зарубежная деловая литература
Risk Transfer. Derivatives in Theory and Practice
Christopher Culp L.
Based on an enormously popular «derivative instruments and applications» course taught by risk expert Christopher Culp at the University of Chicago, Risk Transfer will prepare both current practitioners and students alike for many of the issues...
Trading Without Gambling. Develop a Game Plan for Ultimate Trading Success
Marcel Link
Many people perceive trading as nothing more than a gamble. But there are still people who consistently make money trading. How do they do it? They've learned to separate gambling from trading. And the way they do this, says author Marcel Link,...
Winning At Retail. Developing a Sustained Model for Retail Success
Neil Stern Z.
Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps...
Creativity at Work. Developing the Right Practices to Make Innovation Happen
Jeff DeGraff
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce...
Capitalism's Achilles Heel. Dirty Money and How to Renew the Free-Market System
Raymond Baker W.
For over forty years in more than sixty countries, Raymond Baker has witnessed the free-market system operating illicitly and corruptly, with devastating consequences. In Capitalism’s Achilles Heel, Baker takes readers on a fascinating journey...
The Gender Intelligent Retailer. Discover the Connection Between Women Consumers and Business Growth
Sean McSweeney
“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit...
The Imperfect Board Member. Discovering the Seven Disciplines of Governance Excellence
Jim Brown
Praise for The Imperfect Board Member «Finally! A book about boards that isn't boring!» –Patrick Lencioni, author, The Five Dysfunctions of a Team «Everyone wins with good governance–countries, corporations, and community groups. In a compelling...
Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause
Nancy Lee
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy...
Trade Your Way to Wealth. Earn Big Profits with No-Risk, Low-Risk, and Measured-Risk Strategies
Bill Kraft
Successful trader and advisor Bill Kraft shows how to trade the financial markets in a way that limits risk and provides the potential for big profits. Kraft, who left a successful law practice to become an independent trader, explains his own...
Selling Social Change (Without Selling Out). Earned Income Strategies for Nonprofits
Kim Klein
In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an...
Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World
Jill Griffin
Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job...
Sales Therapy. Effective Selling for the Small Business Owner
Grant Leboff
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not...
Latino Talent. Effective Strategies to Recruit, Retain and Develop Hispanic Professionals
Robert Rodriguez
Praise for Latino Talent «Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book–written by an expert who's...
Forex Analysis and Trading. Effective Top-Down Strategies Combining Fundamental, Position, and Technical Analyses
Joseph Brusuelas
The forex market is huge and offers tremendous trading opportunities. There are many different tools for analyzing the forex market. But what are the best tools and the best ways to use them to trade most effectively? Forex Analysis and Trading...
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Joseph Jaffe
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using...
The Cure. Enterprise Medicine for Business: A Novel for Managers
Dan Paul
A novel about transforming organizations from the author of bestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven...
High Probability Trading Strategies. Entry to Exit Tactics for the Forex, Futures, and Stock Markets
Robert Miner C.
In High Probability Trading Strategies, author and well-known trading educator Robert Miner skillfully outlines every aspect of a practical trading plan–from entry to exit–that he has developed over the course of his distinguished...
Nobody in Charge. Essays on the Future of Leadership
Harlan Cleveland
One of the most renowned thinkers and insightful writers on leadership of our time, Harlan Cleveland has seen numerous trends come and go and weathered many drastic changes in leadership and management-from the rise of the «company man» to the...
The 60 Second Leader. Everything You Need to Know About Leadership, in 60 Second Bites
Phil Dourado
This book is the distillation of 30 essential elements of leadership into 60 second digestible chapters. There are also 30 true 60 Second Leader Tales in between the chapters to help bring some of the leader leraning points to life. PRAISE FOR...
The Global Etiquette Guide to Africa and the Middle East. Everything You Need to Know for Business and Travel Success
Dean Foster
Authored by one of the world's leading cross-cultural experts. Invaluable for both business and leisure travelers. Comprehensive and practical coverage.
Making Sense of the Dollar. Exposing Dangerous Myths about Trade and Foreign Exchange
Marc Chandler
Has the greenback really lost its preeminent place in the world? Not according to currency expert Marc Chandler, who explains why so many are—wrongly—pessimistic about both the dollar and the U.S. economy. Making Sense of the Dollar explores the...
Bounce!. Failure, Resiliency, and Confidence to Achieve Your Next Great Success
Barry Moltz J.
Conventional business wisdom tells you that there’s always something to learn from failure. Not true, says Barry Moltz. Sometimes, failure just stinks. Bounce! explains how success and failure are simply normal outcomes in the regular lifecycle...
The MAGNET Method of Investing. Find, Trade, and Profit from Exceptional Stocks
Jeffrey A. Hirsch
Praise for The Magnet® Method of Investing «Rather than encouraging the scatter shot approach of broad diversification, Jordan focuses on the rifle-shot Magnet® method of identifying a limited number of quality stocks to improve your chances of...
The Rudolph Factor. Finding the Bright Lights that Drive Innovation in Your Business
Cyndi Laurin
The bestselling author of Catch! shares the innovation secrets that helped Boeing turn itself around from the brink of collapse The Rudolph Factor tells the story of Boeing's spectacular turnaround through a discussion of principles and...
Leadership Agility. Five Levels of Mastery for Anticipating and Initiating Change
William Joiner B.
Leadership Agility is the master competency needed for sustained success in today’s complex, fast-paced business environment. Richly illustrated with stories based on original research and decades of work with clients, this groundbreaking book...
The Handbook of Portfolio Mathematics. Formulas for Optimal Allocation & Leverage
Ralph Vince
The Handbook of Portfolio Mathematics «For the serious investor, trader, or money manager, this book takes a rewarding look into modern portfolio theory. Vince introduces a leverage-space portfolio model, tweaks it for the drawdown probability,...
Kick Start Your Success. Four Powerful Steps to Get What You Want Out of Your Life, Career, and Business
Romanus Wolter
"If you want to propel your success and dreams to realization, read Kick Start Your Success." —Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «Timeless...
Small Stocks for Big Profits. Generate Spectacular Returns by Investing in Up-and-Coming Companies
George Angell
Praise for SMALL STOCKS for BIG PROFITS «George has done it again with Small Stocks for Big Profits. His in-depth experience is invaluable in helping traders explore stocks that are $5 or less, without getting caught up in the fly-by-night idea...
The Gone Fishin' Portfolio. Get Wise, Get Wealthy...and Get on With Your Life
Alexander Green
A timeless investment guide that reveals how to consistently earn market-beating returns while reducing risk What every investor needs is a battle-tested strategy that embraces the uncertainty of financial markets-and life in general. One that...
Vietnam Business Guide. Getting Started in Tomorrow's Market Today
Kimberly Vierra
Kimberly and Brian Vierra have written the most useful guide I have seen for foreigners who want to do business in Vietnam. I’ve spent years in the country, but I learned a lot from this book. It’s full of practical information about unique...
What Do Leaders Really Do?. Getting under the skin of what makes a great leader tick
Jeff Grout
An enormous range of literature on leadership and management theory has been produced over the years, some of it highly academic and much of it contradictory. What Do Leaders Really Do? takes the basis of the best-known management theories to...
Digital Marketing. Global Strategies from the World's Leading Experts
Vijay Mahajan
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes...
Unnatural Leadership. Going Against Intuition and Experience to Develop Ten New Leadership Instincts
David L. Dotlich
Written by David Dotlich and Peter Cairo– two of the country's top executive coaches and educators– Unnatural Leadership debunks the common notion of the natural leader as a flawless figure. The book describes the truth about being a real leader...
Corporate Boards That Create Value. Governing Company Performance from the Boardroom
Caroline Oliver
This book applies John Carver's highly successful Policy Governance(r) model to corporate boards. Carver and boardroom consultant Caroline Oliver explain the world's only conceptually coherent operating system for boards. This simple yet...
The Silent Salesmen. Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
Mitch Carson
How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how...
Setting Global Standards. Guidelines for Creating Codes of Conduct in Multinational Corporations
S. Sethi Prakash
Learn how large corporations can make real improvements in their standard business practices without jeopardizing their competitiveness in the global marketplace. S. Prakash Sethi, a preeminent business scholar and researcher on the activities...
Results That Last. Hardwiring Behaviors That Will Take Your Company to the Top
Quint Studer
Praise For Results That Last «Quint Studer is a superb communicator with a deep belief in the power of relationships. His informal tone, sense of humor, and real-world stories bring his business principles to life. Results That Last has a vital,...
Hedge Hunters. Hedge Fund Masters on the Rewards, the Risk, and the Reckoning
Katherine Burton
One of Amazon.com's Best Books of 2007 Top 10 Editor's Picks: Finance and Investing The hedge fund industry's top managers have a penchant for high returns and low profiles. The combination makes them a regular focus of the media, eager to know...
Forex Conquered. High Probability Systems and Strategies for Active Traders
John Person L.
Praise for FOREX CONQUERED «In this amazing book, John covers it all. From trading systems to money management to emotions, he explains easily how to pull money consistently from the most complicated financial market in the world. John packs...
The Myth of Multitasking. How "Doing It All" Gets Nothing Done
Dave Crenshaw
In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs...
EconoPower. How a New Generation of Economists is Transforming the World
Mark Skousen
EconoPower will provide you with a firm understanding of the influence of modern economics and how it can be used to improve the world we live in. It offers practical advice on numerous personal financial matters—earning, saving, investing, and...
Extreme Value Hedging. How Activist Hedge Fund Managers Are Taking on the World
Ronald Orol D.
Activist hedge fund managers represent a small part of the $1.5 trillion hedge fund industry, but their approach is causing a stir among traditional managers and the investment community because they are shaking up the corporate establishment...
Digital Code of Life. How Bioinformatics is Revolutionizing Science, Medicine, and Business
Glyn Moody
A behind-the-scenes look at the most lucrative discipline within biotechnology Bioinformatics represents a new area of opportunity for investors and industry participants. Companies are spending billions on the potentially lucrative products...
Inside the Boardroom. How Boards Really Work and the Coming Revolution in Corporate Governance
Richard Leblanc
Distinguished governance experts offer cures for what ails our boards of directors In light of corporate malfeasance in recent years, the governance of corporations has been receiving great attention from regulators, researchers, shareholders,...
The Leisure Economy. How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries
Linda Nazareth
For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure economy' and it will mean wrenching...
Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Majken Schultz
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the...
Marketing to the Social Web. How Digital Customer Communities Build Your Business
Larry Weber
Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights...
Marketing to the Social Web. How Digital Customer Communities Build Your Business
Larry Weber
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube...
Retiring the Generation Gap. How Employees Young and Old Can Find Common Ground
Jennifer Deal J.
Written in a highly accessible (and often witty) style, this groundbreaking book addresses a number of generational issues. Deal provides a description of each issue, a summary of the relevant research results, a principle that can be applied to...
A Declaration of Energy Independence. How Freedom from Foreign Oil Can Improve National Security, Our Economy, and the Environment
Jay Hakes
If you’ve wondered about how America can break links between oil consumption, terrorism, and the war in Iraq, A Declaration of Energy Independence: How Freedom from Foreign Oil Can Improve National Security, Our Economy, and the Environment will...
