зарубежная деловая литература
Master Traders. Strategies for Superior Returns from Today's Top Traders
Fari Hamzei
Master Traders introduces you to an outstanding group of financial experts—from seasoned hedge fund managers to top technical analysts—who discuss the methods they use to tame today’s highly volatile and unpredictable markets. Composed of...
Commitments of Traders. Strategies for Tracking the Market and Trading Profitably
Floyd Upperman
"Floyd has answered for many in this book a way to both understand and use the Commitment of Traders reports. In my thirty-five years as a registered broker and author of my own book, I find that at times someone takes a complex subject and...
The Secret of Candlestick Charting. Strategies for Trading the Australian Markets
Louise Bedford
Most traders on the ASX are familiar with line and bar charts, but there has never before been a book written in Australia on the ancient Japanese art of candlestick charting. Louise Bedford, author of the highly successful The Secret of Writing...
Volatility-Based Technical Analysis. Strategies for Trading the Invisible
Kirk Northington
A framework for creating volatility-based technical analysis and trading it for profit Volatility-Based Technical Analysis bridges the advantage gap between resource rich institutions and individual traders. It is a no-calculus, plain-English...
Advanced Swing Trading. Strategies to Predict, Identify, and Trade Future Market Swings
John Crane
Real trading strategies for making a killing in today's volatile markets Advanced Swing Trading reveals the strategies used by George Soros, Warren Buffett and other high-profile traders to reap whirlwind profits in today's volatile markets....
The Handbook of Pairs Trading. Strategies Using Equities, Options, and Futures
Douglas Ehrman S.
Learn both the theory and practice of pairs trading, why it is consistently profitable, and how you can apply the strategies in your own trading with this valuable guide. Author Douglas Ehrman covers pairs trading involving stocks, options on...
The Securitization Markets Handbook. Structures and Dynamics of Mortgage - and Asset-Backed Securities
Anne Zissu
In this long-awaited handbook, noted experts Charles Stone and Anne Zissu provide an enlightening overview of how securitization works and explain how future cash flows from various asset classes—from credit card receipts to mortgage...
The 10 Rules of Sam Walton. Success Secrets for Remarkable Results
Michael Bergdahl
Praise for The 10 Rules Of Sam Walton «The 10 Rules of Sam Walton is one of those books that should be read and regularly reread by . . . everyone-business-people, students, teachers, parents, and children. It transcends the limits of a...
Building the Latino Future. Success Stories for the Next Generation
Frank Carbajal
An inspiring collection of success stories from the country's most prominent Latinos, Building the Latino Future offers and inspiration and advice for Latinos in any industry who want to succeed spectacularly. The future is bright for America?s...
The Great Depression of Debt. Survival Techniques for Every Investor
Warren Brussee
This book takes a close look at today's economy and offers a bleak prediction for its future. However, those positioned to handle dramatic shifts in consumer spending, the mortgage industry, and the stock market are at a great advantage. Author...
Mobs, Messiahs, and Markets. Surviving the Public Spectacle in Finance and Politics
Will Bonner
An insightful look at how to succeed by going against the crowd Collectively, people think and act in ways that are different from how they think and act as individuals. Understanding these differences, says William (Bill) Bonner-a longtime...
How Organizations Work. Taking a Holistic Approach to Enterprise Health
Alan Brache P.
A groundbreaking approach to successful performance improvement Almost every executive in business today is faced with the challenge of improving performance, from incremental improvements to wholesale organizational change. Here, a...
Bull's Eye Investing. Targeting Real Returns in a Smoke and Mirrors Market
John Mauldin
The era of buying and holding stocks is gone – and will not return for some time. Now is the time to learn to target where the market is going to be, not where it has been, so you can invest successfully. Financial expert John Mauldin makes a...
Day Trading the Currency Market. Technical and Fundamental Strategies To Profit from Market Swings
Kathy Lien
Written by Kathy Lien—chief strategist for the number one online currency broker in the world—Day Trading the Currency Market reveals a variety of technical and fundamental profit-making strategies for trading the currency market, and provides a...
The Power Presenter. Technique, Style, and Strategy from America's Top Speaking Coach
Jerry Weissman
Learn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company. Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives,...
The Secret Science of Price and Volume. Techniques for Spotting Market Trends, Hot Sectors, and the Best Stocks
Tim Ord
In The Secret Science of Price and Volume, leading market timer Tim Ord outlines a top-down approach to trading—identifying the trend, picking the strongest sectors, and focusing on the best stocks within those sectors—that will allow you to...
TKO Management!. Ten Knockout Strategies for Becoming the Manager Your People Deserve
Dave Anderson
Management A practical, hard-hitting guide to being a better manager! In a cutthroat world, doing the basics of business well means the difference between winning and losing. Dave Anderson's TKO Series gives you the practical, high-impact...
The Ultimate Book of Business Skills. The 100 Most Important Techniques for Being Successful in Business
Tony Grundy
There is a bewildering array of choices facing all managers, whether newly appointed or experienced business hands. No matter how much experience you have, everyone can make mistakes. The Ultimate Book of Business Skills points the way for...
Why CEOs Fail. The 11 Behaviors That Can Derail Your Climb to the Top - And How to Manage Them
David L. Dotlich
If any of the following behaviors sound like you or someone you work with, beware! In Why CEOs Fail, David L. Dotlich and Peter C. Cairo describe the most common characteristics of derailed top executives and how you can avoid them:...
Make Your Workplace Great. The 7 Keys to an Emotionally Intelligent Organization
Steven Stein J.
What Steven J. Stein found out about creating and sustaining great workplaces The proprietary and cutting-edge research carried out by the author led to outcomes that shed new light on management practice and strategy. The 7 Keys presented in...
Fallen Giant. The Amazing Story of Hank Greenberg and the History of AIG
Al Ehrbar
A unique insider view into the recent AIG crisis and Hank Greenberg For nearly 40 years, Maurice «Hank» Greenberg was one of the most powerful CEOs in America. He built American International Group (AIG) from a second-rate insurer with a great...
Practical Intelligence. The Art and Science of Common Sense
Karl Albrecht
Karl Albrecht’s bestselling book Social Intelligence showed us how dealing with people and social situations can determine success both at work and in life. Now, in this groundbreaking book Practical Intelligence, Albrecht takes the next step...
Resistance is Useless. The Art of Business Persuasion
Geoff Burch
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious...
Taming the Bear. The Art of Trading a Choppy Market
Christopher Tate
A bear market may last for a week, a month or even a few years, but it can take only a day, an hour or even a few minutes for the value of an investment portfolio to be slashed to half of its former value. Some bear markets start with a bang,...
Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
Joe Vitale
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an...
Courage. The Backbone of Leadership
Gus Lee
In Courage, Gus Lee captures the essential component of leadership in measurable behaviors. Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other organizations, Lee shows how highly successful executives face and...
And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials
Larry Oakner
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half...
Toy Monster. The Big, Bad World of Mattel
Jerry Oppenheimer
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for...
Ignorance, Confidence, and Filthy Rich Friends. The Business Adventures of Mark Twain, Chronic Speculator and Entrepreneur
Peter Krass
While the entire world knows Mark Twain as the renowned author of many classic American novels, few people are aware that he was also a highly successful businessman. In fact, more than half of his life was consumed by moneymaking pursuits,...
Inside the FDA. The Business and Politics Behind the Drugs We Take and the Food We Eat
Fran Hawthorne
The forces that shape America's most powerful consumer agency Because of the importance of what it regulates, the FDA comes under tremendous political, industry, and consumer pressure. But the pressure goes far beyond the ordinary lobbying of...
Twilight in the Desert. The Coming Saudi Oil Shock and the World Economy
Matthew Simmons R.
Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons draws on his three-plus decades of...
Essential Do's and Taboos. The Complete Guide to International Business and Leisure Travel
Roger Axtell E.
"Roger Axtell is an internationalist Emily Post." –The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists...
Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
Barry Siskind
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent...
Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
Philip Kotler
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts...
Six Sigma Team Dynamics. The Elusive Key to Project Success
George Eckes
A full, expert discussion of the last major component of Six Sigma implementation George Eckes' first two books on Six Sigma-The Six Sigma Revolution and Making Six Sigma Last-dealt with Six Sigma from a strategic level and from a cultural...
Profit from the Peak. The End of Oil and the Greatest Investment Event of the Century
Brian Hicks
Profit from the Peak contains the information you need to successfully navigate the end of our oil-based economy. It takes a hard look at the future of oil and gas, examines how you can effectively invest in these resources, and profit from...
Carbon Finance. The Financial Implications of Climate Change
Sonia Labatt
Praise for Carbon Finance «A timely, objective, and informative analysis of the financial opportunities and challenges presented by climate change, including a thorough description of adaptive measures and insurance products for managing risk in...
How to Smell a Rat. The Five Signs of Financial Fraud
Kenneth Fisher L.
A timely guide to uncovering financial fraud 2008 and 2009 will be remembered for bear markets, a global credit crunch, and some of the largest investment scams ever. But these scams are nothing new, they've been repeated throughout history, and...
How to Sell Without Being a JERK!. The Foolproof Approach to the World's Second Oldest Profession
John Klymshyn
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods...
Equity Markets in Action. The Fundamentals of Liquidity, Market Structure & Trading + CD
Reto Francioni
An in-depth look at the nature of market making and exchanges From theory to practicalities, this is a comprehensive, up-to-date handbook and reference on how markets work and the nuances of trading. It includes a CD with an interactive trading...
Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers
Bob Hutchins
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little...
Wheels of Fortune. The History of Speculation from Scandal to Respectability
Charles Geisst R.
An intriguing history of the futures market and speculation From Jay Gould's attempt to corner the gold market in the 1860s to the Hunt brothers' scandalous efforts to control the silver market in the 1980s, Wheels of Fortune traces the rich,...
Leadership, New and Revised. The Inner Side of Greatness, A Philosophy for Leaders
Peter Koestenbaum
It has been more than a decade since the first edition of Peter Koestenbaum's landmark book Leadership: The Inner Side of Greatness was published. Since that time world events have caused a dramatic shift in how we think about our lives and our...
The Merck Druggernaut. The Inside Story of a Pharmaceutical Giant
Fran Hawthorne
An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's...
Your Internet Cash Machine. The Insiders' Guide to Making Big Money, Fast!
Joe Vitale
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site,...
Making Good. The Inspiring Story of Serial Entrepreneur, Maverick and Restaurateur
Tony Allan
Tony Allan is a rare breed – a masterful chef as well as a great businessman. He is second only to Sir Terence Conran as Britain's wealthiest restaurateur and enjoys celebrity status following his primetime BBC cookery show Tony & Giorgio, with...
American Still Life. The Jim Beam Story and the Making of the World's #1 Bourbon
F. Pacult Paul
The untold story of the world's premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that produces it to this very day. Jim Beam is the world's...
Extraordinary Circumstances. The Journey of a Corporate Whistleblower
Cynthia Cooper
The longer WorldCom Chief Audit Executive Cynthia Cooper stares at the entries in front of her, the more sinister they seem. But the CFO is badgering her to delay her team's audit of the company's books and directing others to block Cooper's...
Work Like You're Showing Off. The Joy, Jazz, and Kick of Being Better Tomorrow Than You Were Today
Joe Calloway
A guide to creating joyful success in work and in life What the world needs is more showoffs. Showing off is a good thing. Showing off is a mindset. Showing off is about living life and doing work in a way that creates joy, jazz, and a kick in...
The Little Book That Builds Wealth. The Knockout Formula for Finding Great Investments
Pat Dorsey
In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morningstar, Inc.—reveals why competitive advantages, or economic moats, are such strong indicators of...
