зарубежная деловая литература
Lifestorming. Creating Meaning and Achievement in Your Career and Life
Alan Weiss
Revamp your life to grow, evolve, and become who you want to be Lifestorming is the indispensably practical handbook for becoming the person you want to be. Redesign your life, friends, behaviors, and beliefs to move closer to your goals every...
Marketing to Millennials For Dummies
Corey Padveen
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending...
How to Work With and Lead People Not Like You. Practical Solutions for Today's Diverse Workplace
Kelly McDonald
If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a different generation, different culture,...
G2: Building the Next Generation
Philip Palaveev
Vital guidance to ensuring the future of your firm G2: Building the Next Generation provides financial advisory firms with a clear roadmap to management succession. Based on the author's 17 years of experience with over 1,000 firms, this book...
How to Run Seminars and Workshops. Presentation Skills for Consultants, Trainers, Teachers, and Salespeople
Jolles Robert L.
Make your message stick with expert help from this classic trainer's resource How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book...
The Nordstrom Way to Customer Experience Excellence. Creating a Values-Driven Service Culture
Robert Spector
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom...
Designing Brand Identity. An Essential Guide for the Whole Branding Team
Alina Wheeler
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design...
Investing All-in-One For Dummies
Eric Tyson
Invest in your financial future Featuring guidance from renowned finance expert Eric Tyson and content from other top selling For Dummies investment titles, Investing All-in-One For Dummies offers the foolproof, time-tested guidance you need to...
Starting an Etsy Business For Dummies
Kate Shoup
Build a thriving Etsy business Promote your shop and build your brand Deliver top-notch customer service Create, sell, and succeed on Etsy Artists, crafters, and designers rejoice! This book makes it faster and easier than ever to start and run...
Rogues of Wall Street. How to Manage Risk in the Cognitive Era
Andrew Waxman
Reduce or prevent risk failure losses with new and emerging technologies Rogues of Wall Street analyzes the recent risk failures and errors that have overwhelmed Wall Street for the past decade. Written by a veteran risk, compliance, and...
The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
David Swanson
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book...
Inspired Leadership. How You Can Achieve Extraordinary Results in Business
Kevin Gaskell
Elevate your leadership to achieve the extraordinary Inspired Leadership is the essential guide to performing at the highest level every day. As CEO of Porsche, author Kevin Gaskell led the company from near-bankruptcy to the most profitable car...
INSPIRED. How to Create Tech Products Customers Love
Марти Каган
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very...
Reimagining Work. Strategies to Disrupt Talent, Lead Change, and Win with a Flexible Workforce
Rob Biederman
Thrive in the new economy by leading ahead of the next evolution Reimagining Work is the business leader's guide to surviving—and thriving—in the new on-demand economy. As the business and workplace environments evolve, traditional management...
Canon EOS Rebel T7i/800D For Dummies
Julie Adair King
Action, beauty, adventure, and art—start capturing memories today! Canon EOS Rebel T7i/800D For Dummies is your ultimate guide to taking spectacular photos—no photography experience required! The EOS Rebel offers professional features that...
A Practitioner's Guide to Asset Allocation
William Kinlaw
Since the formalization of asset allocation in 1952 with the publication of Portfolio Selection by Harry Markowitz, there have been great strides made to enhance the application of this groundbreaking theory. However, progress has been uneven....
Wealth Management Unwrapped, Revised and Expanded. Unwrap What You Need to Know and Enjoy the Present
Charlotte Beyer B.
You are the CEO of My Wealth, Inc. – so Take Charge! Wealth Management Unwrapped provides you with the tools and tips you need to take back control and more effectively manage your money. Wall Street veteran Charlotte Beyer conducts a tour of...
The Little Book of Common Sense Investing. The Only Way to Guarantee Your Fair Share of Stock Market Returns
Джон Богл
The best-selling investing «bible» offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals...
Agile Project Management For Dummies
Steven Ostermiller J.
Flex your project management muscle Agile project management is a fast and flexible approach to managing all projects, not just software development. By learning the principles and techniques in this book, you'll be able to create a product...
Culture Hacker. Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance
Shane Green
HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY «I LOVE THIS BOOK!» —CHESTER ELTON, New York Times bestselling author of All In and What Motivates Me «When companies focus on culture, the positive effects ripple outward,...
Building Wealth through Venture Capital. A Practical Guide for Investors and the Entrepreneurs They Fund
Kenneth Freeman M.
Venture capital demystified, for both investors and entrepreneurs Building Wealth Through Venture Capital is a practical how-to guide for both sides of the table—investors and the entrepreneurs they fund. This expert author duo combines renowned...
Unstoppable. Transforming Your Mindset to Create Change, Accelerate Results, and Be the Best at What You Do
Dave Anderson
Where do you fall on your organization's performance spectrum? Unstoppable is performance-enhancing manual for those who are ready to change the world. Regardless of talent or skill set, there are four types of people in every organization:...
Mastering AutoCAD 2018 and AutoCAD LT 2018
George Omura
30th Anniversary of the bestselling AutoCAD reference – fully updated for the 2018 release Mastering AutoCAD 2018 and AutoCAD LT 2018 is the complete tutorial and reference every design and drafting professional needs. Step-by-step instructions...
AutoCAD 2018 and AutoCAD LT 2018 Essentials
Scott Onstott
The step-by-step, full-color AutoCAD 2018 guide with real-world practicality AutoCAD 2018 and AutoCAD LT 2018 Essentials provides a full-color, task-based approach to mastering this powerful software. Straightforward, easy-to-follow instruction...
Power Phone Scripts. 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
Mike Brooks
Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be...
It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity
Paul Cummings
The all-encompassing framework for achieving the life of your dreams It All Matters presents a framework for the rest of your life. What are those dreams you would only dare to dream if there was no possibility of failure? How can you live a...
Canon EOS 77D For Dummies
Julie Adair King
Get pro results from your 77D! The Canon EOS 77D puts features from higher-end cameras into a model designed for amateur photographers—and that's good news for you! Even better, Canon EOS 77D For Dummies makes it easier than ever to start...
The Growth Mindset. Leadership Makes a Difference in Wealth Management
Rick Capozzi
It takes a bold approach to leadership to thrive in the era of disruption The Growth Mindset provides a roadmap to the future for financial professionals. While the FinTech revolution is changing the wealth management industry, there is one...
Happy Accidents. The Transformative Power of "YES, AND" at Work and in Life
David Ahearn
Stop saying 'no' to opportunity, and start saying 'yes' to possibility Happy Accidents is your personal guide to transforming your life. As we take on task after task, responsibility after responsibility, we lose sight of who we are and why...
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Michael Port
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of «busy» as the equivalent of «successful»—but that's not always the case....
Digital @ Scale. The Playbook You Need to Transform Your Company
Anand Swaminathan
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the...
PEAK. How Great Companies Get Their Mojo from Maslow Revised and Updated
Tony Hsieh
Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author...
The Sentient Enterprise. The Evolution of Business Decision Making
Mohanbir Sawhney
Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been hearing about for some time is how the business...
The Leadership Contract. The Fine Print to Becoming an Accountable Leader
Vince Molinaro
Step up, get tough, and commit to your decision to lead The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident:...
Better Together. 8 Ways Working with Women Leads to Extraordinary Products and Profits
Jonathan Sposato
Better Together provides powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees...
Charity and Philanthropy For Dummies
John Kluge
The easy way to make a difference Despite tough economic times, rates of donations are on the rise. If you want to make a difference but don't know where to start, you need Charity & Philanthropy For Dummies. This is your one-stop, no-nonsense...
Credit Securitisations and Derivatives. Challenges for the Global Markets
Daniel Rosch
A comprehensive resource providing extensive coverage of the state of the art in credit secruritisations, derivatives, and risk management Credit Securitisations and Derivatives is a one-stop resource presenting the very latest thinking and...
Brand Valued. How socially valued brands hold the key to a sustainable future and business success
Guy Champniss
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers...
Be Brilliant Every Day
Andy Cope
From the authors of the bestselling The Art of Being Brilliant We all have good days and bad days. Some days we’re on form, others we can’t really be bothered and feel a little lack lustre. No one enjoys those slump days – so let’s do away with...
Budgeting Basics and Beyond
Jae K. Shim
A convenient and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just...
Derivatives Markets and Analysis
R. Johnson Stafford
A practical, informative guide to derivatives in the real world Derivatives is an exposition on investments, guiding you from the basic concepts, strategies, and fundamentals to a more detailed understanding of the advanced strategies and...
Pinterest Marketing For Dummies
Kelby Carr
Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to...
Becoming a Fashion Designer
Lisa Springsteel
The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion...
The Compensation Committee Handbook
Stewart Reifler
New and updated information on the laws and regulations affecting executive compensation Now in a thoroughly updated Fourth Edition, The Compensation Committee Handbook provides a comprehensive review of the complex issues challenging...
Building Beehives For Dummies
Howland Blackiston
The easy way to build your own beehives and beekeeping equipment Building Beehives For Dummies is the follow-up book to the bestselling Beekeeping For Dummies. It provides everything you need to learn how to build some of the world's most...
Chicken Health For Dummies
Julie Gauthier
Everything you need to care for and keep happy, healthy chickens With directives on diagnosing and treating sick or ailing chickens, as well as general information on how to keep chickens in peak condition, Chicken Health For Dummies is your...
Beginning SharePoint 2013 Development
Chris Johnson
A complete revision to a popular SharePoint developer's resource Fully updated for SharePoint 2013, this book is an ideal starting place for SharePoint development. Covering all the major topics that a new developer needs to know in order to get...
Critical Conversations For Dummies
Christina Schlachter Tangora
The easy way to communicate best when it matters most Most people are aware of the importance of handling critical conversations well. However, when it comes down to actually being in a difficult situation that calls for key communication...
Blog Design For Dummies
Melissa Culbertson
The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to...
Business Writing For Dummies
Natalie Canavor
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether...
