зарубежная деловая литература
Inside Volatility Arbitrage. The Secrets of Skewness
Alireza Javaheri
Today?s traders want to know when volatility is a sign that the sky is falling (and they should stay out of the market), and when it is a sign of a possible trading opportunity. Inside Volatility Arbitrage can help them do this. Author and...
ESPN The Company. The Story and Lessons Behind the Most Fanatical Brand in Sports
Keith Hollihan
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and...
Capital. The Story of Long-Term Investment Excellence
Charles D. Ellis
Go inside the elite investment firm with Capital. The Capital Group is one of the world?s largest investment management organizations, but little is known about it because the company has shunned any type of publicity. This compelling book, for...
Reading Price Charts Bar by Bar. The Technical Analysis of Price Action for the Serious Trader
Al Brooks
While new technology and complicated theories promise to take your trading to «the next level,» the truth is that long-term success in this field is rooted in simplicity. That's why Al Brooks has created Reading Price Charts Bar by Bar. With...
Point, Click and Wow!. The Techniques and Habits of Successful Presenters
Claudyne Wilder
In Point, Click & Wow! you will find the insider knowledge of public speaking that we all need but were never taught. When Point, Click & Wow! was first published more than ten years ago, it quickly became the go-to resource for creating laptop...
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Philip Kotler
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.» –Cammie Dunaway, executive vice...
Selling Your Business. The Transition from Entrepreneur to Investor
Louis Crosier P.
Twenty-three top advisors from leading firms show entrepreneurs how to transition their business The Entrepreneur's Transition provides an all-in-one handbook for entrepreneurs and corporate insiders seeking advice on their personal financial...
Getting Even. The Truth About Workplace Revenge--And How to Stop It
Robert Bies J.
Tripp and Bies educate employees and managers about the right and wrong ways to deal with workplace conflict, specifically revenge. The authors have amassed dozens of lively stories, insights and counter-intuitive truths to bring to the book....
The Certifiable Salesperson. The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales!
Tom Hopkins
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing Executives International, Inc. «This...
The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers...
Becoming Your Own China Stock Guru. The Ultimate Investor's Guide to Profiting from China's Economic Boom
James Trippon
In Becoming Your Own China Stock Guru, James Trippon, who runs the largest independent equity investment research firm in Mainland China, reveals how to profit from the investment opportunities available in the rise of the world’s newest...
The Maverick and His Machine. Thomas Watson, Sr. and the Making of IBM
Kevin Maney
The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's...
Talk Less, Say More. Three Habits to Influence Others and Make Things Happen
Connie Dieken
Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that...
Leading the Way. Three Truths from the Top Companies for Leaders
Robert Gandossy
In Leading the Way, Hewitt Associates’ business leaders Robert Gandossy and Marc Effron present their findings from the largest research project ever conducted on leadership, the «Top Companies for Leaders.» Using data from more than 600...
The Mary Kay Way. Timeless Principles from America's Greatest Woman Entrepreneur
Mary Ash Kay
The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...
The Business of Options. Time-Tested Principles and Practices
Martin O'Connell P.
The Business of Options shows how to conduct a professional options business. While it addresses the principles and practices of option trading and hedging in great detail, the book is the first to do so from a management perspective....
What's the Secret?. To Providing a World-Class Customer Experience
John R. DiJulius, III
What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class...
The Psychology of Trading. Tools and Techniques for Minding the Markets
Brett Steenbarger N.
"The one, only, and by far the best book synthesizing psychology and investing. In addition to providing modern, scientific knowledge about psychology, this book provides a mirror into the mind and wide breadth of knowledge of one of the leading...
Just Enough. Tools for Creating Success in Your Work and Life
Howard Stevenson
In Just Enough, top Harvard professors offer a revealing, research-based look at the true nature of professional success, helping people everywhere live more rewarding and satisfying lives. True professional and personal satisfaction seems more...
The Mathematics of Derivatives. Tools for Designing Numerical Algorithms
Robert Navin L.
Praise for The Mathematics of Derivatives «The Mathematics of Derivatives provides a concise pedagogical discussion of both fundamental and very recent developments in mathematical finance, and is particularly well suited for readers with a...
Forex Patterns and Probabilities. Trading Strategies for Trending and Range-Bound Markets
Ed Ponsi
While most books on trading deal with general concepts and shy away from specifics, Forex Patterns and Probabilities provides you with real-world strategies and a rare sense of clarity about the specific mechanics of currency trading. Leading...
Uniting the Virtual Workforce. Transforming Leadership and Innovation in the Globally Integrated Enterprise
Karen Lojeski Sobel
Praise for Uniting the Virtual Workforce «Uniting the Virtual Workforce offers much-needed guidance on how to navigate the largely unmapped territory of virtual work environments in the global economy. The authors do an outstanding job of...
Energy Leadership. Transforming Your Workplace and Your Life from the Core
Bruce Schneider D.
In Energy Leadership, renowned coach Bruce D. Schneider teaches how to understand the most important personal resource of all – energy, and shows how to harness it to achieve success in the workplace, the home, and in the world at large. This...
Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Michael McLaughlin W.
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy...
Financial Fine Print. Uncovering a Company's True Value
Michelle Leder
Thirty-five million individual investors jumped into the stock market for the first time during the late 1990s without asking questions about the stocks they were buying. When the bubble burst and the large number of accounting scandals began to...
The Emotionally Intelligent Team. Understanding and Developing the Behaviors of Success
Marcia Hughes
"Finally, a resource....guide…roadmap....to help team members and team leaders alike understand what it takes to function as a high performing team, how doing so can personally enrich your life, and why it's critical for organizations to...
Hedge Fund Operational Due Diligence. Understanding the Risks
Jason Scharfman A.
How to diagnose and monitor key hedge fund operational risks With the various scandals taking place with hedge funds, now more than ever, both financial and operational risks must be examined. Revealing how to effectively detect and evaluate...
The Price is Wrong. Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Sarah Maxwell
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription...
Remarkable Leadership. Unleashing Your Leadership Potential One Skill at a Time
Kevin Eikenberry
Remarkable Leadership is a practical handbook written for anyone who wants to hone the skills they need to become an outstanding leader. In this groundbreaking book, Kevin Eikenberry outlines a framework and a mechanism for both learning new...
IT (Information Technology) Portfolio Management Step-by-Step. Unlocking the Business Value of Technology
Bryan Maizlish
Praise for IT Portfolio Management Step-by-Step «Bryan Maizlish and Robert Handler bring their deep experience in IT 'value realization' to one of the most absent of all IT management practices–portfolio management. They capture the essence of...
Executive Power. Use the Greatest Collection of Psychological Strategies to Create an Automatic Advantage in Any Business Situation
Дэвид Дж. Либерман
Executive Power arms readers with effective, fast-acting techniques that show them, step-by-step, how to get what they need before they and their companies pay a heavy toll for lack of it. This book contains specific, carefully formulated...
Pattern, Price and Time. Using Gann Theory in Technical Analysis
James Hyerczyk A.
Praise for Pattern, Price & Time Second Edition «Jim's breadth of knowledge spans futures, Forex, stocks, Gann, charting, price patterns, and the list goes on and on. He is a valued contributor to the TraderPlanet.com community and this book...
TrimTabs Investing. Using Liquidity Theory to Beat the Stock Market
Charles Biderman
Whether you are an investment professional managing billions of dollars or an individual investor with a small nest egg, TrimTabs Investing shows you how to beat the major stock market averages with less risk. This groundbreaking book begins by...
Hire With Your Head. Using POWER Hiring to Build Great Companies
Lou Adler
Find the right candidate for the job every time Adler's insightful new POWER hiring methods enable managers to attract, assess, and recruit the best candidates through the integration of online tools and offline behavior modifications. New...
Divorcing the Dow. Using Revolutionary Market Indicators to Profit from the Stealth Boom Ahead
Jim Troup
An investment approach that unlocks the secret of market patterns Based on over forty years of combined author experience as portfolio managers and financial advisors, Divorcing the Dow presents a timely framework for understanding and investing...
Designing Your Organization. Using the STAR Model to Solve 5 Critical Design Challenges
Amy Kates
Designing Your Organization is a hands-on guide that provides managers with a set of practical tools to use when making organization design decisions. Based on Jay Galbraith’s widely used Star Model, the book covers the fundamentals of...
Enhanced Indexing Strategies. Utilizing Futures and Options to Achieve Higher Performance
Tristan Yates
Leveraged index investments, including index futures, options, and ETFs, are one of the fastest growing products in finance, as both retail and institutional investors are attracted to their long-term returns and capital efficiency. With...
McKinsey's Marvin Bower. Vision, Leadership, and the Creation of Management Consulting
Elizabeth Edersheim Haas
"I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model." -Peter F. Drucker «A wonderful book about a wonderful man. In many ways, Marvin's McKinsey...
The Organization of the Future 2. Visions, Strategies, and Insights on Managing in a New Era
Marshall Goldsmith
With 26 inspiring chapters, this book celebrates the wisdom of some of the most recognized thought leaders of our day: emerging and established experts who share their unique vision of what the organization of the future should look like and...
The Leader of the Future 2. Visions, Strategies, and Practices for the New Era
Marshall Goldsmith
The Leader of the Future 2 follows in the footsteps of the international bestseller The Leader of the Future, which has been translated into twenty-eight languages, and is one of the most widely distributed edited collections on leadership to...
Study Guide for Entries and Exits, Study Guide. Visits to 16 Trading Rooms
Alexander Elder
These 101 questions, including twenty-five case studies, will challenge you to master the essential aspects of successful trading. Be sure to work through this companion volume to Entries & Exits: Visits to Sixteen Trading Rooms before you risk...
Private Wealth. Wealth Management In Practice
Stephen Horan M.
An in-depth examination of today's most important wealth management issues Managing the assets of high-net-worth individuals has become a core business specialty for investment and financial advisors worldwide. Keeping abreast of the latest...
Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll
Roger Blackwell
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America,...
How Harvard and Yale Beat the Market. What Individual Investors Can Learn From the Investment Strategies of the Most Successful University Endowments
Matthew Tuttle
Praise for How Harvard and Yale Beat the Market «How Harvard and Yale Beat the Market is a must-read for anyone managing his own or other people's money. It demystifies new investments such as hedge funds and principal-protected products. This...
Portable Alpha Theory and Practice. What Investors Really Need to Know
Sabrina Callin
As an original innovator of the portable alpha concept, PIMCO has been managing an increasing number of different portable alpha strategies for investors since 1986. And now, with Portable Alpha Theory and Practice, the PIMCO team shares their...
Finance for Strategic Decision-Making. What Non-Financial Managers Need to Know
Vikram Nanda K.
Finance for Strategic Decision Making demystifies and clarifies for non-financial executives the basics of financial analysis. It shows how they can make important financial decisions that can critically enhance their institution’s ability to...
The ParentPreneur Edge. What Parenting Teaches About Building a Successful Business
Julie Kirk Lenzer
Praise for The ParentPreneur Edge «Who needs an MBA? Julie's book teaches you how to use your parenting experiences to build a business. Brilliant stuff!» –Mary Cantando, author, The Woman's Advantage: 20 Women Entrepreneurs Show You What It...
The Portable Financial Analyst. What Practitioners Need to Know
Mark Kritzman P.
Financial professionals are faced with increasingly technical topics that are theoretically complicated but practically necessary in determining the trade-off between risk and return. The Portable Financial Analyst, Second Edition is a unique...
Bailout. What the Rescue of Bear Stearns and the Credit Crisis Mean for Your Investments
John Waggoner
In Bailout, John Waggoner answers the essential questions surrounding recent market catastrophes—from the failure of Bear Stearns to the credit crisis—and reveals how you can protect your portfolio during these turbulent times. Waggoner offers a...
The Little Book that Saves Your Assets. What the Rich Do to Stay Wealthy in Up and Down Markets
David M. Darst
If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets...
