зарубежная деловая литература
The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative
Стивен Деннинг
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to...
Media Rules!. Mastering Today's Technology to Connect With and Keep Your Audience
Brian Reich
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic...
Balanced Scorecard Step-by-Step. Maximizing Performance and Maintaining Results
Пол Нивен
PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition «As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on...
Balanced Scorecard Step-by-Step. Maximizing Performance and Maintaining Results
Пол Нивен
This book explains how an organization can measure and manage performance with the Balanced Scorecard methodology. It provides extensive background on performance management and the Balanced Scorecard, and focuses on guiding a team through the...
Trading in the Zone. Maximizing Performance with Focus and Discipline
Ari Kiev
Overcome the obstacles that can prevent you from winning at the trading game A trader's emotional state is vital to being a successful investor. There are many psychological factors that can affect the decisions one makes in the course of a...
The Seven Lost Secrets of Success. Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
Joe Vitale
Praise for The Seven Lost Secretsof Success «Buy this book, apply these secrets, and your prosperity will be assured.» -Dan McComas, President, Dan McComas Associates, Marketing & Management Consultants «This breakthrough book, based on the...
Busting Loose From the Money Game. Mind-Blowing Strategies for Changing the Rules of a Game You Can't Win
Robert Scheinfeld
Real people, real transformations! «Absolutely amazing! It completely shifts your paradigm for life. One of the most wonderful things about it is that the results are immediate. My whole perception and relationship to money has undergone a...
How NASA Builds Teams. Mission Critical Soft Skills for Scientists, Engineers, and Project Teams
Charles Pellerin J.
Every successful organization needs high-performance teams to compete and succeed. Yet, technical people are often resistant to traditional «touchy-feely» teambuilding. To improve communication, performance, and morale among NASA’s technical...
Commodities and Commodity Derivatives. Modeling and Pricing for Agriculturals, Metals and Energy
Helyette Geman
The last few years have been a watershed for the commodities, cash and derivatives industry. New regulations and products have led to an explosion in the commodities markets, creating a new asset for investors that includes hedge funds as well...
Investment Guarantees. Modeling and Risk Management for Equity-Linked Life Insurance
Mary Hardy
A comprehensive guide to investment guarantees in equity-linked life insurance Due to the convergence of financial and insurance markets, new forms of investment guarantees are emerging which require financial service professionals to become...
Optimal Portfolio Modeling. Models to Maximize Returns and Control Risk in Excel and R
Philip McDonnell
Optimal Portfolio Modeling is an easily accessible introduction to portfolio modeling for those who prefer an intuitive approach to this discipline. While early chapters provide engaging insights on the statistical properties of markets, this...
A History of the Theory of Investments. My Annotated Bibliography
Mark Rubinstein
"This exceptional book provides valuable insights into the evolution of financial economics from the perspective of a major player." – Robert Litzenberger, Hopkinson Professor Emeritus of Investment Banking, Univ. of Pennsylvania; and retired...
Credit Risk Measurement. New Approaches to Value at Risk and Other Paradigms
Anthony Saunders
The most cutting-edge read on the pricing, modeling, and management of credit risk available The rise of credit risk measurement and the credit derivatives market started in the early 1990s and has grown ever since. For many professionals,...
B2B and Beyond. New Business Models Built on Trust
Harry B. DeMaio, CISSP
A groundbreaking guide to forging trusting, mutually beneficial B2B relationships Companies that have entered into B2B alliances may simultaneously be one and another's customers, suppliers, allies, and competitors. But in today's turbo-charged...
Structured Finance and Collateralized Debt Obligations. New Developments in Cash and Synthetic Securitization
Janet Tavakoli M.
An up-to-date look at the exploding CDO and structured credit products market In this fully updated Second Edition, financial expert Janet Tavakoli provides readers with a comprehensive look at the CDO and structured credit products market amid...
Energy and Power Risk Management. New Developments in Modeling, Pricing, and Hedging
Alexander Eydeland
Praise for Energy and Power Risk Management «Energy and Power Risk Management identifies and addresses the key issues in the development of the turbulent energy industry and the challenges it poses to market players. An insightful and...
Beyond Fundraising. New Strategies for Nonprofit Innovation and Investment
Kay Grace Sprinkel
Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs?...
Breakthroughs in Technical Analysis. New Thinking From the World's Top Minds
David Keller
Technical analysts build trading strategies based on trends and patterns in the markets' movements. Their task requires mastery of the world's markets and an understanding of the latest techniques. Breakthroughs in Technical Analysis reveals the...
Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Robert Passikoff
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand...
Economist on Wall Street (Peter L. Bernstein's Finance Classics). Notes on the Sanctity of Gold, the Value of Money, the Security of Investments, and Other Delusions
Arthur Levitt. Jr.
One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on...
Getting It Right. Notre Dame on Leadership and Judgment in Business
Viva Bartkus
To be a successful business leader, executives need to make values-based problem solving a habit of mind, argue management experts and Notre Dame professors Viva Bartkus and Ed Conlon. In Getting It Right, Bartkus and Conlon draw on insights...
A Year Without "Made in China". One Family's True Life Adventure in the Global Economy
Sara Bongiorni
A Year Without «Made in China» provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives. Drawing on her years as an award-winning...
The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking
Tom Monahan
An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of...
Stephen Roach on the Next Asia. Opportunities and Challenges for a New Globalization
Stephen Roach S.
As Morgan Stanley's chief Asia specialist, getting Asia right is Stephen Roach's personal obsession, and this in-depth compilation represents more than 70 of Roach's key research efforts not just on Asia, but also on how the region fits into the...
Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Peter Shankman
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly...
Why Nonprofits Fail. Overcoming Founder's Syndrome, Fundphobia and Other Obstacles to Success
Stephen Block R.
In Why Nonprofits Fail, author and nonprofit expert Stephen Block explains that many well-intentioned leaders hold on to views of their nonprofit organizations that perpetuate problems rather than help fix them. According to Block, the first...
Get a Grip!. Overcoming Stress and Thriving in the Workplace
Bob Losyk
Practical tips and easy exercises for relieving the stress of everyday life Get a Grip! offers powerful, prescriptive advice for living and thriving in our high-stress times. Integrating techniques that relax the mind, the body, and the spirit,...
The Milkshake Moment. Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth
Steven Little S.
Growth is the central focus of every business, yet many businesses continually find ways to shoot themselves in the foot. In Milkshake Moment, Steven Little shows you how to identify and overcome the stifling behaviors built into your...
Healing the Wounds. Overcoming the Trauma of Layoffs and Revitalizing Downsized Organizations
David Noer M.
From the founder of «layoff survivor sickness» an updated edition of a book for today's downsized workforce Thoroughly revised and updated, David Noer's classic book about downsized organizations has never been more relevant. Reports of the most...
There's a Customer Born Every Minute. P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!
Joe Vitale
Praise for THERE'S A CUSTOMER BORN EVERY MINUTE «Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his...
Corporate Financial Distress and Bankruptcy. Predict and Avoid Bankruptcy, Analyze and Invest in Distressed Debt
Edith Hotchkiss
A comprehensive look at the enormous growth and evolution of distressed debt, corporate bankruptcy, and credit risk default This Third Edition of the most authoritative finance book on the topic updates and expands its discussion of corporate...
Trading Against the Crowd. Profiting from Fear and Greed in Stock, Futures and Options Markets
John Summa F.
Efficient market theorists contend that markets are random and thus not predictable. With the publication of Trading Against theCrowd, however, noted author, economist, and professional trader John Summa convincingly shows that investor...
Pow! Right Between the Eyes. Profiting from the Power of Surprise
Andy Nulman
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «Holy cow!» Business, both big and small, is in...
The Right Stock at the Right Time. Prospering in the Coming Good Years
Larry Williams
Praise for THE RIGHT STOCK AT THE RIGHT TIME «It is a fundamentally good time to consider the strategies in this book. Macro-market timing, stock-specific approaches, money management revelations, and intermarket analysis. Even better that it is...
The Ultimate Depression Survival Guide. Protect Your Savings, Boost Your Income, and Grow Wealthy Even in the Worst of Times
Martin D. Weiss
An insightful look at how to protect, save, and grow wealth in difficult economic times Having an effective financial and personal plan for the future is now more crucial than ever. And with the bestselling The Ultimate Depression Survival Guide...
Heavy Hitter Sales Wisdom. Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success
Steve Martin W.
Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the...
Enhancing Trader Performance. Proven Strategies From the Cutting Edge of Trading Psychology
Brett Steenbarger N.
Through his own trading experiences and those of individuals he has mentored, Dr. Brett Steenbarger is familiar with the challenges that traders face and the performance and psychological strategies that can meet those challenges. In Enhancing...
Covert Persuasion. Psychological Tactics and Tricks to Win the Game
Kevin Hogan
Praise for Covert Persuasion: «This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.» -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change...
Forbes To The Limits. Pushing Yourself to the Edge--in Adventure and in Business
James Clash M.
Following modern executives as they push themselves to the limits in life and in business In To the Limits, adventure writer Jim Clash examines the phenomenon of corporate leaders and millionaires who test their limits through high-end, risky...
The Leverage Space Trading Model. Reconciling Portfolio Management Strategies and Economic Theory
Ralph Vince
Praise for The Leverage Space Trading Model «As Warren Buffett said, 'It's only when the tide goes out that you learn who's been swimming naked.' We now know that most have been. It's too bad that Ralph Vince did not finish his book in 2005 or...
My Life as a Quant. Reflections on Physics and Finance
Emanuel Derman
In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this field—analyzing the incompatible personas of...
The Value Mindset. Returning to the First Principles of Capitalist Enterprise
Erik Stern
A groundbreaking book on building long-term wealth for stakeholders As creator of the Wealth Added Index (WAI), Stern Stewart's Erik Stern has become a beacon for creating shareholder value within the current storm of corporate malfeasance and...
The Three Laws of Performance. Rewriting the Future of Your Organization and Your Life
Steve Zaffron
A proven system for rallying all of an organizations' employees around a new vision and ideas for making the vision stick When something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start...
The Billion Dollar BET. Robert Johnson and the Inside Story of Black Entertainment Television
Brett Pulley
Praise for The Billion Dollar BET «In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of...
The High-Income Mortgage Originator. Sales Strategies and Practices to Build Your Client Base and Become a Top Producer
Richard Giannamore
The High-Income Mortgage Originator «The authors have produced a comprehensive guide to becoming a successful mortgage originator. The book will benefit both the entry-level and seasoned originator.» —Anthony N. Gugliotti, Vice President,...
Trade Stocks and Commodities with the Insiders. Secrets of the COT Report
Larry Williams
"The way that Big Money got to be Big Money was by also being the 'Smart Money', and so it is worth paying attention to how the Big Money traders behave. That's the essence of what Larry Williams has to teach us in this book. And it's not just...
The Small-Cap Investor. Secrets to Winning Big with Small-Cap Stocks
Ian Wyatt
Praise for THE SMALL-CAP INVESTOR «The great rewards of investing in the best small-cap companies are matched only by the risks of investing in the worst. Ian Wyatt is one of the few who not only shows you how to find the hidden gems, but also...
Swiss Annuities and Life Insurance. Secure Returns, Asset Protection, and Privacy
Marco Gantenbein
Swiss Annuities and Life Insurance examines the key characteristics of Swiss annuities and life insurance, and explains how the use of these products can help you achieve asset protection, growth, and, in some cases, significant tax planning...
Free Cash Flow. Seeing Through the Accounting Fog Machine to Find Great Stocks
George Christy C.
The purpose of this book is to explain Free Cash Flow and how to use it to increase investor return. The author explains the differences between Free Cash Flow and GAAP earnings and lays out the disadvantages of GAAP EPS as well as the...
Focus on Leadership. Servant-Leadership for the Twenty-First Century
Michele Lawrence
This collection of inspiring essays focuses on the practice of servant-leadership in organizational and business settings. Focus on Leadership addresses how servant-leadership is now increasingly recognized as being on the forefront of emerging...
