зарубежная деловая литература
Bounce!. Failure, Resiliency, and Confidence to Achieve Your Next Great Success
Barry Moltz J.
Conventional business wisdom tells you that there’s always something to learn from failure. Not true, says Barry Moltz. Sometimes, failure just stinks. Bounce! explains how success and failure are simply normal outcomes in the regular lifecycle...
The MAGNET Method of Investing. Find, Trade, and Profit from Exceptional Stocks
Jeffrey A. Hirsch
Praise for The Magnet® Method of Investing «Rather than encouraging the scatter shot approach of broad diversification, Jordan focuses on the rifle-shot Magnet® method of identifying a limited number of quality stocks to improve your chances of...
The Rudolph Factor. Finding the Bright Lights that Drive Innovation in Your Business
Cyndi Laurin
The bestselling author of Catch! shares the innovation secrets that helped Boeing turn itself around from the brink of collapse The Rudolph Factor tells the story of Boeing's spectacular turnaround through a discussion of principles and...
Leadership Agility. Five Levels of Mastery for Anticipating and Initiating Change
William Joiner B.
Leadership Agility is the master competency needed for sustained success in today’s complex, fast-paced business environment. Richly illustrated with stories based on original research and decades of work with clients, this groundbreaking book...
The Handbook of Portfolio Mathematics. Formulas for Optimal Allocation & Leverage
Ralph Vince
The Handbook of Portfolio Mathematics «For the serious investor, trader, or money manager, this book takes a rewarding look into modern portfolio theory. Vince introduces a leverage-space portfolio model, tweaks it for the drawdown probability,...
Kick Start Your Success. Four Powerful Steps to Get What You Want Out of Your Life, Career, and Business
Romanus Wolter
"If you want to propel your success and dreams to realization, read Kick Start Your Success." —Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «Timeless...
Small Stocks for Big Profits. Generate Spectacular Returns by Investing in Up-and-Coming Companies
George Angell
Praise for SMALL STOCKS for BIG PROFITS «George has done it again with Small Stocks for Big Profits. His in-depth experience is invaluable in helping traders explore stocks that are $5 or less, without getting caught up in the fly-by-night idea...
The Gone Fishin' Portfolio. Get Wise, Get Wealthy...and Get on With Your Life
Alexander Green
A timeless investment guide that reveals how to consistently earn market-beating returns while reducing risk What every investor needs is a battle-tested strategy that embraces the uncertainty of financial markets-and life in general. One that...
Vietnam Business Guide. Getting Started in Tomorrow's Market Today
Kimberly Vierra
Kimberly and Brian Vierra have written the most useful guide I have seen for foreigners who want to do business in Vietnam. I’ve spent years in the country, but I learned a lot from this book. It’s full of practical information about unique...
What Do Leaders Really Do?. Getting under the skin of what makes a great leader tick
Jeff Grout
An enormous range of literature on leadership and management theory has been produced over the years, some of it highly academic and much of it contradictory. What Do Leaders Really Do? takes the basis of the best-known management theories to...
Digital Marketing. Global Strategies from the World's Leading Experts
Vijay Mahajan
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes...
Unnatural Leadership. Going Against Intuition and Experience to Develop Ten New Leadership Instincts
David L. Dotlich
Written by David Dotlich and Peter Cairo– two of the country's top executive coaches and educators– Unnatural Leadership debunks the common notion of the natural leader as a flawless figure. The book describes the truth about being a real leader...
Corporate Boards That Create Value. Governing Company Performance from the Boardroom
Caroline Oliver
This book applies John Carver's highly successful Policy Governance(r) model to corporate boards. Carver and boardroom consultant Caroline Oliver explain the world's only conceptually coherent operating system for boards. This simple yet...
The Silent Salesmen. Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
Mitch Carson
How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how...
Setting Global Standards. Guidelines for Creating Codes of Conduct in Multinational Corporations
S. Sethi Prakash
Learn how large corporations can make real improvements in their standard business practices without jeopardizing their competitiveness in the global marketplace. S. Prakash Sethi, a preeminent business scholar and researcher on the activities...
Results That Last. Hardwiring Behaviors That Will Take Your Company to the Top
Quint Studer
Praise For Results That Last «Quint Studer is a superb communicator with a deep belief in the power of relationships. His informal tone, sense of humor, and real-world stories bring his business principles to life. Results That Last has a vital,...
Hedge Hunters. Hedge Fund Masters on the Rewards, the Risk, and the Reckoning
Katherine Burton
One of Amazon.com's Best Books of 2007 Top 10 Editor's Picks: Finance and Investing The hedge fund industry's top managers have a penchant for high returns and low profiles. The combination makes them a regular focus of the media, eager to know...
Forex Conquered. High Probability Systems and Strategies for Active Traders
John Person L.
Praise for FOREX CONQUERED «In this amazing book, John covers it all. From trading systems to money management to emotions, he explains easily how to pull money consistently from the most complicated financial market in the world. John packs...
The Myth of Multitasking. How "Doing It All" Gets Nothing Done
Dave Crenshaw
In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs...
EconoPower. How a New Generation of Economists is Transforming the World
Mark Skousen
EconoPower will provide you with a firm understanding of the influence of modern economics and how it can be used to improve the world we live in. It offers practical advice on numerous personal financial matters—earning, saving, investing, and...
Extreme Value Hedging. How Activist Hedge Fund Managers Are Taking on the World
Ronald Orol D.
Activist hedge fund managers represent a small part of the $1.5 trillion hedge fund industry, but their approach is causing a stir among traditional managers and the investment community because they are shaking up the corporate establishment...
Digital Code of Life. How Bioinformatics is Revolutionizing Science, Medicine, and Business
Glyn Moody
A behind-the-scenes look at the most lucrative discipline within biotechnology Bioinformatics represents a new area of opportunity for investors and industry participants. Companies are spending billions on the potentially lucrative products...
Inside the Boardroom. How Boards Really Work and the Coming Revolution in Corporate Governance
Richard Leblanc
Distinguished governance experts offer cures for what ails our boards of directors In light of corporate malfeasance in recent years, the governance of corporations has been receiving great attention from regulators, researchers, shareholders,...
The Leisure Economy. How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries
Linda Nazareth
For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure economy' and it will mean wrenching...
Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Majken Schultz
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the...
Marketing to the Social Web. How Digital Customer Communities Build Your Business
Larry Weber
Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights...
Marketing to the Social Web. How Digital Customer Communities Build Your Business
Larry Weber
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube...
Retiring the Generation Gap. How Employees Young and Old Can Find Common Ground
Jennifer Deal J.
Written in a highly accessible (and often witty) style, this groundbreaking book addresses a number of generational issues. Deal provides a description of each issue, a summary of the relevant research results, a principle that can be applied to...
A Declaration of Energy Independence. How Freedom from Foreign Oil Can Improve National Security, Our Economy, and the Environment
Jay Hakes
If you’ve wondered about how America can break links between oil consumption, terrorism, and the war in Iraq, A Declaration of Energy Independence: How Freedom from Foreign Oil Can Improve National Security, Our Economy, and the Environment will...
The Six Sigma Revolution. How General Electric and Others Turned Process Into Profits
George Eckes
Applying this revolutionary management strategy to drive positive change in an organization Currently exploding onto the American business scene, the Six Sigma methodology fuels improved effectiveness and efficiency in an organization; according...
(Great) Employees Only. How Gifted Bosses Hire and De-Hire Their Way to Success
Dale Dauten
"A mediocre employee in your group is more than one mediocre employee–he or she is a human multiplier-effect, to the downside. If you have even one mediocre employee, you have announced to the world that mediocrity is okay by you, while...
Trump Never Give Up. How I Turned My Biggest Challenges into Success
Meredith McIver
In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes—and how he uses tenacity and creativity to turn defeat into victory. Each chapter includes an inspiring story from Trump’s...
The Orange Code. How ING Direct Succeeded by Being a Rebel with a Cause
Bruce Philp
How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you...
When Growth Stalls. How It Happens, Why You're Stuck, and What to Do About It
Steve McKee
One of the toughest lessons every business leader learns is how hard it is to generate sustained growth. Stalled growth is the rule, not the exception–even for the best-managed companies. That's especially true in unpredictable economic...
Hostage at the Table. How Leaders Can Overcome Conflict, Influence Others, and Raise Performance
Джордж Колризер
George Kohlrieser—an international leadership professor, consultant, and veteran hostage negotiator—explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative...
Re-energizing the Corporation. How Leaders Make Change Happen
Mark Wilcox
Re-energizing The Corporation is built on the groundbreaking 3e leadership model which makes sense of the three Es of Envisioning, Engaging and Executing. By understanding and following the model, you will be able to create compelling pictures...
You Can Hear Me Now. How Microloans and Cell Phones are Connecting the World's Poor To the Global Economy
Nicholas Sullivan P.
Bangladeshi villagers sharing cell phones helped build what is now a thriving company with more than $200 million in annual profits. But what is the lesson for the rest of the world? This is a question author Nicholas P. Sullivan addresses in...
Unlocking the Secrets of the Fed. How Monetary Policy Affects the Economy and Your Wealth-Creation Potential
David Jones M.
Written by America's most respected Fed watcher-Dr. David Jones-Unlocking the Secrets of the Fed gets inside the world of monetary and fiscal policymaking and explains how understanding and anticipating the actions of the Federal Reserve is...
The Investor's Dilemma. How Mutual Funds Are Betraying Your Trust And What To Do About It
Louis Lowenstein
Based on cutting-edge research by leading corporate critic Louis Lowenstein, The Investor’s Dilemma: How Mutual Funds Are Betraying Your Trust and What to Do About It reveals how highly overpaid fund sponsors really operate and walks you through...
What Happy Working Mothers Know. How New Findings in Positive Psychology Can Lead to a Healthy and Happy Work/Life Balance
Cathy Greenberg L.
A fact-based and proven approach to help working mothers rediscover happiness as they balance their duties at home and work Science and sociology have made great strides in understanding what makes us happy and how we achieve it. For working...
Real Traders II. How One CFO Trader Used the Power of Leverage to make $110k in 9 Weeks
Eva Diaz
The follow-up to Real Traders, Real Lives, Real Money, this book explains how a landscape gardener turned full-time trader transformed $32 000 into $110 000 in nine weeks trading contracts for difference (CFDs). Other top Australian traders'...
Charles Schwab. How One Company Beat Wall Street and Reinvented the Brokerage Industry
John Kador
Schwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity:...
True Change. How Outsiders on the Inside Get Things Done in Organizations
Janice Klein A.
Drawing on her own long-term research and extensive work experience, Janice Klein reveals how the power of people (insiders who are able to see problems from outsider's perspective), approach («pulling change»), and system (support...
Skin in the Game. How Putting Yourself First Today Will Revolutionize Health Care Tomorrow
John Hammergren
While the American health care system has consistently been criticized for its noticeable detriments, few have taken the time to recognize the significant benefits and potential of this system. But with Skin in the Game, authors John Hammergren...
Service Orient or Be Doomed!. How Service Orientation Will Change Your Business
Ronald Schmelzer
How Service Orientation Will Change Your Business «The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused...
The New Science of Selling and Persuasion. How Smart Companies and Great Salespeople Sell
William Brooks T.
One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and...
Fast Second. How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos Markides C.
Discover why being a «fast second» is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts...
Power Mentoring. How Successful Mentors and Proteges Get the Most Out of Their Relationships
Susan Murphy E.
Written to reflect the realities of today’s business environment, Power Mentoring is a nuts-and-bolts guide for anyone who wants to create a connection with a prot?g? or mentor, or to improve a current mentoring relationship. Filled with...
Heavy Hitter Selling. How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
Steve Martin W.
What separates ordinary salespeople from Heavy Hitters? The best salespeople are those «Heavy Hitters» who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on...
Unaccountable. How the Accounting Profession Forfeited a Public Trust
Mike Brewster
For thousands of years, those who controlled and monitored society's finances-accountants-were often the most powerful, respected, and influential members of the community. From the collectors at communal granaries in the ancient Middle East to...
