зарубежная деловая литература
Content Marketing Strategies For Dummies
Stephanie Diamond
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing...
The Negotiation Book
Steve Gates
Winner! – CMI Management Book of the Year 2017 – Practical Manager category Master the art of negotiation and gain the competitive advantage Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most...
So You Want to Start a Hedge Fund. Lessons for Managers and Allocators
Ted Seides
Helpful, Accessible Guidance for Budding Hedge Funds So You Want to Start a Hedge Fund provides critical lessons and thoughtful insights to those trying to decipher the industry, as well as those seeking to invest in the next generation of high...
Financial Risk Management. Applications in Market, Credit, Asset and Liability Management and Firmwide Risk
Wei Chen
A global banking risk management guide geared toward the practitioner Financial Risk Management presents an in-depth look at banking risk on a global scale, including comprehensive examination of the U.S. Comprehensive Capital Analysis and...
Building an Innovative Learning Organization. A Framework to Build a Smarter Workforce, Adapt to Change, and Drive Growth
Russell Sarder
Institute a culture of learning to boost organizational performance and agility What makes organizations successful? Today, most successful companies are learning organizations. Building an Innovative Learning Organization shows you how to join...
You Win in the Locker Room First. The 7 C's to Build a Winning Team in Business, Sports, and Life
Mike Smith
NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4–12 record and the franchise had never before achieved back-to-back winning seasons....
Derivatives Essentials. An Introduction to Forwards, Futures, Options and Swaps
Aron Gottesman
A clear, practical guide to working effectively with derivative securities products Derivatives Essentials is an accessible, yet detailed guide to derivative securities. With an emphasis on mechanisms over formulas, this book promotes a greater...
Trading on Sentiment. The Power of Minds Over Markets
Richard Peterson L.
In his debut book on trading psychology, Inside the Investor’s Brain, Richard Peterson demonstrated how managing emotions helps top investors outperform. Now, in Trading on Sentiment, he takes you inside the science of crowd psychology and...
Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads
Luke Sullivan
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to...
From Impossible To Inevitable. How Hyper-Growth Companies Create Predictable Revenue
Aaron Ross
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling...
Agile by Design. An Implementation Guide to Analytic Lifecycle Management
Rachel Alt-Simmons
Achieve greater success by increasing the agility of analytics lifecycle management Agile by Design offers the insight you need to improve analytic lifecycle management while integrating the right analytics projects into different frameworks...
Get Momentum. How to Start When You're Stuck
Jodi Womack
A powerful and personalized process to improve your life and advance your career Do you sometimes feel stuck, despite real efforts to gain momentum on goals you’ve set? Momentum means you’re doing more than simply getting things done. It’s that...
The Mindfulness Edge. How to Rewire Your Brain for Leadership and Personal Excellence Without Adding to Your Schedule
Matt Tenney
The one habit that can improve almost every leadership skill There is a simple practice that can improve nearly every component of leadership excellence and it doesn't require adding anything to your busy schedule. In The Mindfulness Edge,...
Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Scott Brinker
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the...
The Committee to Destroy the World. Inside the Plot to Unleash a Super Crash on the Global Economy
Michael Lewitt E.
An updated examination of what's weakening the U.S. economy, and how to fix it The Committee to Destroy the World: Inside the Plot to Unleash a Super Crash on the Global Economy is a passionate and informed analysis of the struggling global...
The Art of Trend Trading. Animal Spirits and Your Path to Profits
Michael Parness
Look inward for the missing piece to your trading strategy The Art of Trend Trading bucks the trend of technicality to show readers how instinct and strategy can unite to bring about consistent investment success. Rather than diving ever-deeper...
Alzheimer's and Dementia For Dummies
Consumer Dummies
Your sensitive, authoritative guide to Alzheimer's and dementia If a loved one has recently been diagnosed with dementia or Alzheimer's disease, it's only natural to feel fraught with fear and uncertainty about what lies ahead. Fortunately, you...
Praxis Elementary Education For Dummies with Online Practice
Chan Cleveland
Increase your chances of scoring higher on the Praxis II Elementary Education test Contrary to popular belief, the Praxis II Elementary Education test isn't a measure of academic performance, which is why many test-takers who achieve perfect...
Planning a Successful Future. Managing to Be Wealthy for Individuals and Their Advisors
John Sestina E.
A deeply insightful guide to goal-based financial planning and wealth management Planning a Successful Future empowers advisors and clients to take control of their money and manage their income to achieve their financial goals. Written by the...
Not Everyone Gets A Trophy. How to Manage the Millennials
Bruce Tulgan
Adapt your management methods to harness Millennial potential Not Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game plan for turning Millennials into the stellar workforce they have the potential to...
The End of Accounting and the Path Forward for Investors and Managers
Baruch Lev
An innovative new valuation framework with truly useful economic indicators The End of Accounting and the Path Forward for Investors and Managers shows how the ubiquitous financial reports have become useless in capital market decisions and lays...
The Future of Pension Management. Integrating Design, Governance, and Investing
Keith Ambachtsheer P.
A real-world look at the pension revolution underway The Future of Pension Management offers a progress report from the field, using actual case studies from around the world. In the mid-70s, Peter Drucker predicted that demographic dynamics...
Pricing Done Right. The Pricing Framework Proven Successful by the World's Most Profitable Companies
Tim Smith J.
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than...
What's Wrong with Money?. The Biggest Bubble of All
Michael Ashton
The expert guide to understanding and surviving monetary failure What's Wrong with Money? explores how and why money is valued and the warning signs that point to its eventual collapse. Author Michael Ashton is widely regarded as a premier...
Home Buying Kit For Dummies
Eric Tyson
America's #1 bestselling home buying guide Are you looking to buy a house, but don't quite know where to begin? Have no fear! This new edition of Home Buying Kit For Dummies arms you with Eric Tyson and Ray Brown's time-tested advice and...
Developing Core Literacy Proficiencies, Grade 7
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 11
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 10
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 11
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 6
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 6
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 9
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 7
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 9
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 8
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 8
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
Developing Core Literacy Proficiencies, Grade 10
Odell Education
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core...
The ETF Handbook. How to Value and Trade Exchange Traded Funds
David Abner J.
Professional-level guidance on effectively trading ETFs in markets around the world The ETF Handbook is a comprehensive handbook for using Exchange Traded Funds, designed specifically for institutional investors and professional advisors seeking...
Buying, Selling, and Valuing Financial Practices. The FP Transitions M&A Guide
David Sr. Grau
The Authoritative M&A Guide for Financial Advisors Buying, Selling, & Valuing Financial Practices shows you how to complete a sale or acquisition of a financial advisory practice and have both the buyer and seller walk away with the best...
Lessons in Corporate Finance. A Case Studies Approach to Financial Tools, Financial Policies, and Valuation
Paul Asquith
A discussion-based learning approach to corporate finance fundamentals Lessons in Corporate Finance explains the fundamentals of the field in an intuitive way, using a unique Socratic question and answer approach. Written by award-winning...
The Little Black Book of Change. The 7 fundamental shifts for change management that delivers
Paul Adams
Your go-to-guide to delivering effective and transformative change that lasts All too often, change efforts fail to deliver on their promise. However it is possible to turn an organization around quickly to create a new future – one where people...
The Ideal Team Player. How to Recognize and Cultivate The Three Essential Virtues
Патрик Ленсиони
In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three...
Hedge Fund Investing. A Practical Approach to Understanding Investor Motivation, Manager Profits, and Fund Performance
Kevin Mirabile R.
A comprehensive guide to alternative investments and a valuable study companion for the CFA, CAIA, FRM and other professional examinations that include hedge fund investing The 2nd Edition offers new material related to portfolio financing, how...
The Options Edge. An Intuitive Approach to Generating Consistent Profits for the Novice to the Experienced Practitioner
Michael Khouw C.
Capture the fortune you're losing with every trade by learning to exploit options The Options Edge + Free Trial shows you how to capture the fortune you lose out on every day. Buying and selling traditional investments often entails instruments...
Reputation Strategy and Analytics in a Hyper-Connected World
Chris Foster
Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of...
The Art of Strategic Leadership. How Leaders at All Levels Prepare Themselves, Their Teams, and Organizations for the Future
Steven Stowell J.
Develop the qualities of strategic leadership and become an active contributor to the short- and long-term success of your organization Today's organizations face two daunting challenges: 1. How to create new sources of competitive advantage to...
The FINTECH Book. The Financial Technology Handbook for Investors, Entrepreneurs and Visionaries
Susanne Chishti
A front-line industry insider's look at the financial technology explosion The FINTECH Book is your primary guide to the financial technology revolution, and the disruption, innovation and opportunity therein. Written by prominent thought...
Multinational Finance. Evaluating the Opportunities, Costs, and Risks of Multinational Operations
Kirt Butler C.
Deep coverage and rigorous examination of international corporate finance Multinational Finance offers an advanced exploration of international corporate finance concepts and operations. Despite its status as one of the most rigorous texts on...
The Complete Software Project Manager. Mastering Technology from Planning to Launch and Beyond
Anna Murray P.
Your answer to the software project management gap The Complete Software Project Manager: From Planning to Launch and Beyond addresses an interesting problem experienced by today's project managers: they are often leading software projects, but...
Day Trading and Swing Trading the Currency Market. Technical and Fundamental Strategies to Profit from Market Moves
Kathy Lien
Play the forex markets to win with this invaluable guide to strategy and analysis Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal...
