зарубежная деловая литература
Social Media Marketing All-in-One For Dummies
Jan Zimmerman
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get...
Handbook of Basel III Capital. Enhancing Bank Capital in Practice
Juan Ramirez
A deeper examination of Basel III for more effective capital enhancement The Handbook of Basel III Capital – Enhancing Bank Capital in Practice delves deep into the principles underpinning the capital dimension of Basel III to provide a more...
Managing to Make a Difference. How to Engage, Retain, and Develop Talent for Maximum Performance
Larry Sternberg
A practical, real-world training manual for mid-level management Managing to Make a Difference presents a leadership guide for those in the middle. The C-suite has a wealth of resources for leadership guidance, but middle managers face a...
Understanding Systemic Risk in Global Financial Markets
Aron Gottesman
An accessible and detailed overview of the risks posed by financial institutions Understanding Systemic Risk in Global Financial Markets offers an accessible yet detailed overview of the risks to financial stability posed by financial...
The EQ Leader. Instilling Passion, Creating Shared Goals, and Building Meaningful Organizations through Emotional Intelligence
Steven Stein J.
A roadmap to success for tomorrow's leaders The EQ Leader provides an evidence-based model for exceptional leadership, and a four-pillar roadmap for real-world practice. Data collected from thousands of the world's best leaders—and their...
Communication Essentials for Financial Planners. Strategies and Techniques
John Grable E.
Exploring the Human Element of Financial Planning Communication Essentials for Financial Planners tackles the counseling side of practice to help financial planners build more productive client relationships. CFP Board’s third book and first in...
The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer
Alexander Jutkowitz
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them...
Wiley Revenue Recognition plus Website. Understanding and Implementing the New Standard
Joanne Flood M.
Everything you need to understand and implement the new converged FASB-IASB revenue recognition standard Wiley Revenue Recognition provides an overview of the new revenue recognition standard and instructs financial statement preparers...
The Power of Positive Leadership. How and Why Positive Leaders Transform Teams and Organizations and Change the World
Джон Гордон
DISCOVER THE PROVEN PRINCIPLES AND PRACTICES THAT MAKE GREAT LEADERS GREAT When some people hear the words «positive leadership» they roll their eyes because they think we're talking about Pollyanna positive, where life is full of unicorns and...
Monetizing Your Data. A Guide to Turning Data into Profit-Driving Strategies and Solutions
Andrew Wells Roman
Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data...
Attacks on the Press. The New Face of Censorship
Committee to Protect Journalists
The latest, definitive assessment of the state of free press around the world Attacks on the Press is a comprehensive, annual account of press conditions worldwide, focusing this year on the new face of censorship perpetrated by governments and...
Do Big Things. The Simple Steps Teams Can Take to Mobilize Hearts and Minds, and Make an Epic Impact
Craig Ross
An inspiring, practical and progress-oriented blueprint for energetic achievement. Amid constant swirl, uncertainty, and complexity is your team capable of doing big things? Too often people are pulled together, labeled a “team,” given a...
Leading in English. How to Confidently Communicate and Inspire Others in the International Workplace
Joerg Schmitz
A Guide for English communication amongst international professionals Leading in English provides a valuable resource for more effective international business communication. Whether you're a non-native English speaker working in English every...
Invest Like a Guru. How to Generate Higher Returns At Reduced Risk With Value Investing
Чарли Тянь
Adopt the investment strategy that built Warren Buffett's fortune Invest Like a Guru provides an invaluable resource for high-quality-focused value investing, with expert insight and practical tools for implementation. Written by the man behind...
The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scott
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows...
A Practical Guide to Analytics for Governments. Using Big Data for Good
Marie Lowman
Analytics can make government work better—this book shows you how A Practical Guide to Analytics for Governments provides demonstrations of real-world analytics applications for legislators, policy-makers, and support staff at the federal,...
Business Coaching & Mentoring For Dummies
Marie Taylor
Shape the leadership of tomorrow Business Coaching & Mentoring For Dummies provides business owners and managers with the insight they need to successfully develop the next generation of leaders. Packed with business-led strategies, key...
Lifestorming. Creating Meaning and Achievement in Your Career and Life
Alan Weiss
Revamp your life to grow, evolve, and become who you want to be Lifestorming is the indispensably practical handbook for becoming the person you want to be. Redesign your life, friends, behaviors, and beliefs to move closer to your goals every...
Marketing to Millennials For Dummies
Corey Padveen
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending...
How to Work With and Lead People Not Like You. Practical Solutions for Today's Diverse Workplace
Kelly McDonald
If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a different generation, different culture,...
G2: Building the Next Generation
Philip Palaveev
Vital guidance to ensuring the future of your firm G2: Building the Next Generation provides financial advisory firms with a clear roadmap to management succession. Based on the author's 17 years of experience with over 1,000 firms, this book...
How to Run Seminars and Workshops. Presentation Skills for Consultants, Trainers, Teachers, and Salespeople
Jolles Robert L.
Make your message stick with expert help from this classic trainer's resource How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book...
The Nordstrom Way to Customer Experience Excellence. Creating a Values-Driven Service Culture
Robert Spector
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom...
Designing Brand Identity. An Essential Guide for the Whole Branding Team
Alina Wheeler
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design...
Investing All-in-One For Dummies
Eric Tyson
Invest in your financial future Featuring guidance from renowned finance expert Eric Tyson and content from other top selling For Dummies investment titles, Investing All-in-One For Dummies offers the foolproof, time-tested guidance you need to...
Starting an Etsy Business For Dummies
Kate Shoup
Build a thriving Etsy business Promote your shop and build your brand Deliver top-notch customer service Create, sell, and succeed on Etsy Artists, crafters, and designers rejoice! This book makes it faster and easier than ever to start and run...
Rogues of Wall Street. How to Manage Risk in the Cognitive Era
Andrew Waxman
Reduce or prevent risk failure losses with new and emerging technologies Rogues of Wall Street analyzes the recent risk failures and errors that have overwhelmed Wall Street for the past decade. Written by a veteran risk, compliance, and...
The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
David Swanson
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book...
Inspired Leadership. How You Can Achieve Extraordinary Results in Business
Kevin Gaskell
Elevate your leadership to achieve the extraordinary Inspired Leadership is the essential guide to performing at the highest level every day. As CEO of Porsche, author Kevin Gaskell led the company from near-bankruptcy to the most profitable car...
INSPIRED. How to Create Tech Products Customers Love
Марти Каган
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very...
Reimagining Work. Strategies to Disrupt Talent, Lead Change, and Win with a Flexible Workforce
Rob Biederman
Thrive in the new economy by leading ahead of the next evolution Reimagining Work is the business leader's guide to surviving—and thriving—in the new on-demand economy. As the business and workplace environments evolve, traditional management...
Canon EOS Rebel T7i/800D For Dummies
Julie Adair King
Action, beauty, adventure, and art—start capturing memories today! Canon EOS Rebel T7i/800D For Dummies is your ultimate guide to taking spectacular photos—no photography experience required! The EOS Rebel offers professional features that...
A Practitioner's Guide to Asset Allocation
William Kinlaw
Since the formalization of asset allocation in 1952 with the publication of Portfolio Selection by Harry Markowitz, there have been great strides made to enhance the application of this groundbreaking theory. However, progress has been uneven....
Wealth Management Unwrapped, Revised and Expanded. Unwrap What You Need to Know and Enjoy the Present
Charlotte Beyer B.
You are the CEO of My Wealth, Inc. – so Take Charge! Wealth Management Unwrapped provides you with the tools and tips you need to take back control and more effectively manage your money. Wall Street veteran Charlotte Beyer conducts a tour of...
The Little Book of Common Sense Investing. The Only Way to Guarantee Your Fair Share of Stock Market Returns
Джон Богл
The best-selling investing «bible» offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals...
Agile Project Management For Dummies
Steven Ostermiller J.
Flex your project management muscle Agile project management is a fast and flexible approach to managing all projects, not just software development. By learning the principles and techniques in this book, you'll be able to create a product...
Culture Hacker. Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance
Shane Green
HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY «I LOVE THIS BOOK!» —CHESTER ELTON, New York Times bestselling author of All In and What Motivates Me «When companies focus on culture, the positive effects ripple outward,...
Building Wealth through Venture Capital. A Practical Guide for Investors and the Entrepreneurs They Fund
Kenneth Freeman M.
Venture capital demystified, for both investors and entrepreneurs Building Wealth Through Venture Capital is a practical how-to guide for both sides of the table—investors and the entrepreneurs they fund. This expert author duo combines renowned...
Unstoppable. Transforming Your Mindset to Create Change, Accelerate Results, and Be the Best at What You Do
Dave Anderson
Where do you fall on your organization's performance spectrum? Unstoppable is performance-enhancing manual for those who are ready to change the world. Regardless of talent or skill set, there are four types of people in every organization:...
Mastering AutoCAD 2018 and AutoCAD LT 2018
George Omura
30th Anniversary of the bestselling AutoCAD reference – fully updated for the 2018 release Mastering AutoCAD 2018 and AutoCAD LT 2018 is the complete tutorial and reference every design and drafting professional needs. Step-by-step instructions...
AutoCAD 2018 and AutoCAD LT 2018 Essentials
Scott Onstott
The step-by-step, full-color AutoCAD 2018 guide with real-world practicality AutoCAD 2018 and AutoCAD LT 2018 Essentials provides a full-color, task-based approach to mastering this powerful software. Straightforward, easy-to-follow instruction...
Power Phone Scripts. 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
Mike Brooks
Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be...
It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity
Paul Cummings
The all-encompassing framework for achieving the life of your dreams It All Matters presents a framework for the rest of your life. What are those dreams you would only dare to dream if there was no possibility of failure? How can you live a...
Canon EOS 77D For Dummies
Julie Adair King
Get pro results from your 77D! The Canon EOS 77D puts features from higher-end cameras into a model designed for amateur photographers—and that's good news for you! Even better, Canon EOS 77D For Dummies makes it easier than ever to start...
The Growth Mindset. Leadership Makes a Difference in Wealth Management
Rick Capozzi
It takes a bold approach to leadership to thrive in the era of disruption The Growth Mindset provides a roadmap to the future for financial professionals. While the FinTech revolution is changing the wealth management industry, there is one...
Happy Accidents. The Transformative Power of "YES, AND" at Work and in Life
David Ahearn
Stop saying 'no' to opportunity, and start saying 'yes' to possibility Happy Accidents is your personal guide to transforming your life. As we take on task after task, responsibility after responsibility, we lose sight of who we are and why...
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Michael Port
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of «busy» as the equivalent of «successful»—but that's not always the case....
Digital @ Scale. The Playbook You Need to Transform Your Company
Anand Swaminathan
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the...
PEAK. How Great Companies Get Their Mojo from Maslow Revised and Updated
Tony Hsieh
Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author...
The Sentient Enterprise. The Evolution of Business Decision Making
Mohanbir Sawhney
Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been hearing about for some time is how the business...
