зарубежная деловая литература
Dictionary of e-Business
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The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical...
YouTube and Video Marketing
Greg Jarboe
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign,...
Facebook Marketing For Dummies
Stephanie Diamond
Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for...
Panic, Prosperity, and Progress
Timothy Knight
A detailed guide to financial market performance during financial crises With the financial markets seemingly careening from one crisis to another, it's vital for today’s investors and traders to have an historical perspective on market...
eBay For Seniors For Dummies
Marsha Collier
Expert advice helps seniors find bargains and make money on eBay eBay is a great place to help seniors find bargains or supplement their income by selling items. This book offers the basics on buying or selling on eBay with confidence in a...
Power Markets and Economics
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It is now almost twenty years since liberalisation and the introduction of competition was proposed for electricity utilities. Some form of restructuring has been widely adopted around the world to suit local objectives. The industry now faces...
Security and Environmental Change
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In the early years of the new millennium, hurricanes lashed the Caribbean and flooded New Orleans as heat waves and floods seemed to alternate in Europe. Snows were disappearing on Mount Kilimanjaro while the ice caps on both poles retreated....
Museum Marketing and Strategy
Philip Kotler
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges....
Managing Projects in Organizations
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In this third edition of Managing Projects in Organizations, J. Davidson Frame updates and expands on his classic book to provide an accessible introduction to the field of project management. Drawing on more than twenty-five years of consulting...
Facilitating the Project Lifecycle
Tammy Adams
Step by step, Facilitating the Project Lifecycle guides the project manager/facilitator in making smart choices about when and how to pull key talent together to spell success for the project and ultimately the organization. The authors will...
Crash-Management in Projekten
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Dieses Buch zeigt, wie sich Konflikte und Krisen fr?hzeitig erkennen und analysieren lassen, Krisen ?berwunden werden und durch welche pr?ventiven Ma?nahmen Krisensituationen gar nicht erst entstehen oder ihre Eskalation vermieden wird.
Creating a Mentoring Culture
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In order to succeed in today’s competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn and grow. From the author of the best-selling The Mentor’s Guide comes...
Pains in the Office
Andrew Holmes
What could be worse than being stuck in an office all day? Meetings, deadlines… colleagues. Surely no torture can crush the spirit so completely as prolonged exposure to these people. You?ve faked phone calls to avoid them. You?ve hidden in...
Islamic Money and Banking
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This book examines how money, in the absence of interest (Riba) and money market can become an endogenous variable of an economic system. It further tries to integrate money in capital theory and to make monetary sector part of the real sector...
Globalization and Islamic Finance
Zamir Iqbal
This is an extremely valuable book written by three highly qualified scholars whose credentials for writing such a book are difficult to match. The timing of the book is also perfect, having come at a time when the worst financial crisis in...
Writing Securities Research
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There is a strong need for this book by Jeremy Bolland, which dissects all issues relating to securities research. The requirement for better research does not only apply to the US securities market but to securities markets all over the world....
Trading For Dummies
Lita Epstein
Trade your way to a more profitable portfolio Savvy traders can make money in both up and down markets—and now you can, too! In Trading For Dummies, investors from every walk of life will benefit from sample stock charts, position trading tips...
What's Fair
Michael Wheeler
What's Fair is a landmark collection that focuses exclusively on the crucial topic of ethics in negotiation. Edited by Carrie J. Menkel-Meadow and Michael Wheeler, What's Fair contains contributions from some of the best-known practitioners and...
International Labor Standards
Kaushik Basu
This book addresses the controversial call for international labor standards, seeking to productively further this debate by considering the economic implications and history of these standards. A result of an initiative by Professor Kaushik...
Coaching at Work
Matt Somers
This book comes at a time when we are asking searching questions: How exactly do we earn the loyalty, trust and commitment of our people? How do we balance the needs of our organisations to do more with less with the need to create environments...
Inventory Record Accuracy
Larry Wilson W.
Praise for INVENTORY RECORD ACCURACY «This updated version of Inventory Record Accuracy preserves its humorous and easy-to-read style. Supply chain practitioners, in traditional or lean manufacturing, will find it a helpful guide. Cleverly...
Work-Based Learning
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Work-based learning is Joe Raelin’s unique way of incorporating a number of action strategies—such as action learning, action science, and communities of practice—into a comprehensive framework to help people learn collectively with others. In...
Winning at Service
Gordon Adler
This book reveals the Secrets to Service Success by analyzing four service companies that grew from small beginnings to the leaders in their industries. Interviews with the four CEOs who guided the companies to their success reveal the three...
Global Account Management
Jean-Pierre Jeannet
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's...
eXtreme Project Management
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Today’s new breed, eXtreme projects are different. They feature high speed, high change, high complexity, high risk, and high stress. While traditional projects follow the classic model of ready, aim, fire, eXtreme project managers succeed by...
Right Projects Done Right
Terence Cooke-Davies J.
The Right Projects Done Right! reflects the advances that have been made since the concern for managing multiple projects in organizations first emerged more than a decade ago. This book includes findings and solutions that address three vital...
Reversing the Slide
James Shein B.
A just-in-time guide for revamping distressed companies Drawn from the author's decades of experience advising, purchasing, and reviving distressed companies across industries, geographies, and sizes, Reversing the Slide is designed to help...
Zebras and Cheetahs
Micheal Burt J.
Praise for Zebras and Cheetahs «It's not the big that eat the small. Today, it's the fast that eat the slow. Zebras and Cheetahs teaches you step by step how to run faster, to be agile in the business jungle, and to pounce on opportunity 10x...
Developing the Individual
Tony Grundy
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Management in 20XX
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The whole world is witnessing radical economic changes. Traditional markets are stagnating; global markets are emerging. Business processes are becoming more mobile, more flexible, and much more streamlined. The boom companies of yesterday have...
Management in 20XX
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Das Buch bietet Ihnen eine F?lle verbl?ffender Zukunftsszenarien und k?hner Visionen – ein Pool, aus dem Sie neue Ideen f?r sich und f?r die Zukunft Ihres Unternehmens sch?pfen k?nnen – und es zeigt die ?nderungen auf, die sich im Unternehmen...
Innovation and Society
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This book takes stock of the state of the question on innovation in a particular area of education and training. But for this it must be noted that economists have appropriated the notion since Schumpeter and have constrained to think innovation...
Knowledge at Work
Michael Arthur
This book's unique perspective stems from its “knowledge diamond” framework to examine how individuals, communities, organizations and host industries reciprocally influence each other in the course of knowledge work. This highly topical book...
Brand Innovation Manifesto
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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of...
Scenarios in Marketing
Laurie Young
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes....
Value-based Marketing
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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs...
Creating Market Insight
Paul Raspin
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing...
Customer Management Excellence
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CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is...
Customize the Brand
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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value...
New Consumer Marketing
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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on...
Agency Account Handling
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Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night...
Pricing on Purpose
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—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition «With Pricing on Purpose, Ron Baker had made an enormous contribution to the...
The Global Market
Rohit Deshpande
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges...
Breakthrough Business Negotiation
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Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any...
Brands Laid Bare
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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating...
Beyond Traditional Marketing
Adrian Ryans
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in...
The Employer Brand
Richard Mosley
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the...
Return on Ideas
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology,...
Rethinking Sales Management
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Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by...
Market Research Handbook
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The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands...
