зарубежная деловая литература
NASD Arbitration Solution. Five Black Belt Principles to Protect and Grow Your Financial Services Practice
Thomas Hine J.
The right brain guide to NASD compliance for Registered Representatives This book tells the thrilling story of Thomas Hine's 22-month NASD arbitration, and how he applied timeless martial arts principles to build and protect his wealth advisory...
Rocking Wall Street. Four Powerful Strategies That will Shake Up the Way You Invest, Build Your Wealth And Give You Your Life Back
Gary Marks
Praise for Rocking Wall Street «. . . the only four investment strategies you will ever need. . . I dare anyone to read this book and not wake up to the realities of Wall Street, and change their investing habits on the spot.» —Steve Trager...
How to Persuade People Who Don't Want to be Persuaded. Get What You Want -- Every Time!
Joel Bauer
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind «The Fright Challenge,» «The...
Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
Neil Stern Z.
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the...
Rapid Results!. How 100-Day Projects Build the Capacity for Large-Scale Change
Рон Ашкеназ
Rapid Results! shows how to make large-scale changes succeed by using 100-day results-producing projects to develop this vital implementation capability. Written by Robert H. Schaffer, Ronald N. Ashkenas, and their associates—leaders in the...
A Fine Line. How Design Strategies Are Shaping the Future of Business
Hartmut Esslinger
praise for a fine line «A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we...
Flying High. How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
James Wynbrandt
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a...
World Event Trading. How to Analyze and Profit from Today's Headlines
Andrew Busch
In an age of twenty-four-hour news coverage and cutting-edge technology, world events dominate our lives and impact the financial markets. From hurricanes to the war in Iraq, we exist in a crazy, connect-the-dot planet. However, the...
Why the Bottom Line Isn't!. How to Build Value Through People and Organization
Dave Ulrich
Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and Norm Smallwood argue that sustainable shareholder value comes increasingly from assets not...
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Joseph Jaffe
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers...
A Manager's Guide to Employment Law. How to Protect Your Company and Yourself
Dana Muir M.
Managers at all levels are constantly challenged to do more with fewer employees, to motivate diverse groups of people, and to face up to tough people problems in their workforces. An important key to managers' success is accomplishing these...
Leading for Growth. How Umpqua Bank Got Cool and Created a Culture of Greatness
Alan Shrader
How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the...
Leading with Care. How Women Around the World are Inspiring Businesses, Empowering Communities, and Creating Opportunity
Mary Cantando
In partnership with international relief agency CARE, an inspiring look at how women around the world are developing businesses and creating opportunity. In this ground-breaking business book, management expert Mary Cantando examines the stories...
Invest Like a Fox... Not Like a Hedgehog. How You Can Earn Higher Returns With Less Risk
Robert Carlson C.
Proven techniques for leading-instead of following-fast-changing markets Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through...
Strategic Benchmarking Reloaded with Six Sigma. Improving Your Company's Performance Using Global Best Practice
Gregory Watson H.
A new update of the classic text on benchmarking Strategic Benchmarking Reloaded with Six Sigma updates benchmarking, the revolutionary business performance methodology, by adding statistical concepts from Six Sigma. These two methodologies...
Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know
Dave Lakhani
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail...
Family Wealth. Keeping It in the Family--How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations
James E. Hughes, Jr.
The landmark book that changed the way exceptional families think about their heritage, their wealth, and their legacy to future generations–now revised and expanded. Every family, looking at the next generation, hopes to confer advantages that...
Inside the Box. Leading With Corporate Values to Drive Sustained Business Success
David Cohen S.
How to turn company values into competitive advantage We are inclined, for whatever reason, to treat values like works of art. We view them as nice to hang on the wall, and beautiful to look at, but we don’t act as though they truly mean much to...
Free Cash Flow and Shareholder Yield. New Priorities for the Global Investor
William Priest W.
Praise for Free Cash Flow and Shareholder Yield «Free Cash Flow and Shareholder Yield provides a provocative solution to the profound paradigm shift now redefining valuation standards for markets around the globe. In commonsense terms, it...
Modeling Maximum Trading Profits with C++. New Trading and Money Management Concepts
Valerii Salov
"Mr. Salov has taken one of my favorite creations – Perfect Profit – and provided an expanded description of his interpretation of it and put it in your hands with the included software. Like I said fifteen years ago, Perfect Profit is an...
High Performance Options Trading. Option Volatility and Pricing Strategies w/website
Leonard Yates
The essential resource for the successful option trader High Performance Options Trading offers a fresh perspective on trading options from a seasoned options trader programmer/engineer, Leonard Yates. Drawing on twenty-five years of experience...
Turning Losing Forex Trades into Winners. Proven Techniques to Reverse Your Losses
Gerald Greene E.
An effective way to reverse a trade's fortune Almost all trading books focus on «winning» trades. But winning trades can be hard to come by, especially when you're just starting out. Turning Losing FOREX Trades into Winners takes a look at this...
Candlestick and Pivot Point Trading Triggers. Setups for Stock, Forex, and Futures Markets
John Person L.
In his first book, A Complete Guide to Technical Trading Tactics, John Person introduced traders to the concept of integrating candlestick charting with pivot point analysis. Now, in Candlestick and Pivot Point Trading Triggers, he goes a step...
Leadership for the Common Good. Tackling Public Problems in a Shared-Power World
Barbara Crosby C.
When it was first published in 1992, the first edition of Leadership for the Common Good presented a revolutionary approach to community and organizational leadership in a shared-power world. Now, in this completely revised and updated edition,...
Dow Theory for the 21st Century. Technical Indicators for Improving Your Investment Results
Jack Schannep
Dow Theory for the 21st Century includes everything that the serious investor needs to know about the stock market and how to become financially successful. Expanding upon Charles Dow's 20th century stock market theory, author Jack Schannep...
Value Leadership. The 7 Principles that Drive Corporate Value in Any Economy
Peter Cohan S.
In Value Leadership, renowned management and investment expert Peter Cohan – whose 2002 stock picks gained 81percent when the S&P 500 plunged 24 percent— provides a new and powerful concept of sustainable corporate value. Using his expertise in...
Persuasion. The Art of Getting What You Want
Dave Lakhani
Praise for persuasion the art of getting what you want «Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air,...
Can't Take It With You. The Art of Making and Giving Money
Lewis Cullman B.
Praise for Can't Take It With You «Lewis Cullman is one of this nation's major and most generous philanthropists. Here he combines a fascinating autobiography of a life in finance with a powerful expose' of how the business of giving works,...
Scenarios. The Art of Strategic Conversation
Kees Heijden vander
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der...
Due Diligence for Global Deal Making. The Definitive Guide to Cross-Border Mergers and Acquisitions, Joint Ventures, Financings, and Strategic Alliances
Arthur Rosenbloom H.
Companies of all sizes have been initiating international transactions–mergers and acquisitions, joint ventures, strategic alliances, and private placements–in record numbers. Targeted due diligence is crucial to effectively research, value, and...
The Only Guide to Alternative Investments You'll Ever Need. The Good, the Flawed, the Bad, and the Ugly
Jared Kizer
The rewards of carefully chosen alternative investments can be great. But many investors don’t know enough about unfamiliar investments to make wise choices. For that reason, financial advisers Larry Swedroe and Jared Kizer designed this book to...
Social Intelligence. The New Science of Success
Karl Albrecht
Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your “social radar,” an...
The Truth About What Nonprofit Boards Want. The Nine Little Things That Matter Most
June Bradham J.
The Truth About What Nonprofit Boards Want is a must read for every executive and fundraiser who wonders how to attract and retain passionate and generous board members. Just listen to the Truth: stories from the mouths of high value volunteer...
Event Planning. The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Judy Allen
This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms,...
Just One Thing. Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook
John Mauldin
In Just One Thing, author John Mauldin offers an incomparable shortcut to prosperity: the personal guidance of an outstanding group of recognized financial experts, each offering the single most useful piece of advice garnered from years of...
Riding the Indian Tiger. Understanding India -- the World's Fastest Growing Market
William Nobrega
In 2008, India will likely overtake China as the world’s fastest growing economy and become one of the largest economies globally. Foreign investment is increasing dramatically and business opportunities abound for those who know how to find...
How to Castrate a Bull. Unexpected Lessons on Risk, Growth, and Success in Business
Dave Hitz
Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk,...
Leadership and the Sexes. Using Gender Science to Create Success in Business
Michael Gurian
Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and...
The Influential Fundraiser. Using the Psychology of Persuasion to Achieve Outstanding Results
Bernard Ross
How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and...
The Next Leap in Productivity. What Top Managers Really Need to Know about Information Technology
Adam Kolawa
How much should top management really care about IT? That’s the question Adam Kolawa bluntly poses in this feisty and compelling book. “The Next Leap in Productivity” goes far beyond traditional business books written for the CIO community. It...
Keeping The Millennials. Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It
Joanne Sujansky
"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation." —Warren Bennis, Distinguished...
The Failure of Risk Management. Why It's Broken and How to Fix It
Douglas Hubbard W.
An essential guide to the calibrated risk analysis approach The Failure of Risk Management takes a close look at misused and misapplied basic analysis methods and shows how some of the most popular «risk management» methods are no better than...
Leading in Black and White. Working Across the Racial Divide in Corporate America
Ancella Livers
Many blacks in the workplace face a set of dynamics unique to being African American in a traditionally white, male-dominated world. In this landmark book, authors Ancella Livers and Keith Caver– co-facilitators of the Center for Creative...
Be Smart, Act Fast, Get Rich. Your Game Plan for Getting It Right in the Stock Market
Charles Payne V.
Praise for Be Smart, Act Fast, Get Rich «Charles Payne's book is blunt, provocative, and right on the money. This book is a lot like Charles himself: insightful and to the point. If you have time to read only one book on how to make money . . ....
Paths to Wealth Through Common Stocks
Kenneth Fisher L.
Paths to Wealth through Common Stocks contains one original concept after another, each designed to greatly improve the results of those who self-manage their investments – while helping those who rely on professional investment advice select...
100 Minds That Made the Market
Kenneth Fisher L.
Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance. Over...
Getting Started in Forex Trading Strategies
Michael Archer D.
A Highly Visual Guide To Developing A Personal Forex Trading Strategy Getting Started In Forex Trading Strategies «A great next step to read for the beginning trader. It contains practical advice and resources on trading FOREX that only come...
The Evaluation and Optimization of Trading Strategies
Robert Pardo
A newly expanded and updated edition of the trading classic, Design, Testing, and Optimization of Trading Systems Trading systems expert Robert Pardo is back, and in The Evaluation and Optimization of Trading Strategies, a thoroughly revised and...
Medicare Prescription Drug Coverage For Dummies
Patricia Barry
Confused about Medicare’s drug coverage? You’re not alone. Medicare Prescription Drug Coverage For Dummies explains Part D in plain English and shows you how to find the best deal among numerous drug-coverage plan options. Whether you’re new to...
Jam! Amp Your Team, Rock Your Business
Jeff Carlisi
Praise for JAM! «Breaking into the music business is difficult at best; sustaining success even more so. Jeff Carlisi is both a musician and a businessman, and he and Dan Lipson have penned an entertaining and extremely useful book. Read JAM!,...
