зарубежная деловая литература
Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life
Phil Fragasso
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules...
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
Philip Kotler
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing,...
Why Teams Win. 9 Keys to Success In Business, Sport and Beyond
Saul Miller L.
WINNING IS THE GOAL, THE CORPORATE SEASON IS ENDLESS, AND THE PRESSURE TO PERFORM IS 24/7 Winning isn't easy. The world is becoming more and more competitive, with a greater need than ever for people to work together effectively in teams to make...
Stuff Happens (and then you fix it!). 9 Reality Rules to Steer Your Life Back in the Right Direction
John Alston
Reality rules for conquering life’s big challenges Stuff Happens (and then you fix it!) is a simple guide for getting through life’s rough spots and turning these challenges into positive opportunities for personal growth. Life, as good as it...
Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge
Judy Allen
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all...
The Four Obsessions of an Extraordinary Executive. A Leadership Fable
Патрик Ленсиони
In this stunning follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni offers up another leadership fable that's every bit as compelling and illuminating as its predecessor. This time, Lencioni's focus is on a...
The Five Dysfunctions of a Team. A Leadership Fable
Патрик Ленсиони
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary...
How to Value, Buy, or Sell a Financial Advisory Practice. A Manual on Mergers, Acquisitions, and Transition Planning
Owen Dahl
Financial planning is a young industry. The International Association of Financial Planning—one of the predecessors to the Financial Planning Association—was formed less than forty years ago. But as the profession's first tier of advisers...
The Little Book That Makes You Rich. A Proven Market-Beating Formula for Growth Investing
Louis Navellier
Profit from a powerful, proven investment strategy The Little Book That Makes You Rich is the latest book in the popular «Little Book, Big Profits» series. Written by Louis Navellier – one of the most well-respected and successful growth...
The Forex Options Course. A Self-Study Guide to Trading Currency Options
Abe Cofnas
The Forex Options Course is a practical, hands-on guide to understanding and trading forex options. Designed to build a trader's knowledge base in a step-by-step manner, this reliable resource moves from the straightforward to the more...
Options Theory and Trading. A Step-by-Step Guide to Control Risk and Generate Profits
Ron Ianieri
Praise for Options Theory and Trading «I've had the pleasure of teaching with Ron Ianieri at numerous live seminars for traders and investors, and one thing is for sure-Ron knows options! Now Ron has created a thorough, easy-to-read guide that...
Awakening the Leader Within. A Story of Transformation
Kevin Cashman
Kevin Cashman, one of the world's leading executive coaches, takes readers on a transformative journey to a new way of leading and a new way of living «Once you start reading Awakening the Leader Within, you won't set it down. Cashman doesn't...
The Five Dysfunctions of a Team. An Illustrated Leadership Fable
Патрик Ленсиони
The blockbuster bestseller now in a manga edition–fully illustrated and fun to read! Beautifully illustrated by Kensuke Okabayashi, this enthralling edition of Patrick Lencioni's massive bestseller gives readers a new format in which to...
Getting a Job in Hedge Funds. An Inside Look at How Funds Hire
Adam Zoia
Getting a Job in Hedge Funds offers targeted advice for those looking to break into the hedge fund business. With this book, you’ll learn where hedge funds traditionally look for new candidates, what sort of experience is needed to set yourself...
How to Be a Sales Superstar. Break All the Rules and Succeed While Doing It
Mark Tewart
Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it in the sales business. Selling is a job that requires an updated toolkit for real, lasting...
Corporate Denial. Confronting the World's Most Damaging Business Taboo
Will Murray
What do you do when ordinary becomes OK? Corporate Denial confronts head on everything that anybody who has ever worked in a company goes home and moans about, and helps do something about it. The vast majority of companies are in denial about...
Business, The Universe and Everything. Conversations with the World's Greatest Management Thinkers
Des Dearlove
A book of ideas on the future of business from some of the most brilliant and compelling minds of today and tomorrow. * Written by bestselling authors of Leadership the Sven-Goran Erikkson Way and the Financial Times Handbook of Management. They...
The Baptist Health Care Journey to Excellence. Creating a Culture that WOWs!
Al Stubblefield
"This crystal-clear book offers to any who will listen invaluable, detailed guidance on how and why to move toward a true culture of excellence in hospital care. It isn't easy, but, as their results show, it's a journey well worth...
Evaluating Hedge Fund and CTA Performance. Data Envelopment Analysis Approach
Joe Zhu
Introducing Data Envelopment Analysis (DEA) – a quantitative approach to assess the performance of hedge funds, funds of hedge funds, and commmodity trading advisors. Steep yourself in this approach with this important new book by Greg Gregoriou...
Leaders at All Levels. Deepening Your Talent Pool to Solve the Succession Crisis
Ram Charan
Learn how top companies solve the problem of leadership succession from corporate America's leading consultant. A serious crisis looms in American management today. More and more CEOs are failing; there remains an acute shortage of capable...
Deep Change. Discovering the Leader Within
Robert Quinn E.
Don't let your company kill you! Open this book at your own risk. It contains ideas that may lead to a profound self-awakening. An introspective journey for those in the trenches of today's modern organizations, Deep Change is a survival manual...
The eBay Billionaires' Club. Exclusive Secrets for Building an Even Bigger and More Profitable Online Business
Amy Joyner
"IN The eBay Billionaires' Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it-some at great personal financial risk.In every case, the gamble has paid...
Time Management for Event Planners. Expert Techniques and Time-Saving Tips for Organizing Your Workload, Prioritizing Your Day, and Taking Control of Your Schedule
Judy Allen
Event planning never stops. This industry goes 24/7, 365 days a year. Planners work evenings, weekends, and holidays, often far away from their home base, organizing and running events that simply must go on, and go smoothly. Missing a critical...
Investing in Your Child's Future. Financial Planning for Your Child's Education
Nicola Field
Most parents dream of giving their children the best possible education. However an education – primary, secondary and tertiary – costs money. Parents of a child born in 2006 can pay approximately $250K for a child's lifetime education according...
NASD Arbitration Solution. Five Black Belt Principles to Protect and Grow Your Financial Services Practice
Thomas Hine J.
The right brain guide to NASD compliance for Registered Representatives This book tells the thrilling story of Thomas Hine's 22-month NASD arbitration, and how he applied timeless martial arts principles to build and protect his wealth advisory...
Rocking Wall Street. Four Powerful Strategies That will Shake Up the Way You Invest, Build Your Wealth And Give You Your Life Back
Gary Marks
Praise for Rocking Wall Street «. . . the only four investment strategies you will ever need. . . I dare anyone to read this book and not wake up to the realities of Wall Street, and change their investing habits on the spot.» —Steve Trager...
How to Persuade People Who Don't Want to be Persuaded. Get What You Want -- Every Time!
Joel Bauer
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind «The Fright Challenge,» «The...
Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
Neil Stern Z.
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the...
Rapid Results!. How 100-Day Projects Build the Capacity for Large-Scale Change
Рон Ашкеназ
Rapid Results! shows how to make large-scale changes succeed by using 100-day results-producing projects to develop this vital implementation capability. Written by Robert H. Schaffer, Ronald N. Ashkenas, and their associates—leaders in the...
A Fine Line. How Design Strategies Are Shaping the Future of Business
Hartmut Esslinger
praise for a fine line «A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we...
Flying High. How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
James Wynbrandt
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a...
World Event Trading. How to Analyze and Profit from Today's Headlines
Andrew Busch
In an age of twenty-four-hour news coverage and cutting-edge technology, world events dominate our lives and impact the financial markets. From hurricanes to the war in Iraq, we exist in a crazy, connect-the-dot planet. However, the...
Why the Bottom Line Isn't!. How to Build Value Through People and Organization
Dave Ulrich
Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and Norm Smallwood argue that sustainable shareholder value comes increasingly from assets not...
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Joseph Jaffe
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers...
A Manager's Guide to Employment Law. How to Protect Your Company and Yourself
Dana Muir M.
Managers at all levels are constantly challenged to do more with fewer employees, to motivate diverse groups of people, and to face up to tough people problems in their workforces. An important key to managers' success is accomplishing these...
Leading for Growth. How Umpqua Bank Got Cool and Created a Culture of Greatness
Alan Shrader
How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the...
Leading with Care. How Women Around the World are Inspiring Businesses, Empowering Communities, and Creating Opportunity
Mary Cantando
In partnership with international relief agency CARE, an inspiring look at how women around the world are developing businesses and creating opportunity. In this ground-breaking business book, management expert Mary Cantando examines the stories...
Invest Like a Fox... Not Like a Hedgehog. How You Can Earn Higher Returns With Less Risk
Robert Carlson C.
Proven techniques for leading-instead of following-fast-changing markets Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through...
Strategic Benchmarking Reloaded with Six Sigma. Improving Your Company's Performance Using Global Best Practice
Gregory Watson H.
A new update of the classic text on benchmarking Strategic Benchmarking Reloaded with Six Sigma updates benchmarking, the revolutionary business performance methodology, by adding statistical concepts from Six Sigma. These two methodologies...
Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know
Dave Lakhani
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail...
Family Wealth. Keeping It in the Family--How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations
James E. Hughes, Jr.
The landmark book that changed the way exceptional families think about their heritage, their wealth, and their legacy to future generations–now revised and expanded. Every family, looking at the next generation, hopes to confer advantages that...
Inside the Box. Leading With Corporate Values to Drive Sustained Business Success
David Cohen S.
How to turn company values into competitive advantage We are inclined, for whatever reason, to treat values like works of art. We view them as nice to hang on the wall, and beautiful to look at, but we don’t act as though they truly mean much to...
Free Cash Flow and Shareholder Yield. New Priorities for the Global Investor
William Priest W.
Praise for Free Cash Flow and Shareholder Yield «Free Cash Flow and Shareholder Yield provides a provocative solution to the profound paradigm shift now redefining valuation standards for markets around the globe. In commonsense terms, it...
Modeling Maximum Trading Profits with C++. New Trading and Money Management Concepts
Valerii Salov
"Mr. Salov has taken one of my favorite creations – Perfect Profit – and provided an expanded description of his interpretation of it and put it in your hands with the included software. Like I said fifteen years ago, Perfect Profit is an...
High Performance Options Trading. Option Volatility and Pricing Strategies w/website
Leonard Yates
The essential resource for the successful option trader High Performance Options Trading offers a fresh perspective on trading options from a seasoned options trader programmer/engineer, Leonard Yates. Drawing on twenty-five years of experience...
Turning Losing Forex Trades into Winners. Proven Techniques to Reverse Your Losses
Gerald Greene E.
An effective way to reverse a trade's fortune Almost all trading books focus on «winning» trades. But winning trades can be hard to come by, especially when you're just starting out. Turning Losing FOREX Trades into Winners takes a look at this...
Candlestick and Pivot Point Trading Triggers. Setups for Stock, Forex, and Futures Markets
John Person L.
In his first book, A Complete Guide to Technical Trading Tactics, John Person introduced traders to the concept of integrating candlestick charting with pivot point analysis. Now, in Candlestick and Pivot Point Trading Triggers, he goes a step...
Leadership for the Common Good. Tackling Public Problems in a Shared-Power World
Barbara Crosby C.
When it was first published in 1992, the first edition of Leadership for the Common Good presented a revolutionary approach to community and organizational leadership in a shared-power world. Now, in this completely revised and updated edition,...
Dow Theory for the 21st Century. Technical Indicators for Improving Your Investment Results
Jack Schannep
Dow Theory for the 21st Century includes everything that the serious investor needs to know about the stock market and how to become financially successful. Expanding upon Charles Dow's 20th century stock market theory, author Jack Schannep...
Value Leadership. The 7 Principles that Drive Corporate Value in Any Economy
Peter Cohan S.
In Value Leadership, renowned management and investment expert Peter Cohan – whose 2002 stock picks gained 81percent when the S&P 500 plunged 24 percent— provides a new and powerful concept of sustainable corporate value. Using his expertise in...
