зарубежная деловая литература
Day Trading and Swing Trading the Currency Market. Technical and Fundamental Strategies to Profit from Market Moves
Kathy Lien
Play the forex markets to win with this invaluable guide to strategy and analysis Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal...
Adaptive Asset Allocation. Dynamic Global Portfolios to Profit in Good Times - and Bad
Adam Butler
Build an agile, responsive portfolio with a new approach to global asset allocation Adaptive Asset Allocation is a no-nonsense how-to guide for dynamic portfolio management. Written by the team behind Gestaltu.com, this book walks you through a...
Demand-Driven Inventory Optimization and Replenishment. Creating a More Efficient Supply Chain
Robert Davis A.
Remove built-in supply chain weak points to more effectively balance supply and demand Demand-Driven Inventory Optimization and Replenishment shows how companies can support supply chain metrics and business initiatives by removing the weak...
The Capital Markets. Evolution of the Financial Ecosystem
Gary Strumeyer
The Capital Markets: evolution of the financial ecosystem is the new standard providing practical text book style coverage of this dynamic market and its products. Written by the former President of BNY Mellon Capital Markets, LLC for both...
Investing in Mortgage-Backed and Asset-Backed Securities. Financial Modeling with R and Open Source Analytics
Frank J. Fabozzi
A complete guide to investing in and managing a portfolio of mortgage- and asset-backed securities Mortgage- and asset-backed securities are not as complex as they might seem. In fact, all of the information, financial models, and software...
The New Leader's 100-Day Action Plan. How to Take Charge, Build or Merge Your Team, and Get Immediate Results
Jayme Check A.
Entering a new leadership role? Leading a reorganization or integrating teams? Get better results faster by building and implementing your 100-Day Action Plan Your first 100 days in a new leadership position are critical, as they set the...
Tensile Trading. The 10 Essential Stages of Stock Market Mastery
Grayson Roze D.
A detailed 10-stage roadmap for investors to achieve stock market mastery with their own consistently profitable, high-probability investment system Tensile Trading provides a complete, step-by-step roadmap for investors of all levels, and...
How to Measure Anything in Cybersecurity Risk
Stuart McClure
A ground shaking expos? on the failure of popular cyber risk management methods How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current «risk management» practices, and offers a series of improvement techniques that...
A Guide to Creating A Successful Algorithmic Trading Strategy
Perry Kaufman J.
Turn insight into profit with guru guidance toward successful algorithmic trading A Guide to Creating a Successful Algorithmic Trading Strategy provides the latest strategies from an industry guru to show you how to build your own system from...
Account-Based Marketing For Dummies
Sangram Vajre
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage...
The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos
Kelly McGuire A.
Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics...
Infrastructure as an Asset Class. Investment Strategy, Sustainability, Project Finance and PPP
Mirjam Staub-Bisang
Clear, comprehensive guidance toward the global infrastructure investment market Infrastructure As An Asset Class is the leading infrastructure investment guide, with comprehensive coverage and in-depth expert insight. This new second edition...
FinTech Innovation. From Robo-Advisors to Goal Based Investing and Gamification
Paolo Sironi
A survival guide for the FinTech era of banking FinTech Innovation examines the rise of financial technology and its growing impact on the global banking industry. Wealth managers are standing at the epicenter of a tectonic shift, as the balance...
Cross-Border Mergers and Acquisitions
Scott Whitaker C.
Navigate cross border M&A for a flawless integration execution Cross Border Mergers and Acquisitions is a practical toolbox for corporate strategy and development professionals dealing with the many challenges involved in cross border M&A. With...
The Art of Client Service. The Classic Guide, Updated for Today's Marketers and Advertisers
Robert Solomon
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities;...
Power Thinking. How the Way You Think Can Change the Way You Lead
John Mangieri
Most individuals were never formally taught thinking skills and, as a result, are using processes that were developed during childhood to reach decisions and solve problems. Thus, in an era of knowledge explosion, organizational performance...
Big Data in Practice. How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Бернард Марр
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to...
The Leadership Journey. How to Master the Four Critical Areas of Being a Great Leader
Ken Blanchard
Master the essential skill set of the truly effective leader The Leadership Journey charts a course through four critical areas of being a great leader. Written by Korn Ferry CEO Gary Burnison, this book brings world-renown people and talent...
Quantitative Momentum. A Practitioner's Guide to Building a Momentum-Based Stock Selection System
Wesley R. Gray
The individual investor's comprehensive guide to momentum investing Quantitative Momentum brings momentum investing out of Wall Street and into the hands of individual investors. In his last book, Quantitative Value, author Wes Gray brought...
Mastering AutoCAD 2017 and AutoCAD LT 2017
George Omura
The bestselling guide to AutoCAD, updated and expanded for the AutoCAD 2017 release Mastering AutoCAD 2017 and AutoCAD LT 2017 is the premier guide to the world's leading CAD program. With clear explanation, focused examples, and step-by-step...
Hedge Fund Compliance. Risks, Regulation, and Management
Jason Scharfman A.
The long-awaited guide for modern hedge fund compliance program development Hedge Fund Compliance + Website provides straightforward, practical guidance toward developing a hedge fund compliance program, drawn from the author's experience...
Unequaled. Tips for Building a Successful Career through Emotional Intelligence
Diana Giddon
The real secret to career success and what it takes to get ahead is EQ UNEQUALED is the client service professional's guide to getting ahead and achieving professional goals. You're smart and hard working, but guess what—so is everyone else. So...
The Intelligent REIT Investor. How to Build Wealth with Real Estate Investment Trusts
Stephanie Krewson-Kelly
The go-to guide for smart REIT investing The Intelligent REIT Investor is the definitive guide to real estate investment trusts, providing a clear, concise resource for individual investors, financial planners, and analysts—anyone who...
Winning with Data. Transform Your Culture, Empower Your People, and Shape the Future
Tomasz Tunguz
Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien...
Common Stocks and Common Sense. The Strategies, Analyses, Decisions, and Emotions of a Particularly Successful Value Investor
Edgar III Wachenheim
Deep insight and candid discussion from one of Wall Street's best investors Common Stocks and Common Sense provides detailed insight into common stock investing, using a case-study approach based on real-world investments. Author Edgar...
Managing the Millennials. Discover the Core Competencies for Managing Today's Workforce
Chip Espinoza
The Builders, Baby Boomers, Generation X, and Millennials—all make up workforces in every type of industry all over the world. The generational gaps are numerous and distinctly different between each age group, and Millennials have gotten a...
The Ultimate Algorithmic Trading System Toolbox + Website. Using Today's Technology To Help You Become A Better Trader
George Pruitt
The accessible, beneficial guide to developing algorithmic trading solutions The Ultimate Algorithmic Trading System Toolbox is the complete package savvy investors have been looking for. An integration of explanation and tutorial, this guide...
The Awakened Millionaire. A Manifesto for the Spiritual Wealth Movement
Joe Vitale
Radical formula transforms your money and spiritual growth into global change The Awakened Millionaire is a practical manifesto guiding you to new dimensions of personal wealth, spiritual growth, and as a result, global transformation. Crafted...
More Than Money. A Guide To Sustaining Wealth and Preserving the Family
Michael Cole A.
A new, more comprehensive approach to long-term family wealth management More Than Money provides a high-level, integrated approach to preserving both financial resources and family harmony. Research has shown a failure rate of 70 percent in...
The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Ian Dodson
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer....
Fit for Growth. A Guide to Strategic Cost Cutting, Restructuring, and Renewal
John Plansky
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy...
Managing for Happiness. Games, Tools, and Practices to Motivate Any Team
Jurgen Appelo
A practical handbook for making management great again Managing for Happiness offers a complete set of practices for more effective management that makes work fun. Work and fun are not polar opposites; they're two sides of the same coin, and...
Style and Statistics. The Art of Retail Analytics
Brittany Bullard
A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an...
Design a Better Business. New Tools, Skills, and Mindset for Strategy and Innovation
Justin Lokitz
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a...
The New Rules of Sales and Service. How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
David Meerman Scott
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more...
The China Factor. Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy
Amy Karam
The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price...
Mergers and Acquisitions Basics. The Key Steps of Acquisitions, Divestitures, and Investments
Larry Forman H.
The essential executive M&A primer, with practical tools and expert insight Mergers and Acquisitions Basics provides complete guidance on the M&A process, with in-depth analysis, expert insight, and practical tools for success. This new second...
Build Your Reputation. Grow Your Personal Brand for Career and Business Success
Rob Brown
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of...
Mergers and Acquisitions. A Step-by-Step Legal and Practical Guide
Lewis Segall N.
The legal, financial, and business primer to the M&A process Mergers and Acquisitions offers accessible step-by-step guidance through the M&A process to provide the legal and financial background required to navigate these deals successfully....
Leaders and Innovators. How Data-Driven Organizations Are Winning with Analytics
James Taylor
An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and...
Before I Was CEO. Life Stories and Lessons from Leaders Before They Reached the Top
Peter Vanham
Have you always known what you wanted to be in life? What are some “watershed moments” that made you who you are? When did you get on track to become a successful CEO? It started with three questions at Davos. The younger Peter Vanham looked to...
Credit Risk Analytics. Measurement Techniques, Applications, and Examples in SAS
Bart Baesens
The long-awaited, comprehensive guide to practical credit risk modeling Credit Risk Analytics provides a targeted training guide for risk managers looking to efficiently build or validate in-house models for credit risk management. Combining...
What To Do When Machines Do Everything. How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
Malcolm Frank
“Refreshingly thought-provoking…” – The Financial Times The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems...
The Leadership Challenge. How to Make Extraordinary Things Happen in Organizations
Джеймс Кузес
The most trusted source of leadership wisdom, updated to address today's realities The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep...
Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer
Jamie Shanks
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has...
Sales Growth. Five Proven Strategies from the World's Sales Leaders
Marc Benioff
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but...
Photoshop Elements 15 For Dummies
Barbara Obermeier
The top-selling guide to Photoshop Elements—updated for Photoshop Elements 15 No matter if you're a photo-editing newbie or an old hat looking for new tricks, Photoshop Elements 15 For Dummies offers photographers of all skill levels the power...
The First Two Rules of Leadership. Don't be Stupid, Don't be a Jerk
David Cottrell
How to achieve extraordinary results with class How can you improve your leadership results beginning right now? The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk provides a clear path to increased results and higher job...
Humanizing the Education Machine. How to Create Schools That Turn Disengaged Kids Into Inspired Learners
Rex Miller
A clear roadmap for the new territory of education Education in the U.S. has been under fire for quite some time, and for good reason. The numbers alone tell a very disconcerting story: according to various polls, 70% of teachers are disengaged....
Healthy Beginnings. Giving Your Baby the Best Start, from Preconception to Birth
Jennifer Blake
Canada's premier resource for planning a happy, healthy pregnancy Healthy Beginnings is the ultimate guide to having a baby, with expert guidance through planning, conception, pregnancy, labor, and more. Developed by The Society of Obstetricians...
