зарубежная деловая литература
Unlocking the Secrets of the Fed. How Monetary Policy Affects the Economy and Your Wealth-Creation Potential
David Jones M.
Written by America's most respected Fed watcher-Dr. David Jones-Unlocking the Secrets of the Fed gets inside the world of monetary and fiscal policymaking and explains how understanding and anticipating the actions of the Federal Reserve is...
The Investor's Dilemma. How Mutual Funds Are Betraying Your Trust And What To Do About It
Louis Lowenstein
Based on cutting-edge research by leading corporate critic Louis Lowenstein, The Investor’s Dilemma: How Mutual Funds Are Betraying Your Trust and What to Do About It reveals how highly overpaid fund sponsors really operate and walks you through...
What Happy Working Mothers Know. How New Findings in Positive Psychology Can Lead to a Healthy and Happy Work/Life Balance
Cathy Greenberg L.
A fact-based and proven approach to help working mothers rediscover happiness as they balance their duties at home and work Science and sociology have made great strides in understanding what makes us happy and how we achieve it. For working...
Real Traders II. How One CFO Trader Used the Power of Leverage to make $110k in 9 Weeks
Eva Diaz
The follow-up to Real Traders, Real Lives, Real Money, this book explains how a landscape gardener turned full-time trader transformed $32 000 into $110 000 in nine weeks trading contracts for difference (CFDs). Other top Australian traders'...
Charles Schwab. How One Company Beat Wall Street and Reinvented the Brokerage Industry
John Kador
Schwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity:...
True Change. How Outsiders on the Inside Get Things Done in Organizations
Janice Klein A.
Drawing on her own long-term research and extensive work experience, Janice Klein reveals how the power of people (insiders who are able to see problems from outsider's perspective), approach («pulling change»), and system (support...
Skin in the Game. How Putting Yourself First Today Will Revolutionize Health Care Tomorrow
John Hammergren
While the American health care system has consistently been criticized for its noticeable detriments, few have taken the time to recognize the significant benefits and potential of this system. But with Skin in the Game, authors John Hammergren...
Service Orient or Be Doomed!. How Service Orientation Will Change Your Business
Ronald Schmelzer
How Service Orientation Will Change Your Business «The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused...
The New Science of Selling and Persuasion. How Smart Companies and Great Salespeople Sell
William Brooks T.
One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and...
Fast Second. How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos Markides C.
Discover why being a «fast second» is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts...
Power Mentoring. How Successful Mentors and Proteges Get the Most Out of Their Relationships
Susan Murphy E.
Written to reflect the realities of today’s business environment, Power Mentoring is a nuts-and-bolts guide for anyone who wants to create a connection with a prot?g? or mentor, or to improve a current mentoring relationship. Filled with...
Heavy Hitter Selling. How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
Steve Martin W.
What separates ordinary salespeople from Heavy Hitters? The best salespeople are those «Heavy Hitters» who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on...
Unaccountable. How the Accounting Profession Forfeited a Public Trust
Mike Brewster
For thousands of years, those who controlled and monitored society's finances-accountants-were often the most powerful, respected, and influential members of the community. From the collectors at communal granaries in the ancient Middle East to...
Driving Excellence. How The Aggregate System Turned Microchip Technology from a Failing Company to a Market Leader
Steve Sanghi
Praise for DRIVING EXCELLENCE «A well-organized compendium of immense common sense. [The authors'] values-based, walk-the-talk approach recognizes the fast-changing environment we live in. It shows the importance of aggregating and integrating...
Exceptional Selling. How the Best Connect and Win in High Stakes Sales
Jeff Thull
Praise for Exceptional Selling «Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a...
The Fattening of America. How The Economy Makes Us Fat, If It Matters, and What To Do About It
Laurie Zuckerman
In The Fattening of America, renowned health economist Eric Finkelstein, along with business writer Laurie Zuckerman, reveal how the U.S. economy has become the driving force behind our expanding waistlines. Blending theory, research, and...
Who's Afraid of Adam Smith?. How the Market Got Its Soul
Peter Dougherty J.
"Peter Dougherty does the near-impossible in this brilliant book . . . [he] makes economics engaging and accessible." –Professor Larry J. Sabato, University of Virginia In this spirited and timely book, Peter Dougherty shows how economists are...
Future Energy. How the New Oil Industry Will Change People, Politics and Portfolios
Bill Paul
Praise for Future Energy «Do not despair. Energy independence is in our future and this book has the road map! Bill Paul, one of the most astute observers of the energy scene, describes the new technologies that are taking us there and that will...
Undue Influence. How the Wall Street Elite Puts the Financial System at Risk
Charles Geisst R.
A critical look at over 80 years of conflict, collusion, and corruption between financiers and politicians Undue Influence paints a vivid portrait of the dealings between «the few», in this case members of Congress, the banking community, and...
Keynes and the Market. How the World's Greatest Economist Overturned Conventional Wisdom and Made a Fortune on the Stock Market
Justyn Walsh
Keynes and the Market is an entertaining guide to John Maynard Keynes– amazing stock market success. It weaves the economist's value investing tenets around key events in his richly lived life. This timely book identifies what modern masters of...
FedEx Delivers. How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition
Madan Birla
An inside look at leadership practices that enabled the world's leading shipping company to outthink and outperform its competition Using firsthand accounts from top leaders at FedEx, FedEx Delivers explains how the company became an...
Attracting Capital From Angels. How Their Money - and Their Experience - Can Help You Build a Successful Company
Dee Power
"The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for...
Trading Option Greeks. How Time, Volatility, and Other Pricing Factors Drive Profit
Dan Passarelli
Veteran options trader Dan Passarelli explains a new methodology for option trading and valuation. With an introduction to option basics as well as chapters on all types of spreads, put-call parity and synthetic options, trading volatility and...
Golden Circle Secrets. How to Achieve Consistent Sales Success Through Customer Values & Expectations
Dale Midgley
A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that...
Coached to Lead. How to Achieve Extraordinary Results with an Executive Coach
Susan Battley
Coached to Lead is the first consumer’s guide to executive coaching. Drawing on her twenty years of experience and direct research with an elite international clientele, renowned CEO coach Susan Battley offers step-by-step advice for achieving...
The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing
Joe Rubino
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an...
The Art of Constructive Confrontation. How to Achieve More Accountability with Less Conflict
John Hoover
Praise for The Art of Constructive Confrontation «There's no magic formula for building a successful enterprise, large or small. If you're in the business of making a profit, you're in the business of building people. First you build your...
Selective Forex Trading. How to Achieve Over 100 Trades in a Row Without a Loss
Don Snellgrove
Selective Forex Trading skillfully outlines author Don Snellgrove’s S90/Crossover: an independently verified technical indicator that has provided traders with the ability to achieve over 100 consecutive Forex trades without a single loss....
The Ask. How to Ask Anyone for Any Amount for Any Purpose
Laura Fredricks
The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or...
Decision Management. How to Assure Better Decisions in Your Company
J. Yates Frank
Why do the people in some companies continually dazzle us with their brilliant decisions while those in others make one blunder after another? Do they understand their businesses better? Are they just plain smarter? Or is it all a matter of...
The Not-for-Profit CEO. How to Attain and Retain the Corner Office
Walter P. Pidgeon, Jr.
Make your move toward the top Based on research conducted with the support of the American Society of Association Executives (ASAE) involving more than 100 not-for-profit CEOs, as well as the author’s professional background, The Not-for-Profit...
The Talent Advantage. How to Attract and Retain the Best and the Brightest
Alan Weiss
A fun and creative guide to keeping customers ecstatically happy Businesses are used to competing for market share, inexpensive labor, and time-to-market, but today's biggest competition among top firms may be the war for top talent. Today's...
Money Magnet. How to Attract Investors to Your Business
J. Loewen B.
The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a small to mid-sized enterprise, or a $100-million company, your biggest problem is always...
Stop the Investing Rip-off. How to Avoid Being a Victim and Make More Money
David Loeper B.
The Investing Rip-Off How can you tell whether an advisor is conflicted or looking out for your best interests? What questions should you ask when making important investment decisions? How can you select investments that avoid needless expenses...
Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business
John Foley
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability...
Organizational Consulting. How to Be an Effective Internal Change Agent
Alan Weiss
The expert guide to effective internal consulting This book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop internal marketing abilities, and apply proper...
The Guru Investor. How to Beat the Market Using History's Best Investment Strategies
Jack Forehand M.
Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming. In an...
Indispensable. How To Become The Company That Your Customers Can't Live Without
Joe Calloway
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The...
High Commitment High Performance. How to Build A Resilient Organization for Sustained Advantage
Michael Beer
"In these economic times this book is more important than ever. A must-read for the leaders of today and tomorrow." Douglas R. Conant, president and chief executive officer, Campbell Soup Company Praise for High Commitment, High Performance «It...
Behavioral Finance and Wealth Management. How to Build Optimal Portfolios That Account for Investor Biases
Michael Pompian M.
"Pompian is handing you the magic book, the one that reveals your behavioral flaws and shows you how to avoid them. The tricks to success are here. Read and do not stop until you are one of very few magicians." —Arnold S. Wood, President and...
Bonds for Canadians. How to Build Wealth and Lower Risk in Your Portfolio
Andrew Allentuck
PRAISE FOR BONDS FOR CANADIANS «Andrew Allentuck is one of the premiere financial journalist covering fixed income markets from a uniquely Canadian perspective. His knowledge of the bond market is second to none.» –Randy LeClair, CFA,...
Hire the American Dream. How to Build Your Minimum Wage Workforce Into A High-Performance, Customer-Focused Team
Dave Melton
Praise for Hire the American Dream «I learned early on that Dave Melton had cracked the code(about hiring and retaining great people) in his Manhattan franchise.His employees, who are all immigrants to the United States, areextremely loyal and...
Quantitative Trading. How to Build Your Own Algorithmic Trading Business
Ernie Chan
While institutional traders continue to implement quantitative (or algorithmic) trading, many independent traders have wondered if they can still challenge powerful industry professionals at their own game? The answer is «yes,» and in...
The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
Judy Allen
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by...
Mastering the Complex Sale. How to Compete and Win When the Stakes are High!
Jeff Thull
If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, this is the book for you! It presents The Prime Process—a diagnostic, customer-centered...
Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation
Anders Gustafsson
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline...
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
Jay Heyman H.
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size...
Game-Changing Strategies. How to Create New Market Space in Established Industries by Breaking the Rules
Constantinos Markides C.
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge...
Shake That Brain. How to Create Winning Solutions and Have Fun While You're At It
Joel Saltzman
Joel Saltzman teaches readers how to create «surprising, yet inevitable» solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for...
The Emotionally Intelligent Manager. How to Develop and Use the Four Key Emotional Skills of Leadership
Peter Salovey
We have long been taught that emotions should be felt and expressed in carefully controlled ways, and then only in certain environments and at certain times. This is especially true when at work, particularly when managing others. It is...
