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Ключевые идеи книги: Сильнейшие. Бизнес по правилам Netflix. Патти Маккорд
Smart Reading
Этот текст – сокращенная версия книги «Сильнейшие. Бизнес по правилам Netflix» (Патти МакКорд). Только самые ценные мысли, идеи, кейсы, примеры.
О книге
«Карточный домик», «Очень странные дела», «Нарко», «Лемони Сникет» – большую часть...
Cultural Mediations of Brands
Caroline Marti
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes...
Beyond Journalism
Mark Deuze
In the context of profound transformations in the professional, business, technological and social context of journalism, it is crucial for journalism studies and education to move beyond limited approaches to the discipline. Among the most...
The Innovation Ultimatum
Steve Brown
Prepares leaders for the 2020s—an accessible guide to the key technologies that will reshape business in the coming decade Most businesses identify six key digital technologies—artificial intelligence (AI), distributed ledgers and blockchain,...
Construction Management JumpStart
Barbara J. Jackson
The bestselling introduction to the field, updated and expanded Construction Management Jumpstart is the definitive introduction to the field, providing a detailed walkthrough of each stage of a project from the construction manager’s...
Women of Color in Tech
Susanne Tedrick
Break through barriers to achieve a rewarding future in tech Women of Color in Tech: A Blueprint for Inspiring and Mentoring the Next Generation of Technology Innovators will help you overcome the obstacles that often prevent women of...
Journalism
Michael Schudson
Despite the criticisms that have been leveled at news organizations in recent years and the many difficulties they face, journalism matters. It matters, argues Schudson, because it orients people daily in the complex and changing worlds in which...
Knockout Networking for Financial Advisors and Other Sales Producers
Michael Goldberg
90% of financial advisors fail at being financial advisors. Why? Because advisors, brokers, reps, and agents need to see more people to make more sales appointments. And nobody in their firm, agency, branch, or shop trains them how! Knockout...
Tech Trends in Practice
Бернард Марр
Discover how 25 powerful technology trends are transforming 21st century businesses How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology...
The Restaurant, A Geographical Approach
Olivier Etcheverria
This book analyzes the way in which restaurants are geographical objects that reveal locational logics and strategies, and how restaurants weave close relationships with the space in which they are located. Originating from cities, restaurants...
Artificial Intelligence for Business
Jason L. Anderson
Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the...
Искусственный интеллект – для вашего бизнеса. Руководство по оценке и применению
Эндрю Берджесс
Сначала роботы лишат нас рабочих мест, а затем поработят весь мир. Если вам нравятся подобные апокалиптические теории о всемогущем искусственном разуме, то эта книга точно не для вас. А вот если вы хотите разобраться, как использовать...
Peak Performance Culture
Dave Mitchell
An innovative approach to driving maximum performance at all levels of an organization Peak Performance Culture: The Five Metrics of Operational Excellence is a step-by-step roadmap to achieving optimal organizational development in your...
International Taxation
Adnan Islam
Whether your organization is contemplating a global move or is already involved in international business, you need to know about the activities that create multi-jurisdictional tax exposure and the required tax reporting for each relevant...
Enterprise AI For Dummies
Zachary Jarvinen
Master the application of artificial intelligence in your enterprise with the book series trusted by millions In Enterprise AI For Dummies , author Zachary Jarvinen simplifies and explains to readers the complicated world of artificial...
Building a Wellness Business That Lasts
Rick Stollmeyer
Start and grow a durable business in the rapidly growing wellness industry! Wellness has become one of the largest and most important business opportunities of our age, fueled by massive societal trends, rapid technology innovations and...
Shapers
Jonas Altman
SHAPERS is the definitive guide to elevate the way you work and live. PRAISE FOR SHAPERS: "Do you wish you could throw yourself into your work, become energised and enriched by it, and leave the world a better place? Then SHAPERS is...
Hillbilly Elegy
J. D. Vance
A SUNDAY TIMES BESTSELLERWaterstones nonfiction Book of the Month (June)A Time Magazine Top 10 Nonfiction Book of 2016SOON TO BE A MAJOR MOTION PICTURE‘The political book of the year’ Sunday Times‘You will not read a more important book about...
The Third Pillar
Raghuram Rajan
SHORTLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2019From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization and how...
The Inflation Myth and the Wonderful World of Deflation
Mark Mobius
What if everything you’ve learned about inflation is wrong? The Inflation Myth and the Wonderful World of Deflation illustrates our rapidly changing world where constant technological innovation leads to cheaper and better...
The Next Right Thing. Искусство принимать верные решения
Эмили Фриман
Если вам необходимо принять жизненно важное решение, вы нашли эту книгу в нужный момент! Когда предстоит сделать судьбоносный выбор – вступить ли в брак, переехать в другую страну, сменить работу или завести ребенка (подставьте ваш вариант) –...
