зарубежная деловая литература
Product and Systems Development. A Value Approach
Stanley Weiss I.
A thorough treatment of product and systems development in terms of value to all stakeholders Product and Systems Development compiles more than twenty years of research and practice from a value perspective, from vision and marketing to design,...
Writing Securities Research. A Best Practice Guide
Jeremy Bolland
The book highlights the major risks that securities analysts (and other securities professionals) face. The various laws, rules and regulations that securities analysts are subject to are broadly split into three categories: research-specific...
Consumer India. Inside the Indian Mind and Wallet
Dheeraj Sinha
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many...
Driven to Lead. Good, Bad, and Misguided Leadership
Paul R. Lawrence
Praise for Driven to Lead «A powerful scientific framework, grounded in evolutionary biology, that helps us think about leadership successes and failures throughout history and how we might address humanity's need for better leadership going...
Islamic Branding and Marketing. Creating A Global Islamic Business
Paul Temporal
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and...
The Credible Company. Communicating with a Skeptical Workforce
Roger D'Aprix
In The Credible Company, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today?s intellectual-capital assembly line,...
Everyone Leads. Building Leadership from the Community Up
Paul Schmitz
Praise for Everyone Leads «If America is going to continue to thrive in the twenty-first century, we must strengthen our sense of community. In Everyone Leads, Schmitz lays out the challenges for those of us who have a passion to make a...
The Trade Lifecycle. Behind the Scenes of the Trading Process
Robert P. Baker
The lifecycle of a trade is the fundamental activity of investment banks, hedge funds, pension funds and many other financial companies. There is no better way to understand the working s of a financial institution than to follow the progress of...
Demystifying Exotic Products. Interest Rates, Equities and Foreign Exchange
Chia Tan
In recent times, derivatives have been inaccurately labelled the financial weapons of mass destruction responsible for the worst financial crisis in recent history. Inherently complex and perilous for the ill-informed investment professional...
Reading the Room. Group Dynamics for Coaches and Leaders
David Kantor
Praise for Reading the Room «If you believe, as I do, that tackling our toughest problems in organizations and societies will require significant advances in the human domain of how we think and interact, then you will find this book a wonderful...
Strategic Modelling and Business Dynamics. A feedback systems approach
John D. W. Morecroft
Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and...
Agile: оценка и планирование проектов
Майк Кон
Оценка и планирование критически важны для успеха любого проекта. Однако процесс планирования сложен, и наши планы часто оказываются далекими от реальности. На помощь приходит agile-подход. Благодаря agile вы научитесь создавать реалистичные...
Богатство семьи. Как сохранить в семье человеческий, интеллектуальный и финансовый капиталы
Джеймс И. Хьюз-младший
Джеймс Хьюз излагает принципы управления семьей и семейным капиталом и дает практические советы. Он предлагает оригинальную стратегию сохранения и приумножения человеческих, интеллектуальных и финансовых активов семьи, используя в своих...
11 врагов руководителя: Модели поведения, способные разрушить карьеру и бизнес
Дэвид Дотлих
«Все – яд, все – лекарство», – говорил Парацельс. Это книга о том, как именно наши самые яркие достоинства превращаются в критические недостатки. Она посвящена деструкторам – сильным сторонам руководителя, вышедшим из под контроля. Каждое...
Как добиться встречи с кем угодно. Скрытая сила контактного маркетинга
Стю Хейнеке
Вы знаете, как продавать, – это ваша работа, в конце концов, – но как добиться, чтобы высшие руководители и важные персоны перезванивали вам? Непростая задача. Номинант «Зала славы маркетинга», иллюстратор-карикатурист Wall Street Journal Стю...
Идеальный маркетинг: О чем забыли 98 % маркетологов
Нирадж Давар
Перед маркетологами всех отраслей вновь и вновь встают вопросы: в чем искать конкурентные преимущества продукта? Как сохранять позиции на рынке? Дешевые клоны появляются как грибы после дождя, и потребители все чаще изменяют известным брендам...
Инструменты бережливого производства II: Карманное руководство по практике применения Lean
Майкл Вейдер
Книга о тонкостях концепции ЛИН, благодаря которой возможно сокращение затрат на производство, перепроизводство, долгое ожидание готовой продукции и многих других скрытых потерь.
Редизайн лидерства: Руководитель как творец, инженер, ученый и человек
Джон Маэда
Дизайнер в роли лидера? Это интересно! Джон Маэда – всемирно известный дизайнер, автор бестселлера «Законы простоты», один из наиболее влиятельных людей XXI в. по мнению журнала Esquire. Возглавив Род-Айлендскую школу дизайна, из профессора,...
То, как мы работаем, – не работает. Проверенные способы управления жизненной энергией
Тони Шварц
Книга о том, что наше стремление к высоким показателям оборачивается цейтнотом, отсутствием полноценного отдыха, снижением реальной производительности и проблемами со здоровьем. Такой изматывающий стиль работы неприемлем ни для людей, ни...
От разработчика до руководителя
Камиль Фурнье
В этой книге технический директор и бывший вице-президент Goldman Sachs по технологиям Камиль Фурнье систематизировала свой опыт управления в IT-отрасли. Перед вами практическое руководство, из которого вы узнаете, как из инженера-программиста...
Ценовое преимущество: Сколько должен стоить ваш товар?
Крейг Завада
Книга о борьбе за ценовое преимущество. О тяжком труде эффективного ценообразования, который в конечном итоге с лихвой окупается.
Разбитые окна, разбитый бизнес. Как мельчайшие детали влияют на большие достижения
Майкл Ливайн
Теория разбитых окон сформулирована криминологами Уилсоном и Келлингом в 1982 г. – исключительно в рамках уголовного права. Однако с течением времени стало очевидно, что у нее гораздо больше интерпретаций, в том числе применительно к бизнесу...
Опасные игры с деривативами: Полувековая история провалов от Citibank до Barings, Soci?t? G?n?rale и AIG
Лоран Жак
Книга о том, что сложность деривативов – это не более чем миф. Автор предлагает читателю «гранд-тур» по миру финансового инжиниринга и производных инструментов. Но эта книга – не очередной учебник по производным финансовым инструментам. Речь...
Путь скрам-мастера
Зузана Шохова
Основываясь на 15-летнем опыте, Зузана Шохова рассказывает, какие роли и обязанности есть у скрам-мастера, как ему решать повседневные задачи, какие компетенции нужны, чтобы стать выдающимся скрам-мастером, какими инструментами ему нужно...
Кафе на краю земли. Как перестать плыть по течению и вспомнить, зачем ты живешь
Джон П. Стрелеки
Удивительная и вдохновляющая история о том, как избавиться от мимолетной суеты современного мира, отбросить страхи и сомнения и открыться для счастливых перемен.
Каждый из нас время от времени задает себе вопросы: «кто я?», «куда я иду?»,...
The Management Bible
Peter Economy
The Management Bible is the most comprehensive book on the topic of management available anywhere. It offers in-depth coverage of the entire range of essential topics for today’s managers and supervisors—from beginners to seasoned veterans—and...
The CRB Commodity Yearbook 2004
Commodity Bureau Research
THE SINGLE MOST COMPREHENSIVE SOURCE OF COMMODITY AND FUTURES MARKET INFORMATION AVAILABLE Since 1939, professional traders, commercial hedgers, portfolio managers, and speculators have come to regard The CRB Commodity Yearbook as the 'bible' of...
The Candlestick Course
Стив Нисон
Expert instruction on the practical applications of candlestick charting Candlestick charting is more popular than ever before, with a legion of new traders and investors being introduced to the concept by some of today’s hottest investment...
Complexity, Risk, and Financial Markets
Edgar Peters E.
A groundbreaking look at complexity theory and its implications in the world of finance Complexity theory tells us that processes with a large number of seemingly independent agents-such as free markets-can spontaneously organize themselves into...
The Volatility Course
Tom Gentile
It takes a special set of trading skills to thrive in today's intensely volatile markets, where point swings of plus or minus 200 points can occur on a weekly, sometimes daily, basis. The Volatility Course arms stock and options traders with...
The Vest Pocket CFO
Jae K. Shim
The thorough reference that goes wherever you go The Vest Pocket CFO is the perfect up-to-date reference tool for today's busy CFO, controller, treasurer, and other finance professionals. Written in an easy Q&A format and packed with checklists,...
The Ultimate Sales Managers' Guide
John Klymshyn
Praise for The Ultimate Sales Managers' Guide «Klymshyn not only understands this great profession, he relates the passion and fun of managing sales people in this wonderful guide. We have waited for this for some time.» —Rand Sperry, cofounder,...
Investing in Your Life. Your Biggest Investment Opportunities are Not Necessarily Financial
Ian Pollard
The great investors of our time have taught us many lessons about generating enormous wealth through investment; but what if we could use those principles to realize our full potential – not only financially, but in our relationships, education...
Jesse Livermore. World's Greatest Stock Trader
Richard Smitten
"An excellent read." —Ace Greenberg, Chairman, Bear Stearns Richard Smitten's Jesse Livermore is the first full biography of the legendary trader profiled in the bestselling Reminiscences of a Stock Operator (Wiley: 0-471-05970-6). Although he...
SalesBURST!!. World's Fastest (entrepreneurial) Sales Training
Patrick Evans
Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today.» —Peter Handal, CEO, Dale Carnegie & Associates, Inc. «Every salesperson...
Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline...
Leadership Divided. What Emerging Leaders Need and What You Might Be Missing
Mike Roberts
How senior leaders can re-connect to the emerging leaders hidden in their organizations A sea change has taken place throughout the culture of leadership; today’s emerging leaders are «opting out» of the same positions their predecessors coveted...
Rain. What a Paperboy Learned About Business
Jeffrey Fox J.
RAIN is the first business parable written by bestselling business book author Jeffrey J. Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in...
America's Corner Store. Walgreen's Prescription for Success
John Bacon U.
Praise for America's Corner Store «Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of...
China CEO. Voices of Experience from 20 International Business Leaders
Laurie Underwood
CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the...
Entries and Exits. Visits to Sixteen Trading Rooms
Alexander Elder
Come behind closed doors and see real trades made by real traders. Dr. Alexander Elder leads you into 16 trading rooms where you meet traders who open up their diaries and show you their trades. Some of them manage money, others trade for...
Hire With Your Head. Using Performance-Based Hiring to Build Great Teams
Lou Adler
Hire with Your Head Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to...
The Open Source Alternative. Understanding Risks and Leveraging Opportunities
Heather Meeker J.
This book is a user manual for understanding and deployment of open source software licensing in business. Written for lawyers and businesspeople alike, it explains and analyzes open source licensing issues, and gives practical suggestions on...
Seeing the Elephant. Understanding Globalization from Trunk to Tail
Peter Marber
Thanks to globalization, more countries depend on each other for trade, capital, and ideas than ever before. Yet politically, these countries are drifting further apart. In Seeing the Elephant, author and emerging markets expert Peter Marber...
Sold Short. Uncovering Deception in the Markets
Jack Barth
A revealing expose by one of today's most successful and controversial speculators Short-selling, or betting on a drop in the price of a stock, has been described by its many opponents as everything from shady to downright evil. And no one today...
Grant Proposal Makeover. Transform Your Request from No to Yes
Cheryl Clarke A.
Nine out of ten grant proposals are rejected. Grant Proposal Makeover shows how to transform lackluster proposals into excellent ones–that have the potential to be funded. This book stands out from other traditional grantwriting books because it...
Steidlmayer on Markets. Trading with Market Profile
J. Steidlmayer Peter
Proven techniques for market profile users at any level A «market profile» presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly, can yield profitable intraday and swing trades...
Life Markets. Trading Mortality and Longevity Risk with Life Settlements and Linked Securities
Vishaal Bhuyan B.
A complete guide to longevity finance As the Baby Boomer population continues to age and the need for the securitization of life insurance policies increases, more financial institutions are looking towards longevity trading as a solution....
Practical Negotiating. Tools, Tactics & Techniques
Tom Gosselin
Praise for Practical Negotiating: Tools, Tactics & Techniques «Practical Negotiating is an innovative, resourceful, and-as its name implies-practical guide to the art and science of negotiating. Unlike many books on negotiating, which are filled...
Trend Trading. Timing Market Tides
Kedrick Brown
Written in a straightforward and accessible style, Trend Trading teaches you how to trade equity trends with sound money management discipline, from the individual stock level to the whole portfolio level. Tailored to investors who want to use...
