зарубежная деловая литература
The New Rules of Sales and Service. How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
David Meerman Scott
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more...
The China Factor. Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy
Amy Karam
The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price...
Mergers and Acquisitions Basics. The Key Steps of Acquisitions, Divestitures, and Investments
Larry Forman H.
The essential executive M&A primer, with practical tools and expert insight Mergers and Acquisitions Basics provides complete guidance on the M&A process, with in-depth analysis, expert insight, and practical tools for success. This new second...
Build Your Reputation. Grow Your Personal Brand for Career and Business Success
Rob Brown
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of...
Mergers and Acquisitions. A Step-by-Step Legal and Practical Guide
Lewis Segall N.
The legal, financial, and business primer to the M&A process Mergers and Acquisitions offers accessible step-by-step guidance through the M&A process to provide the legal and financial background required to navigate these deals successfully....
Leaders and Innovators. How Data-Driven Organizations Are Winning with Analytics
James Taylor
An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and...
Before I Was CEO. Life Stories and Lessons from Leaders Before They Reached the Top
Peter Vanham
Have you always known what you wanted to be in life? What are some “watershed moments” that made you who you are? When did you get on track to become a successful CEO? It started with three questions at Davos. The younger Peter Vanham looked to...
Credit Risk Analytics. Measurement Techniques, Applications, and Examples in SAS
Bart Baesens
The long-awaited, comprehensive guide to practical credit risk modeling Credit Risk Analytics provides a targeted training guide for risk managers looking to efficiently build or validate in-house models for credit risk management. Combining...
What To Do When Machines Do Everything. How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
Malcolm Frank
“Refreshingly thought-provoking…” – The Financial Times The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems...
The Leadership Challenge. How to Make Extraordinary Things Happen in Organizations
Джеймс Кузес
The most trusted source of leadership wisdom, updated to address today's realities The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep...
Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer
Jamie Shanks
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has...
Sales Growth. Five Proven Strategies from the World's Sales Leaders
Marc Benioff
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but...
Photoshop Elements 15 For Dummies
Barbara Obermeier
The top-selling guide to Photoshop Elements—updated for Photoshop Elements 15 No matter if you're a photo-editing newbie or an old hat looking for new tricks, Photoshop Elements 15 For Dummies offers photographers of all skill levels the power...
The First Two Rules of Leadership. Don't be Stupid, Don't be a Jerk
David Cottrell
How to achieve extraordinary results with class How can you improve your leadership results beginning right now? The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk provides a clear path to increased results and higher job...
Humanizing the Education Machine. How to Create Schools That Turn Disengaged Kids Into Inspired Learners
Rex Miller
A clear roadmap for the new territory of education Education in the U.S. has been under fire for quite some time, and for good reason. The numbers alone tell a very disconcerting story: according to various polls, 70% of teachers are disengaged....
Healthy Beginnings. Giving Your Baby the Best Start, from Preconception to Birth
Jennifer Blake
Canada's premier resource for planning a happy, healthy pregnancy Healthy Beginnings is the ultimate guide to having a baby, with expert guidance through planning, conception, pregnancy, labor, and more. Developed by The Society of Obstetricians...
Building the Internet of Things. Implement New Business Models, Disrupt Competitors, Transform Your Industry
Maciej Kranz
Connect your organization to the Internet of Things with solid strategy and a proven implementation plan Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest...
The Sales Boss. The Real Secret to Hiring, Training and Managing a Sales Team
Jonathan Whistman
The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret «secret» is that a winning sales team is...
The Future-Proof Workplace. Six Strategies to Accelerate Talent Development, Reshape Your Culture, and Succeed with Purpose
Marshall Goldsmith
Face the future on the crest of the wave while the rest are pulled under The Future-Proof Workplace is a survival guide for the new realities of business. The future is no longer some far-off destination; it is here, right now, and already...
Commonsense Leadership. No Nonsense Rules for Improving Your Mental Game and Increasing Your Team's Performance
Jack Llewellyn H.
Win the mental game before you ever step out on the field Commonsense Leadership is the playbook for leaders who want to win. From rallying the team to hitting it out of the park, every leader needs to understand the mental game. It's what...
Lead Fearlessly, Love Hard. Finding Your Purpose and Putting It to Work
Linda Cliatt-Wayman
How leadership with love can make lasting changes, even in the toughest situations Lead Fearlessly, Love Hard offers real, actionable advice for those seeking to change the education system from within. While countless books, articles, and...
Canon EOS 80D For Dummies
Robert Correll
Take professional-quality photos with your Canon EOS 80D Your Canon EOS 80D gives you pro-level photo power. All you need is some know-how about your camera's capabilities and a little experience to start capturing brag-worthy photos—and the...
Digital SLR Photography All-in-One For Dummies
Robert Correll
The complete beginner's guide to DSLR photography It doesn't matter if your camera says Canon, Nikon, or Sony on the outside. If a passion for photography is on your inside, this all-encompassing guide will be your new best friend. Packed with...
Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
Brian Solis
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's...
VMware Software-Defined Storage. A Design Guide to the Policy-Driven, Software-Defined Storage Era
Martin Hosken
The inside guide to the next generation of data storage technology VMware Software-Defined Storage, A Guide to the Policy Driven, Software-Defined Storage Era presents the most in-depth look at VMware's next-generation storage technology to help...
The Employee Experience. How to Attract Talent, Retain Top Performers, and Drive Results
Керри Паттерсон
Ever notice how companies with the best service also have the happiest employees? That’s no accident. Do you want to build a strong, successful organization? Start by ignoring your customers. Really. Instead, focus first on creating a better...
CEH v9. Certified Ethical Hacker Version 9 Practice Tests
Raymond Blockmon
Master CEH v9 and identify your weak spots CEH: Certified Ethical Hacker Version 9 Practice Tests are the ideal preparation for this high-stakes exam. Five complete, unique practice tests are designed to help you identify weak spots in your...
Canon EOS Rebel T6/1300D For Dummies
Julie Adair King
Your Canon EOS Rebel T6/1300D photography class—in a book! The Canon EOS Rebel T6/1300D offers DLSR users a tool to take photographs truly worth bragging about. This book gives you the pointers and easy-to-follow instruction you need to make...
Business and Entrepreneurship in Saudi Arabia. Opportunities for Partnering and Investing in Emerging Businesses
Edward Burton
An investor's crucial guide to the changing face of Saudi Arabian business Business and Entrepreneurship in Saudi Arabia is an essential reference guide, informing investors on the key issues that define how business will be done as the nation's...
Successful Defined Contribution Investment Design. How to Align Target-Date, Core, and Income Strategies to the PRICE of Retirement
Ying Gao
Start-to-finish guidance toward building and implementing a robust DC plan Successful Defined Contribution Investment Design offers a comprehensive guidebook for fiduciaries tasked with structuring and implementing a 401(k) or other defined...
Enhance Oil and Gas Exploration with Data-Driven Geophysical and Petrophysical Models
Duncan Irving H.B.
Leverage Big Data analytics methodologies to add value to geophysical and petrophysical exploration data Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models demonstrates a new approach to geophysics and...
When Execution Isn't Enough. Decoding Inspirational Leadership
Claudio Feser
The definition of great leadership, backed by ground-breaking research When Execution Isn't Enough examines the essential leadership skills that go beyond simply executing strategies well. It examines the leadership skills that inspire...
The Cyber Risk Handbook. Creating and Measuring Effective Cybersecurity Capabilities
Domenic Antonucci
Actionable guidance and expert perspective for real-world cybersecurity The Cyber Risk Handbook is the practitioner's guide to implementing, measuring and improving the counter-cyber capabilities of the modern enterprise. The first resource of...
The Strategy Pathfinder. Core Concepts and Live Cases
Duncan Angwin
Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC,...
Financial Valuation: Applications and Models
James Hitchner R.
A practically-focused resource for business valuation professionals Financial Valuation: Applications and Models provides authoritative reference and practical guidance on the appropriate, defensible way to prepare and present business...
Financial Valuation Workbook. Step-by-Step Exercises and Tests to Help You Master Financial Valuation
James Hitchner R.
Practical valuation exercises with real-world application and expert insight Financial Valuation Workbook cuts the learning curve in half, with practical training for use with any valuation textbook. Packed with tools, resources, and over 300...
The Index Revolution. Why Investors Should Join It Now
Charles D. Ellis
The evidence-based approach to a more worthwhile portfolio The Index Revolution argues that active investing is a loser's game, and that a passive approach is more profitable in today's market. By adjusting your portfolio asset weights to match...
The Joy of Leadership. How Positive Psychology Can Maximize Your Impact (and Make You Happier) in a Challenging World
Tal Ben-Shahar
The difference between flourishing and floundering is 10X. The difference between quantity and quality is a factor of 10. The difference in levels of engagement is exponential. People functioning at the highest level are what the authors call...
They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Marcus Sheridan
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio,...
Beyond Smart Beta. Index Investment Strategies for Active Portfolio Management
Martin Raab
Delve into ETFs for smarter investing and a weatherproof portfolio Beyond Smart Beta is the investor's complete guide to index investing, with deep analysis, expert clarification and smart strategies for active portfolio management. From the...
The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs
Tony Gaskins A.
Build your vision, work with purpose, and live the life of your dreams The Dream Chaser shows you how to step out of the day-to-day grind and start creating the life you want. Does your daily effort at work build your dream, or someone else's?...
Real-Time Risk. What Investors Should Know About FinTech, High-Frequency Trading, and Flash Crashes
Irene Aldridge
Risk management solutions for today's high-speed investing environment Real-Time Risk is the first book to show regular, institutional, and quantitative investors how to navigate intraday threats and stay on-course. The FinTech revolution has...
The Big Man of Jim Beam. Booker Noe And the Number-One Bourbon In the World
Jim Kokoris
Lessons on product, quality, innovation, and longevity from the «First Family of Bourbon» The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A...
The Employee Experience Advantage. How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate
Marshall Goldsmith
Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer...
Sales EQ. How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Jeb Blount
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive...
Property Entrepreneur. The Wealth Dragon Way to Build a Successful Property Business
Vincent Wong
Property Investing the Wealth Dragon Way Property Entrepreneur explains how anyone can make money from property, regardless of their financial situation. Author Vincent Wong is one of the UK's most dynamic and respected property entrepreneurs,...
The Destructive Power of Family Wealth. A Guide to Succession Planning, Asset Protection, Taxation and Wealth Management
Philip Marcovici
Wealth owners are responsible for more than just assets The Destructive Power of Family Wealth offers thoughtful, holistic planning to ensure that your wealth remains a positive force for your family. While today's families have become global...
WordPress All-in-One For Dummies
Lisa Sabin-Wilson
Everything you need to know about WordPress If you strive to have a blog that suits your needs, delights your readers, and keeps visitors coming back for more, this book is your ace in the hole! Offering you cream-of-the-crop guidance from eight...
Mastering Private Equity. Transformation via Venture Capital, Minority Investments and Buyouts
Bowen White
The definitive guide to private equity for investors and finance professionals Mastering Private Equity was written with a professional audience in mind and provides a valuable and unique reference for investors, finance professionals, students...
Private Equity in Action. Case Studies from Developed and Emerging Markets
Bowen White
Global Best Practice in Private Equity Investing Private Equity in Action takes you on a tour of the private equity investment world through a series of case studies written by INSEAD faculty and taught at the world's leading business schools....
