зарубежная деловая литература
The Wizard and the Warrior. Leading with Passion and Power
Lee Bolman G.
The Wizard and the Warrior gives leaders the insight and courage they need to take risks on behalf of values they cherish and the people they guide. Great leaders must act both as wizard, calling on imagination, creativity, meaning, and magic,...
Beyond Listening. Learning the Secret Language of Focus Groups
Bonnie Goebert
A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the...
Nonprofit Strategic Planning. Leveraging Sarbanes-Oxley Best Practices
Peggy Jackson M.
Praise for Nonprofit Strategic Planning Leveraging Sarbanes-Oxley Best Practices «A robust nonprofit sector is a vital part of a civil society. Keeping the sector strong through effective strategic planning and implementation is a critical...
Creating the Innovation Culture. Leveraging Visionaries, Dissenters and Other Useful Troublemakers
Frances Horibe
Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators...
Elite China. Luxury Consumer Behavior in China
Pierre Lu Xiao
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption,...
Balanced Scorecard Diagnostics. Maintaining Maximum Performance
Пол Нивен
The complete guide to analyzing and maximizing a company's balanced scorecard Presenting the next step for balanced scorecard implementation, Balanced Scorecard Diagnostics provides a step-by-step methodology for analyzing the effectiveness of a...
Winning Gifts. Make Your Donors Feel Like Winners
Thomas Wilson C.
The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the...
Active Value Investing. Making Money in Range-Bound Markets
Vitaliy Katsenelson N.
A strategy to profit when markets are range bound–which is half of the time One of the most significant challenges facing today’s active investor is how to make money during the times when markets are going nowhere. Bookshelves are groaning...
Investing in Renewable Energy. Making Money on Green Chip Stocks
Jeff Siegel
Investing in Renewable Energy puts the depletion of finite resources such as oil, natural gas, and coal in perspective, and discusses how renewable energy solutions–from solar and wind to geothermal and biofuels–will usher in a new generation of...
Generation Blend. Managing Across the Technology Age Gap
Rob Salkowitz
If you want to engage, motivate, and retain young workers without driving the veteran workers away, Generation Blend can help you. This timely book explores how generational attitudes toward technology affect issues as diverse as recruitment and...
The Psychology of Risk. Mastering Market Uncertainty
Ari Kiev
One of the financial world's most respected experts on the psychology of risk provides a revolutionary risk management model Over the past three decades investors have adopted all varieties of complex quantitative systems for quantifying and...
The Skilled Negotiator. Mastering the Language of Engagement
Kathleen Kelly Reardon
In The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties...
Nerds on Wall Street. Math, Machines and Wired Markets
David Leinweber J.
An intriguing look at how technology is changing financial markets, from an innovator on the frontlines of this revolution Nerds on Wall Street tells the tale of the ongoing technological transformation of the world's financial markets. The...
Marketing Calculator. Measuring and Managing Return on Marketing Investment
Guy Powell R.
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management...
An Innovator's Tale. New Perspectives for Accelerating Creative Breakthroughs
Крейг Хикман
A compelling novel of business intrigue, suspense, and transformation from a critically acclaimed author In an exciting departure from his writing on leadership, corporate culture, and strategic change, Craig Hickman, the author of such titles...
Team Players and Teamwork. New Strategies for Developing Successful Collaboration
Glenn Parker M.
Praise for Team Players and Teamwork «In the new edition of Team Players and Teamwork Glenn Parker updates his landmark compendium on the essential effect of cross-functional teamwork to encompass the added complexities of globalization facing...
Life Entrepreneurs. Ordinary People Creating Extraordinary Lives
Christopher Gergen
"An inspirational and practical guide for anyone who wants to incorporate the dynamic skills of entrepreneurs into their own lives and work. A new generation of «life entrepreneurs» is emerging: people who apply their vision, talents,...
Sorghum. Origin, History, Technology, and Production
Richard Frederiksen A.
"Making Six Sigma Last is the most practical and helpful resource that I have seen on this subject. George's charisma and charm spill over into this interesting and entertaining book. Using one of George's many analogies, 'this is an upper-deck...
Mechanical Trading Systems. Pairing Trader Psychology with Technical Analysis
Richard Weissman L.
A wide variety of flexible trading systems that combine sophisticated technical analysis with trading psychology theory Mechanical Trading Systems examines the development process for choosing and using mechanical trading systems in conjunction...
The John Deere Way. Performance that Endures
David Magee
The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering...
Foundation and Endowment Investing. Philosophies and Strategies of Top Investors and Institutions
Lawrence Kochard E.
In Foundation and Endowment Investing, authors Lawrence Kochard and Cathleen Rittereiser offer you a detailed look at this fascinating world and the strategies used to achieve success within it. Filled with in-depth insights and expert advice,...
Risk Budgeting. Portfolio Problem Solving with Value-at-Risk
Neil Pearson D.
Covers the hottest topic in investment for multitrillion pension market and institutional investors Institutional investors and fund managers understand they must take risks to generate superior investment returns, but the question is how much....
Marketing Automation. Practical Steps to More Effective Direct Marketing
Jeff LeSueur
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly...
Electricity Markets. Pricing, Structures and Economics
Chris Harris
Understand the electricity market, its policies and how they drive prices, emissions, and security, with this comprehensive cross-disciplinary book. Author Chris Harris includes technical and quantitative arguments so you can confidently...
Hedge Fund Due Diligence. Professional Tools to Investigate Hedge Fund Managers
Randy Shain
Hedge Fund Due Diligence provides a step-by-step methodology that will allow you to recognize and avoid questionable hedge funds before its too late. Based on a framework that hedge fund investigative expert Randy Shain has refined over the...
Intermarket Analysis. Profiting from Global Market Relationships
John Murphy J.
Praise for INTERMARKET ANALYSIS «John Murphy has done it again. He dissects the global relationships between equities, bonds, currencies, and commodities like no one else can, and lays out an irrefutable case for intermarket analysis in plain...
Stop, Ask, and Listen. Proven Sales Techniques to Turn Browsers Into Buyers
Kelley Robertson
"This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced...
Trade to Win. Proven Strategies to Make Money
Patsy Dow Busby
Divided into three comprehensive parts, Trade to Win explains the fundamental elements of author Thomas Busby's proven trading approach–which deals with the significance and use of time, key numbers, and market indicators. Along the way, you'll...
Authentic Leadership. Rediscovering the Secrets to Creating Lasting Value
Bill George
In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of «doing things right»—except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial...
Seeing Tomorrow. Rewriting the Rules of Risk
Ron Dembo S.
In high-stakes investing and business, success or failure largely depends on how well you play the game of risk-a game in which the rules of competition are constantly being rewritten. Strategies that proved effective in the past are no longer...
Essays in Derivatives. Risk-Transfer Tools and Topics Made Easy
Don Chance M.
In the updated second edition of Don Chance’s well-received Essays in Derivatives, the author once again keeps derivatives simple enough for the beginner, but offers enough in-depth information to satisfy even the most experienced investor. This...
Income Investing Today. Safety and High Income Through Diversification
Richard Lehmann
Income Investing Today Income Investing Today details a safe alternative to the downside risks inherent in the stock market–income securities that can provide a 7% to 8% annual cash income. With this book, fixed income expert Richard Lehmann...
Electronic Trading Masters. Secrets from the Pros!
Allen Baird Jan
Discover what makes a winner in the trading game Direct access to the markets has changed how individuals trade. It is now possible to compete on a much more level playing field with the pros, knowing who is buying, who is selling, and at what...
Securities Finance. Securities Lending and Repurchase Agreements
Frank J. Fabozzi
In Securities Finance, editors Frank Fabozzi and Steven Mann assemble a group of prominent practitioners in the securities finance industry to provide readers with an enhanced understanding of the various arrangements in the securities finance...
The Right Leader. Selecting Executives Who Fit
Nat Stoddard
A trailblazing approach to choosing executives who both match the needs and fit the cultures of the organizations they will lead Leadership failures damage or even destroy companies every day. To reduce the costs of leadership failure, the...
Ten Deadly Marketing Sins. Signs and Solutions
Philip Kotler
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even...
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively...
Mastering Trading Stress. Strategies for Maximizing Performance
Ari Kiev
In Mastering Trading Stress, author Ari Kiev—a psychiatrist who specializes in stress management and works extensively with traders—offers examples, transcripts of conversations, and personality profiles of real-life traders to illustrate how...
Short Selling. Strategies, Risks, and Rewards
Frank J. Fabozzi
The latest theoretical and empirical evidence on short selling in the United States and throughout the world To get the most success out of what the finance community regards as a risky business, short sellers need high-level information. The...
Collateralized Debt Obligations. Structures and Analysis
Frank J. Fabozzi
A practical guide to the features and investment characteristics of CDOs In the bond area, collateralized debt obligations, which include collateralized bond obligations and collateralized loan obligations, are the fastest-growing sector....
The Power of We. Succeeding Through Partnerships
Karl Weber
Praise for The Power of We «In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service....
Differentiate or Die. Survival in Our Era of Killer Competition
Джек Траут
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru...
Testosterone Inc. Tales of CEOs Gone Wild
Christopher Byron M.
In Testosterone Inc.: Tales of CEOs Gone Wild, bestselling author and New York Post columnist Chris Byron chronicles the Gatsby-like saga of the rise and fall of the celebrity CEO. During the height of the 1990s bull market, they were America’s...
High Wire Act. Ted Rogers and the Empire that Debt Built
Caroline Hasselt Van
There has possibly never been a more daring business figure in Canada’s history than Ted Rogers. Hailed by some as a visionary with an incomparable insight, and equally loathed by others as a ruthless opportunist, Ted Rogers relentlessly...
Against All Odds. Ten Entrepreneurs Who Followed Their Hearts and Found Success
Wendy Beech
Learn and be inspired by the fascinating true stories behind 10 leading lights in black enterprise today . . . * While she won't share the formulas for her world-renowned hot sauces, Vivian Gibson, CEO of The MillCreek Company, is glad to impart...
TKO Hiring!. Ten Knockout Strategies for Recruiting, Interviewing, and Hiring Great People
Dave Anderson
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers...
TKO Sales!. Ten Knockout Strategies for Selling More of Anything
Dave Anderson
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers...
Owning Up. The 14 Questions Every Board Member Needs to Ask
Ram Charan
"This book is a most important contribution for both new and experienced directors, addressing contemporary corporate governance. The 14 practical questions represent the most vital issues that boards need to proactively address and are...
Guinness. The 250 Year Quest for the Perfect Pint
Bill Yenne
A perfectly poured history of the world's greatest beer. «Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer...
