зарубежная деловая литература
The Universal Principles of Successful Trading. Essential Knowledge for All Traders in All Markets
Brent Penfold
The Universal Principles of Successful Trading clearly and unambiguously articulates trading principles that distinguish the winners from the losers. Though trading can be performed in different markets, across different timeframes, and with...
The Gamification of Learning and Instruction. Game-based Methods and Strategies for Training and Education
Karl Kapp M.
Praise for The Gamification of Learning and Instruction «Kapp argues convincingly that gamification is not just about adding points, levels and badges to an eLearning program, but about fundamentally rethinking learning design. He has put...
The World Economy. Global Trade Policy 2010
David Greenaway
This is the seventeenth volume in an annual series in which leading economists provide a concise and accessible evaluation of major developments in trade and trade policy. Examines key issues pertinent to the multinational trading system, as...
The World Economy. Global Trade Policy 2012
David Greenaway
This is the nineteenth volume in an annual series in which leading economists provide a concise and accessible evaluation of major developments in trade and trade policy. Examines key issues pertinent to the multinational trading system, as well...
Designing the Smart Organization. How Breakthrough Corporate Learning Initiatives Drive Strategic Change and Innovation
Roland Deiser
Filling a gap in the literature, this book offers an innovative interdisciplinary approach to learning for corporate strategic development, linking the domains of strategy, organizational design, and learning. To demonstrate how this process...
Chinnovation. How Chinese Innovators are Changing the World
Ying Tan
It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. But innovation? Forget...
Closing the Execution Gap. How Great Leaders and Their Companies Get Results
Richard Lepsinger
Praise for Closing the Execution Gap «I got half way through the introduction and was hooked. The book's premise—strategic thinking used to be a leader's main focus but surprisingly that's not enough—gave me confidence that my efforts to drive...
The End of Progress. How Modern Economics Has Failed Us
Graeme Maxton
A cold, hard look at how modern economics has failed us and why we need a new measure of progress Modern economics has fallen short. It has widened the gap between rich and poor. It has not allocated the world's resources fairly. It has brought...
The Power of Legacy and Planned Gifts. How Nonprofits and Donors Work Together to Change the World
Kevin Johnson
The Power of Legacy and Planned Gifts provides practical knowledge and tools nonprofits need to connect with loyal donors, resulting in a stream of future income that will sustain and advance their mission. Filled with illustrative real-world...
The Little Book of Behavioral Investing. How not to be your own worst enemy
James Montier
A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns....
Positive Psychology at Work. How Positive Leadership and Appreciative Inquiry Create Inspiring Organizations
Sarah Lewis
Positive Psychology at Work brings the fields of positive psychology and appreciative inquiry together for the first time to provide leaders and change agents with a powerful new approach to achieving organizational excellence. Draws together...
Business Leadership in China. How to Blend Best Western Practices with Chinese Wisdom
Frank Gallo T.
In this revised edition of Frank Gallo's best-selling book, the author brings the story of leadership in China right up to date. With new material on Chinese leadership styles and the challenges of going global, the book is ideal for any...
Performance-Based Certification. How to Design a Valid, Defensible, Cost-Effective Program
Judith Hale
Are your employees qualified? Looking for qualified people to do competent work? How do you ensure that the people you hire can do the job right? An ever-increasing number of organizations are asking the same questions. Certification planning is...
Market Segmentation. How to Do It and How to Profit from It
Malcolm McDonald
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations...
The Death of Modern Management. How to Lead in the New World Disorder
Jo Owen
We are at the start of a new wave of management. The recent financial crisis highlighted problems not just in the economic system, but also in the way that many companies are governed and managed. Now modern management has reached its end game...
Negotiating Globally. How to Negotiate Deals, Resolve Disputes, and Make Decisions Across Cultural Boundaries
Jeanne Brett M.
A framework for anticipating and managing cultural differences at the negotiating table In today's global environment, negotiators who understand cultural differences and negotiation fundamentals have a decided advantage at the bargaining table....
Handbook of Principles of Organizational Behavior. Indispensable Knowledge for Evidence-Based Management
Edwin Locke
There is a strong movement today in management to encourage management practices based on research evidence. In the first volume of this handbook, I asked experts in 39 areas of management to identify a central principle that summarized and...
Handbook of International Human Resource Management. Integrating People, Process, and Context
Paul Sparrow
From the mid-1980s to the turn of the 1990s the international HR field was considered to be in its infancy. There continues to be both an evolution of territory covered by the field – a series of successively evolving cultural, geographical and...
Fortify Your Sales Force. Leading and Training Exceptional Teams
Renie McClay
How can organizations provide the right sales training to the right sales people at the right time? This book is filled with a diverse collection of case studies from top companies and provides a practical road map and the proven tools for...
Michael Allen's Online Learning Library: Successful e-Learning Interface. Making Learning Technology Polite, Effective, and Fun
Michael Allen W.
Michael Allen's e-Learning Library Most e-learning that is produced for classroom training is created using instructional models that were introduced more than thirty years ago. To update design solutions for today's online learners, Michael...
Intelligente Werbung, Exzellentes Marketing. Ein Praktischer Leitfaden zu Kundenpsychologie und Neuromarketing, Prozessen und Partnermanagement
Christiian Zich
Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise fur die Erstellung von «Advertisements that sell»: – ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder...
Succeeding at Social Enterprise. Hard-Won Lessons for Nonprofits and Social Entrepreneurs
Social Alliance Enterprise
From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful...
Connecting with China. Business Success through Mutual Benefit and Respect
Joan Turley
If you are prepared to connect with China, it will make all the difference. Joan Turley provides all the signposts and insights to help those working with China understand the value of relationships and the importance of people as the key...
Leading Across Boundaries. Creating Collaborative Agencies in a Networked World
Russell Linden M.
Praise for Leading Across Boundaries «Leading Across Boundaries is a terrific resource for nonprofit leaders. It is filled with great stories of collaboration, and also with the how-to's to make them work!» –Arlene Kaukus, former president,...
Strategic Employee Surveys. Evidence-based Guidelines for Driving Organizational Success
Jack Wiley
Praise for Strategic Employee Surveys «This is a must-read! If you want to bring your employee survey up to the next level—if you want to predict and drive your organizational outcomes, including customer satisfaction and business performance—if...
Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications
Sarah Durham
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened...
Communication2Win. Praxishandbuch f?r Innovative Marketingkommunikation im Zeitalter Sozialer Netzwerke
Ang?lique Werner
Ein Buch fur Praktiker in Unternehmen aller Branchen, insbesondere im B2B-Geschaft, die das Potential der zur Verfugung stehenden Kommunikationskanale noch nicht vollstandig ausgenutzt haben. Angelique Werner bietet Ihnen eine griffige...
The Mindful Coach. Seven Roles for Facilitating Leader Development
Doug Silsbee
Praise for The Mindful Coach «Success in business is predicated on eliciting the best from people. The Mindful Coach clearly articulates the essentials of how to do this. As someone who believes deeply in the potential of all people, I found...
Managerial Decision Making Leadership. The Essential Pocket Strategy Book
Caroline Wang
The modern manager faces a bewildering range of challenges every single day. Their ability to make critical decisions, often under pressure, can directly determine the future success of the company and their career. It is therefore surprising...
Meaningful Workplaces. Reframing How and Where we Work
Neal Chalofsky E.
Anyone who has a position of leadership in your organization should read Meaningful Workplaces. From the CEO to the front-line manager, this book will change the way people think about work. It is truly a must read for people creating the...
Die Geh?lterl?ge. Verdienen die Anderen Wirklich Mehr Als Ich?
Dirk B?rnecke
Kaum eine Frage spaltet die Gesellschaft so stark wie die nach L?hnen und Geh?ltern: Ist es gerecht, dass die Einen viel verdienen und die Anderen wenig? Lassen sich Leistung und Verantwortung wirklich in Geld umrechnen? Lohnt sich eine...
World Class IT. Why Businesses Succeed When IT Triumphs
Peter High A.
World Class IT Technology is all around us. It is so pervasive in our daily lives that we may not even recognize when we interact with it. Despite this fact, many companies have yet to leverage information technology as a strategic weapon. What...
Conversations on Leadership. Wisdom from Global Management Gurus
Lan Liu
A veritable who's who in leadership, Conversations on Leadership features Warren Bennis, Jim Kouzes, John Kotter, Noel Tichy, Peter Senge, James March, Howard Gardner, Bill George, and others. Since each leader has a distinctive approach, this...
Not-for-Profit Accounting, Tax, and Reporting Requirements
Edward McMillan J.
What every not-for-profit must know about accounting, tax, and reporting requirements Combining the proven guidance of the previous, bestselling edition with all of the latest regulatory information, Edward McMillan delivers a one-stop reporting...
Guide to LEED 2009 Estimating and Preconstruction Strategies
Thomas Taylor A.
This guide walks the reader step by step through the LEED 2009 for New Construction process, offering advanced techniques for estimating the actual costs, in time and money, for building green. It serves as an essential primer to...
Market Consistency. Model Calibration in Imperfect Markets
Malcolm Kemp
Achieving market consistency can be challenging, even for the most established finance practitioners. In Market Consistency: Model Calibration in Imperfect Markets, leading expert Malcolm Kemp shows readers how they can best incorporate market...
It's Okay to Be the Boss. Participant Workbook
Bruce Tulgan
A companion to the dynamic It's Okay to Be the Boss: The Management Workshop, this Participant Workbook is a hands-on resource that will help you learn how to overcome the common obstacles to becoming an engaged manager. You will gain a clear...
Training Fundamentals. Pfeiffer Essential Guides to Training Basics
Janis Chan Fisher
Training Fundamentals is a no-nonsense, practical overview of training, filled with useful information, best practices, and proven strategies to help both new and experienced trainers develop their skills and design and deliver training that...
Alternative Alternatives. Risk, Returns and Investment Strategy
Sona Blessing
In the aftermath of the financial crisis, investors are searching for new opportunities and products to safeguard their investments for the future. Riding high on the wave of new financial opportunities are Alternative Alternatives (AA)....
Strategische Kommunikation und Stakeholdermanagement. Struktur, Implementierung, Erfolgsfaktoren
Klaus Oestreicher
In Zeiten, in denen Marketing und Kommunikation immer weiter verschmelzen und immaterielle Unternehmenswerte permanent an Bedeutung gewinnen, geht es nicht mehr alleine darum, Kunden, Investoren und Mitarbeiter fur sich zu gewinnen, sondern...
Aiki Trading. Trading in Harmony with the Markets
Jeffery Tie
A great reference for all beginner traders. Aiki Trading will look at a robust method to understand what the market is doing in a specified timeframe. Essentially, markets are either trending up, trending down, or is in sideways or range bound...
Short-Memory Linear Processes and Econometric Applications
Kairat Mynbaev T.
This book serves as a comprehensive source of asymptotic results for econometric models with deterministic exogenous regressors. Such regressors include linear (more generally, piece-wise polynomial) trends, seasonally oscillating functions, and...
Not-for-Profit Budgeting and Financial Management
Edward McMillan J.
Take control of your organization's short- and long-term financial plan Now fully revised, Not-for-Profit Budgeting and Financial Management, Second Edition, offers a financial planning system that is not only easy to use and monitor, but also...
How to Write Terrific Training Materials. Methods, Tools, and Techniques
Jean Barbazette
Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and templates that answer all the questions trainers,...
Risk Management under UCITS III / IV. New Challenges for the Fund Industry
Christian Szylar
Risk Management under UCITS III/IV shows how asset managers, fund administrators, management companies and risk departments can satisfy the various financial regulators, which govern European markets, that they have adequate risk monitoring...
Tools of Engagement. Presenting and Training in a World of Social Media
Tom Bunzel
PRAISE FOR Tools of Engagement «The main takeaway in this thorough and accessible book is the idea that today's business and educational environments require a mash-up mentality. It takes a constantly changing blend of tools, techniques, and...
Creating Video for Teachers and Trainers. Producing Professional Video with Amateur Equipment
Tim Spannaus
Creating Video for Teachers and Trainers This practical resource will help teachers and trainers produce professional quality training videos, even while using less than professional quality equipment and software. Author Timothy Spannaus shows...
Winning Grants Step by Step. The Complete Workbook for Planning, Developing and Writing Successful Proposals
Tori O'Neal-McElrath
Previous Praise for Winning Grants Step by Step «Warning: this book works. It provokes you to ask the right questions, hand-holds you through practical exercises, and offers a map that includes paths to develop strategic relationships with...
The Blank Swan. The End of Probability
Elie Ayache
October 19th 1987 was a day of huge change for the global finance industry. On this day the stock market crashed, the Nobel Prize winning Black-Scholes formula failed and volatility smiles were born, and on this day Elie Ayache began his career,...
Value Investing. Tools and Techniques for Intelligent Investment
James Montier
As with his weekly column, James Montier's Value Investing is a must read for all students of the financial markets. In short order, Montier shreds the 'efficient market hypothesis', elucidates the pertinence of behavioral finance, and explains...
