зарубежная деловая литература
Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
David Meerman Scott
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works...
We. How to Increase Performance and Profits through Full Engagement
Кевин Круз
Achieve a fully engaged workforce What if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role? For companies, this scenario leads...
The Green to Gold Business Playbook. How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
P.J. Simmons
Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology,...
Social Change Anytime Everywhere. How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
Allyson Kapin
Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how...
Knowledge Automation. How to Implement Decision Management in Business Processes
James Taylor
A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects,...
Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
Barry Libert
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find...
Shockproof. How to Hardwire Your Business for Lasting Success
Debra Jacobs
Reinvent your company to deliver sustained profitable growth. As performance lags in the midst of economic cycles, many companies turn to magic bullets such as EVA, Kaizen, or Six Sigma. Unfortunately, these initiatives-along with how they're...
The Reactor Factor. How to Handle Difficult Work Situations Without Going Nuclear
Marsha Sue Petrie
How to encourage personal responsibility and eliminate entitlement at work Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and...
Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Ron Kunitzky
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built...
Success the LOVEFiLM Way. How to Grow A Fast Growth Business in Fast Changing Times
Simon Calver
As you might expect from a company responsible for renting so many thrillers, there’s rarely a dull moment at LOVEFiLM. From start-up, through mergers and fast paced growth, culminating in a takeover by an internet giant, few corporate...
Creating Your Own Destiny. How to Get Exactly What You Want Out of Life and Work
Patrick Snow
Put your own fate exactly where it belongs-in your hands It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Do we control our own destinies? 90 percent of people think and act as...
The Science of Influence. How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Kevin Hogan
Get customers, clients, and co-workers to say «yes!» in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence...
The End of Ethics and A Way Back. How To Fix A Fundamentally Broken Global Financial System
Theodore Malloch Roosevelt
Bestselling author and professor Ted Malloch calls for real financial reform to restore confidence and fairness to a broken system From Ponzi schemes to the credit crisis to the real estate bubble, the financial industry seems to have lost its...
The Idea Hunter. How to Find the Best Ideas and Make them Happen
Andy Boynton
A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or...
Have a Nice Conflict. How to Find Success and Satisfaction in the Most Unlikely Places
Michael Patterson
How to successfully navigate and prevent conflict From the publishers of the popular Strength Deployment Inventory, Have a Nice Conflict follows one man's fight to rescue his sinking career. Sales manager John Doyle would consider his career a...
Executing Your Business Transformation. How to Engage Sweeping Change Without Killing Yourself Or Your Business
Dave Johnson
Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”. Changing an organization is tough. Transformation is hard work that should not be attempted by the...
Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Jeff Hasen
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel...
Selling with Noble Purpose, Enhanced Edition. How to Drive Revenue and Do Work That Makes You Proud
Lisa McLeod Earle
Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to...
Leadership Isn't For Cowards. How to Drive Performance by Challenging People and Confronting Problems
Mike Staver
A no-nonsense guide to driving performance while still maintaining a great place to work Leadership Isn't For Cowards offers straightforward steps to leading courageously and practical tips for driving performance. Courageous leadership means...
The 800-Pound Gorilla of Sales. How to Dominate Your Market
Bill Guertin
Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson...
You Can Kill An Idea, But You Can't Kill An Opportunity. How to Discover New Sources of Growth for Your Organization
Pam Henderson
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one...
Social Machines. How to Develop Connected Products That Change Customers' Lives
Peter Semmelhack
Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of...
The PR Masterclass. How to develop a public relations strategy that works!
Alex Singleton
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and...
There's Always a Way. How to Develop a Positive Mindset and Succeed in Business and Life
Tony Little
Increase your business fitness and break world sales records You can do it! You can increase your sales power. You can become more persuasive and effective in your business and your personal life. Most of all, you can learn the secrets of...
Make Difficult People Disappear. How to Deal with Stressful Behavior and Eliminate Conflict
Monica Wofford
Save your organization by building the skills to deal with difficult people We all have to work with people we can't stand to be around. Our challenge is to find creative ways to handle these difficult people. In the fable Make Difficult People...
Value Proposition Design. How to Create Products and Services Customers Want
Алан Смит
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products...
Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Энн Хэндли
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a «voice,» including organizations and their customers. So how do...
Conscious Marketing. How to Create an Awesome Business with a New Approach to Marketing
Carolyn Tate
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical...
Unrelenting Innovation. How to Create a Culture for Market Dominance
Gerard Tellis J.
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an...
The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More!
Marsha Collier
Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more...
Mastering the Complex Sale. How to Compete and Win When the Stakes are High!
Jeff Thull
Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.» —Geoffrey A. Moore, author of Crossing...
A Culture of Purpose. How to Choose the Right People and Make the Right People Choose You
Christoph Lueneburger
How innovative leaders create meaningful cultures that attract and retain top talent Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than...
Break Your Own Rules. How to Change the Patterns of Thinking that Block Women's Paths to Power
Jill Flynn
New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level leadership positions in U.S. Corporations—a number that hasn't changed in over 30 years. How...
Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Morgan Michael
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an...
The Great Workplace. How to Build It, How to Keep It, and Why It Matters
Michael Burchell
Gold Medal Winner, Human Resources and Employee Training, 2012 Axiom Business Book Awards Trust, Pride and Camaraderie—transform your company into a «Great Place to Work» The Great Place to Work Institute develops the annual ranking of the...
Family Fortunes. How to Build Family Wealth and Hold on to It for 100 Years
Will Bonner
Selected as one of Motley Fool’s “5 Great Books You Should Read” Advice on managing your wealth from bestselling author Bill Bonner From trusted New York Times bestselling author Bill Bonner comes a radical new way to look at family money and a...
The Leader's Dilemma. How to Build an Empowered and Adaptive Organization Without Losing Control
Jeremy Hope
Drawing on their work on performance management within the ‘beyond budgeting’ movement over the past ten years, including many interviews and case studies, Jeremy Hope, Peter Bunce and Franz R??sli set out in this book an executive guide to...
Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
Bob Pritchard
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an...
Leadership Rules. How to Become the Leader You Want to Be
Chris Widener
An inspiring business fable that champions leadership for the Everyman From bestselling author Chris Widener comes a compelling new story showing what you give and get when you lead. The story follows down-cast protagonist Mike Keller who,...
Strategic Learning. How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage
Вилли Питерсен
How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy,...
The Power of Pause. How to be More Effective in a Demanding, 24/7 World
Nance Guilmartin
A clear, actionable plan to fight frustration at work, make savvier decisions, and avoid costly mistakes when we're short on time, attention, and choices One of the most frustrating dilemmas for working people today is how to be effective when...
Stop the Investing Rip-off. How to Avoid Being a Victim and Make More Money
David Loeper B.
The questions every investor should ask before parting with their hard-earned cash This book serves as an advocate of the consumer and brings to light what insiders know about the side of the sales pitches that consumers don't, but need to hear....
Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Kevin Nalty
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand...
Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Lee Odden
Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost...
QR Codes Kill Kittens. How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Scott Stratten
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter...
Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support
Michel Chevalier
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores,...
The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
Maribeth Kuzmeski
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it...
The Wealth Code 2.0. How the Rich Stay Rich in Good Times and Bad
Jason Vanclef
A thoroughly revised and expanded update to the book that critics are calling the first true investing book for the «new normal» You entrusted your financial security to the “experts,” and now you’re wondering what it’ll take to recover from the...
Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Philip Kotler
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the...
Charity Case. How the Nonprofit Community Can Stand Up For Itself and Really Change the World
Dan Pallotta
A blueprint for a national leadership movement to transform the way the public thinks about giving Virtually everything our society has been taught about charity is backwards. We deny the social sector the ability to grow because of our...
