зарубежная деловая литература
Eisenhower on Leadership. Ike's Enduring Lessons in Total Victory Management
Alan Axelrod
Based on the findings in recently released archive papers and letters, as well as extensive library and historical resources, Alan Axelrod offers a compelling profile of the remarkable leadership discipline of a general often called a «military...
Unleashing Innovation. How Whirlpool Transformed an Industry
Nancy Snyder Tennant
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable...
Wisdom on Value Investing. How to Profit on Fallen Angels
Gabriel Wisdom
Wisdom on Value Investing offers author Gabriel Wisdom's insights on succeeding in difficult markets. One of his favorite approaches-which is part classic value investing and part behavioral finance-is called «The Fallen Angels Investment...
The Compensation Solution. How to Develop an Employee-Driven Rewards System
John Tropman E.
Money isn't everything to today's employees. This book shows companies how to combine traditional compensation with the educational, emotional, and psychological benefits that will attract the best and brightest. It identifies the ten...
Herd. How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls
"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world works». —Matthew D'Ancona, THE SPECTATOR «This book is a must. Once you have read it you will...
Breaking News. How the Wheels Came off at Reuters
Barry Simpson
An inside look at the shocking decline of Reuters. * Features exclusive interviews with Reuters staffers, competitors, and clients * Written by two former Reuters journalists * Examines one of the biggest stories in recent journalism history
Extraordinary Groups. How Ordinary Teams Achieve Amazing Results
Kathleen Ryan D.
Two leading experts present a new approach to help teams nurture extraordinary experiences and excel Occasionally we participate in a group that inspires us to describe the experience as «powerful» or simply «wow.» Why are some teams described...
Responsibility at Work. How Leading Professionals Act (or Don't Act) Responsibly
Howard Gardner
Filled with original essays by Howard Gardner, William Damon, Mihaly Csikszenthmihalyi, and Jeanne Nakamura and based on a large-scale research project, the GoodWork® Project, Responsibility at Work reflects the information gleaned from in-depth...
Take Their Breath Away. How Imaginative Service Creates Devoted Customers
Chip Bell R.
Praise for Take Their Breath Away «Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring.» —Seth...
Breakthrough. How Great Companies Set Outrageous Objectives and Achieve Them
Bill Davidson
Breakthrough will help executives lead their teams to peerless, unsurpassed performance by helping them define a grand goal and engage the organization to pursue and achieve that goal, no matter how difficult the challenge seems. Based on a...
Shell Shocked. How Canadians Can Invest After the Collapse
John Stephenson
As the world picks itself off the mat and begins to grow again, a bull market in all things Canadian is about to wash up on our shores. A wave of unprecedented prosperity is about to occur, one that will transform the fortunes of Canadian...
Relevance. Hitting Your Goals by Knowing What Matters
David Apgar
In this groundbreaking book, business guru David Apgar helps leaders pinpoint which information matters most for successful goal setting, strategy, and bottom-line performance. Based on simple and easy-to-implement practices, Relevance outlines...
The Markets Never Sleep. Global Insights for More Consistent Trading
Patsy Dow Busby
Praise for The Markets Never Sleep «An excellent primer for futures and the global financial market, a clear voice of their importance for all traders. Tom also gives an easy-to-understand professional approach to discipline, money management,...
Trust Me. Four Steps to Authenticity and Charisma
Nick Morgan
Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his...
Free Gift Inside!!. Forget the Customer. Develop Marketease
Stephen Brown
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article «Torment Your Customers (They'll Love It» which Harvard Busines Review chose as one of 2002's...
The Great Formula. for Creating Maximum Profit with Minimal Effort
Mark Joyner
Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to...
True to Our Roots. Fermenting a Business Revolution
Пол Долан
True to Our Roots sets forth the simple but powerful management principles that enabled Fetzer Vineyards under Paul Dolan to become one of America’s biggest and best-known wineries even as it was turning into a model for sustainable businesses...
The Streetwise Investor. Extraordinary Investing for Ordinary People
Alan Moore
The Streetwise Investor is no ordinary personal finance guide. It fills the reader with the confidence to make sensible, profitable investment decisions based on common sense. It helps investors understand the problems they're facing and deal...
Investment Performance Measurement. Evaluating and Presenting Results
Todd Jankowski, CFA
Praise for Investment Performance Measurement «This volume contains the insights of more than fifty prominent authorities on performance measurement. It is a must-have, must-read book for anyone involved in measuring, analyzing, or explaining...
Trading Risk. Enhanced Profitability through Risk Control
Kenneth Grant L.
Revolutionary techniques that traders can implement to improve profits and avoid losses No trader, professional or individual, can afford not to have a solid risk management program integrated into his or her trading system. But finding a...
CFO Insights. Enabling High Performance Through Leading Practices for Finance ERP
C. Wulf Cristian
"The benefits Carrefour achieved have been substantially in excess of predictions. The Shared Service accounting centers enabled streamlined processes, lowered costs, and introduced standard processes, a standard system, and standard data for a...
The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Michael Dunn
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing...
The 25% Cash Machine. Double Digit Income Investing
Bryan Perry
Praise for THE 25% CASH MACHINE I've been using great income-investing ideas from Bryan Perry for a long rime, always with exceptional results. Whether you run hundreds of millions of dollars or a few thousand dollars of your own, I guarantee...
Toxic People. Decontaminate Difficult People at Work Without Using Weapons Or Duct Tape
Marsha Sue Petrie
Praise For Toxic People «From corporate America to the smallest business owner, this book should be mandatory reading because it provides toxic relief that will put money in your pocket and calm in your personality. A dose of this reading would...
Career Imprints. Creating Leaders Across An Industry
Эдгар Шейн
Based on her research of 800 biotechnology companies and 3,200 biotechnology executives, Harvard Business School professor Monica Higgins discovered that one firm–Baxter–was the breeding ground for today’s most successful biotechnology ventures....
Exposing the Elephants. Creating Exceptional Nonprofits
Pamela Wilcox J.
Go Beyond «Business As Usual» with Your Nonprofit "At last–the 'real truth' about nonprofit management! In Exposing the Elephants, Wilcox reveals the 'pesky pachyderms' that block our way to full effectiveness. How often have we grumbled that...
Yours, Mine, and Ours. Creating a Compelling Donor Experience
Barry McLeish J.
PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience «Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The...
Coaching Corporate MVPs. Challenging and Developing High-Potential Employees
Margaret Butteriss
"Coaching Corporate MVPs provides a very effective guide for developing this small group of high-impact performers within an organization. It makes a compelling case for a customized approach with coaching at its core, and also provides very...
The Dollar Crisis. Causes, Consequences, Cures
Richard Duncan
In this updated, second edition of the highly acclaimed international best seller, The Dollar Crisis: Causes, Consequences, Cures, Richard Duncan describes the flaws in the international monetary system that have destabilized the global economy...
Trading Pairs. Capturing Profits and Hedging Risk with Statistical Arbitrage Strategies
Mark Whistler
An accessible guide to the pairs trading technique A leading arbitrage expert gives traders real tools for using pairs trading, including customizable Excel worksheets available on the companion website. Mark Whistler (Denver, CO) is the key...
Visual Selling. Capture the Eye and the Customer Will Follow
Paul Leroux
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact...
Lecturing Birds on Flying. Can Mathematical Theories Destroy the Financial Markets?
Pablo Triana
Praise for Lecturing Birds On Flying «Finally, a book taking a critical look at quantitative finance models, illuminating both their flawed fantasy assumptions as well as the uncritical use of such models on Wall Street, in many cases, leading...
Grabbing Lightning. Building a Capability for Breakthrough Innovation
G. O'Connor C.
Established companies are clamoring for breakthrough innovation, but are often hamstrung by the highly reliable, repeatable processes of their management systems. Based on years of research, Grabbing Lightning shows how twelve companies have...
The Firefly Effect. Build Teams That Capture Creativity and Catapult Results
Kimberly Douglas
How can you tap into your team’s creativity to tackle today’s toughest business challenges? In The Firefly Effect, Kimberly Douglas presents inspiring yet pragmatic insights into getting your entire team firing on all cylinders and aiming in the...
Guerrilla Marketing for Consultants. Breakthrough Tactics for Winning Profitable Clients
Jay Levinson Conrad
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value...
Pick Me. Breaking Into Advertising and Staying There
Nancy Vonk
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a...
Your Evil Twin. Behind the Identity Theft Epidemic
B. Sullivan
The crime of the twenty-first century doesn't discriminate: ID theft has hit ordinary citizens and celebrities alike, from Oprah Winfrey to Steven Spielberg, and costs the economy $50 billion a year. Your Evil Twin covers this exploding crime...
Business Expectations. Are You Using Technology to its Fullest?
Bryan Bergeron
A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on...
The Equation. Applying the 4 Indisputable Components of Business Success
Omar Tyree
More than just another business self-help book, The Equation is a groundbreaking formula that looks at how all business is an art. The book will help business people rethink how they manage their art form and help businesses accelerate their...
Reverse Mergers. And Other Alternatives to Traditional IPOs
Steven Dresner
In good markets or bad, reverse mergers play a key role for companies that want to avoid the IPO route for going public. Since the successful first edition of Reverse Mergers was published in 2006, the economic and regulatory landscape has...
Materials Management. An Executive's Supply Chain Guide
Stan McDonald C.
A solid introduction to materials management and the tools needed to create a world-class materials management program This nuts-and-bolts guide presents an overview of the inner workings of the materials process, as well as the best practices...
Modern Investment Management. An Equilibrium Approach
Bob Litterman
Introduces the modern investment management techniques used by Goldman Sachs asset management to a broad range of institutional and sophisticated investors. * Along with Fischer Black, Bob Litterman created the Black-Litterman asset allocation...
Statistical Arbitrage. Algorithmic Trading Insights and Techniques
Andrew Pole
While statistical arbitrage has faced some tough times?as markets experienced dramatic changes in dynamics beginning in 2000?new developments in algorithmic trading have allowed it to rise from the ashes of that fire. Based on the results of...
Boards That Deliver. Advancing Corporate Governance From Compliance to Competitive Advantage
Ram Charan
Finally, a book that brings the vision of truly good governance down to earth. Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher...
Survive, Exploit, Disrupt. Action Guidelines for Marketing in a Recession
Peter Steidl
Recessions – there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response. During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent...
Never Cold Call Again. Achieve Sales Greatness Without Cold Calling
Frank J. Rumbauskas, Jr.
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red...
Corporate Integrity. A Toolkit for Managing Beyond Compliance
Donna Kennedy-Glans
How good companies build a culture of integrity In the present environment of corporate governance brought on by high-profile executive scandals, this book makes a strong case for encouraging business leaders to manage beyond compliance....
Pension Revolution. A Solution to the Pensions Crisis
Keith Ambachtsheer P.
Praise for Pension Revolution «When Keith Ambachtsheer puts his keen mind to work on a problem, watch out! Here he exposes today's fragile arrangements for the most serious social dilemma of our times–financing retirement. Then he provides a...
Casting for Big Ideas. A New Manifesto for Agency Managers
Andrew Jaffe
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down...
Revised Form 990. A Line-by-Line Preparation Guide
Jody Blazek
A line-by-line preparation guide to the completely new and revised Form 990 for nonprofit organizations The accurate and complete preparation of Form 990—the information return that must be filed annually by most types of tax-exempt...
