зарубежная деловая литература
Driving Excellence. How The Aggregate System Turned Microchip Technology from a Failing Company to a Market Leader
Steve Sanghi
Praise for DRIVING EXCELLENCE «A well-organized compendium of immense common sense. [The authors'] values-based, walk-the-talk approach recognizes the fast-changing environment we live in. It shows the importance of aggregating and integrating...
Exceptional Selling. How the Best Connect and Win in High Stakes Sales
Jeff Thull
Praise for Exceptional Selling «Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a...
The Fattening of America. How The Economy Makes Us Fat, If It Matters, and What To Do About It
Laurie Zuckerman
In The Fattening of America, renowned health economist Eric Finkelstein, along with business writer Laurie Zuckerman, reveal how the U.S. economy has become the driving force behind our expanding waistlines. Blending theory, research, and...
Who's Afraid of Adam Smith?. How the Market Got Its Soul
Peter Dougherty J.
"Peter Dougherty does the near-impossible in this brilliant book . . . [he] makes economics engaging and accessible." –Professor Larry J. Sabato, University of Virginia In this spirited and timely book, Peter Dougherty shows how economists are...
Future Energy. How the New Oil Industry Will Change People, Politics and Portfolios
Bill Paul
Praise for Future Energy «Do not despair. Energy independence is in our future and this book has the road map! Bill Paul, one of the most astute observers of the energy scene, describes the new technologies that are taking us there and that will...
Undue Influence. How the Wall Street Elite Puts the Financial System at Risk
Charles Geisst R.
A critical look at over 80 years of conflict, collusion, and corruption between financiers and politicians Undue Influence paints a vivid portrait of the dealings between «the few», in this case members of Congress, the banking community, and...
Keynes and the Market. How the World's Greatest Economist Overturned Conventional Wisdom and Made a Fortune on the Stock Market
Justyn Walsh
Keynes and the Market is an entertaining guide to John Maynard Keynes– amazing stock market success. It weaves the economist's value investing tenets around key events in his richly lived life. This timely book identifies what modern masters of...
FedEx Delivers. How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition
Madan Birla
An inside look at leadership practices that enabled the world's leading shipping company to outthink and outperform its competition Using firsthand accounts from top leaders at FedEx, FedEx Delivers explains how the company became an...
Attracting Capital From Angels. How Their Money - and Their Experience - Can Help You Build a Successful Company
Dee Power
"The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for...
Trading Option Greeks. How Time, Volatility, and Other Pricing Factors Drive Profit
Dan Passarelli
Veteran options trader Dan Passarelli explains a new methodology for option trading and valuation. With an introduction to option basics as well as chapters on all types of spreads, put-call parity and synthetic options, trading volatility and...
Golden Circle Secrets. How to Achieve Consistent Sales Success Through Customer Values & Expectations
Dale Midgley
A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that...
Coached to Lead. How to Achieve Extraordinary Results with an Executive Coach
Susan Battley
Coached to Lead is the first consumer’s guide to executive coaching. Drawing on her twenty years of experience and direct research with an elite international clientele, renowned CEO coach Susan Battley offers step-by-step advice for achieving...
The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing
Joe Rubino
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an...
The Art of Constructive Confrontation. How to Achieve More Accountability with Less Conflict
John Hoover
Praise for The Art of Constructive Confrontation «There's no magic formula for building a successful enterprise, large or small. If you're in the business of making a profit, you're in the business of building people. First you build your...
Selective Forex Trading. How to Achieve Over 100 Trades in a Row Without a Loss
Don Snellgrove
Selective Forex Trading skillfully outlines author Don Snellgrove’s S90/Crossover: an independently verified technical indicator that has provided traders with the ability to achieve over 100 consecutive Forex trades without a single loss....
The Ask. How to Ask Anyone for Any Amount for Any Purpose
Laura Fredricks
The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or...
Decision Management. How to Assure Better Decisions in Your Company
J. Yates Frank
Why do the people in some companies continually dazzle us with their brilliant decisions while those in others make one blunder after another? Do they understand their businesses better? Are they just plain smarter? Or is it all a matter of...
The Not-for-Profit CEO. How to Attain and Retain the Corner Office
Walter P. Pidgeon, Jr.
Make your move toward the top Based on research conducted with the support of the American Society of Association Executives (ASAE) involving more than 100 not-for-profit CEOs, as well as the author’s professional background, The Not-for-Profit...
The Talent Advantage. How to Attract and Retain the Best and the Brightest
Alan Weiss
A fun and creative guide to keeping customers ecstatically happy Businesses are used to competing for market share, inexpensive labor, and time-to-market, but today's biggest competition among top firms may be the war for top talent. Today's...
Money Magnet. How to Attract Investors to Your Business
J. Loewen B.
The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a small to mid-sized enterprise, or a $100-million company, your biggest problem is always...
Stop the Investing Rip-off. How to Avoid Being a Victim and Make More Money
David Loeper B.
The Investing Rip-Off How can you tell whether an advisor is conflicted or looking out for your best interests? What questions should you ask when making important investment decisions? How can you select investments that avoid needless expenses...
Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business
John Foley
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability...
Organizational Consulting. How to Be an Effective Internal Change Agent
Alan Weiss
The expert guide to effective internal consulting This book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop internal marketing abilities, and apply proper...
The Guru Investor. How to Beat the Market Using History's Best Investment Strategies
Jack Forehand M.
Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming. In an...
Indispensable. How To Become The Company That Your Customers Can't Live Without
Joe Calloway
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The...
High Commitment High Performance. How to Build A Resilient Organization for Sustained Advantage
Michael Beer
"In these economic times this book is more important than ever. A must-read for the leaders of today and tomorrow." Douglas R. Conant, president and chief executive officer, Campbell Soup Company Praise for High Commitment, High Performance «It...
Behavioral Finance and Wealth Management. How to Build Optimal Portfolios That Account for Investor Biases
Michael Pompian M.
"Pompian is handing you the magic book, the one that reveals your behavioral flaws and shows you how to avoid them. The tricks to success are here. Read and do not stop until you are one of very few magicians." —Arnold S. Wood, President and...
Bonds for Canadians. How to Build Wealth and Lower Risk in Your Portfolio
Andrew Allentuck
PRAISE FOR BONDS FOR CANADIANS «Andrew Allentuck is one of the premiere financial journalist covering fixed income markets from a uniquely Canadian perspective. His knowledge of the bond market is second to none.» –Randy LeClair, CFA,...
Hire the American Dream. How to Build Your Minimum Wage Workforce Into A High-Performance, Customer-Focused Team
Dave Melton
Praise for Hire the American Dream «I learned early on that Dave Melton had cracked the code(about hiring and retaining great people) in his Manhattan franchise.His employees, who are all immigrants to the United States, areextremely loyal and...
Quantitative Trading. How to Build Your Own Algorithmic Trading Business
Ernie Chan
While institutional traders continue to implement quantitative (or algorithmic) trading, many independent traders have wondered if they can still challenge powerful industry professionals at their own game? The answer is «yes,» and in...
The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
Judy Allen
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by...
Mastering the Complex Sale. How to Compete and Win When the Stakes are High!
Jeff Thull
If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, this is the book for you! It presents The Prime Process—a diagnostic, customer-centered...
Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation
Anders Gustafsson
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline...
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
Jay Heyman H.
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size...
Game-Changing Strategies. How to Create New Market Space in Established Industries by Breaking the Rules
Constantinos Markides C.
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge...
Shake That Brain. How to Create Winning Solutions and Have Fun While You're At It
Joel Saltzman
Joel Saltzman teaches readers how to create «surprising, yet inevitable» solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for...
The Emotionally Intelligent Manager. How to Develop and Use the Four Key Emotional Skills of Leadership
Peter Salovey
We have long been taught that emotions should be felt and expressed in carefully controlled ways, and then only in certain environments and at certain times. This is especially true when at work, particularly when managing others. It is...
Meet and Grow Rich. How to Easily Create and Operate Your Own "Mastermind" Group for Health, Wealth, and More
Joe Vitale
Praise for MEET & GROW RICH «I'm a big fan of mastermind groups. I've used them for over thirty years and know the power they provide everyone in such a group. I'm delighted to see this inspiring, easy-to-follow manual. Read it and follow what...
Taming the Abrasive Manager. How to End Unnecessary Roughness in the Workplace
Laura Crawshaw
Taming the Abrasive Manager is an ideal resource for managers, human resource professionals, coaches, and anyone who works for or with an abrasive boss. Executive coach Dr. Laura Crawshaw— known as the “Boss Whisperer” for her work in this...
Break Down Your Money. How to Get Beyond the Noise to Profit in the Markets
Tracy Byrnes
Praise for Break Down Your Money «Tracy Byrnes writes like she speaks on FOX-clearly, passionately, and yes, lovingly. She is that rare expert who helps enrich your portfolio and your soul. You can do both, and Tracy shows you how. Others talk...
J. Christoph Amberger's Hot Trading Secrets. How to Get In and Out of the Market with Huge Gains in Any Climate
J. Amberger Christoph
Master the market for maximum profits with HOT TRADING SECRETS Playing the trading game takes audacious confidence, but winning takes more. It's about making chances instead of taking chances. As founder of the remarkably successful Taipan...
Onboarding. How to Get Your New Employees Up to Speed in Half the Time
Mary Vonnegut
A guide to getting new employees recruited, oriented, and productive—FAST «Onboarding,» a growing trend in the business community, is a focused methodology that gets people in new roles up to speed quickly and efficiently. This book guides you...
Beat the Odds in Forex Trading. How to Identify and Profit from High Percentage Market Patterns
Igor Toshchakov R.
"Beat the Odds in Forex Trading provides traders with tremendous value by disseminating the trading methods and philosophy of one of the most remarkable Forex success stories since Soros." –Alexander De Khtyar, President, Forex International...
Left on Red. How to Ignite, Leverage and Build Visionary Organizations
Bill Glynn
In Left on Red, venture capitalist and business innovator Bill Glynn reveals how visionary thinkers and risk-takers build great companies by doing the opposite of the expected. Today?s coolest and most successful businesses?including Google,...
Smart Green. How to Implement Sustainable Business Practices in Any Industry - and Make Money
Jonathan Estes
"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone....
You Can Always Sell More. How to Improve Any Sales Force
Jim Pancero
The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling skills, developed to their fullest potential, have the greatest impact on revenues and...
The Ivy Portfolio. How to Invest Like the Top Endowments and Avoid Bear Markets
Mebane T. Faber
A do-it-yourself guide to investing like the renowned Harvard and Yale endowments. The Ivy Portfolio shows step-by-step how to track and mimic the investment strategies of the highly successful Harvard and Yale endowments. Using the endowment...
The Little Book of Bull Moves in Bear Markets. How to Keep Your Portfolio Up When the Market is Down
Peter D. Schiff
Written by seasoned Wall Street prognosticator Peter Schiff–author of the bestselling book Crash Proof: How to Profit from the Coming Economic Collapse–The Little Book of Bull Moves in Bear Markets reveals how you should protect your assets and...
Whale Hunting. How to Land Big Sales and Transform Your Company
Tom Searcy
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here,...
The Ethical Challenge. How to Lead with Unyielding Integrity
Andrew McGill
The Enron debacle, the demise of Arthur Andersen, questionable practices at Tyco, Qwest, WorldCom, and a seemingly endless list of others have pushed public regard for business and business leaders to new lows. The need for smart leaders with...
