зарубежная деловая литература
Global Training and Development
Michel Syrett
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
E-Training and Development
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Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Sales Rewards and Incentives
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Transatlantic Mergers and Acquisitions
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This book is intended to show ways to successful cooperation. Going beyond M&A, it demonstrates how economical ties and personal behaviour can positively influence our international relations. The value to M&A professionals will be generated...
Rational Choice and Judgment
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The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of making a decision using quantitative models of the decider's factual and value judgments. DA is already widely used in business, government,...
Logos and No Gos
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Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand...
Conversations with Marketing Masters
Laura Mazur
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating...
Cadbury's Purple Reign
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A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be...
Market Research Best Practice
Peter Mouncey
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly...
From Products to Services
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During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into...
The Business of Brands
Jon Miller
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research,...
Exactly How to Sell
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The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your...
Ganzheitliche Marketingkommunikation im Internet
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Dieses Buch beschreibt die M?glichkeiten des Internets als Kommunikations- und Marketingmedium ganzheitlich anhand von Beispielen und Fallstudien, erg?nzt durch Checklisten. Es richtet sich an Vertriebs- und Werbeleiter, Webmaster, Webdesigner,...
Multimedia-based Instructional Design
William Lee W.
Multimedia-Based Instructional Design is a thoroughly revised and updated second edition of the best-selling book that provided a complete guide to designing and developing interactive multimedia training. While most training companies develop...
Computer Security Handbook, Set
Seymour Bosworth
Computer security touches every part of our daily lives from our computers and connected devices to the wireless signals around us. Breaches have real and immediate financial, privacy, and safety consequences. This handbook has compiled advice...
From Analysis to Evaluation
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In this new book from the author of e-Learning on a Shoestring and Better than Bullet Points, Jane Bozarth has gathered a wealth of tools from leading training practitioners. Anyone—from the interested manager to the experienced training...
Creativity in Virtual Teams
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Creativity in Virtual Teams offers a well-researched and practical resource that outlines a new model for attaining high levels of creativity in virtual working arrangements to anyone who designs, manages, or participates in virtual teams....
The Blended Learning Book
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The Blended Learning Book is your user?s manual for implementing blended learning. It gives you a guidebook to combining the latest technologies with traditional training models to create high-impact programs that drive superior business results...
Outsourcing Training and Development
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In this book, human resource management and training expert Judy Hale demystifies training outsourcing and details how companies can successfully outsource their training and development needs—from the entire learning function to selected...
Training the Active Training Way
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Training expert Mel Silberman is the father of the popular and effective active training method. In his landmark textbook, Active Training, he identified the specific characteristics of the active training method that results in deeper learning...
The Trainer's Handbook
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This thoroughly revised and updated second edition of The Trainer’s Handbook presents a comprehensive, systematic approach to developing training skills and competencies. It reflects the current changes in the design, development, and delivery...
Criterion-referenced Test Development
William Coscarelli C.
Criterion-Referenced Test Development is designed specifically for training professionals who need to better understand how to develop criterion-referenced tests (CRTs). This important resource offers step-by-step guidance for how to make and...
The Leader on the Couch
Manfred F. R. Kets de Vries
Despite the proven benefits of emotional intelligence, organizational life has typically been hostile to the inner world of feeling. Rationality is deemed superior to feeling, which can contaminate judgment. But without feeling there is no...
Mastering Global Corporate Governance
Peter Lorange
Corporate Governance is the hot topic of the new millennium. Gone are the days when CEOs set agendas and earned 500 times more than average employees. Now, transparency rules. Corporations must establish new systems of accountability, and...
Transforming Your Leadership Culture
Gary Rhodes
CCL fellows McGuire and Rhodes replace the common and popular myth that change in organizational culture is beyond the reach of mere mortals. They offer a practical guide for achieving feasible culture transformation by helping leaders see how...
Creating the Project Office
Paul Dinsmore C.
Creating the Project Office is written for managers who are searching for ways to transform their organizations into more effective and efficient project-based workplaces. As this important book reveals, there is no more effective way to make...
The Leadership Challenge Workbook
James M. Kouzes
Based on Jim Kouzes and Barry Posner's classic book The Leadership Challenge, this Workbook will be your hands-on guide for improving your ability to put into action the Five Practices of Exemplary Leadership® model and become a leader who...
Emotional Intelligence In Action
Marcia Hughes
Emotional Intelligence in Action shows how to tap the power of EI through forty-six exercises that can be used to build effective emotional skills and create real change. The workouts are designed to align with the four leading emotional...
The Practice of Leadership
Jay Conger A.
This book includes contributions from top scholars who outline the best leadership practices for the benefit of the practicing leader. Each chapter focuses on a specific area of leadership practice and ends with a set of «take away» best...
Using Your Executive Coach
Center for Creative Leadership (CCL)
If you are a manager or executive who is beginning a coaching engagement or who is considering a developmental plan that calls for an executive coach, you need more than a desire to improve your leadership capabilities. You also need to...
Setting Your Development Goals
Center for Creative Leadership (CCL)
This guidebook is about changing the way you think about setting goals. It is about identifying goals that are important and meaningful. Creating those kinds of goals means taking stock of your values—what you believe and how you act to carry...
Sustainable Development in Practice
Adisa Azapagic
This ground-breaking text looks at the ways of integrating sustainability aspects into science and engineering. In providing an all-round sustainability education, it teaches students within engineering and environmental science the implications...
The Fundraising Feasibility Study
Martin L. Novom, CFRE
The Fundraising Feasibility Study It's Not About the Money «This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study. . . . It is a must read for...
Nonprofit Boards That Work
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Praise for Nonprofit Boards That Work «This book offers a refreshing and candid look at the challenges of nonprofit boards. It moves away from theoretical frameworks to take you inside the real world of nonprofit organizations. . . . A must for...
From Grantmaker to Leader
Joe Lumarda
FROM GRANTMAKER TO LEADER The past one hundred years has borne witness to an extraordinary revolution in the constitution and activities of philanthropic foundations. The evolution of the governance of foundations-from founder to family to...
Creating Philanthropic Capital Markets
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Through a coherent framework for pursuing such far-ranging changes, this easy-to-understand book addresses new ways for individuals and organizations to invest grant funds, approach regulatory structures that guide giving, and define their...
Sarbanes-Oxley for Nonprofits
Peggy Jackson M.
A complete guide to leveraging the power of Sarbanes-Oxley–specifically for nonprofits The first book to discuss the implications of Sarbanes-Oxley legislation as it relates to nonprofit organizations, Sarbanes-Oxley for Nonprofits is an...
Cause Marketing for Nonprofits
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This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might...
CAE Study Guide 2015
Kathleen Edwards M.
The ASAE CAE preparation guide featuring 100 exam questions This is the ASAE test prep resource for the CAE exam, which leads to certification as an association executive. The ASAE CAE Study Guide (2015): Preparation Reference for the Certified...
Revolution in the Mailbox
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This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you...
Boards That Love Fundraising
Robert Zimmerman M.
Written by Robert Zimmerman and Ann Lehman–leading experts in the field of fundraising and board development–Boards That Love Fundraising not only shows that all board members (no matter the level of experience) can learn to raise funds but also...
The Law of Fundraising
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Untangle the web of fundraising regulations, with the latest updates for 2018 The Law of Fundraising is the definitive reference by the field's most respected authority, and the only book to tackle the increasingly complex maze of federal and...
The Business of Consulting
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Designed as the go-to reference for managing a consulting business, The Business of Consulting is candid, practical, and eminently useful. Fine-tuned to address the changes in today’s business environment, this vital resource outlines the basics...
The Effective Public Manager
Steven Cohen
Since it was first published more than a decade ago, The Effective Public Manager has become the standard manual for public administrators and students. This practical provides core concepts to help real-world managers and mangers-to-be meet the...
Beating the 24/7
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As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don...
The Emotionally Intelligent Workplace
Warren Bennis
How does emotional intelligence as a competency go beyond the individual to become something a group or entire organization can build and utilize collectively? Written primarily by members of the Consortium for Research on Emotional Intelligence...
Organization at the Limit
William Starbuck
The book offers important insight relevant to Corporate, Government and Global organizations management in general. The internationally recognised authors tackle vital issues in decision making, how organizational risk is managed, how can...
Excellence in Warehouse Management
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Warehouses are often seen as a necessary evil: places that stop the flow of goods and thus increase costs without adding value. But the truth is that they have a critical part to play in supply chain management, and warehouse managers should be...
ERP: Making It Happen
Michael Kremzar H.
Follow the «Proven Path» to successful implementation of enterprise resource planning Effective forecasting, planning, and scheduling is fundamental to productivity-and ERP is a fundamental way to achieve it. Properly implementing ERP will give...
