зарубежная деловая литература
DeMark Indicators
Jason Perl
“Long a secret weapon for the hedge-fund elite,” says Trader Monthly, the DeMark Indicators are now used by more than 35,000 traders. This book provides an easy-to-follow system for using the indicators to identify market turns as they happen....
Practical Speculation
Victor Niederhoffer
The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading...
Financial Derivatives
Robert Kolb W.
Understand derivatives in a nonmathematical way Financial Derivatives, Third Edition gives readers a broad working knowledge of derivatives. For individuals who want to understand derivatives without getting bogged down in the mathematics...
Smart Risk
Andrew Holmes
We all know that the future is uncertain, but rather than make any attempt to actively manage our futures in a consistent way, we tend to make broadbrush assumptions based on common-sense and intuition alone. Successfully managing risk is a...
Smart Business
James Leibert
Smart Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are and where the stakeholders fit in. There are a handful of fairly simple but key drivers behind the way...
Marketing Genius
Peter Fisk
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius...
Rattiner's Review for the CFP Certification Examination, Fast Track, Study Guide
Jeffrey Rattiner H.
A CFP Study Guide that deliverswhat you need to succeed! This quick study guide for candidates preparing to take the CFP Certification Examination covers the bare-bones essentials needed to pass this challenging exam in a logical and...
How to Be the Employee Your Company Can't Live Without. 18 Ways to Become Indispensable
Glenn Shepard
In his previous books, noted management consultant Glenn Shepard showed managers how to get the most from their workforce. Now, in How to Be the Employee Your Company Can't Live Without, Shepard shows employees how to get the most from...
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Troy Waugh
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can...
Reverse Engineering Deals on Wall Street with Microsoft Excel + Website. A Step-by-Step Guide
Keith Allman A.
A serious source of information for those looking to reverse engineer business deals It’s clear from the current turbulence on Wall Street that the inner workings of its most complex transactions are poorly understood. Wall Street deals parse...
Salomon Smith Barney Guide to Mortgage-Backed and Asset-Backed Securities
Lakhbir Hayre
Mortgage-backed and asset-backed securities are fixed-income securities, like bonds, which derive their return from an underlying mortgage or basket of mortgages, or an asset or basket of assets. This market has increased from about $100 billion...
Automatic Wealth for Grads... and Anyone Else Just Starting Out
Mark Skousen
"Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael's credentials go far beyond the fact that he is an extremely successful...
Supermoney
Джон Богл
"Adam Smith continues to dazzle and sparkle! With the passage of time, Supermoney has, if anything, added to its power to inspire, arouse, provoke, motivate, inform, illuminate, entertain, and guide a whole new generation of readers, while...
Hedgehogging
Биггс Бартон
Rare is the opportunity to chat with a legendary financial figure and hear the unvarnished truth about what really goes on behind the scenes. Hedgehogging represents just such an opportunity, allowing you to step inside the world of Wall Street...
Finding the Hot Spots. 10 Strategies for Global Investing
David Riedel
Praise for FINDING THE HOT SPOTS «David Riedel's Finding the Hot Spots provides keen insights into the new reality of investing with a global perspective. Internationally diversified investment portfolios reduce risk while enhancing returns, as...
Corporate Reputation. 12 Steps to Safeguarding and Recovering Reputation
Leslie Gaines-Ross
Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation «In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a...
Full Throttle. 122 Strategies to Supercharge Your Performance at Work
Gregg Steinberg M.
Do you want to be charged up every day? Do you want to be focused for every meeting? Do you want greater health, balance and happiness? Facing a continual barrage of tasks coupled with a tough economy, many people feel completely drained by...
Meeting Excellence. 33 Tools to Lead Meetings That Get Results
Robert Hoffman
Meeting Excellence is a comprehensive resource that provides a wide range of ready-to-use tools that have been developed and tested by a meeting initiative within Novartis Pharmaceuticals. It is based on years of research observing team...
Blueprint to a Billion. 7 Essentials to Achieve Exponential Growth
David Thomson G.
Praise for BLUEPRINT TO A BILLION «A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company.» —Howard Lester, Chairman, Williams-Sonoma, Inc. «If you dream about growing your business to a billion, this is a...
The Phoenix Effect. 9 Revitalizing Strategies No Business Can Do Without
Carter Pate
International turn-around gurus describe how to rescue a company from the brink of disaster Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough...
Black Tie Optional. A Complete Special Events Resource for Nonprofit Organizations
Karen Feldman
Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition «I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank...
Squirrel Inc.. A Fable of Leadership through Storytelling
Стивен Деннинг
Take a satirical scamper through organizational life in the midst of changing times, brought to you by master storyteller and former World Bank executive Steve Denning. With wisdom and a healthy dose of wit, Denning introduces a cast of furry...
Revised Form 990. A Line-by-Line Preparation Guide
Jody Blazek
A line-by-line preparation guide to the completely new and revised Form 990 for nonprofit organizations The accurate and complete preparation of Form 990—the information return that must be filed annually by most types of tax-exempt...
Casting for Big Ideas. A New Manifesto for Agency Managers
Andrew Jaffe
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down...
Pension Revolution. A Solution to the Pensions Crisis
Keith Ambachtsheer P.
Praise for Pension Revolution «When Keith Ambachtsheer puts his keen mind to work on a problem, watch out! Here he exposes today's fragile arrangements for the most serious social dilemma of our times–financing retirement. Then he provides a...
Corporate Integrity. A Toolkit for Managing Beyond Compliance
Donna Kennedy-Glans
How good companies build a culture of integrity In the present environment of corporate governance brought on by high-profile executive scandals, this book makes a strong case for encouraging business leaders to manage beyond compliance....
Never Cold Call Again. Achieve Sales Greatness Without Cold Calling
Frank J. Rumbauskas, Jr.
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red...
Survive, Exploit, Disrupt. Action Guidelines for Marketing in a Recession
Peter Steidl
Recessions – there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response. During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent...
Boards That Deliver. Advancing Corporate Governance From Compliance to Competitive Advantage
Ram Charan
Finally, a book that brings the vision of truly good governance down to earth. Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher...
Statistical Arbitrage. Algorithmic Trading Insights and Techniques
Andrew Pole
While statistical arbitrage has faced some tough times?as markets experienced dramatic changes in dynamics beginning in 2000?new developments in algorithmic trading have allowed it to rise from the ashes of that fire. Based on the results of...
Modern Investment Management. An Equilibrium Approach
Bob Litterman
Introduces the modern investment management techniques used by Goldman Sachs asset management to a broad range of institutional and sophisticated investors. * Along with Fischer Black, Bob Litterman created the Black-Litterman asset allocation...
Materials Management. An Executive's Supply Chain Guide
Stan McDonald C.
A solid introduction to materials management and the tools needed to create a world-class materials management program This nuts-and-bolts guide presents an overview of the inner workings of the materials process, as well as the best practices...
Reverse Mergers. And Other Alternatives to Traditional IPOs
Steven Dresner
In good markets or bad, reverse mergers play a key role for companies that want to avoid the IPO route for going public. Since the successful first edition of Reverse Mergers was published in 2006, the economic and regulatory landscape has...
The Equation. Applying the 4 Indisputable Components of Business Success
Omar Tyree
More than just another business self-help book, The Equation is a groundbreaking formula that looks at how all business is an art. The book will help business people rethink how they manage their art form and help businesses accelerate their...
Business Expectations. Are You Using Technology to its Fullest?
Bryan Bergeron
A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on...
Your Evil Twin. Behind the Identity Theft Epidemic
B. Sullivan
The crime of the twenty-first century doesn't discriminate: ID theft has hit ordinary citizens and celebrities alike, from Oprah Winfrey to Steven Spielberg, and costs the economy $50 billion a year. Your Evil Twin covers this exploding crime...
Pick Me. Breaking Into Advertising and Staying There
Nancy Vonk
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a...
Guerrilla Marketing for Consultants. Breakthrough Tactics for Winning Profitable Clients
Jay Levinson Conrad
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value...
The Firefly Effect. Build Teams That Capture Creativity and Catapult Results
Kimberly Douglas
How can you tap into your team’s creativity to tackle today’s toughest business challenges? In The Firefly Effect, Kimberly Douglas presents inspiring yet pragmatic insights into getting your entire team firing on all cylinders and aiming in the...
Grabbing Lightning. Building a Capability for Breakthrough Innovation
G. O'Connor C.
Established companies are clamoring for breakthrough innovation, but are often hamstrung by the highly reliable, repeatable processes of their management systems. Based on years of research, Grabbing Lightning shows how twelve companies have...
Lecturing Birds on Flying. Can Mathematical Theories Destroy the Financial Markets?
Pablo Triana
Praise for Lecturing Birds On Flying «Finally, a book taking a critical look at quantitative finance models, illuminating both their flawed fantasy assumptions as well as the uncritical use of such models on Wall Street, in many cases, leading...
Visual Selling. Capture the Eye and the Customer Will Follow
Paul Leroux
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact...
Trading Pairs. Capturing Profits and Hedging Risk with Statistical Arbitrage Strategies
Mark Whistler
An accessible guide to the pairs trading technique A leading arbitrage expert gives traders real tools for using pairs trading, including customizable Excel worksheets available on the companion website. Mark Whistler (Denver, CO) is the key...
The Dollar Crisis. Causes, Consequences, Cures
Richard Duncan
In this updated, second edition of the highly acclaimed international best seller, The Dollar Crisis: Causes, Consequences, Cures, Richard Duncan describes the flaws in the international monetary system that have destabilized the global economy...
Coaching Corporate MVPs. Challenging and Developing High-Potential Employees
Margaret Butteriss
"Coaching Corporate MVPs provides a very effective guide for developing this small group of high-impact performers within an organization. It makes a compelling case for a customized approach with coaching at its core, and also provides very...
Yours, Mine, and Ours. Creating a Compelling Donor Experience
Barry McLeish J.
PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience «Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The...
Exposing the Elephants. Creating Exceptional Nonprofits
Pamela Wilcox J.
Go Beyond «Business As Usual» with Your Nonprofit "At last–the 'real truth' about nonprofit management! In Exposing the Elephants, Wilcox reveals the 'pesky pachyderms' that block our way to full effectiveness. How often have we grumbled that...
Career Imprints. Creating Leaders Across An Industry
Эдгар Шейн
Based on her research of 800 biotechnology companies and 3,200 biotechnology executives, Harvard Business School professor Monica Higgins discovered that one firm–Baxter–was the breeding ground for today’s most successful biotechnology ventures....
Toxic People. Decontaminate Difficult People at Work Without Using Weapons Or Duct Tape
Marsha Sue Petrie
Praise For Toxic People «From corporate America to the smallest business owner, this book should be mandatory reading because it provides toxic relief that will put money in your pocket and calm in your personality. A dose of this reading would...
The 25% Cash Machine. Double Digit Income Investing
Bryan Perry
Praise for THE 25% CASH MACHINE I've been using great income-investing ideas from Bryan Perry for a long rime, always with exceptional results. Whether you run hundreds of millions of dollars or a few thousand dollars of your own, I guarantee...
