зарубежная деловая литература
Avon. Building The World's Premier Company For Women
Laura Klepacki
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales...
Results Through Relationships. Building Trust, Performance, and Profit Through People
Joe Takash
A career guide to more significant business results in a shorter period of time Results Through Relationships shows professionals how to establish break-through relationships with new prospects and their existing networks, including colleagues,...
Power of An Hour. Business and Life Mastery in One Hour A Week
Dave Lakhani
Praise for The Power of an Hour «The master at getting what you want from others now tells us how to get what we want from ourselves! This is really a great book, and I recommend it highly-for you, for your team, and for your children.» -Bob...
The ebay Phenomenon. Business Secrets Behind the World's Hottest Internet Company
David Bunnell
The buzz about The ebay Phenomenon «David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to...
The Risk Management Process. Business Strategy and Tactics
Christopher Culp L.
Integrates essential risk management practices with practical corporate business strategies Focusing on educating readers on how to integrate risk management with corporate business strategy-not just on hedging practices—The Risk Management...
Licensed to Profit. By Trading in Financial Markets
Chris Shea
Chris Shea (aka the Market Coach) is an educator, counsellor and psychotherapist, who specialises in coaching clients to develop the psychological skills and drive to become independent, disciplined and successful traders and to sustain peak...
Finance. Capital Markets, Financial Management, and Investment Management
Frank J. Fabozzi
Created by the experienced author team of Frank Fabozzi and Pamela Peterson Drake, Finance examines the essential elements of this discipline and makes them accessible to a wide array of readers-from seasoned veterans looking for a review to...
The Boston Consulting Group on Strategy. Classic Concepts and New Perspectives
Michael Deimler S.
A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on...
Technical Analysis of the Currency Market. Classic Techniques for Profiting from Market Swings and Trader Sentiment
Boris Schlossberg
Proven currency-specific trading strategies from one of today's top currency analysts «If you trade currency, then you need to have this book on your desk. It's the only book you need for technical analysis of the fastest-moving market on the...
The ART of Trading. Combining the Science of Technical Analysis with the Art of Reality-Based Trading
Bennett McDowell A.
An expert in the field of finance reveals his proven trading system As a trading coach and financial advisor, Bennett McDowell has used his own proprietary trading system–Applied Reality Trading or ART to enhance the performance of his clients'...
Public Relations in Asia Pacific. Communicating Effectively Across Cultures
Anne Peirson-Smith
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities,...
The Heretics of Finance. Conversations with Leading Practitioners of Technical Analysis
Jasmina Hasanhodzic
The Heretics of Finance provides extraordinary insight into both the art of technical analysis and the character of the successful trader. Distinguished MIT professor Andrew W. Lo and researcher Jasmina Hasahodzic interviewed thirteen highly...
Just Ask a Woman. Cracking the Code of What Women Want and How They Buy
Mary Quinlan Lou
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing...
Financial Darwinism. Create Value or Self-Destruct in a World of Risk
Edmund S. Phelps
In Financial Darwinism, author Leo Tilman lays the groundwork for understanding the new financial order by introducing his evolutionary thesis and then outlines an actionable decision-making framework that enables financial institutions and...
Essentials of Business Ethics. Creating an Organization of High Integrity and Superior Performance
Denis Collins
The essential guide to creating an organization ofhigh integrity and superior performance With the high-profile corporate scandals that have taken place in recent years, corporate ethics are more important to a business than ever before. The...
Cybernetic Analysis for Stocks and Futures. Cutting-Edge DSP Technology to Improve Your Trading
John Ehlers F.
Cutting-edge insight from the leader in trading technology In Cybernetic Analysis for Stocks and Futures, noted technical analyst John Ehlers continues to enlighten readers on the art of predicting the market based on tested systems. With...
The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life
Scott Deming
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from...
The PPLI Solution. Delivering Wealth Accumulation, Tax Efficiency, and Asset Protection Through Private Placement Life Insurance
Kirk Loury
Private placement life insurance (PPLI) was once the exclusive domain of wealthy investors willing to tackle the logistical challenges of the offshore insurance market. The investment portfolio, tax, and estate-planning applications, and ongoing...
Risk Transfer. Derivatives in Theory and Practice
Christopher Culp L.
Based on an enormously popular «derivative instruments and applications» course taught by risk expert Christopher Culp at the University of Chicago, Risk Transfer will prepare both current practitioners and students alike for many of the issues...
Trading Without Gambling. Develop a Game Plan for Ultimate Trading Success
Marcel Link
Many people perceive trading as nothing more than a gamble. But there are still people who consistently make money trading. How do they do it? They've learned to separate gambling from trading. And the way they do this, says author Marcel Link,...
Winning At Retail. Developing a Sustained Model for Retail Success
Neil Stern Z.
Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps...
Creativity at Work. Developing the Right Practices to Make Innovation Happen
Jeff DeGraff
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce...
Capitalism's Achilles Heel. Dirty Money and How to Renew the Free-Market System
Raymond Baker W.
For over forty years in more than sixty countries, Raymond Baker has witnessed the free-market system operating illicitly and corruptly, with devastating consequences. In Capitalism’s Achilles Heel, Baker takes readers on a fascinating journey...
The Gender Intelligent Retailer. Discover the Connection Between Women Consumers and Business Growth
Sean McSweeney
“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit...
The Imperfect Board Member. Discovering the Seven Disciplines of Governance Excellence
Jim Brown
Praise for The Imperfect Board Member «Finally! A book about boards that isn't boring!» –Patrick Lencioni, author, The Five Dysfunctions of a Team «Everyone wins with good governance–countries, corporations, and community groups. In a compelling...
Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause
Nancy Lee
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy...
Trade Your Way to Wealth. Earn Big Profits with No-Risk, Low-Risk, and Measured-Risk Strategies
Bill Kraft
Successful trader and advisor Bill Kraft shows how to trade the financial markets in a way that limits risk and provides the potential for big profits. Kraft, who left a successful law practice to become an independent trader, explains his own...
Selling Social Change (Without Selling Out). Earned Income Strategies for Nonprofits
Kim Klein
In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an...
Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World
Jill Griffin
Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job...
Sales Therapy. Effective Selling for the Small Business Owner
Grant Leboff
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not...
Latino Talent. Effective Strategies to Recruit, Retain and Develop Hispanic Professionals
Robert Rodriguez
Praise for Latino Talent «Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book–written by an expert who's...
Forex Analysis and Trading. Effective Top-Down Strategies Combining Fundamental, Position, and Technical Analyses
Joseph Brusuelas
The forex market is huge and offers tremendous trading opportunities. There are many different tools for analyzing the forex market. But what are the best tools and the best ways to use them to trade most effectively? Forex Analysis and Trading...
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Joseph Jaffe
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using...
The Cure. Enterprise Medicine for Business: A Novel for Managers
Dan Paul
A novel about transforming organizations from the author of bestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven...
High Probability Trading Strategies. Entry to Exit Tactics for the Forex, Futures, and Stock Markets
Robert Miner C.
In High Probability Trading Strategies, author and well-known trading educator Robert Miner skillfully outlines every aspect of a practical trading plan–from entry to exit–that he has developed over the course of his distinguished...
Nobody in Charge. Essays on the Future of Leadership
Harlan Cleveland
One of the most renowned thinkers and insightful writers on leadership of our time, Harlan Cleveland has seen numerous trends come and go and weathered many drastic changes in leadership and management-from the rise of the «company man» to the...
The 60 Second Leader. Everything You Need to Know About Leadership, in 60 Second Bites
Phil Dourado
This book is the distillation of 30 essential elements of leadership into 60 second digestible chapters. There are also 30 true 60 Second Leader Tales in between the chapters to help bring some of the leader leraning points to life. PRAISE FOR...
The Global Etiquette Guide to Africa and the Middle East. Everything You Need to Know for Business and Travel Success
Dean Foster
Authored by one of the world's leading cross-cultural experts. Invaluable for both business and leisure travelers. Comprehensive and practical coverage.
Making Sense of the Dollar. Exposing Dangerous Myths about Trade and Foreign Exchange
Marc Chandler
Has the greenback really lost its preeminent place in the world? Not according to currency expert Marc Chandler, who explains why so many are—wrongly—pessimistic about both the dollar and the U.S. economy. Making Sense of the Dollar explores the...
Bounce!. Failure, Resiliency, and Confidence to Achieve Your Next Great Success
Barry Moltz J.
Conventional business wisdom tells you that there’s always something to learn from failure. Not true, says Barry Moltz. Sometimes, failure just stinks. Bounce! explains how success and failure are simply normal outcomes in the regular lifecycle...
The MAGNET Method of Investing. Find, Trade, and Profit from Exceptional Stocks
Jeffrey A. Hirsch
Praise for The Magnet® Method of Investing «Rather than encouraging the scatter shot approach of broad diversification, Jordan focuses on the rifle-shot Magnet® method of identifying a limited number of quality stocks to improve your chances of...
The Rudolph Factor. Finding the Bright Lights that Drive Innovation in Your Business
Cyndi Laurin
The bestselling author of Catch! shares the innovation secrets that helped Boeing turn itself around from the brink of collapse The Rudolph Factor tells the story of Boeing's spectacular turnaround through a discussion of principles and...
Leadership Agility. Five Levels of Mastery for Anticipating and Initiating Change
William Joiner B.
Leadership Agility is the master competency needed for sustained success in today’s complex, fast-paced business environment. Richly illustrated with stories based on original research and decades of work with clients, this groundbreaking book...
The Handbook of Portfolio Mathematics. Formulas for Optimal Allocation & Leverage
Ralph Vince
The Handbook of Portfolio Mathematics «For the serious investor, trader, or money manager, this book takes a rewarding look into modern portfolio theory. Vince introduces a leverage-space portfolio model, tweaks it for the drawdown probability,...
Kick Start Your Success. Four Powerful Steps to Get What You Want Out of Your Life, Career, and Business
Romanus Wolter
"If you want to propel your success and dreams to realization, read Kick Start Your Success." —Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «Timeless...
Small Stocks for Big Profits. Generate Spectacular Returns by Investing in Up-and-Coming Companies
George Angell
Praise for SMALL STOCKS for BIG PROFITS «George has done it again with Small Stocks for Big Profits. His in-depth experience is invaluable in helping traders explore stocks that are $5 or less, without getting caught up in the fly-by-night idea...
The Gone Fishin' Portfolio. Get Wise, Get Wealthy...and Get on With Your Life
Alexander Green
A timeless investment guide that reveals how to consistently earn market-beating returns while reducing risk What every investor needs is a battle-tested strategy that embraces the uncertainty of financial markets-and life in general. One that...
Vietnam Business Guide. Getting Started in Tomorrow's Market Today
Kimberly Vierra
Kimberly and Brian Vierra have written the most useful guide I have seen for foreigners who want to do business in Vietnam. I’ve spent years in the country, but I learned a lot from this book. It’s full of practical information about unique...
What Do Leaders Really Do?. Getting under the skin of what makes a great leader tick
Jeff Grout
An enormous range of literature on leadership and management theory has been produced over the years, some of it highly academic and much of it contradictory. What Do Leaders Really Do? takes the basis of the best-known management theories to...
Digital Marketing. Global Strategies from the World's Leading Experts
Vijay Mahajan
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes...
