зарубежная деловая литература
Encouraging The Heart Workbook
Джеймс Кузес
Getting things done in today’s workplace is hard work. Employees become exhausted, frustrated, and sometimes entirely disenchanted–and often, they are tempted to simply give up. But the research conducted by Jim Kouzes and Barry Posner over the...
A Leader's Legacy
Джеймс Кузес
In this provocative book, leadership experts and authors of the best-selling The Leadership Challenge, Jim Kouzes and Barry Posner take on a unique challenge and explore the question of leadership and legacy. Kouzes and Posner examine in...
Applied Mergers and Acquisitions
Robert F. Bruner
A comprehensive guide to the world of mergers and acquisitions Why do so many M&A transactions fail? And what drives the success of those deals that are consummated? Robert Bruner explains that M&A can be understood as a response by managers to...
Negotiating For Dummies
Donaldson
People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting gypped. Negotiating For Dummies, Second, Edition offers tips and strategies to help you become a...
Advertising For Dummies
GARY DAHL
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like...
Lean For Dummies
Bruce Williams
Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you’re already using Lean, but you need to get up to speed. Lean for Dummies will show you how to do more with less and...
Capital Ideas Evolving
Peter L. Bernstein
"A lot has happened in the financial markets since 1992, when Peter Bernstein wrote his seminal Capital Ideas. Happily, Peter has taken up his facile pen again to describe these changes, a virtual revolution in the practice of investing that...
Consulting For Dummies
Peter Economy
Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of...
Introduction to Securitization
Vinod Kothari
Introduction to Securitization outlines the basics of securitization, addressing applications for this technology to mortgages, collateralized debt obligations, future flows, credit cards, and auto loans. The authors present a comprehensive...
Insurance for Dummies
Jack Hungelmann
Now updated – your guide to getting the best insurance policy Are you intimidated by insurance? Have no fear – this easy-to-understand guide explains everything you need to know, from getting the most coverage at the best price to dealing with...
Investment Performance Measurement
Bruce Feibel J.
Many investment books include a chapter or two on investment performance measurement or focus on a single aspect, but only one book addresses the breadth of the field. Investment Performance Measurement is a comprehensive guide that covers the...
Fixed Income Securities
Frank J. Fabozzi
A Comprehensive Guide to All Aspects of Fixed Income Securities Fixed Income Securities, Second Edition sets the standard for a concise, complete explanation of the dynamics and opportunities inherent in today's fixed income marketplace. Frank...
Hedge Fund Course
Stuart McCrary A.
A self-study course that reviews the technical and quantitative knowledge necessary to properly manage a hedge fund Today, traditional asset managers are looking to develop their own hedge funds as alternative offerings to their clients. Hedge...
Training For Dummies
Elaine Biech
Millions of Americans have to train others as part of their jobs. Whether you’re an employee training your co-workers on a new process or skill, a volunteer asked to train new volunteers, a chef training your staff, or a paramedic giving CPR...
Hesselbein on Leadership
Frances Hesselbein
The woman BusinessWeek called the «grande dame of American management» shares her vision of leadership Frances Hesselbein rose from a volunteer troop leader to become CEO of the Girl Scouts of the USA. During her tenure Hesselbein transformed...
Selling For Dummies
Tom Hopkins
Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an investor, or yourself in an interview, this book provides you with all the tips and techniques you...
Business Across Cultures
Fons Trompenaars
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on...
Volatility Trading
Euan Sinclair
In Volatility Trading, Sinclair offers you a quantitative model for measuring volatility in order to gain an edge in your everyday option trading endeavors. With an accessible, straightforward approach. He guides traders through the basics of...
Risk Arbitrage
Guy Wyser-Pratte
Originally published in 1982, Risk Arbitrage has become a classic on arbitrage strategies by the «dean of the arbitrage community.» It provides an overview of risk arbitrage, how it has been used over the centuries and particularly in modern...
Celebrity Sells
Hamish Pringle
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business – the Jamie Oliver campaign...
Fibonacci Analysis
Constance Brown
Only someone who is both a successful trader and a successful writer could pull off what Constance Brown has accomplished in this book: distilling Fibonacci analysis to two hundred or so comprehensive, clearly written, eminently practical pages....
DeMark Indicators
Jason Perl
“Long a secret weapon for the hedge-fund elite,” says Trader Monthly, the DeMark Indicators are now used by more than 35,000 traders. This book provides an easy-to-follow system for using the indicators to identify market turns as they happen....
Practical Speculation
Victor Niederhoffer
The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading...
Financial Derivatives
Robert Kolb W.
Understand derivatives in a nonmathematical way Financial Derivatives, Third Edition gives readers a broad working knowledge of derivatives. For individuals who want to understand derivatives without getting bogged down in the mathematics...
Smart Risk
Andrew Holmes
We all know that the future is uncertain, but rather than make any attempt to actively manage our futures in a consistent way, we tend to make broadbrush assumptions based on common-sense and intuition alone. Successfully managing risk is a...
Smart Business
James Leibert
Smart Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are and where the stakeholders fit in. There are a handful of fairly simple but key drivers behind the way...
Marketing Genius
Peter Fisk
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius...
Rattiner's Review for the CFP Certification Examination, Fast Track, Study Guide
Jeffrey Rattiner H.
A CFP Study Guide that deliverswhat you need to succeed! This quick study guide for candidates preparing to take the CFP Certification Examination covers the bare-bones essentials needed to pass this challenging exam in a logical and...
How to Be the Employee Your Company Can't Live Without. 18 Ways to Become Indispensable
Glenn Shepard
In his previous books, noted management consultant Glenn Shepard showed managers how to get the most from their workforce. Now, in How to Be the Employee Your Company Can't Live Without, Shepard shows employees how to get the most from...
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Troy Waugh
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can...
Reverse Engineering Deals on Wall Street with Microsoft Excel + Website. A Step-by-Step Guide
Keith Allman A.
A serious source of information for those looking to reverse engineer business deals It’s clear from the current turbulence on Wall Street that the inner workings of its most complex transactions are poorly understood. Wall Street deals parse...
Salomon Smith Barney Guide to Mortgage-Backed and Asset-Backed Securities
Lakhbir Hayre
Mortgage-backed and asset-backed securities are fixed-income securities, like bonds, which derive their return from an underlying mortgage or basket of mortgages, or an asset or basket of assets. This market has increased from about $100 billion...
Automatic Wealth for Grads... and Anyone Else Just Starting Out
Mark Skousen
"Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael's credentials go far beyond the fact that he is an extremely successful...
Supermoney
Джон Богл
"Adam Smith continues to dazzle and sparkle! With the passage of time, Supermoney has, if anything, added to its power to inspire, arouse, provoke, motivate, inform, illuminate, entertain, and guide a whole new generation of readers, while...
Hedgehogging
Биггс Бартон
Rare is the opportunity to chat with a legendary financial figure and hear the unvarnished truth about what really goes on behind the scenes. Hedgehogging represents just such an opportunity, allowing you to step inside the world of Wall Street...
Finding the Hot Spots. 10 Strategies for Global Investing
David Riedel
Praise for FINDING THE HOT SPOTS «David Riedel's Finding the Hot Spots provides keen insights into the new reality of investing with a global perspective. Internationally diversified investment portfolios reduce risk while enhancing returns, as...
Corporate Reputation. 12 Steps to Safeguarding and Recovering Reputation
Leslie Gaines-Ross
Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation «In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a...
Full Throttle. 122 Strategies to Supercharge Your Performance at Work
Gregg Steinberg M.
Do you want to be charged up every day? Do you want to be focused for every meeting? Do you want greater health, balance and happiness? Facing a continual barrage of tasks coupled with a tough economy, many people feel completely drained by...
Meeting Excellence. 33 Tools to Lead Meetings That Get Results
Robert Hoffman
Meeting Excellence is a comprehensive resource that provides a wide range of ready-to-use tools that have been developed and tested by a meeting initiative within Novartis Pharmaceuticals. It is based on years of research observing team...
Blueprint to a Billion. 7 Essentials to Achieve Exponential Growth
David Thomson G.
Praise for BLUEPRINT TO A BILLION «A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company.» —Howard Lester, Chairman, Williams-Sonoma, Inc. «If you dream about growing your business to a billion, this is a...
The Phoenix Effect. 9 Revitalizing Strategies No Business Can Do Without
Carter Pate
International turn-around gurus describe how to rescue a company from the brink of disaster Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough...
Black Tie Optional. A Complete Special Events Resource for Nonprofit Organizations
Karen Feldman
Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition «I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank...
Squirrel Inc.. A Fable of Leadership through Storytelling
Стивен Деннинг
Take a satirical scamper through organizational life in the midst of changing times, brought to you by master storyteller and former World Bank executive Steve Denning. With wisdom and a healthy dose of wit, Denning introduces a cast of furry...
Revised Form 990. A Line-by-Line Preparation Guide
Jody Blazek
A line-by-line preparation guide to the completely new and revised Form 990 for nonprofit organizations The accurate and complete preparation of Form 990—the information return that must be filed annually by most types of tax-exempt...
Casting for Big Ideas. A New Manifesto for Agency Managers
Andrew Jaffe
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down...
Pension Revolution. A Solution to the Pensions Crisis
Keith Ambachtsheer P.
Praise for Pension Revolution «When Keith Ambachtsheer puts his keen mind to work on a problem, watch out! Here he exposes today's fragile arrangements for the most serious social dilemma of our times–financing retirement. Then he provides a...
Corporate Integrity. A Toolkit for Managing Beyond Compliance
Donna Kennedy-Glans
How good companies build a culture of integrity In the present environment of corporate governance brought on by high-profile executive scandals, this book makes a strong case for encouraging business leaders to manage beyond compliance....
Never Cold Call Again. Achieve Sales Greatness Without Cold Calling
Frank J. Rumbauskas, Jr.
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red...
Survive, Exploit, Disrupt. Action Guidelines for Marketing in a Recession
Peter Steidl
Recessions – there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response. During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent...
Boards That Deliver. Advancing Corporate Governance From Compliance to Competitive Advantage
Ram Charan
Finally, a book that brings the vision of truly good governance down to earth. Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher...
