зарубежная деловая литература
Taming the Bear. The Art of Trading a Choppy Market
Christopher Tate
A bear market may last for a week, a month or even a few years, but it can take only a day, an hour or even a few minutes for the value of an investment portfolio to be slashed to half of its former value. Some bear markets start with a bang,...
Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
Joe Vitale
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an...
Courage. The Backbone of Leadership
Gus Lee
In Courage, Gus Lee captures the essential component of leadership in measurable behaviors. Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other organizations, Lee shows how highly successful executives face and...
And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials
Larry Oakner
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half...
Toy Monster. The Big, Bad World of Mattel
Jerry Oppenheimer
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for...
Ignorance, Confidence, and Filthy Rich Friends. The Business Adventures of Mark Twain, Chronic Speculator and Entrepreneur
Peter Krass
While the entire world knows Mark Twain as the renowned author of many classic American novels, few people are aware that he was also a highly successful businessman. In fact, more than half of his life was consumed by moneymaking pursuits,...
Inside the FDA. The Business and Politics Behind the Drugs We Take and the Food We Eat
Fran Hawthorne
The forces that shape America's most powerful consumer agency Because of the importance of what it regulates, the FDA comes under tremendous political, industry, and consumer pressure. But the pressure goes far beyond the ordinary lobbying of...
Twilight in the Desert. The Coming Saudi Oil Shock and the World Economy
Matthew Simmons R.
Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons draws on his three-plus decades of...
Essential Do's and Taboos. The Complete Guide to International Business and Leisure Travel
Roger Axtell E.
"Roger Axtell is an internationalist Emily Post." –The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists...
Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
Barry Siskind
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent...
Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
Philip Kotler
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts...
Six Sigma Team Dynamics. The Elusive Key to Project Success
George Eckes
A full, expert discussion of the last major component of Six Sigma implementation George Eckes' first two books on Six Sigma-The Six Sigma Revolution and Making Six Sigma Last-dealt with Six Sigma from a strategic level and from a cultural...
Profit from the Peak. The End of Oil and the Greatest Investment Event of the Century
Brian Hicks
Profit from the Peak contains the information you need to successfully navigate the end of our oil-based economy. It takes a hard look at the future of oil and gas, examines how you can effectively invest in these resources, and profit from...
Carbon Finance. The Financial Implications of Climate Change
Sonia Labatt
Praise for Carbon Finance «A timely, objective, and informative analysis of the financial opportunities and challenges presented by climate change, including a thorough description of adaptive measures and insurance products for managing risk in...
How to Smell a Rat. The Five Signs of Financial Fraud
Kenneth Fisher L.
A timely guide to uncovering financial fraud 2008 and 2009 will be remembered for bear markets, a global credit crunch, and some of the largest investment scams ever. But these scams are nothing new, they've been repeated throughout history, and...
How to Sell Without Being a JERK!. The Foolproof Approach to the World's Second Oldest Profession
John Klymshyn
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods...
Equity Markets in Action. The Fundamentals of Liquidity, Market Structure & Trading + CD
Reto Francioni
An in-depth look at the nature of market making and exchanges From theory to practicalities, this is a comprehensive, up-to-date handbook and reference on how markets work and the nuances of trading. It includes a CD with an interactive trading...
Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers
Bob Hutchins
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little...
Wheels of Fortune. The History of Speculation from Scandal to Respectability
Charles Geisst R.
An intriguing history of the futures market and speculation From Jay Gould's attempt to corner the gold market in the 1860s to the Hunt brothers' scandalous efforts to control the silver market in the 1980s, Wheels of Fortune traces the rich,...
Leadership, New and Revised. The Inner Side of Greatness, A Philosophy for Leaders
Peter Koestenbaum
It has been more than a decade since the first edition of Peter Koestenbaum's landmark book Leadership: The Inner Side of Greatness was published. Since that time world events have caused a dramatic shift in how we think about our lives and our...
The Merck Druggernaut. The Inside Story of a Pharmaceutical Giant
Fran Hawthorne
An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's...
Your Internet Cash Machine. The Insiders' Guide to Making Big Money, Fast!
Joe Vitale
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site,...
Making Good. The Inspiring Story of Serial Entrepreneur, Maverick and Restaurateur
Tony Allan
Tony Allan is a rare breed – a masterful chef as well as a great businessman. He is second only to Sir Terence Conran as Britain's wealthiest restaurateur and enjoys celebrity status following his primetime BBC cookery show Tony & Giorgio, with...
American Still Life. The Jim Beam Story and the Making of the World's #1 Bourbon
F. Pacult Paul
The untold story of the world's premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that produces it to this very day. Jim Beam is the world's...
Extraordinary Circumstances. The Journey of a Corporate Whistleblower
Cynthia Cooper
The longer WorldCom Chief Audit Executive Cynthia Cooper stares at the entries in front of her, the more sinister they seem. But the CFO is badgering her to delay her team's audit of the company's books and directing others to block Cooper's...
Work Like You're Showing Off. The Joy, Jazz, and Kick of Being Better Tomorrow Than You Were Today
Joe Calloway
A guide to creating joyful success in work and in life What the world needs is more showoffs. Showing off is a good thing. Showing off is a mindset. Showing off is about living life and doing work in a way that creates joy, jazz, and a kick in...
The Little Book That Builds Wealth. The Knockout Formula for Finding Great Investments
Pat Dorsey
In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morningstar, Inc.—reveals why competitive advantages, or economic moats, are such strong indicators of...
The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It
John Gerzema
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In...
Napoleon Hill's Golden Rules. The Lost Writings
Наполеон Хилл
Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and 1923 for Success Magazine, of which he eventually become an editor. Hill's obsession with achieving material success...
Wall Street's Buried Treasure. The Low-Priced Value Investing Approach to Finding Great Stocks
Harvey Houtkin I.
Praise for Wall Street's Buried Treasure «Mr. Houtkin has provided the reader with a wonderful education on a great strategy that has the potential to turn a very limited risk investment into an extraordinarily high return. He makes the critical...
The Dhandho Investor. The Low-Risk Value Method to High Returns
Mohnish Pabrai
A comprehensive value investing framework for the individual investor In a straightforward and accessible manner, The Dhandho Investor lays out the powerful framework of value investing. Written with the intelligent individual investor in mind,...
Paul Volcker. The Making of a Financial Legend
Joseph Treaster B.
As the Chairman of the Federal Reserve from 1979 to 1982, Paul Volcker established himself as one of the most influential economic thinkers. Currently a major advocate for corporate governance and accounting reforms, Volcker’s reputation as a...
Creating Rainmakers. The Manager's Guide to Training Professionals to Attract New Clients
Ford Harding
Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other...
Energize Growth Now. The Marketing Guide to a Wealthy Company
Lisa Nirell
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too...
The Capstone Encyclopaedia of Business. The Most Up-To-Date and Accessible Guide to Business Ever
Capstone
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts...
ROI For Nonprofits. The New Key to Sustainability
Tom Ralser
Explore the methods and processes to help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results. The realities of today's economic environment have required that nonprofits, and those that...
Portfolio Life. The New Path to Work, Purpose, and Passion After 50
Richard Higgins
Praise for Portfolio Life «Dave Corbett's book turns two simple ideas into a program for life-enrichment, that you can create a life expressly for yourself and that the so-called retirement years are the best time to do it. Drawing on a lifetime...
Love Leadership. The New Way to Lead in a Fear-Based World
John Bryant Hope
A dynamic young leader shows how leading with love and respect creates success in business and life Written by the founder of Operation HOPE and advisor to the past two U.S. presidents, this groundbreaking book makes the case that the best way...
Chart Your Way To Profits. The Online Trader's Guide to Technical Analysis
Tim Knight
Chart Your Way to Profits shows you how to harness the technology available on www.prophet.com to analyze markets and make informed trading decisions. It discusses the fundamentals of technical analysis and shows you how to design your own...
M&A Titans. The Pioneers Who Shaped Wall Street's Mergers and Acquisitions Industry
Brett Cole
This book focuses on the 11 men, lawyers and bankers, who are responsible for the creation of Wall Street's merger industry. It specifically concentrates on the events and personalities who dominated Wall Street during the takeover battles of...
Inside the Investor's Brain. The Power of Mind Over Money
Richard Peterson L.
Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success Inside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so...
The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach
V. Jones Rory
As a business leader, you’re constantly looking for ways to maximize shareholder value—as quickly as possible. The Executive Guide to Boosting Cash Flow and Shareholder Value outlines a practical, effective, and innovative framework for...
Corporate Aftershock. The Public Policy Lessons from the Collapse of Enron and Other Major Corporations
Christopher Culp L.
The first book to address public policy in the light of recent corporate debacles Corporate Aftershock is a reasoned, informed response to the numerous proposals to restrict derivatives, structured financing activities, and shareholder...
The True Cost of Happiness. The Real Story Behind Managing Your Money
Stacey Tisdale
Personal money management advice that make sense In The True Cost of Happiness, financial journalist Stacey Tisdale and expert financial planner Paula Boyer Kennedy combine their extensive financial experience with a powerful series of...
Commodities Rising. The Reality Behind the Hype and How To Really Profit in the Commodities Market
Jeffrey Christian M.
"Commodities Rising, part memoir and part investment guide, provides a unique and practical perspective that is based on a rare combination of professional experiences." -Donald F. Larson, Senior Economist, World Bank «Jeffrey Christian brings...
Nature's Keepers. The Remarkable Story of How the Nature Conservancy Became the Largest Environmental Group in the World
Bill Birchard
With more than $3.7 billion in assets and annual revenue of $800 million, the Nature Conservancy has generated staggering growth that would be the envy of any business. Incorporated in 1951 by a small circle of concerned ecologists, the...
The Grand Energy Transition. The Rise of Energy Gases, Sustainable Life and Growth, and the Next Great Economic Expansion
Robert A. Hefner, III
A groundbreaking book on solving our growing energy problems In this visionary book, leading energy industry executive Robert Hefner puts forth a convincing case about how the world can move beyond its current dependence on oil and toward a new...
Absolute Returns. The Risk and Opportunities of Hedge Fund Investing
Alexander Ineichen M.
A practical guide to strategies of hedge fund investing. Hedge fund expert Alexander Ineichen outlines strategies that hedge fund managers use to achieve superior investment performance, particularly in bear markets, when traditional investment...
Value Averaging. The Safe and Easy Strategy for Higher Investment Returns
William Bernstein J.
Michael Edleson first introduced his concept of value averaging to the world in an article written in 1988. He then wrote a book entitled Value Averaging in 1993, which has been nearly impossible to find—until now. With the reintroduction of...
Inside Volatility Arbitrage. The Secrets of Skewness
Alireza Javaheri
Today?s traders want to know when volatility is a sign that the sky is falling (and they should stay out of the market), and when it is a sign of a possible trading opportunity. Inside Volatility Arbitrage can help them do this. Author and...
