зарубежная деловая литература
Quantitative Trading. How to Build Your Own Algorithmic Trading Business
Ernie Chan
While institutional traders continue to implement quantitative (or algorithmic) trading, many independent traders have wondered if they can still challenge powerful industry professionals at their own game? The answer is «yes,» and in...
The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
Judy Allen
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by...
Mastering the Complex Sale. How to Compete and Win When the Stakes are High!
Jeff Thull
If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, this is the book for you! It presents The Prime Process—a diagnostic, customer-centered...
Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation
Anders Gustafsson
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline...
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
Jay Heyman H.
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size...
Game-Changing Strategies. How to Create New Market Space in Established Industries by Breaking the Rules
Constantinos Markides C.
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge...
Shake That Brain. How to Create Winning Solutions and Have Fun While You're At It
Joel Saltzman
Joel Saltzman teaches readers how to create «surprising, yet inevitable» solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for...
The Emotionally Intelligent Manager. How to Develop and Use the Four Key Emotional Skills of Leadership
Peter Salovey
We have long been taught that emotions should be felt and expressed in carefully controlled ways, and then only in certain environments and at certain times. This is especially true when at work, particularly when managing others. It is...
Meet and Grow Rich. How to Easily Create and Operate Your Own "Mastermind" Group for Health, Wealth, and More
Joe Vitale
Praise for MEET & GROW RICH «I'm a big fan of mastermind groups. I've used them for over thirty years and know the power they provide everyone in such a group. I'm delighted to see this inspiring, easy-to-follow manual. Read it and follow what...
Taming the Abrasive Manager. How to End Unnecessary Roughness in the Workplace
Laura Crawshaw
Taming the Abrasive Manager is an ideal resource for managers, human resource professionals, coaches, and anyone who works for or with an abrasive boss. Executive coach Dr. Laura Crawshaw— known as the “Boss Whisperer” for her work in this...
Break Down Your Money. How to Get Beyond the Noise to Profit in the Markets
Tracy Byrnes
Praise for Break Down Your Money «Tracy Byrnes writes like she speaks on FOX-clearly, passionately, and yes, lovingly. She is that rare expert who helps enrich your portfolio and your soul. You can do both, and Tracy shows you how. Others talk...
J. Christoph Amberger's Hot Trading Secrets. How to Get In and Out of the Market with Huge Gains in Any Climate
J. Amberger Christoph
Master the market for maximum profits with HOT TRADING SECRETS Playing the trading game takes audacious confidence, but winning takes more. It's about making chances instead of taking chances. As founder of the remarkably successful Taipan...
Onboarding. How to Get Your New Employees Up to Speed in Half the Time
Mary Vonnegut
A guide to getting new employees recruited, oriented, and productive—FAST «Onboarding,» a growing trend in the business community, is a focused methodology that gets people in new roles up to speed quickly and efficiently. This book guides you...
Beat the Odds in Forex Trading. How to Identify and Profit from High Percentage Market Patterns
Igor Toshchakov R.
"Beat the Odds in Forex Trading provides traders with tremendous value by disseminating the trading methods and philosophy of one of the most remarkable Forex success stories since Soros." –Alexander De Khtyar, President, Forex International...
Left on Red. How to Ignite, Leverage and Build Visionary Organizations
Bill Glynn
In Left on Red, venture capitalist and business innovator Bill Glynn reveals how visionary thinkers and risk-takers build great companies by doing the opposite of the expected. Today?s coolest and most successful businesses?including Google,...
Smart Green. How to Implement Sustainable Business Practices in Any Industry - and Make Money
Jonathan Estes
"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone....
You Can Always Sell More. How to Improve Any Sales Force
Jim Pancero
The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling skills, developed to their fullest potential, have the greatest impact on revenues and...
The Ivy Portfolio. How to Invest Like the Top Endowments and Avoid Bear Markets
Mebane T. Faber
A do-it-yourself guide to investing like the renowned Harvard and Yale endowments. The Ivy Portfolio shows step-by-step how to track and mimic the investment strategies of the highly successful Harvard and Yale endowments. Using the endowment...
The Little Book of Bull Moves in Bear Markets. How to Keep Your Portfolio Up When the Market is Down
Peter D. Schiff
Written by seasoned Wall Street prognosticator Peter Schiff–author of the bestselling book Crash Proof: How to Profit from the Coming Economic Collapse–The Little Book of Bull Moves in Bear Markets reveals how you should protect your assets and...
Whale Hunting. How to Land Big Sales and Transform Your Company
Tom Searcy
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here,...
The Ethical Challenge. How to Lead with Unyielding Integrity
Andrew McGill
The Enron debacle, the demise of Arthur Andersen, questionable practices at Tyco, Qwest, WorldCom, and a seemingly endless list of others have pushed public regard for business and business leaders to new lows. The need for smart leaders with...
It's All About Service. How to Lead Your People to Care for Your Customers
Ray Pelletier
Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Executives talk about...
Career and Corporate Cool. How to Look, Dress, and Act the Part -- At Every Stage in Your Career...
Rachel Weingarten
Praise for Career and Corporate Cool «Weingarten provides entertaining and intelligent insights as well as a valuable, and very cool,? read.» —Gerry Byrne, Chairman and founder, The Quill Awards/The Quills Literacy Foundation and Senior Advisor,...
Ordinary People, Extraordinary Profits. How to Make a Living as an Independent Stock, Options, and Futures Trader
David Nassar S.
David Nassar delivers a complete and proven system for aggressively and successfully trading in today's markets in Ordinary People, Extraordinary Profits. He explains the fundamentals of technical analysis and risk management, giving you a solid...
Ordinary People, Extraordinary Profits. How to Make a Living as an Independent Stock, Options, and Futures Trader
David Nassar S.
Well known trader, bestselling author, and founder of Marketwise Trading School, David Nassar is offering his 5-day/$3000 trading course in a comprehensive book/DVD package. Whether you're a novice or an active trader, this full course lets you...
Authentic. How to Make a Living By Being Yourself
Neil Crofts
Thinking about getting up and telling the world what you stand for is daunting. Actually doing it is terrifying but the rewards are incredible. Imagine spending every waking hour doing what you love… Authentic shows how to do just that. In...
China Fireworks. How to Make Dramatic Wealth from the Fastest-Growing Economy in the World
Robert Hsu
As one of the leading experts on investing in China's economy, author Robert Hsu advises people every day on how a China strategy will truly take them to a new level of investing. With his new book, Hsu shows you how to build your fortune by...
Your Portable Empire. How to Make Money Anywhere While Doing What You Love
Pat O'Bryan
Praise for Your Portable Empire «In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense e-commerce? This works.»...
Honesty Sells. How To Make More Money and Increase Business Profits
Steven Gaffney
Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clich?d sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term,...
The Handbook for Investment Committee Members. How to Make Prudent Investments for Your Organization
Russell Olson L.
Comprehensive coverage of what it takes to be a responsible member of an investment committee In a clear, organized, and easy-to-understand manner, this handbook explains the responsibilities and expectations of investment committee fiduciaries...
The Stock Option Income Generator. How To Make Steady Profits by Renting Your Stocks
Harvey Friedentag C.
A straightforward guide to generating consistent income by selling call options on selected stocks The Stock Option Income Generator outlines a low-stress approach to making predictable profits no matter what the state of the overall market....
Leading Geeks. How to Manage and Lead the People Who Deliver Technology
Paul Glen
Winner of the 2003 Financial Times Germany/getAbstract Business & Finance Book Award Leading Geeks challenges the conventional wisdom that leadership methods are universal and gives executives and managers the understanding they need to manage...
Tame Your Terrible Office Tyrant. How to Manage Childish Boss Behavior and Thrive in Your Job
Lynn Taylor
An indispensable guide to dealing with challenging, childish boss behavior and building a great career, with laugh- out-loud humor built in. Based on extensive interviews among workers, managers and psychologists, Tame Your Terrible Office...
The Black Book of Outsourcing. How to Manage the Changes, Challenges, and Opportunities
Douglas Brown
Revised for 2009 and beyond, The Black Book of Outsourcing is a comprehensive guide and directory for the evolving field of outsourcing, including expert advice on how to operate an outsourcing program. Valuable governance checklists, offshoring...
Reinventing Talent Management. How to Maximize Performance in the New Marketplace
William Schiemann A.
Praise for Reinventing Talent Management «Bill Schiemann's book is a comprehensive presentation of the need to better understand, measure, and increase organizational people equity. It clearly transforms concepts that have historically been...
Selling the Intangible Company. How to Negotiate and Capture the Value of a Growth Firm
Thomas Metz
In Selling the Intangible Company, Thomas Metz helps entrepreneurs and venture capitalists to better understand the process of selling a company whose value is strategic. He addresses all the key issues surrounding the sale of a company in which...
Executive Stamina. How to Optimize Time, Energy, and Productivity to Achieve Peak Performance
Marty Seldman
Executive Stamina combines the wisdom and methodology of the best executive coaching with the cutting-edge training techniques of world-class athletes to help busy, stressed-out executives achieve peak performance. This holistic approach to...
Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
Fred Hahn E.
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with...
The Commitments of Traders Bible. How To Profit from Insider Market Intelligence
Stephen Briese
Regardless of your trading methods, and no matter what markets you’re involved in, there is a Commitments of Traders (COT) report that you should be reviewing every week. Nobody understands this better than Stephen Briese, an industry-leading...
Six Sizzling Markets. How to Profit from Investing in Brazil, Russia, India, China, South Korea, and Mexico
Pran Tiku
In Six Sizzling Markets, seasoned financial veteran Pran Tiku lays out a detailed and balanced case for investing in the emerging economics of Brazil, Russia, India, China (BRIC), South Korea, and Mexico. Along the way, he analyzes each nation’s...
Precious Metals Trading. How To Profit from Major Market Moves
Philip Gotthelf
A detailed look at how to profit in the precious metals market Today, gold, silver, platinum, and palladium offer a new and different profit potential for those who understand the impact of new technologies, new economic forces, and new...
Trade What You See. How To Profit from Pattern Recognition
Larry Pesavento
Trading the financial markets is extremely difficult, but with the right approach, traders can achieve success. Nobody knows this better than authors Larry Pesavento and Leslie Jouflas, both traders and educators of traders, who have...
Mean Markets and Lizard Brains. How to Profit from the New Science of Irrationality
Terry Burnham
Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human...
Timing the Market. How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural Indicators
Deborah Weir
The first definitive guide to understanding and profiting from the relationship between the stock market and interest rates It's well established that interest rates significantly impact the stock market. This is the first book that definitively...
Stop and Make Money. How To Profit in the Stock Market Using Volume and Stop Orders
Richard Arms W.
Richard Arms is one of the world’s most respected stock market technicians. His expertise in this field is unparalleled, and now, with Stop and Make Money, he reveals how to profit from short-term price movements in the stock market—whether...
Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees
Judith Collins M.
Preventing Identity Theft in Your Business is a reliable guide to help protect companies, their customers, and their employees from the growing problem of identity theft. Real-life examples show managers and executives how to identify business,...
The Secret Language of Business. How to Read Anyone in 3 Seconds or Less
Kevin Hogan
The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone...
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
Jill Griffin
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and...
Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules
Ian Gotts
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is...
Your Next Great Stock. How to Screen the Market for Tomorrow's Top Performers
Jack Hough
A comprehensive look at how to profit from the power of stock screening With thousands of stocks to choose from, how can you find the best ones to invest in? Simple: start with a handful of clues that tend to predict outstanding returns, and...
