зарубежная деловая литература
The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It
John Gerzema
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In...
Napoleon Hill's Golden Rules. The Lost Writings
Наполеон Хилл
Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and 1923 for Success Magazine, of which he eventually become an editor. Hill's obsession with achieving material success...
Wall Street's Buried Treasure. The Low-Priced Value Investing Approach to Finding Great Stocks
Harvey Houtkin I.
Praise for Wall Street's Buried Treasure «Mr. Houtkin has provided the reader with a wonderful education on a great strategy that has the potential to turn a very limited risk investment into an extraordinarily high return. He makes the critical...
The Dhandho Investor. The Low-Risk Value Method to High Returns
Mohnish Pabrai
A comprehensive value investing framework for the individual investor In a straightforward and accessible manner, The Dhandho Investor lays out the powerful framework of value investing. Written with the intelligent individual investor in mind,...
Paul Volcker. The Making of a Financial Legend
Joseph Treaster B.
As the Chairman of the Federal Reserve from 1979 to 1982, Paul Volcker established himself as one of the most influential economic thinkers. Currently a major advocate for corporate governance and accounting reforms, Volcker’s reputation as a...
Creating Rainmakers. The Manager's Guide to Training Professionals to Attract New Clients
Ford Harding
Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other...
Energize Growth Now. The Marketing Guide to a Wealthy Company
Lisa Nirell
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too...
The Capstone Encyclopaedia of Business. The Most Up-To-Date and Accessible Guide to Business Ever
Capstone
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts...
ROI For Nonprofits. The New Key to Sustainability
Tom Ralser
Explore the methods and processes to help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results. The realities of today's economic environment have required that nonprofits, and those that...
Portfolio Life. The New Path to Work, Purpose, and Passion After 50
Richard Higgins
Praise for Portfolio Life «Dave Corbett's book turns two simple ideas into a program for life-enrichment, that you can create a life expressly for yourself and that the so-called retirement years are the best time to do it. Drawing on a lifetime...
Love Leadership. The New Way to Lead in a Fear-Based World
John Bryant Hope
A dynamic young leader shows how leading with love and respect creates success in business and life Written by the founder of Operation HOPE and advisor to the past two U.S. presidents, this groundbreaking book makes the case that the best way...
Chart Your Way To Profits. The Online Trader's Guide to Technical Analysis
Tim Knight
Chart Your Way to Profits shows you how to harness the technology available on www.prophet.com to analyze markets and make informed trading decisions. It discusses the fundamentals of technical analysis and shows you how to design your own...
M&A Titans. The Pioneers Who Shaped Wall Street's Mergers and Acquisitions Industry
Brett Cole
This book focuses on the 11 men, lawyers and bankers, who are responsible for the creation of Wall Street's merger industry. It specifically concentrates on the events and personalities who dominated Wall Street during the takeover battles of...
Inside the Investor's Brain. The Power of Mind Over Money
Richard Peterson L.
Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success Inside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so...
The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach
V. Jones Rory
As a business leader, you’re constantly looking for ways to maximize shareholder value—as quickly as possible. The Executive Guide to Boosting Cash Flow and Shareholder Value outlines a practical, effective, and innovative framework for...
Corporate Aftershock. The Public Policy Lessons from the Collapse of Enron and Other Major Corporations
Christopher Culp L.
The first book to address public policy in the light of recent corporate debacles Corporate Aftershock is a reasoned, informed response to the numerous proposals to restrict derivatives, structured financing activities, and shareholder...
The True Cost of Happiness. The Real Story Behind Managing Your Money
Stacey Tisdale
Personal money management advice that make sense In The True Cost of Happiness, financial journalist Stacey Tisdale and expert financial planner Paula Boyer Kennedy combine their extensive financial experience with a powerful series of...
Commodities Rising. The Reality Behind the Hype and How To Really Profit in the Commodities Market
Jeffrey Christian M.
"Commodities Rising, part memoir and part investment guide, provides a unique and practical perspective that is based on a rare combination of professional experiences." -Donald F. Larson, Senior Economist, World Bank «Jeffrey Christian brings...
Nature's Keepers. The Remarkable Story of How the Nature Conservancy Became the Largest Environmental Group in the World
Bill Birchard
With more than $3.7 billion in assets and annual revenue of $800 million, the Nature Conservancy has generated staggering growth that would be the envy of any business. Incorporated in 1951 by a small circle of concerned ecologists, the...
The Grand Energy Transition. The Rise of Energy Gases, Sustainable Life and Growth, and the Next Great Economic Expansion
Robert A. Hefner, III
A groundbreaking book on solving our growing energy problems In this visionary book, leading energy industry executive Robert Hefner puts forth a convincing case about how the world can move beyond its current dependence on oil and toward a new...
Absolute Returns. The Risk and Opportunities of Hedge Fund Investing
Alexander Ineichen M.
A practical guide to strategies of hedge fund investing. Hedge fund expert Alexander Ineichen outlines strategies that hedge fund managers use to achieve superior investment performance, particularly in bear markets, when traditional investment...
Value Averaging. The Safe and Easy Strategy for Higher Investment Returns
William Bernstein J.
Michael Edleson first introduced his concept of value averaging to the world in an article written in 1988. He then wrote a book entitled Value Averaging in 1993, which has been nearly impossible to find—until now. With the reintroduction of...
Inside Volatility Arbitrage. The Secrets of Skewness
Alireza Javaheri
Today?s traders want to know when volatility is a sign that the sky is falling (and they should stay out of the market), and when it is a sign of a possible trading opportunity. Inside Volatility Arbitrage can help them do this. Author and...
ESPN The Company. The Story and Lessons Behind the Most Fanatical Brand in Sports
Keith Hollihan
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and...
Capital. The Story of Long-Term Investment Excellence
Charles D. Ellis
Go inside the elite investment firm with Capital. The Capital Group is one of the world?s largest investment management organizations, but little is known about it because the company has shunned any type of publicity. This compelling book, for...
Reading Price Charts Bar by Bar. The Technical Analysis of Price Action for the Serious Trader
Al Brooks
While new technology and complicated theories promise to take your trading to «the next level,» the truth is that long-term success in this field is rooted in simplicity. That's why Al Brooks has created Reading Price Charts Bar by Bar. With...
Point, Click and Wow!. The Techniques and Habits of Successful Presenters
Claudyne Wilder
In Point, Click & Wow! you will find the insider knowledge of public speaking that we all need but were never taught. When Point, Click & Wow! was first published more than ten years ago, it quickly became the go-to resource for creating laptop...
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Philip Kotler
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.» –Cammie Dunaway, executive vice...
Selling Your Business. The Transition from Entrepreneur to Investor
Louis Crosier P.
Twenty-three top advisors from leading firms show entrepreneurs how to transition their business The Entrepreneur's Transition provides an all-in-one handbook for entrepreneurs and corporate insiders seeking advice on their personal financial...
Getting Even. The Truth About Workplace Revenge--And How to Stop It
Robert Bies J.
Tripp and Bies educate employees and managers about the right and wrong ways to deal with workplace conflict, specifically revenge. The authors have amassed dozens of lively stories, insights and counter-intuitive truths to bring to the book....
The Certifiable Salesperson. The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales!
Tom Hopkins
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing Executives International, Inc. «This...
The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers...
Becoming Your Own China Stock Guru. The Ultimate Investor's Guide to Profiting from China's Economic Boom
James Trippon
In Becoming Your Own China Stock Guru, James Trippon, who runs the largest independent equity investment research firm in Mainland China, reveals how to profit from the investment opportunities available in the rise of the world’s newest...
The Maverick and His Machine. Thomas Watson, Sr. and the Making of IBM
Kevin Maney
The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's...
Talk Less, Say More. Three Habits to Influence Others and Make Things Happen
Connie Dieken
Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that...
Leading the Way. Three Truths from the Top Companies for Leaders
Robert Gandossy
In Leading the Way, Hewitt Associates’ business leaders Robert Gandossy and Marc Effron present their findings from the largest research project ever conducted on leadership, the «Top Companies for Leaders.» Using data from more than 600...
The Mary Kay Way. Timeless Principles from America's Greatest Woman Entrepreneur
Mary Ash Kay
The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...
The Business of Options. Time-Tested Principles and Practices
Martin O'Connell P.
The Business of Options shows how to conduct a professional options business. While it addresses the principles and practices of option trading and hedging in great detail, the book is the first to do so from a management perspective....
What's the Secret?. To Providing a World-Class Customer Experience
John R. DiJulius, III
What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class...
The Psychology of Trading. Tools and Techniques for Minding the Markets
Brett Steenbarger N.
"The one, only, and by far the best book synthesizing psychology and investing. In addition to providing modern, scientific knowledge about psychology, this book provides a mirror into the mind and wide breadth of knowledge of one of the leading...
Just Enough. Tools for Creating Success in Your Work and Life
Howard Stevenson
In Just Enough, top Harvard professors offer a revealing, research-based look at the true nature of professional success, helping people everywhere live more rewarding and satisfying lives. True professional and personal satisfaction seems more...
The Mathematics of Derivatives. Tools for Designing Numerical Algorithms
Robert Navin L.
Praise for The Mathematics of Derivatives «The Mathematics of Derivatives provides a concise pedagogical discussion of both fundamental and very recent developments in mathematical finance, and is particularly well suited for readers with a...
Forex Patterns and Probabilities. Trading Strategies for Trending and Range-Bound Markets
Ed Ponsi
While most books on trading deal with general concepts and shy away from specifics, Forex Patterns and Probabilities provides you with real-world strategies and a rare sense of clarity about the specific mechanics of currency trading. Leading...
Uniting the Virtual Workforce. Transforming Leadership and Innovation in the Globally Integrated Enterprise
Karen Lojeski Sobel
Praise for Uniting the Virtual Workforce «Uniting the Virtual Workforce offers much-needed guidance on how to navigate the largely unmapped territory of virtual work environments in the global economy. The authors do an outstanding job of...
Energy Leadership. Transforming Your Workplace and Your Life from the Core
Bruce Schneider D.
In Energy Leadership, renowned coach Bruce D. Schneider teaches how to understand the most important personal resource of all – energy, and shows how to harness it to achieve success in the workplace, the home, and in the world at large. This...
Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Michael McLaughlin W.
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy...
Financial Fine Print. Uncovering a Company's True Value
Michelle Leder
Thirty-five million individual investors jumped into the stock market for the first time during the late 1990s without asking questions about the stocks they were buying. When the bubble burst and the large number of accounting scandals began to...
The Emotionally Intelligent Team. Understanding and Developing the Behaviors of Success
Marcia Hughes
"Finally, a resource....guide…roadmap....to help team members and team leaders alike understand what it takes to function as a high performing team, how doing so can personally enrich your life, and why it's critical for organizations to...
Hedge Fund Operational Due Diligence. Understanding the Risks
Jason Scharfman A.
How to diagnose and monitor key hedge fund operational risks With the various scandals taking place with hedge funds, now more than ever, both financial and operational risks must be examined. Revealing how to effectively detect and evaluate...
The Price is Wrong. Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Sarah Maxwell
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription...
