зарубежная деловая литература
Exposing the Elephants. Creating Exceptional Nonprofits
Pamela Wilcox J.
Go Beyond «Business As Usual» with Your Nonprofit "At last–the 'real truth' about nonprofit management! In Exposing the Elephants, Wilcox reveals the 'pesky pachyderms' that block our way to full effectiveness. How often have we grumbled that...
Career Imprints. Creating Leaders Across An Industry
Эдгар Шейн
Based on her research of 800 biotechnology companies and 3,200 biotechnology executives, Harvard Business School professor Monica Higgins discovered that one firm–Baxter–was the breeding ground for today’s most successful biotechnology ventures....
Toxic People. Decontaminate Difficult People at Work Without Using Weapons Or Duct Tape
Marsha Sue Petrie
Praise For Toxic People «From corporate America to the smallest business owner, this book should be mandatory reading because it provides toxic relief that will put money in your pocket and calm in your personality. A dose of this reading would...
The 25% Cash Machine. Double Digit Income Investing
Bryan Perry
Praise for THE 25% CASH MACHINE I've been using great income-investing ideas from Bryan Perry for a long rime, always with exceptional results. Whether you run hundreds of millions of dollars or a few thousand dollars of your own, I guarantee...
The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Michael Dunn
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing...
CFO Insights. Enabling High Performance Through Leading Practices for Finance ERP
C. Wulf Cristian
"The benefits Carrefour achieved have been substantially in excess of predictions. The Shared Service accounting centers enabled streamlined processes, lowered costs, and introduced standard processes, a standard system, and standard data for a...
Trading Risk. Enhanced Profitability through Risk Control
Kenneth Grant L.
Revolutionary techniques that traders can implement to improve profits and avoid losses No trader, professional or individual, can afford not to have a solid risk management program integrated into his or her trading system. But finding a...
Investment Performance Measurement. Evaluating and Presenting Results
Todd Jankowski, CFA
Praise for Investment Performance Measurement «This volume contains the insights of more than fifty prominent authorities on performance measurement. It is a must-have, must-read book for anyone involved in measuring, analyzing, or explaining...
The Streetwise Investor. Extraordinary Investing for Ordinary People
Alan Moore
The Streetwise Investor is no ordinary personal finance guide. It fills the reader with the confidence to make sensible, profitable investment decisions based on common sense. It helps investors understand the problems they're facing and deal...
True to Our Roots. Fermenting a Business Revolution
Пол Долан
True to Our Roots sets forth the simple but powerful management principles that enabled Fetzer Vineyards under Paul Dolan to become one of America’s biggest and best-known wineries even as it was turning into a model for sustainable businesses...
The Great Formula. for Creating Maximum Profit with Minimal Effort
Mark Joyner
Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to...
Free Gift Inside!!. Forget the Customer. Develop Marketease
Stephen Brown
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article «Torment Your Customers (They'll Love It» which Harvard Busines Review chose as one of 2002's...
Trust Me. Four Steps to Authenticity and Charisma
Nick Morgan
Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his...
The Markets Never Sleep. Global Insights for More Consistent Trading
Patsy Dow Busby
Praise for The Markets Never Sleep «An excellent primer for futures and the global financial market, a clear voice of their importance for all traders. Tom also gives an easy-to-understand professional approach to discipline, money management,...
Relevance. Hitting Your Goals by Knowing What Matters
David Apgar
In this groundbreaking book, business guru David Apgar helps leaders pinpoint which information matters most for successful goal setting, strategy, and bottom-line performance. Based on simple and easy-to-implement practices, Relevance outlines...
Shell Shocked. How Canadians Can Invest After the Collapse
John Stephenson
As the world picks itself off the mat and begins to grow again, a bull market in all things Canadian is about to wash up on our shores. A wave of unprecedented prosperity is about to occur, one that will transform the fortunes of Canadian...
Breakthrough. How Great Companies Set Outrageous Objectives and Achieve Them
Bill Davidson
Breakthrough will help executives lead their teams to peerless, unsurpassed performance by helping them define a grand goal and engage the organization to pursue and achieve that goal, no matter how difficult the challenge seems. Based on a...
Take Their Breath Away. How Imaginative Service Creates Devoted Customers
Chip Bell R.
Praise for Take Their Breath Away «Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring.» —Seth...
Responsibility at Work. How Leading Professionals Act (or Don't Act) Responsibly
Howard Gardner
Filled with original essays by Howard Gardner, William Damon, Mihaly Csikszenthmihalyi, and Jeanne Nakamura and based on a large-scale research project, the GoodWork® Project, Responsibility at Work reflects the information gleaned from in-depth...
Extraordinary Groups. How Ordinary Teams Achieve Amazing Results
Kathleen Ryan D.
Two leading experts present a new approach to help teams nurture extraordinary experiences and excel Occasionally we participate in a group that inspires us to describe the experience as «powerful» or simply «wow.» Why are some teams described...
Breaking News. How the Wheels Came off at Reuters
Barry Simpson
An inside look at the shocking decline of Reuters. * Features exclusive interviews with Reuters staffers, competitors, and clients * Written by two former Reuters journalists * Examines one of the biggest stories in recent journalism history
Herd. How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls
"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world works». —Matthew D'Ancona, THE SPECTATOR «This book is a must. Once you have read it you will...
The Compensation Solution. How to Develop an Employee-Driven Rewards System
John Tropman E.
Money isn't everything to today's employees. This book shows companies how to combine traditional compensation with the educational, emotional, and psychological benefits that will attract the best and brightest. It identifies the ten...
Wisdom on Value Investing. How to Profit on Fallen Angels
Gabriel Wisdom
Wisdom on Value Investing offers author Gabriel Wisdom's insights on succeeding in difficult markets. One of his favorite approaches-which is part classic value investing and part behavioral finance-is called «The Fallen Angels Investment...
Unleashing Innovation. How Whirlpool Transformed an Industry
Nancy Snyder Tennant
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable...
Eisenhower on Leadership. Ike's Enduring Lessons in Total Victory Management
Alan Axelrod
Based on the findings in recently released archive papers and letters, as well as extensive library and historical resources, Alan Axelrod offers a compelling profile of the remarkable leadership discipline of a general often called a «military...
The New Know. Innovation Powered by Analytics
Thornton May
Learn to manage and grow successful analytical teams within your business Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now,...
Broadbandits. Inside the $750 Billion Telecom Heist
Om Malik P.
Investigating the financial fraud and misguided power plays that brought down the telecom industry Once the foundation of the Dow and NASDAQ, the telecom industry has eaten up more capital than any other industry in recent history and has...
Warrior Trading. Inside the Mind of an Elite Currency Trader
Clifford Bennett
Today's global financial markets are every bit as vicious psychologically, and sometimes even physically, as the battles the great warriors throughout history have faced. Just as the warriors of old rode out to battle with the confidence and...
Convertible Arbitrage. Insights and Techniques for Successful Hedging
Nick Calamos P.
Minimize risk and maximize profits with convertible arbitrage Convertible arbitrage involves purchasing a portfolio of convertible securities-generally convertible bonds-and hedging a portion of the equity risk by selling short the underlying...
Leading Out Loud. Inspiring Change Through Authentic Communications
Terry Pearce
As the cycle of change increases its speed, leadership communication is becoming more important than ever. Since the original publication of Leading Out Loud in 1995, the development of a leader's message has become as critical to success as the...
Enterprise Supply Chain Management. Integrating Best in Class Processes
Vivek Sehgal
Praise for Enterprise Supply Chain Management: Integrating Best-in-Class Processes «Enterprise Supply Chain Management: Integrating Best-in-Class Processes is a great primer on all things supply chain. This is a must-read for any IT, finance,...
Competing for Capital. Investor Relations in a Dynamic World
Bruce Marcus W.
Praise for Competing for Capital «An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much...
The Wizard and the Warrior. Leading with Passion and Power
Lee Bolman G.
The Wizard and the Warrior gives leaders the insight and courage they need to take risks on behalf of values they cherish and the people they guide. Great leaders must act both as wizard, calling on imagination, creativity, meaning, and magic,...
Beyond Listening. Learning the Secret Language of Focus Groups
Bonnie Goebert
A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the...
Nonprofit Strategic Planning. Leveraging Sarbanes-Oxley Best Practices
Peggy Jackson M.
Praise for Nonprofit Strategic Planning Leveraging Sarbanes-Oxley Best Practices «A robust nonprofit sector is a vital part of a civil society. Keeping the sector strong through effective strategic planning and implementation is a critical...
Creating the Innovation Culture. Leveraging Visionaries, Dissenters and Other Useful Troublemakers
Frances Horibe
Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators...
Elite China. Luxury Consumer Behavior in China
Pierre Lu Xiao
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption,...
Balanced Scorecard Diagnostics. Maintaining Maximum Performance
Пол Нивен
The complete guide to analyzing and maximizing a company's balanced scorecard Presenting the next step for balanced scorecard implementation, Balanced Scorecard Diagnostics provides a step-by-step methodology for analyzing the effectiveness of a...
Winning Gifts. Make Your Donors Feel Like Winners
Thomas Wilson C.
The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the...
Active Value Investing. Making Money in Range-Bound Markets
Vitaliy Katsenelson N.
A strategy to profit when markets are range bound–which is half of the time One of the most significant challenges facing today’s active investor is how to make money during the times when markets are going nowhere. Bookshelves are groaning...
Investing in Renewable Energy. Making Money on Green Chip Stocks
Jeff Siegel
Investing in Renewable Energy puts the depletion of finite resources such as oil, natural gas, and coal in perspective, and discusses how renewable energy solutions–from solar and wind to geothermal and biofuels–will usher in a new generation of...
Generation Blend. Managing Across the Technology Age Gap
Rob Salkowitz
If you want to engage, motivate, and retain young workers without driving the veteran workers away, Generation Blend can help you. This timely book explores how generational attitudes toward technology affect issues as diverse as recruitment and...
The Psychology of Risk. Mastering Market Uncertainty
Ari Kiev
One of the financial world's most respected experts on the psychology of risk provides a revolutionary risk management model Over the past three decades investors have adopted all varieties of complex quantitative systems for quantifying and...
The Skilled Negotiator. Mastering the Language of Engagement
Kathleen Kelly Reardon
In The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties...
Nerds on Wall Street. Math, Machines and Wired Markets
David Leinweber J.
An intriguing look at how technology is changing financial markets, from an innovator on the frontlines of this revolution Nerds on Wall Street tells the tale of the ongoing technological transformation of the world's financial markets. The...
Marketing Calculator. Measuring and Managing Return on Marketing Investment
Guy Powell R.
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management...
An Innovator's Tale. New Perspectives for Accelerating Creative Breakthroughs
Крейг Хикман
A compelling novel of business intrigue, suspense, and transformation from a critically acclaimed author In an exciting departure from his writing on leadership, corporate culture, and strategic change, Craig Hickman, the author of such titles...
Team Players and Teamwork. New Strategies for Developing Successful Collaboration
Glenn Parker M.
Praise for Team Players and Teamwork «In the new edition of Team Players and Teamwork Glenn Parker updates his landmark compendium on the essential effect of cross-functional teamwork to encompass the added complexities of globalization facing...
