зарубежная деловая литература
Hypnotic Writing. How to Seduce and Persuade Customers with Only Your Words
Joe Vitale
Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to...
The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less
Mark Joyner
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less...
The Visual Investor. How to Spot Market Trends
John Murphy J.
The Visual Investor, Second Edition breaks down technical analysis into terms that are accessible to even individual investors. Aimed at the typical investor–such as the average CNBC viewer–this book shows investors how to follow the ups and...
Selling Sucks. How to Stop Selling and Start Getting Prospects to Buy!
Frank J. Rumbauskas, Jr.
Praise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!» —Joe Vitale, author of The Attractor...
Financial Services without Borders. How to Succeed in Professional Financial Services
Greenwich Associates
Lessons from the leading financial consulting firm What is good financial service? Being knowledgeable. Keeping in touch. Knowing your client's needs. For the past twenty-five years, senior executives of professional financial services firms...
The Fearless Fish Out of Water. How to Succeed When You're the Only One Like You
Robin Roffer Fisher
Everyone's felt out of place at some point – be they female, minority, a geek, a non-conformist, or just boldly individual. Fearless Fish will show readers how to stay connected while maintaining a unique identity, how to fit in without blending...
The Fundamentals of Hedge Fund Management. How to Successfully Launch and Operate a Hedge Fund
Daniel Strachman A.
The tools and techniques needed to successfully launch and maintain a hedge fund In The Fundamentals of Hedge Fund Management, both budding and established hedge fund managers will learn the fundamentals of building and maintaining a successful...
Your Financial Edge. How to Take the Curves in Shifting Financial Markets and Keep Your Portfolio on Track
Paul McCulley
Praise for Your Financial Edge «Paul McCulley is the man to heed. His knowledge of financial markets runs deep, and his experience has been the best. Beyond all his financial and economic wisdom, he is a human being with inborn instincts of...
Commodity Fundamentals. How To Trade the Precious Metals, Energy, Grain, and Tropical Commodity Markets
Ronald Spurga C.
Praise for Commodity Fundamentals «Commodity Fundamentals is THE book for investors looking to enter the commodity markets. This informative guide is a welcome addition on the subject and is a must-read for commodity investors.» -Jim Atkinson,...
IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations
Fraser Seitel
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations. It offers readers a way to look at their...
Leadership the Sven-G?ran Eriksson Way. How to Turn Your Team Into Winners
Julian Birkinshaw
"Leadership the Sven-G?ran Eriksson Way examines the leadership style of the Egnland football manager Sven-G?ran Eriksson. Our argument is that Eriksson's aproach is important because it brilliantly exemplifies a new leaderhip which defies...
Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Chris Baggott
Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains...
No Boundaries. How to Use Time and Labor Management Technology to Win the Race for Profits and Productivity
Lisa Disselkamp
An essential guide for putting workforce management systems to work for your business Showing you how to take your business from reactive to proactive and improve performance, No Boundaries provides a vendor-neutral guide on how your company can...
Why CRM Doesn't Work. How to Win by Letting Customers Manange the Relationship
Frederick Newell
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a...
Chain of Blame. How Wall Street Caused the Mortgage and Credit Crisis
Paul Muolo
An updated and revised look at the truth behind America's housing and mortgage bubbles In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, fifty lenders a month were going bust-and the people...
The Power of You!. How YOU Can Create Happiness, Balance, and Wealth
Scott Martineau
True fulfillment in life doesn't come solely from success at the office or happiness at home; it comes from both. What if there was a way for you to balance the pressures and demands of work against the needs of your personal life—while...
Commodities for Every Portfolio. How You Can Profit from the Long-Term Commodity Boom
Emanuel Balarie
Step-by-step guidelines for making commodities a valuable component in any portfolio As stock market investing becomes increasingly hard to squeeze profits from, savvy investors are finding commodities to be the perfect vehicle for maintaining...
Rules to Break and Laws to Follow. How Your Business Can Beat the Crisis of Short-Termism
Don Peppers
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow...
The Power of Mobility. How Your Business Can Compete and Win in the Next Technology Revolution
Russell McGuire
Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution «Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be 'anywhere enterprises'...
The Market Guys' Five Points for Trading Success. Identify, Pinpoint, Strike, Protect and Act!
Rick Swope
Praise for The Market Guys' Five Points for Trading Success «E*TRADE is a strong advocate of investor education, understanding a knowledgeable investor is a successful investor. The Market Guys have been a key contributor to our worldwide...
Momentum. Igniting Social Change in the Connected Age
Allison Fine
A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations...
Sales 2.0. Improve Business Results Using Innovative Sales Practices and Technology
Anneke Seley
Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how...
Create Your Own Hedge Fund. Increase Profits and Reduce Risks with ETFs and Options
Mark Wolfinger D.
Discover a practical trading strategy that combines options and ETFs. Create Your Own Hedge Fund explains how exchange-traded funds can be used in conjunction with an options strategy to attain steady growth. Beginning with a tutorial on options...
Sentiment in the Forex Market. Indicators and Strategies To Profit from Crowd Behavior and Market Extremes
Jamie Saettele
Crowds move markets and at major market turning points, the crowds are almost always wrong. When crowd sentiment is overwhelmingly positive or overwhelmingly negative ? it's a signal that the trend is exhausted and the market is ready to move...
Driven. Inside BMW, the Most Admired Car Company in the World
David Kiley
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW...
Ron's Road to Wealth. Insights for the Curious Investor
Ron Muhlenkamp
Praise for Ron's Road to Wealth «Long-term investors will learn much from Ron Muhlenkamp's thoughtful reflections on what he has learned about investing over a thirty-year period of successful practice.» –Milton Friedman «Ron Muhlenkamp has...
How I Became a Quant. Insights from 25 of Wall Street's Elite
Barry Schachter
Praise for How I Became a Quant «Led by two top-notch quants, Richard R. Lindsey and Barry Schachter, How I Became a Quant details the quirky world of quantitative analysis through stories told by some of today's most successful quants. For...
Philanthropy in a Flat World. Inspiration Through Globalization
Jon Duschinsky
Open, honest, and challenging, this visionary guide looks at the forces at work in creating the global philanthropic world of tomorrow. It is a must-read for every fundraiser and nonprofit manager seeking to compete and succeed in today's...
Mind Games. Inspirational Lessons from the World's Biggest Sports Stars
Jeff Grout
What makes a winner – in business or in sport? Why do some people consistently break sales targets, cross the line first or hammer the ball in the net with pinpoint accuracy? Natural talent and disciplined training are vital. But with two...
From .com to .profit. Inventing Business Models That Deliver Value AND Profit
Nick Earle
Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is...
Planet Water. Investing in the World's Most Valuable Resource
Steve Hoffmann
Solving the world's water problems is proving to be one of the greatest investment opportunities of our time. Already, world water supplies are inadequate to meet demand, and the problem is going to get much worse in the years ahead. The World...
Out of the Red. Investment and Capitalism in Russia
Lawrence Milford P.
Over the last fifteen years, Russia has become a larger part of the global economy—and in the years ahead, it will continue to grow in prominence. If you want to improve your investment endeavors in this market, you must first understand how it...
Cable Cowboy. John Malone and the Rise of the Modern Cable Business
Mark Robichaux
An inside look at a cable titan and his industry John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than twenty-five...
In Extremis Leadership. Leading As If Your Life Depended On It
Thomas Kolditz A.
In this extraordinary book Col. Kolditz explains that his research on in extremis leadership, where followers perceive their lives to be threatened, reveals that the leadership lessons and principles in evidence in dangerous settings also apply...
The Integrity Dividend. Leading by the Power of Your Word
Tony Simons
Corporate and government scandals continue to deepen our mistrust of leaders. While credibility is the foundation of effective leadership, most leaders struggle, and sometimes fail, to align their words and their actions. Now for the first time,...
Smart Questions. Learn to Ask the Right Questions for Powerful Results
William Chandon
Smart Questions offers an entirely new framework for creating solutions. Drawn from the authors' many years of research and field experience, the Smart Questions Approach reveals how the leading creators of solutions in almost every profession...
Winning the Day Trading Game. Lessons and Techniques from a Lifetime of Trading
Patsy Dow Busby
Take a proven approach to short-term trading. Winning the Day Trading Game offers an insider's view of the trading life and provides proven strategies for profitable trading. Professional trader Tom Busby explains how the strategies that made...
The Holy Grail of Macroeconomics. Lessons from Japan's Great Recession
Richard Koo C.
The revised edition of this highly acclaimed work presents crucial lessons from Japan's recession that could aid the US and other economies as they struggle to recover from the current financial crisis. This book is about Japan's 15-year long...
No Excuse Leadership. Lessons from the U.S. Army's Elite Rangers
Brace Barber E.
Every organization needs good leadership in order to win against the competition. Through his own personal story and those of nine other Rangers, Barber illuminates fundamental lessons about what it really takes to win. These first-person...
The Way of the Road Warrior. Lessons in Business and Life from the Road Most Traveled
Jolles Robert L.
The Way of the Road Warrior offers weary business travelers inspiration, advice, and practical skills for conquering the competition while conducting business on the road. This business traveler’s handbook is written by Robert L....
The Panic of 1907. Lessons Learned from the Market's Perfect Storm
Sean Carr D.
"Before reading The Panic of 1907, the year 1907 seemed like a long time ago and a different world. The authors, however, bring this story alive in a fast-moving book, and the reader sees how events of that time are very relevant for today's...
Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond
Greg Holden
Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a...
Talent. Making People Your Competitive Advantage
Dave Ulrich
The source of competitive advantage has shifted in many organizations from reliability to innovation and flexibility. But what does it take for an organization that innovates to then manage effectively? In this follow-up to Built to Change, Ed...
Motivating the "What's In It For Me?" Workforce. Manage Across the Generational Divide and Increase Profits
Cam Marston
Advance praise for Motivating the «What's In It For Me?» Workforce «The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and...
Good to Green. Managing Business Risks and Opportunities in the Age of Environmental Awareness
John-David Phyper
The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy,...
Steal These Ideas!. Marketing Secrets That Will Make You a Star
Steve Cone
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned,...
A Demon of Our Own Design. Markets, Hedge Funds, and the Perils of Financial Innovation
Richard Bookstaber
Inside markets, innovation, and risk Why do markets keep crashing and why are financial crises greater than ever before? As the risk manager to some of the leading firms on Wall Street–from Morgan Stanley to Salomon and Citigroup–and a member of...
Derivatives. Markets, Valuation, and Risk Management
Robert Whaley E.
Robert Whaley has more than twenty-five years of experience in the world of finance, and with this book he shares his hard-won knowledge in the field of derivatives with you. Divided into ten information-packed parts, Derivatives shows you how...
Mentored by a Millionaire. Master Strategies of Super Achievers
Steven Scott K.
Unlike any book you’ve ever read, Mentored by a Millionaire is made up of fifteen mentoring sessions in which you will be mentored in the strategies, skills, and techniques used by super achievers who have become the world’s most successful men...
Strategy for Success in Asia. Mastering Business in Asia
Andrew Delios
In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance...
