зарубежная деловая литература
New Consumer Marketing
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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on...
Agency Account Handling
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Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night...
Pricing on Purpose
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—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition «With Pricing on Purpose, Ron Baker had made an enormous contribution to the...
The Global Market
Rohit Deshpande
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges...
Breakthrough Business Negotiation
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Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any...
Brands Laid Bare
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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating...
Beyond Traditional Marketing
Adrian Ryans
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in...
The Employer Brand
Richard Mosley
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the...
Return on Ideas
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology,...
Rethinking Sales Management
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Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by...
Market Research Handbook
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The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands...
Managing Customers Profitably
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This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers,...
The Dollarization Discipline
Jeffrey Fox J.
How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using...
How Clients Buy
Tom McMakin
The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be...
The Practical CIO
Tony Scott
The IT executive's ultimate handbook for survival in a rapidly changing economy The Practical CIO: A Common Sense Guide for Successful IT Leadership provides needed advice for modern executives competing in a challenging global environment....
Project Management Nation
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…Project management is surely one of the most important professions in the IT industry today. This collection of tips, techniques and guidelines helps IT project managers improve their project management skills on a daily basis. This project...
Computer Security Handbook
Seymour Bosworth
This is the most comprehensive book on computer security on the market, with 23 chapters and 29 Appendices covering virtually all aspects of computer security. Chapters are contributed by recognized experts in the industry. This title has come...
Mastering Alliance Strategy
Benjamin Gomes-Casseres
Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help...
Supply Chain Management
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Supply Chain Management (SCM) und Efficient Consumer Response (ECR) sind strategische Konzepte mit einer gemeinsamen Sto?richtung, die der Konsumguterindustrie und dem Handel gro?e Wertschopfungspotenziale bieten. Auf dem neuesten Stand der...
Communication and Implementation
Jack Phillips J.
Communication and Implementation Communication and Implementation is the sixth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology–developed by the ROI Institute–provides a practical system for...
Training Workshop Essentials
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Winner: Gold Axiom Business Book Award in Human Resources, 2010 This unique training resource offers trainers, educators, and facilitators a hands-on guide for designing and implementing training workshops and sessions that incorporate concepts...
Retreats That Work
Merianne Liteman
Retreats That Work is a practical, easy-to-use guide, full of step-by-step instructions for leading a wide variety of tested exercises. You'll learn how to design and facilitate retreats that will keep participants energized and on-task....
Learning by Doing
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Designed for learning professionals and drawing on both game creators and instructional designers, Learning by Doing explains how to select, research, build, sell, deploy, and measure the right type of educational simulation for the right...
Lunch and Learn
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Lunch and Learn is filled with ready-to-use activities designed for full-time trainers, managers, team leaders, supervisors, and anyone else who acts as a trainer within their organization. The activities are on-the-job learning sessions that...
Beyond E-Learning
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A follow-up to his best-selling E-Learning, Beyond E-Learning explains the most current thinking on how organizations learn and apply what they know to be successful, and explores the increasingly important role that technology plays, not as an...
Retreats That Work
Merianne Liteman
Based on the best-selling first edition, this greatly expanded and updated version contains forty-seven new activities, more information about how to design and lead retreats, and additional suggestions for how to recover when things go wrong. A...
Comparative Economic Systems
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Comparative Economic Systems: Culture, Wealth and Power in the 21st Century explains how culture, in various guises, modifies the standard rules of economic engagement, creating systems that differ markedly from those predicted by the theory of...
Global Financial Regulation
David Green
As international financial markets have become more complex, so has the regulatory system which oversees them. The Basel Committee is just one of a plethora of international bodies and groupings which now set standards for financial activity...
Economic Policy 56
Giuseppe Bertola
Top economists provide a concise and accessible evaluation of major developments in trade and trade policy. Economic Policy has earned a reputation around the world as the one publication that always identifies current and emerging policy topics...
Conflict and Cooperation
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Allan Schmid’s innovative text, Conflict and Cooperation: Institutional and Behavioral Economics,investigates «the rules of the game,» how institutions–both formal and informal–affect these rules, and how these rules are changed to serve...
Leading Corporate Turnaround
Stuart Slatter
Leadership is never more crucial than when corporate survival is at stake. But the days of the tough guys are over. The leaders who are driving today’s sustainable turnarounds understand that the answers to a distressed company’s problems lie...
Coaching Into Greatness
Kim George
Internationally acclaimed business coach and consultant Kim George provides an easy-to-master process for coaches to bring out innate greatness and achieve peak performance. George introduces a new kind of intelligence quotient, Abundance...
The Successful Coach
Larina Kase
The power of positive ACTION! The authors not only share their secrets to building a highly successful practice, but also provide readers with practical, everyday action steps to fill their practice, generate more referrals, and find more...
Business Continuity Strategies
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Cost-efficient business contingency and continuity planning for a post-9/11 and Katrina world Disasters can happen. Contingency plans are necessary. But how detailed and expensive do your contingency and continuity plans really need to be?...
Developing Leadership Talent
David Berke
Based on the popular Developing Leadership Talent program offered by the acclaimed Center for Creative Leadership, this important resource offers a nuts-and-bolts framework for putting in place a leadership development system that will attract...
Presence-Based Coaching
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Presence-Based Coaching offers coaches a hands-on resource for developing the capacities and skills needed to be reliably present in all situations, and shows how to let go of habitual—and often ineffective—ways of responding. As author and...
The Board Game
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A Director's Bible for Winning in Business :Peter Waine The corporate board game is complex and fraught with dangers for the unwary. In this anecdotal but practical handbook for life at the top of the corporate tree, Peter Waine distils his many...
CIO Survival Guide
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CIO Survival Guide is a leadership manual for the emerging role of the Chief Information Officer. This book supports and guides CIOs in acquiring or enhancing their technical skills and leadership competencies to be a full and respected member...
Beyond Change Management
Dean Anderson
Transform your organization! To truly transform your organization, you must learn to transform your own mindset. Beyond Change Management-the only book specifically about the interaction of leadership style, mindset, and the change...
Cross- Functional Teams
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In this completely revised version of his best-selling book, Cross-Functional Teams: Working with Allies, Enemies, and Strangers, author and consultant Glenn Parker updates his definitive practical guide to include his recent work in team...
Leading Organizational Learning
Marshall Goldsmith
Leading Organizational Learning brings together today’s top thinkers in organizational learning—including Jon Katzenbach, Margaret J. Wheatley, Dave Ulrich, Calhoun W. Wick, Beverly Kaye, and other thought and industry leaders. This handbook...
Business Without Boundaries
Don Mankin
Traditional forms of collaboration are not sufficient for competing effectively in the more complex and dynamic environment of today’s business world. Face-to-face meetings between people of similar backgrounds have given way to increasingly...
Return on Experience
Jeffrey Yip
Leadership is best learned from experience, but learning from experience is not always automatic. This guidebook introduces you to a return-on-experience framework. Using this ROE framework, you actively seek to learn from experience in order to...
Tracking Your Development
Emily Hoole
This book provides you with the means to set development goals and to track your progress on achieving them. It can help you efficiently gather and make sense of information about your progress and avoid common pitfalls that can block your...
Modern Systemic Leadership
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This book supports a turn in the leadership paradigm: from environment to system, from manager to employee. It offers an introduction to essential managerial instruments for the improvement of Performance, like Staff Dialogue, Upward Feedback,...
Evaluating Sustainable Development
Patrizia Lombardi
Sustainable development has been characterised by an emphasis on environmental issues and an ad hoc approach to structuring the subject which hinders the development of knowledge in a systematic way. The built environment contributes...
Cash Flow Strategies
Anna Linzer O.
Cash Flow Strategies offers nonprofit organizations an innovative approach to financial management. In this companion to The Cash Flow Solution, the authors, Richard and Anna Linzer, reveal their approach—which emphasizes the use of cash flow...
Making Critical Decisions
Paul Phillips H.
Roberta Snow and Paul Phillips present a clear and structured way to manage the challenges of limited resources, competing demands, and the need for accountability while remaining true to a nonprofit’s mission. Making Critical Decisions offers...
Keep Your Donors
Tom Ahern
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the...
Effective Donor Relations
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Nonprofit Essentials: Acknowledgment, Recognition and Stewardship (Part of the AFP Fund Development Series) is a concise and professional guide to donor relations in a format that is accessible, lively, easy to read, and that provides in-depth...
