зарубежная деловая литература
Elevate. The Three Disciplines of Advanced Strategic Thinking
Rich Horwath
According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to...
Mind Over Markets. Power Trading with Market Generated Information, Updated Edition
Robert Dalton B.
A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and...
Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels
Avi Savar
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's...
Data Smart. Using Data Science to Transform Information into Insight
John Foreman W.
Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data...
Brief. Make a Bigger Impact by Saying Less
Joseph McCormack
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your...
Profit & Purpose. How Social Innovation Is Transforming Business for Good
Kyle Westaway
Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive...
Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Lisa Arthur
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As...
Health Analytics. Gaining the Insights to Transform Health Care
Jason Burke
A hands-on, analytics road map for health industry leaders The industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and...
Merger Arbitrage. How to Profit from Global Event-Driven Arbitrage
Thomas Kirchner
Mitigate risk and increase returns with an alternative hedge fund strategy Merger Arbitrage: How to Profit from Event-Driven Arbitrage, Second Edition is the definitive guide to the ins and outs of the burgeoning merger arbitrage hedge fund...
Killer Analytics. Top 20 Metrics Missing from your Balance Sheet
Mark Brown Graham
Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business...
Big Data. Understanding How Data Powers Big Business
Bill Schmarzo
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets....
Property Finance. An International Approach
Giacomo Morri
A unique, international approach to optimal real estate financing Property Finance is an authoritative guide to both the financial and legal issues surrounding real estate financing. Unique in its exclusive focus on the topic, this book builds...
Lessons from Frankenstorm. Investing for Future Power Disruptions
John Licata
The world has been brought to its knees in recent years due to an increased amount of hurricanes, tsunamis and earthquakes which collectively have left tens of millions without power and derailed economic growth in the process. However, today...
Seasonal Sector Trades. 2014 Q1 Strategies
John Person L.
Commodity Trader's Almanac is now Seasonal Sector Trades! Strategies identifying the best-performing seasonal trades for the first quarter of 2014 Seasonal tendencies and cycles provide a foundation for profitable trading. This edition of...
Robust Equity Portfolio Management. Formulations, Implementations, and Properties using MATLAB
В. Чан Ким
A comprehensive portfolio optimization guide, with provided MATLAB code Robust Equity Portfolio Management + Website offers the most comprehensive coverage available in this burgeoning field. Beginning with the fundamentals before moving into...
Procurement 20/20. Supply Entrepreneurship in a Changing World
Henrique Teixeira
How to achieve procurement excellence today and evolve to be ready for tomorrow Procurement entrepreneurship pays. High-performing procurement teams can deliver huge value to their companies—regardless of industry. The best companies are...
At Zero. The Final Secrets to "Zero Limits" The Quest for Miracles Through Ho'oponopono
Joe Vitale
New stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero Limits, presented a unique self-help breakthrough focused on helping overworked, overstressed individuals overcome...
Frontier. Exploring the Top Ten Emerging Markets of Tomorrow
Gavin Serkin
Get ahead of emerging markets with top-performer picks for up-and-comers Frontier helps investors successfully navigate markets that are yet to “emerge,” with expert advice on spotting opportunities and minimising risks. With first-hand insights...
What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Yohn Lee
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a...
Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex,...
Dim Sum Bonds. The Offshore Renminbi (RMB)-Denominated Bonds
Hung-gay Fung
A comprehensive guide to understanding and assimilating into dim sum bond markets The expansive growth of the dim sum bond market in the last five years has peaked investor interest and inspired companies to seek out investing opportunities that...
Lead Positive. What Highly Effective Leaders See, Say, and Do
Kathryn Cramer D.
How to implement effecitve, magnetic leadership by applying asset-based thinking and shifting your mindset from the negative to the positive Lead Positive takes the fundamentals of Asset-Based Thinking (ABT) and turns them into a playbook for...
High-Payoff Strategies. How Education Leaders Get Results
Jody Spiro
Focus on the right things An education leader’s job can seem overwhelming, but it doesn’t have to be that way. Research shows that by spending time on just a few high-payoff strategies, leaders can bring about the meaningful change their schools...
Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy
David Williams S.
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple...
Bond Math. The Theory Behind the Formulas
Donald Smith J.
A bond calculation quick reference, complete with context and application insights Bond Math is a quick and easy resource that puts the intricacies of bond calculations into a clear and logical order. This simple, readable guide provides a handy...
Markets for Managers. A Managerial Economics Primer
Anthony Evans J.
An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics...
Storyscaping. Stop Creating Ads, Start Creating Worlds
Gaston Legorburu
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces «storyscaping» as a way to create...
The Collaborative Sale. Solution Selling in a Buyer Driven World
Timothy Sullivan T.
Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and...
Recommend This!. Delivering Digital Experiences that People Want to Share
Jason Thibeault
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning...
Insight Selling. Surprising Research on What Sales Winners Do Differently
Mike Schultz
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more...
Paper Money Collapse. The Folly of Elastic Money
Thomas Mayer
Explore the inevitable collapse of the fiat monetary system Paper Money Collapse: The Folly of Elastic Money, Second Edition challenges the mainstream consensus on money and monetary policy. While it is today generally believed that the...
Business Transformation. A Roadmap for Maximizing Organizational Insights
Jim Davis
Effectively introduce and promote analytics within your enterprise All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value...
The Presentation Lab. Learn the Formula Behind Powerful Presentations
Simon Morton
Revealing the difference between great slides and great presentations Based on a proven process from one of the world’s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew...
Step Up. Lead in Six Moments that Matter
Marshall Goldsmith
No matter what your title or place on the organization chart, you have the potential to be a leader—or more precisely, the potential to exercise leadership in the moments that matter most. Leadership is not a job title or position, but rather an...
Pivot Points. Five Decisions Every Successful Leader Must Make
Julia Peters Tang
A Roadmap for Transforming Ambition into Achievement In the sea of thrown-together, stereotypical leadership advice, Julia Tang Peters’ Pivot Points stands out like a beacon. This book is not the result of trite 10-step recipes or unstudied...
The Soft Edge. Where Great Companies Find Lasting Success
Rich Karlgaard
What Does it Take to Get Ahead Now—And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes...
AutoCAD Platform Customization. AutoLISP
Lee Ambrosius
Customize and personalize programs built on the AutoCAD platform AutoLISP is the key to unlocking the secrets of a more streamlined experience using industry leading software programs like AutoCAD, Civil 3D, Plant 3D, and more. AutoCAD Platform...
Everybody Writes. Your Go-To Guide to Creating Ridiculously Good Content
Энн Хэндли
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven...
Overworked and Overwhelmed. The Mindfulness Alternative
Scott Eblin
Leverage mindful awareness and intention to achieve better outcomes Overworked and Overwhelmed: The Mindfulness Alternative offers practical insights for the executive, manager or professional who feels like their RPM is maxed out in the red...
Uplifting Leadership. How Organizations, Teams, and Communities Raise Performance
Alma Harris
What does it take to do more with less? How can you do better than before, or better than others? How do you turn losses into wins, or near-bankruptcy into strong profitability, or abject failure into stellar success? The power of uplift enables...
Hess. The Last Oil Baron
Tina Davis
A glimpse of the savvy that built a global corporation from scratch Hess: The Last Oil Baron profiles a titan of the oil industry, mapping the journey of the quintessential American dream. The story of Leon Hess follows an immigrant kosher...
VMware vSphere PowerCLI Reference. Automating vSphere Administration
Luc Dekens
Master vSphere automation with this comprehensive reference VMware vSphere PowerCLI Reference, Automating vSphere Administration, 2nd Edition is a one-stop solution for vSphere automation. Fully updated to align with the latest vSphere and...
Seasonal Sector Trades. 2014 Q2 Strategies
John Person L.
Commodity Trader's Almanac is now Seasonal Sector Trades! A precise seasonal investment strategy, backed by research and hard data Seasonal Sector Trades: 2014 Q2 Strategies is a comprehensive strategy calendar detailing the trades to evaluate...
Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics
Evan Stubbs
A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the...
Lead Like Reagan. Strategies to Motivate, Communicate, and Inspire
Dan Quiggle
A first-hand account of Ronald Reagan's leadership style, with personal insight and practical application. Lead Like Reagan is a guide to more effective leadership, inspired by the Great Communicator himself. Drawing upon his time serving Ronald...
Cultural DNA. The Psychology of Globalization
Gurnek Bains
Develop deeper cultural intelligence to thrive in a globalized world. Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business...
Myths and Mortals. Family Business Leadership and Succession Planning
Andrew Keyt
Establish credibility as the new family business leader Myths & Mortals, Family Business Leadership and Succession Planning provides insights and strategies for successors of family businesses. Successors often find themselves in the shadow of...
Semi-Organic Growth. Tactics and Strategies Behind Google's Success
George Geis T.
An in-depth examination of Google's innovative approach to M&A Semi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the...
Working Capital Management. Applications and Case Studies
James Sagner
Stay liquid, think global, and better manage resources with this authoritative guide Working Capital Management is a comprehensive primer on keeping your business financially competitive in the face of limited access to short-term funds. With...
Extraordinary Outcomes. Shaping an Otherwise Unpredictable Future
Moshe Rubinstein F.
Steel your team against the unexpected by planning for uncertainty Extraordinary Outcomes presents an innovative approach to thinking and planning, giving leaders a playbook for dealing with uncertainty. Written by internationally recognized...
