from burnout while boosting all-around performance The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout....
Objectives and Key Results. Driving Focus, Alignment, and Engagement with OKRs
Пол Нивен
Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations...
Venture Deals. Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld
Get the inside scoop on what venture capitalists want to see in your startup as you hit the fundraising trail. This is the highly anticipated third edition of the best-selling book which has become the definitive resource for understanding...
The Essential Advisor. Building Value in the Investor-Advisor Relationship
Jay Hummel
Leverage the financial services evolution to maximize your firm's value The Essential Advisor presents an insightful handbook for advisors looking to navigate the changing face of financial services. The industry is evolving, consumers are...
Breaking Through. Stories and Best Practices From Companies That Help Women Succeed
Martine Liautaud
When women succeed, we all win. Breaking Through explores the mentoring relationship, and unravels its effects on women, businesses, society, and the economy. In 2010, author Martine Liautaud founded the Women Business Mentoring Initiative...
Shadow Banking in China. An Opportunity for Financial Reform
Andrew Sheng
An authoritative guide to the rise of Chinese shadow banking and its systemic implications Shadow Banking in China examines this rapidly growing sector in the Chinese economy, and what it means for your investments. Written by two world-class...
Chart Patterns. After the Buy
Thomas Bulkowski N.
Take chart patterns beyond buy triggers to increase profits and make better trades Chart Patterns: After the Buy goes beyond simple chart pattern identification to show what comes next. Author and stock trader Thomas Bulkowski is one of the...
Marketing Performance. How Marketers Drive Profitable Growth
Jesko Perrey
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because...
