зарубежная деловая литература
Event Management For Dummies
Laura Capell
Whether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and...
Photoshop CC For Dummies
Peter Bauer
Stretch your creativity beyond the cloud with this fully-updated Photoshop guide! Photoshop puts amazing design and photo-editing tools in the hands of creative professionals and hobbyists everywhere, and the latest version – Photoshop CC – is...
Dreamweaver CC For Dummies
Janine Warner
Turn your wonderful website dreams into robust realities with the help of Dreamweaver CC For Dummies! Creating dynamic websites is easy with Dreamweaver CC and this friendly, full-color guide. Updated for the latest version of Adobe's...
Scottish History For Dummies
William Knox
Explore the fascinating history of Scotland in an easy-to-read guide Want to discover how a small country on the edge of Northern Europe packs an almighty historical punch? Scottish History For Dummies is your guide to the story of Scotland and...
Mastering VMware vSphere 5.5
Scott Lowe
The 2013 edition of the bestselling vSphere book on the market Virtualization remains the hottest trend in the IT world, and VMware vSphere is the industry's most widely deployed virtualization solution. The demand for IT professionals skilled...
Marketing Automation For Dummies
Mathew Sweezey
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A...
Business Statistics For Dummies
Alan Anderson
Score higher in your business statistics course? Easy. Business statistics is a common course for business majors and MBA candidates. It examines common data sets and the proper way to use such information when conducting research and producing...
Day Trading For Dummies
Ann C. Logue
In an ever-changing market, get the advantage of trading for yourself Day trading is undoubtedly the most exciting way to make your own money. Before you begin, you need three things: patience, nerves of steel, and a well-thumbed copy of Day...
Technical Analysis For Dummies
Barbara Rockefeller
A simple, straightforward guide to the fundamentals of technical analysis Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis For Dummies helps you take a...
Business Networking For Dummies
Stefan Thomas
Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way...
Financial Markets Operations Management
Keith Dickinson
A comprehensive text on financial market operations management Financial Market Operations Management offers anyone involved with administering, maintaining, and improving the IT systems within financial institutions a comprehensive text that...
Nikon D5300 For Dummies
Julie Adair King
See the world differently through your new Nikon D5300 Your new Nikon D5300 digital SLR camera represents something about you. It shows that you want something more than a point-and-shoot camera has to offer. You want to take better photos. You...
Dementia For Dummies - UK
Simon Atkins
Your hands-on guide to dealing with dementia within the UK healthcare system If a loved one has recently been diagnosed with dementia, Dementia For Dummies, UK Edition provides trusted, no-nonsense guidance on what this may mean for you and your...
Mastering VMware vSphere 6
Scott Lowe
Master your virtual environment with the ultimate vSphere guide Mastering VMware vSphere 6 is the fully updated edition of the bestselling guide to VMware's virtualization solution. With comprehensive coverage of this industry-leading toolset,...
Customer Analytics For Dummies
Jeff Sauro
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For...
Business Development For Dummies
Anna Kennedy
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C...
Raising Chickens For Dummies
Kimberly Willis
Your hands-on guide to modern chicken-raising methods Thinking about raising chickens? You've come to the right place! This new edition of Raising Chickens For Dummies provides the most up-to-date, thorough information on the many aspects of...
Fixed Income Analysis Workbook
Wendy Pirie L.
Fixed Income Analysis Workbook helps busy professionals better understand and apply the concepts and methodologies essential to fixed income portfolio management. A companion to the Fixed Income Analysis text, this helpful workbook offers...
International Financial Statement Analysis
Elaine Henry
Better analysis for more accurate international financial valuation International Financial Statement Analysis provides the most up-to-date detail for the successful assessment of company performance and financial position regardless of country...
Ruby For Kids For Dummies
Christopher Haupt
The fun way to introduce coding with Ruby to kids If you don't have the chance to take coding classes at school or in camp—or if you just want to learn on your own—Ruby For Kids gears you up to expand your technology skills and learn this...
C# 24-Hour Trainer
Rod Stephens
Quickly learn to program in C# programming with this unique book and video package C# 24-Hour Trainer, 2nd Edition is your quick and easy guide to programming in C#, even if you have no programming experience at all. Updated to align with the...
Professional Visual Studio 2015
Bruce Johnson
In-depth coverage of the major Visual Studio 2015 revamp Professional Visual Studio 2015 is the leading pro's guide to new and upgraded features of Microsoft Visual Studio. With a unique IDE-centric approach and deep dive into the software's...
Employer Branding For Dummies
Richard Mosley
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley...
Direct Selling For Dummies
Belinda Ellsworth
Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful...
Outlook 2016 For Dummies
Bill Dyszel
Be more productive and simplify your life with Outlook 2016! Ever feel like you're drowning in your inbox? Outlook 2016 For Dummies helps you lower the metaphorical water levels by quickly prioritizing incoming email. Instead of wading through...
Discover Your True North
Bill George
The Leadership Classic, Discover Your True North, expanded for today's leaders Discover Your True North is the best-selling leadership classic that enables you to become an authentic leader by discovering your True North. Originally based on...
Sales Management For Dummies
Butch Bellah
Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or...
Financial Planning Competency Handbook
CFP Board
The official guide for exam success and career excellence Financial Planning Competency Handbook, Second Edition is the essential reference for those at any stage of certification and a one-stop resource for practitioners looking to better serve...
FX Derivatives Trader School
Giles Jewitt
An essential guide to real-world derivatives trading FX Derivatives Trader School is the definitive guide to the technical and practical knowledge required for successful foreign exchange derivatives trading. Accessible in style and...
Nikon D5500 For Dummies
Julie Adair King
Jump into photography and the Nikon D5500 with this easy-to-read guide Armed with the new Nikon D5500 digital camera, but don't know where to start? No problem! Nikon D5500 For Dummies is the definitive guide to helping newbies and aspiring...
Sales Presentations For Dummies
Julie Hansen M.
Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales...
Quantitative Investment Analysis Workbook
Jerald Pinto E.
Hands-on quantitative analysis practice based on real-world scenarios The Quantitative Investment Analysis Workbook provides a key component of effective learning: practice. As the companion piece to Quantitative Investment Analysis, this...
Equity Asset Valuation Workbook
Elaine Henry
Your complete guide to equity assets valuation Equity Asset Valuation Workbook, Third Edition was designed as a companion to Equity Asset Valuation, Third Edition, the most comprehensive text on this subject available on the market. This...
Python For Kids For Dummies
Brendan Scott
The kid-friendly way to learning coding with Python Calling all wanna-be coders! Experts point to Python as one of the best languages to start with when you're learning coding, and Python For Kids For Dummies makes it easier than ever. Packed...
Influencer Marketing For Dummies
Jenny Ng
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer...
Inbound Marketing For Dummies
Scott Miller Anderson
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything...
Bipolar Disorder For Dummies
Joe Kraynak
Understand the realities of bipolar disorder When one receives the diagnosis that they or a loved one has bipolar disorder, it can be a time of fear and worry. Bipolar Disorder For Dummies, 3rd Edition explains the brain chemistry behind the...
Nikon D7200 For Dummies
Julie Adair King
Your plain-English, full-color guide to the Nikon D7200 Your Nikon D7200 comes packed with enough power to satisfy even seasoned photographers. Unfortunately, it doesn't come with an easy guide on how to adjust the camera's settings to get the...
Executive Recruiting For Dummies
David Perry E.
Tips and strategies to fill executive-level positions Recruiting for high-end executives requires a special skill-set, and Executive Recruiting For Dummies is here to help you add this niche talent to your arsenal. Whether you're an in-house...
Finance, Economics, and Mathematics
Robert Merton C.
The compiled works of the man behind the evolution of quantitative finance Finance, Economics, and Mathematics is the complete Vasicek reference work, including published and unpublished work and interviews with the man himself. The name Oldrich...
Organizational Culture and Leadership
Эдгар Шейн
The book that defined the field, updated and expanded for today's organizations Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational...
Mutual Funds For Dummies
Eric Tyson
Position your portfolio for growth with one of America's bestselling mutual fund books Are you looking for a trusted resource to help you add mutual funds to your investment strategy? With straightforward advice and a plethora of specific,...
Investing Online For Dummies
Matt Krantz
Building substantial online investments is a page away Anyone can invest online, but without the right guidance and know-how, a well-meaning online investment can go wrong—fast. Inside, you'll find the investment strategies you need to pick a...
Digital Marketing For Dummies
Ryan Deiss
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase...
Digital Photography For Dummies
Julie Adair King
Your fun guide to digital photography with any device Whether you're shooting with an inexpensive point-and-shoot camera, a smartphone or tablet, a high-priced contraption, or one of those new-fangled action cameras, it's possible to take your...
Portfolio Construction and Analytics
Frank J. Fabozzi
A detailed, multi-disciplinary approach to investment analytics Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed...
Stock Investing For Dummies
Paul Mladjenovic
Grow your stock investments in today's changing environment Updated with new and revised material to reflect the current market, this new edition of Stock Investing For Dummies gives you proven strategies for selecting and managing profitable...
Fundamental Analysis For Dummies
Matt Krantz
Determine the strength of any business with fundamental analysis Have you ever wondered the key to multibillionaire Warren Buffet's five-decade run as the most successful investor in history? The answer is simple: fundamental analysis. In this...
Product Management For Dummies
Brian Lawley
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers...
Office 365 For Dummies
Ken Withee
Collaborate on documents in real time Utilize social networking in your daily tasks Increase productivity and grow your business Create a virtual office anywhere If you want to get your head in the cloud and get up to speed on the features in...
