зарубежная деловая литература
Generation Blend. Managing Across the Technology Age Gap
Rob Salkowitz
If you want to engage, motivate, and retain young workers without driving the veteran workers away, Generation Blend can help you. This timely book explores how generational attitudes toward technology affect issues as diverse as recruitment and...
The Psychology of Risk. Mastering Market Uncertainty
Ari Kiev
One of the financial world's most respected experts on the psychology of risk provides a revolutionary risk management model Over the past three decades investors have adopted all varieties of complex quantitative systems for quantifying and...
The Skilled Negotiator. Mastering the Language of Engagement
Kathleen Kelly Reardon
In The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties...
Nerds on Wall Street. Math, Machines and Wired Markets
David Leinweber J.
An intriguing look at how technology is changing financial markets, from an innovator on the frontlines of this revolution Nerds on Wall Street tells the tale of the ongoing technological transformation of the world's financial markets. The...
Marketing Calculator. Measuring and Managing Return on Marketing Investment
Guy Powell R.
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management...
An Innovator's Tale. New Perspectives for Accelerating Creative Breakthroughs
Крейг Хикман
A compelling novel of business intrigue, suspense, and transformation from a critically acclaimed author In an exciting departure from his writing on leadership, corporate culture, and strategic change, Craig Hickman, the author of such titles...
Team Players and Teamwork. New Strategies for Developing Successful Collaboration
Glenn Parker M.
Praise for Team Players and Teamwork «In the new edition of Team Players and Teamwork Glenn Parker updates his landmark compendium on the essential effect of cross-functional teamwork to encompass the added complexities of globalization facing...
Life Entrepreneurs. Ordinary People Creating Extraordinary Lives
Christopher Gergen
"An inspirational and practical guide for anyone who wants to incorporate the dynamic skills of entrepreneurs into their own lives and work. A new generation of «life entrepreneurs» is emerging: people who apply their vision, talents,...
Sorghum. Origin, History, Technology, and Production
Richard Frederiksen A.
"Making Six Sigma Last is the most practical and helpful resource that I have seen on this subject. George's charisma and charm spill over into this interesting and entertaining book. Using one of George's many analogies, 'this is an upper-deck...
Mechanical Trading Systems. Pairing Trader Psychology with Technical Analysis
Richard Weissman L.
A wide variety of flexible trading systems that combine sophisticated technical analysis with trading psychology theory Mechanical Trading Systems examines the development process for choosing and using mechanical trading systems in conjunction...
The John Deere Way. Performance that Endures
David Magee
The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering...
Foundation and Endowment Investing. Philosophies and Strategies of Top Investors and Institutions
Lawrence Kochard E.
In Foundation and Endowment Investing, authors Lawrence Kochard and Cathleen Rittereiser offer you a detailed look at this fascinating world and the strategies used to achieve success within it. Filled with in-depth insights and expert advice,...
Risk Budgeting. Portfolio Problem Solving with Value-at-Risk
Neil Pearson D.
Covers the hottest topic in investment for multitrillion pension market and institutional investors Institutional investors and fund managers understand they must take risks to generate superior investment returns, but the question is how much....
Marketing Automation. Practical Steps to More Effective Direct Marketing
Jeff LeSueur
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly...
Electricity Markets. Pricing, Structures and Economics
Chris Harris
Understand the electricity market, its policies and how they drive prices, emissions, and security, with this comprehensive cross-disciplinary book. Author Chris Harris includes technical and quantitative arguments so you can confidently...
Hedge Fund Due Diligence. Professional Tools to Investigate Hedge Fund Managers
Randy Shain
Hedge Fund Due Diligence provides a step-by-step methodology that will allow you to recognize and avoid questionable hedge funds before its too late. Based on a framework that hedge fund investigative expert Randy Shain has refined over the...
Intermarket Analysis. Profiting from Global Market Relationships
John Murphy J.
Praise for INTERMARKET ANALYSIS «John Murphy has done it again. He dissects the global relationships between equities, bonds, currencies, and commodities like no one else can, and lays out an irrefutable case for intermarket analysis in plain...
Stop, Ask, and Listen. Proven Sales Techniques to Turn Browsers Into Buyers
Kelley Robertson
"This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced...
Trade to Win. Proven Strategies to Make Money
Patsy Dow Busby
Divided into three comprehensive parts, Trade to Win explains the fundamental elements of author Thomas Busby's proven trading approach–which deals with the significance and use of time, key numbers, and market indicators. Along the way, you'll...
Authentic Leadership. Rediscovering the Secrets to Creating Lasting Value
Bill George
In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of «doing things right»—except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial...
Seeing Tomorrow. Rewriting the Rules of Risk
Ron Dembo S.
In high-stakes investing and business, success or failure largely depends on how well you play the game of risk-a game in which the rules of competition are constantly being rewritten. Strategies that proved effective in the past are no longer...
Essays in Derivatives. Risk-Transfer Tools and Topics Made Easy
Don Chance M.
In the updated second edition of Don Chance’s well-received Essays in Derivatives, the author once again keeps derivatives simple enough for the beginner, but offers enough in-depth information to satisfy even the most experienced investor. This...
Income Investing Today. Safety and High Income Through Diversification
Richard Lehmann
Income Investing Today Income Investing Today details a safe alternative to the downside risks inherent in the stock market–income securities that can provide a 7% to 8% annual cash income. With this book, fixed income expert Richard Lehmann...
Electronic Trading Masters. Secrets from the Pros!
Allen Baird Jan
Discover what makes a winner in the trading game Direct access to the markets has changed how individuals trade. It is now possible to compete on a much more level playing field with the pros, knowing who is buying, who is selling, and at what...
Securities Finance. Securities Lending and Repurchase Agreements
Frank J. Fabozzi
In Securities Finance, editors Frank Fabozzi and Steven Mann assemble a group of prominent practitioners in the securities finance industry to provide readers with an enhanced understanding of the various arrangements in the securities finance...
The Right Leader. Selecting Executives Who Fit
Nat Stoddard
A trailblazing approach to choosing executives who both match the needs and fit the cultures of the organizations they will lead Leadership failures damage or even destroy companies every day. To reduce the costs of leadership failure, the...
Ten Deadly Marketing Sins. Signs and Solutions
Philip Kotler
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even...
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively...
Mastering Trading Stress. Strategies for Maximizing Performance
Ari Kiev
In Mastering Trading Stress, author Ari Kiev—a psychiatrist who specializes in stress management and works extensively with traders—offers examples, transcripts of conversations, and personality profiles of real-life traders to illustrate how...
Short Selling. Strategies, Risks, and Rewards
Frank J. Fabozzi
The latest theoretical and empirical evidence on short selling in the United States and throughout the world To get the most success out of what the finance community regards as a risky business, short sellers need high-level information. The...
Collateralized Debt Obligations. Structures and Analysis
Frank J. Fabozzi
A practical guide to the features and investment characteristics of CDOs In the bond area, collateralized debt obligations, which include collateralized bond obligations and collateralized loan obligations, are the fastest-growing sector....
The Power of We. Succeeding Through Partnerships
Karl Weber
Praise for The Power of We «In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service....
Differentiate or Die. Survival in Our Era of Killer Competition
Джек Траут
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru...
Testosterone Inc. Tales of CEOs Gone Wild
Christopher Byron M.
In Testosterone Inc.: Tales of CEOs Gone Wild, bestselling author and New York Post columnist Chris Byron chronicles the Gatsby-like saga of the rise and fall of the celebrity CEO. During the height of the 1990s bull market, they were America’s...
High Wire Act. Ted Rogers and the Empire that Debt Built
Caroline Hasselt Van
There has possibly never been a more daring business figure in Canada’s history than Ted Rogers. Hailed by some as a visionary with an incomparable insight, and equally loathed by others as a ruthless opportunist, Ted Rogers relentlessly...
Against All Odds. Ten Entrepreneurs Who Followed Their Hearts and Found Success
Wendy Beech
Learn and be inspired by the fascinating true stories behind 10 leading lights in black enterprise today . . . * While she won't share the formulas for her world-renowned hot sauces, Vivian Gibson, CEO of The MillCreek Company, is glad to impart...
TKO Hiring!. Ten Knockout Strategies for Recruiting, Interviewing, and Hiring Great People
Dave Anderson
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers...
TKO Sales!. Ten Knockout Strategies for Selling More of Anything
Dave Anderson
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers...
Owning Up. The 14 Questions Every Board Member Needs to Ask
Ram Charan
"This book is a most important contribution for both new and experienced directors, addressing contemporary corporate governance. The 14 practical questions represent the most vital issues that boards need to proactively address and are...
Guinness. The 250 Year Quest for the Perfect Pint
Bill Yenne
A perfectly poured history of the world's greatest beer. «Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer...
Trading Rules that Work. The 28 Essential Lessons Every Trader Must Master
Jason Jankovsky Alan
Trading Rules that Work introduces you to twenty-eight essential rules that can be shaped to fit any trading approach—whether you’re dealing in stocks, commodities, or currencies. Engaging and informative, Trading Rules that Work outlines the...
The Way of the Dog. The Art of Making Success Inevitable
Geoff Burch
The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple,...
Unwarranted Intrusions. The Case Against Government Intervention in the Marketplace
Martin Fridson S.
What happens when politicians substitute their wisdom for the market’s? The result is usually a government subsidy that provides advantage to a special interest group only–but costs everyone and drains the economy. In Unwarranted Intrusions,...
Family. The Compact Among Generations
James E. Hughes, Jr.
Why do some families thrive for generations? What accounts for the sad deterioration that others experience? This book takes families and the professionals who serve them beyond the now widely accepted practices offered in Family Wealth and...
The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
Heather Lutze F.
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do...
SuperCash. The New Hedge Fund Capitalism
James Altucher
"James Altucher is scary smart, and also a font of great and original ideas. So it's no surprise that SuperCa$h is so much fun to read and so devilishly informative. It is equally full of 'holy cow!' moments and 'why-didn't-I-think-of-that?'...
Emotional Capitalists. The New Leaders
Martyn Newman
Building your emotional capital might be your best investment ever. This book shows you how to build emotional capital in your organisation and turn emotional intelligence in to value. We have long been aware that to be successful in our...
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
Gale Crosley
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader...
Enron. The Rise and Fall
Loren Fox
"I'd say you were a carnival barker, except that wouldn't be fair tocarnival barkers. A carnie will at least tell you up front that he's running a shell game. You, Mr. Lay, were running what purported to be the seventh largest corporation in...
