зарубежная деловая литература
Behavioral Finance. Investors, Corporations, and Markets
H. Baker Kent
A definitive guide to the growing field of behavioral finance This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance. Comprising contributed chapters...
Tipping Sacred Cows. Kick the Bad Work Habits that Masquerade as Virtues
Jake Breeden
Strategies for overcoming the «sacred cows» that hold people back at work We all know the «sacred cows» at work?the conventional wisdom to try your best, work well with others, and produce excellent work. But these cherished nuggets of advice,...
The Engagement Equation. Leadership Strategies for an Inspired Workforce
Christopher Rice
Create a culture of engagement and build high-performance culture The Engagement Equation explains the drivers of employee engagement, and how you can use improved engagement to execute strategy, reduce costs, and meet your organizational goals....
Heroic Leadership. Leading with Integrity and Honor
William Cohen A.
Proven leadership strategies used by combat and business leaders to accomplish impossible goals Heroic Leadership examines military leadership principles as they apply to business and life. Leadership expert and retired general William Cohen...
Out of Our Minds. Learning to be Creative
Ken Robinson
It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release...
BRICs and Beyond. Lessons on Emerging Markets
Stephanie Jones
BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the...
Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization
Benji Rabhan
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous...
Brand Relevance. Making Competitors Irrelevant
David Aaker A.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and...
Infrastructure Investing. Managing Risks & Rewards for Pensions, Insurance Companies & Endowments
Rajeev Sawant J.
Invaluable information regarding one of the biggest worldwide growth areas in investing-infrastructure assets Infrastructure investing is about to explode on the worldwide scene. The fact is that real money will need to be spent on real...
Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques
Marty Weintraub
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether...
Performance Dashboards. Measuring, Monitoring, and Managing Your Business
Wayne Eckerson W.
Tips, techniques, and trends on harnessing dashboard technology to optimize business performance In Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to...
Good Counsel. Meeting the Legal Needs of Nonprofits
Lesley Rosenthal
A concise overview of the legal needs of nonprofit organizations Good Counsel is a compact and personable overview of the legal needs of nonprofits, crafted by one of America's most astute nonprofit general counsels. The book distills the legal...
Fraud Fighter. My Fables and Foibles
Joseph Wells T.
A collection of insightful, poignant, and humorous stories from Dr. Joseph Wells, the world's foremost fraud expert?with gutsy revelations of his own past mistakes From his dysfunctional childhood in rural Oklahoma; his service in the U.S.Navy;...
No-Hype Options Trading. Myths, Realities, and Strategies That Really Work
Kerry Given W.
A straightforward guide to successfully trading options Options provide traders and investors with a wide range of strategies to lock in profits, reduce risk, generate income, or speculate on market direction. However, they are complex...
Bribery and Corruption. Navigating the Global Risks
Brian Loughman P.
As businesses continue to expand globally into new and emerging markets, bribery and corruption risks have increased exponentially. Bribery and Corruption offers a comprehensive look at this growing problem, and at the Foreign Corrupt Practices...
One Strategy. Organization, Planning, and Decision Making
Steven Sinofsky
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written...
Management Reset. Organizing for Sustainable Effectiveness
David Creelman
Provocative new management principles and practices that create effective organizations for shareholders and society Management experts Lawler and Worley have developed a set of management principles that enable organizations to be both...
Conquering Innovation Fatigue. Overcoming the Barriers to Personal and Corporate Success
Mukund Karanjikar
This practical guide reveals the nine major “fatigue factors” that can block the path to innovation success, along with solutions to energize innovation. Original advances in innovation practice and new case studies are applied to guide...
Clean Money. Picking Winners in the Green Tech Boom
John Rubino
In Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. Throughout the book, he explores a variety of clean energy sources–from solar...
Profitable Candlestick Trading. Pinpointing Market Opportunities to Maximize Profits
Stephen Bigalow W.
The updated edition to one of the most popular books on technical analysis Japanese candlestick charting and analysis is one of the most profitable yet underutilized ways to trade the market. Signals created by this unique method of technical...
Business Strategy. Plan, Execute, Win!
Patrick Stroh J.
Embrace strategies for improving your business and reaching your organization's goals «I wholeheartedly agree with Patrick Stroh: Good leaders understand strategy and good strategists need to be good leaders. Make this book a strategic tool for...
Trading in a Nutshell. Planning for Consistently Profitable Trading
Stuart McPhee
The ultimate guide for those starting out in trading—now better than ever! Illustrated with plenty of trading examples, sample trading plans, timely charts, tables and figures and insights from market experts from around the globe, Trading in a...
Someday Rich. Planning for Sustainable Tomorrows Today
Matt Smith
To truly be successful, today’s financial advisor must strike the right balance between effectively engaging with his or her clients and finding meaningful ways to maintain their financial security. By framing your mission in this way, you can...
CauseWired. Plugging In, Getting Involved, Changing the World
Tom Watson
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so...
Delivering Business Analytics. Practical Guidelines for Best Practice
Evan Stubbs
AVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive...
Supply Chain Transformation. Practical Roadmap to Best Practice Results
Richard Sherman J.
Achieve best practices in supply chain management Much is being written about global supply chain and sourcing options emerging in today's marketplace. Transforming supply chain management to achieve operations excellence is a mandate for many...
Resonate. Present Visual Stories that Transform Audiences
Nancy Duarte
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like...
Trading Weekly Options. Pricing Characteristics and Short-Term Trading Strategies
Russell Rhoads
A comprehensive resource for understanding and trading weekly options Weekly options are traded on all major indices, as well as high volume stocks and ETFs. They continue to surge in popularity, accounting for as much as twenty percent of daily...
Distress Investing. Principles and Technique
Fernando Diz
Praise for Distress Investing «Marty Whitman has distilled decades of distressed investing experience into a text that is a must-read for everyone interested in the field, whether a student or a professional investor.» —Wilbur L. Ross, Chairman...
Investments. Principles of Portfolio and Equity Analysis
Michael McMillan
A comprehensive guide to investment analysis and portfolio management by an expert team from the CFA Institute In a world of specialization, no other profession likely requires such broad, yet in-depth knowledge than that of financial analyst....
Investments Workbook. Principles of Portfolio and Equity Analysis
Michael McMillan
Companion workbook to the CFA Institute's Investments: Principles of Portfolio and Equity Analysis Workbook In a world of specialization, no other profession likely requires such broad, yet in-depth knowledge than that of financial analyst....
Mortgage-Backed Securities. Products, Structuring, and Analytical Techniques
Frank J. Fabozzi
An up-to-date look at the latest innovations in mortgage-backed securities Since the last edition of Mortgage-Backed Securities was published over three years ago, much has changed in the structured credit market. Frank Fabozzi, Anand...
Billion Dollar Green. Profit from the Eco Revolution
Tobin Smith
Most Americans have no clue how quickly our internal supplies are crumbling. Tobin Smith will give you the facts and forecasts on growth in the «green investing front» and let you see for yourself just how large this opportunity is – right now...
Alpha Trading. Profitable Strategies That Remove Directional Risk
Perry Kaufman J.
From a leading trading systems developer, how to make profitable trades when there are no obvious trends How does a trader find alpha when markets make no sense, when price shocks cause diversification to fail, and when it seems impossible to...
Barbarians of Wealth. Protecting Yourself from Today's Financial Attilas
Sandy Franks
How the actions of a few in Europe destroyed the prosperity of the many (and how it's happening again now in America) After the fall of the Roman Empire, vicious barbaric tribes including the Hunds lead by Atilla, the Mongols, Charlemagne and...
Water Finance. Public Responsibilities and Private Opportunities
Neil Grigg S.
A detailed look at the water industry and the trends that can lead to investment opportunities Water has quickly grown into a big global business, with annual revenues in the United States alone reaching over $200 billion. In the years ahead,...
Forget Strategy. Get Results. Radical Management Attitudes That Will Deliver Outstanding Success
Michael Tobin
Radical, creative, often extreme, and incredibly successful management techniques from a leading global entrepreneur Written from the point of view of someone achieving business success in today's turbulent economy, Forget Strategy. Get Results...
The Responsible Business. Reimagining Sustainability and Success
Carol Sanford
When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier...
Stop Playing Safe. Rethink Risk, Unlock the Power of Courage, Achieve Outstanding Success
Margie Warrell
Tap the power of courage and achieve greater clarity, confidence, and satisfaction in your work and life Tap in to the inspirational motivation of best-selling author, life coach and media personality, Margie Warrell. Stop Playing Safe is a call...
Build for Change. Revolutionizing Customer Engagement through Continuous Digital Innovation
Alan Trefler
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going...
Making Technology Investments Profitable. ROI Road Map from Business Case to Value Realization
Jack Keen M.
A guide to getting the crucial business case right?every time Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the...
Finding #1 Stocks. Screening, Backtesting and Time-Proven Strategies
Kevin Matras
Practical trading tools and techniques developed by Zacks Investment Research While there are many stock trading systems on the market today, that use a variety of different approaches and indicators, the approach used by Zacks Investment...
From Bud to Boss. Secrets to a Successful Transition to Remarkable Leadership
Kevin Eikenberry
Practical advice for making the shift to your first leadership position The number of people who will become first-time supervisors will likely grow in the next 10 years, as Baby Boomers retire. Perhaps the most challenging leadership experience...
Property Rich. Secure Your Financial Freedom
Melissa Opie
Want to buy 10 properties in 10 years, and still have money in your pocket? It’s possible. Property Rich will show you how. Authors Melissa Opie and Stephen Zamykal guide you on your investment journey by combining a revolutionary approach to...
20/20 Money. See the Markets Clearly and Invest Better Than the Pros
Michael Hanson
20/20 Money: See the Markets Clearly and Invest Better Than the Pros To be a more successful investor, you need to see the investment landscape more clearly. 20/20 Money—from Fisher Investments Press—can help you achieve this goal. Designed to...
Connected by Design. Seven Principles for Business Transformation Through Functional Integration
Barry Wacksman
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure...
Breakthrough Nonprofit Branding. Seven Principles to Power Extraordinary Results
Jocelyne Daw
A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a...
Talk Lean. Shorter Meetings. Quicker Results. Better Relations.
Alan Palmer
The businessperson's guide to saying what needs to be said and asking questions that need to be asked In the business world, the first step to great results is good communication. Talk Lean uses original research and a fresh approach to teach...
Reinventing Management. Smarter Choices for Getting Work Done
Julian Birkinshaw
The recent economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue...
Straight Talk on Leadership. Solving Canada's Business Crisis
R. Williamson Douglas
An urgent wake-up call—and radical action plan—for business leaders everywhere While it focuses primarily on Canadian business, this important book shares valuable insights of benefit to transformational business leaders everywhere. Without...
