зарубежная деловая литература
Python For Kids For Dummies
Brendan Scott
The kid-friendly way to learning coding with Python Calling all wanna-be coders! Experts point to Python as one of the best languages to start with when you're learning coding, and Python For Kids For Dummies makes it easier than ever. Packed...
Influencer Marketing For Dummies
Jenny Ng
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer...
Inbound Marketing For Dummies
Scott Miller Anderson
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything...
Bipolar Disorder For Dummies
Joe Kraynak
Understand the realities of bipolar disorder When one receives the diagnosis that they or a loved one has bipolar disorder, it can be a time of fear and worry. Bipolar Disorder For Dummies, 3rd Edition explains the brain chemistry behind the...
Nikon D7200 For Dummies
Julie Adair King
Your plain-English, full-color guide to the Nikon D7200 Your Nikon D7200 comes packed with enough power to satisfy even seasoned photographers. Unfortunately, it doesn't come with an easy guide on how to adjust the camera's settings to get the...
Executive Recruiting For Dummies
David Perry E.
Tips and strategies to fill executive-level positions Recruiting for high-end executives requires a special skill-set, and Executive Recruiting For Dummies is here to help you add this niche talent to your arsenal. Whether you're an in-house...
Finance, Economics, and Mathematics
Robert Merton C.
The compiled works of the man behind the evolution of quantitative finance Finance, Economics, and Mathematics is the complete Vasicek reference work, including published and unpublished work and interviews with the man himself. The name Oldrich...
Organizational Culture and Leadership
Эдгар Шейн
The book that defined the field, updated and expanded for today's organizations Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational...
Mutual Funds For Dummies
Eric Tyson
Position your portfolio for growth with one of America's bestselling mutual fund books Are you looking for a trusted resource to help you add mutual funds to your investment strategy? With straightforward advice and a plethora of specific,...
Investing Online For Dummies
Matt Krantz
Building substantial online investments is a page away Anyone can invest online, but without the right guidance and know-how, a well-meaning online investment can go wrong—fast. Inside, you'll find the investment strategies you need to pick a...
Digital Marketing For Dummies
Ryan Deiss
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase...
Digital Photography For Dummies
Julie Adair King
Your fun guide to digital photography with any device Whether you're shooting with an inexpensive point-and-shoot camera, a smartphone or tablet, a high-priced contraption, or one of those new-fangled action cameras, it's possible to take your...
Portfolio Construction and Analytics
Frank J. Fabozzi
A detailed, multi-disciplinary approach to investment analytics Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed...
Stock Investing For Dummies
Paul Mladjenovic
Grow your stock investments in today's changing environment Updated with new and revised material to reflect the current market, this new edition of Stock Investing For Dummies gives you proven strategies for selecting and managing profitable...
Fundamental Analysis For Dummies
Matt Krantz
Determine the strength of any business with fundamental analysis Have you ever wondered the key to multibillionaire Warren Buffet's five-decade run as the most successful investor in history? The answer is simple: fundamental analysis. In this...
Product Management For Dummies
Brian Lawley
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers...
Office 365 For Dummies
Ken Withee
Collaborate on documents in real time Utilize social networking in your daily tasks Increase productivity and grow your business Create a virtual office anywhere If you want to get your head in the cloud and get up to speed on the features in...
Predictive Analytics For Dummies
Dr. Jung Tommy
Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this...
Nonprofit Kit For Dummies
Stan Hutton
Help your nonprofit thrive Need practical advice on running a nonprofit? No problem! Packed with the latest tips and techniques on starting and managing a charitable organization, this easy-to-follow guide offers everything you need to help your...
Grant Writing For Dummies
Beverly Browning A.
Your go-to guide for getting that coveted grant Though hundreds of thousands of grant opportunities exist, finding the right one can be a challenge. Grant Writing For Dummies, 6th Edition offers expert guidance for locating available grants,...
Managing Millennials For Dummies
Debra Arbit
Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you...
AWS For Admins For Dummies
John Paul Mueller
Easily get your head in the Cloud with Amazon Web Services With Amazon Web Services (AWS), you can do everything from backing up your personal hard drive to creating a full-fledged IT department in the Cloud. And while major corporations like...
Nikon D3400 For Dummies
Julie Adair King
Discover the essentials to getting better photos with the Nikon DLSLR D3400 The Nikon D3400 hits stores as Nikon's most advanced entry-level DSLR camera. Along with the pixel power to deliver sharp images, it also offers tools to be instantly...
Franchise Management For Dummies
Joyce Mazero
McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to...
Project Management For Dummies
Stanley Portny E.
The bestselling 'bible' of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. So how can you juggle all the skills and responsibilities it...
Swift in the Cloud
Leigh Williamson
Write and run Swift language programs in the Cloud Written by the team of developers that has helped bring the Swift language to Cloud computing, this is the definitive guide to writing and running Swift language programs for cloud environment....
Business Writing For Dummies
Natalie Canavor
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to...
Nikon D5600 For Dummies
Julie Adair King
An easy-to-follow Nikon D5600 photography class—in a book! Your Nikon D5600 is a powerful tool equipped to take top-notch photos. But unless you know how to use it to its full potential, your professional-grade camera will produce underwhelming...
Mortgage Management For Dummies
Eric Tyson
Quickly make sense of mortgages Taking out a mortgage to purchase real estate is a huge decision, one that could affect your family's finances for years to come. This easy-to-follow guide explains how to secure the best and lowest-cost mortgage...
Mastering Autodesk Revit 2018
Eddy Krygiel
The best-selling Revit guide, now more complete than ever with all-new coverage on the 2018 release Mastering Autodesk Revit 2018 for Architecture is packed with focused discussions, detailed exercises, and real-world examples to help you get up...
Photoshop CC For Dummies
Peter Bauer
The fast and easy way to grasp Photoshop CC essentials Photoshop is the gold standard when it comes to photo and image editing tools. But unless you've ever taken a class or gotten help from a Photoshop guru, you may find yourself a bit confused...
Futures Made Simple
Larry Williams
The essential guide to trading futures, without all the fuss This uncomplicated guide for beginners proves that you don't have to be a financial wizard to successfully trade futures . . . and you don't have to hire a financial advisor to tell...
Tumblr For Dummies
Sue Jenkins
Create a Tumblelog and start posting–this fun, portable guide shows you how Tumblr may be a microblogging platform, but there's nothing micro about it. There's no limit to what you can post in your blog–from text, photos, and links to audio,...
Access 2013 Bible
Michael Alexander
A comprehensive reference to the updated and new features of Access 2013 As the world's most popular database management tool, Access enables you to organize, present, analyze, and share data as well as build powerful database solutions....
Neuromarketing For Dummies
Peter Steidl
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide...
The AIG Story
Lawrence A. Cunningham
Selected as one of Motley Fool’s «5 Great Books You Should Read» In The AIG Story, the company's long-term CEO Hank Greenberg (1967 to 2005) and GW professor and corporate governance expert Lawrence Cunningham chronicle the origins of the...
Econometrics For Dummies
Roberto Pedace
Score your highest in econometrics? Easy. Econometrics can prove challenging for many students unfamiliar with the terms and concepts discussed in a typical econometrics course. Econometrics For Dummies eliminates that confusion with...
Kinesiology For Dummies
Rick Albrecht
Move at your own pace with this kinesiology course guide A required course for majors pursuing sports medicine, exercise science, nursing, or sports therapy degrees, kinesiology is central to a variety of fields. Kinesiology For Dummies tracks...
Office 2013 Simplified
Elaine Marmel
A basic introduction to learn Office 2013 quickly, easily, and in full color Office 2013 has new features and tools to master, and whether you're upgrading from an earlier version or using the Office applications for the first time, you'll...
MSP For Dummies
Alan Ferguson
Programme management is the coordinated organisation and implementation of a portfolio of projects and activities that help your business achieve its strategic objectives. Good programme management is the key to managing transformational change...
Investment Banking Workbook
Joshua Rosenbaum
Investment Banking WORKBOOK is the ideal complement to Investment Banking, Valuation, Leveraged Buyouts, and Mergers & Acquisitions, Second Edition, enabling you to truly master and refine the core skills at the center of the world of finance....
Advanced Google AdWords
Brad Geddes
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500...
UX For Dummies
Donald Chesnut
Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource...
Evernote For Dummies
David Sarna E.Y.
Organize your life the simple, painless way with Evernote! Evernote makes it easy to remember things big and small using your computer, smartphone, or the web. If you can see it or think of it, Evernote can help you remember it! Now you can type...
Green Building Illustrated
Francis D. K. Ching
“Green Building Illustrated is a must-read for students and professionals in the building industry. The combination of incredibly expressive illustrations and accessible technical writing make concepts of green building on paper as intuitive as...
Webinars For Dummies
John Carucci
Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap...
Bookkeeping For Dummies
Lita Epstein
The fast and easy way to master the art of bookkeeping If you're a business owner or an employee who manages finances, the latest edition of Bookkeeping For Dummies is for you. This handy guide gives you clear and concise information on how to...
Adventures in Python
Craig Richardson
The complete beginner's guide to Python, for young people who want to start today Adventures in Python is designed for 11-to 15-year olds who want to teach themselves Python programming, but don't know where to start. Even if you have no...
Branding For Dummies
Bill Chiaravalle
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a...
The Volatility Smile
Emanuel Derman
The Volatility Smile The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance. Despite this success, the model is fundamentally at odds with the...
