зарубежная деловая литература
Inbound Content
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Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that...
Asking Questions
Seymour Sudman
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people?s attitudes and behavior. An essential...
Luxury China
Michel Chevalier
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand...
Alliance Brand
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As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark...
Marketing Excellence
Hugh Burkitt
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing...
Brand Vision
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David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you...
Branding Governance
Nicholas Ind
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a...
Rigorous Magic
Jim Taylor
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you...
Inbound Selling
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Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes...
Account Management
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Professionelles Kundenmanagement
Gunter Hofbauer
Kundenmanagement ist eine zentrale Aufgabe in allen modernen Unternehmen. Optimal wirksam wird es aber nur, wenn man alle Dimensionen des Kundenmanagements berucksichtigt: Analyse, Kommunikation, Kooperation, Vertriebsorientierung und...
Operational Risk
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Discover how to optimize business strategies from both qualitative and quantitative points of view Operational Risk: Modeling Analytics is organized around the principle that the analysis of operational risk consists, in part, of the collection...
Beyond Control
Fred Lachotzki
Technology has made it possible to apply a new management philosophy. Leaders can let go and still be in control. They can involve key people without losing momentum. Companies can consistently measure organizational capability over time, and...
Data Collection
Patricia Phillips Pulliam
Data Collection Data Collection is the second of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology–developed by the ROI Institute–provides a practical system for evaluation planning, data collection,...
Data Conversion
Holly Burkett
This book tackles the third major challenge and the second most difficult step in the ROI methodology: converting data to monetary values. When a particular project or program is connected to a business measure, the next logical question is:...
Performance Architecture
Roger Addison
Performance ARCHITECTURE – The Art and Science of Improving Organizations is a hands-on guide to real world techniques for improving performance within the workplace. This important book explores the Human Performance Technology Landscape model...
Learning Paths
Jim Williams
Learning Paths is a down-to-earth practical resource that is filled with illustrative examples, methods, techniques, strategies, processes, and tools for making company-wide, real-time training possible. Created to be flexible, the Learning Path...
Demystifying Outsourcing
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Demystifying Outsourcing emphasizes the importance of building partnerships with consultants and vendors to achieve results. Training managers who utilize this resource will build their confidence and strengthen their outsourcing capabilities as...
Instructor Excellence
Bob Powers
When the first edition of Instructor Excellence was published in 1992, it became an instant bestseller among professionals who deliver and manage training. This thoroughly revised and updated second edition complements the timeless standards...
Informal Learning
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Most learning on the job is informal. This book offers advice on how to support, nurture, and leverage informal learning and helps trainers to go beyond their typical classes and programs in order to widen and deepen heir reach. The author...
New Capitalism?
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In this stimulating and highly original work, Kevin Doogan looks at contemporary social transformation through the lens of the labour market. Major themes of the day – globalization, technological change and the new economy, the pension and...
Fashion Marketing
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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a...
Unconventional Wisdom
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Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. That is the key to their competitive...
Innovation Leaders
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Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their...
Sustaining Change
Malcolm Higgs
This is a book destined for leaders who wish to implement change more intelligently and effortlessly. Drawing on a combination of rigorous research and extensive organizational experience, the authors present a framework for leading change,...
Operational Profitability
Robert Torok M.
Add value to services and increase revenue while giving your clients more of what they need Operational Profitability, Second Edition explains in complete detail how to conduct a management audit that will give clients the essential information...
Strategic Innovation
Nancy Snyder Tennant
Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L....
Flexible Leadership
Gary Yukl
If you are a manager or a training and development professional, you need concrete suggestions for guiding your organization through rapidly changing conditions and difficult challenges. Flexible Leadership offers a comprehensive theory that...
Moral Leadership
Warren Bennis
Moral Leadership brings together in one comprehensive volume essays from leading scholars in law, leadership, psychology, political science, and ethics to provide practical, theoretical policy guidance. The authors explore key questions about...
Building Character
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Building Character is written for leaders who understand their responsibility to develop authentic leaders within their organizations. Without presenting an overarching moral code or a prescriptive code of behavior, this book offers leaders and...
Setting Priorities
Talula Cartwright
To be a successful leader, you need to get results. To get results, you need to set priorities. This book can help you do a better job of setting priorities, recognizing the personal values that motivate your decision making, the probable...
Social Identity
Kelly Hannum
Social Identity comprises the parts of a person's identity that come from belonging to particular groups, including age, ethnicity, race, religion, gender, sexual orientation, nationality, and socioeconomic status. Your social identity informs...
Talent Conversations
Roland Smith
Individual leaders can have a significant amount of influence over the development of organizational talent. One of the simplest yet most effective ways to develop others is the talent conversation – a way of building on relationships that are...
Leadership Conversations
Richard Stieglitz G.
Conversation techniques and tools that can help strong managers become great leaders Often the very same skills and traits that enable rising stars to achieve success «tenacity, aggressiveness, self-confidence» become liabilities when promoted...
Leadership Styles
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Fast track route to mastering effective leadership styles Covers the key areas of leadership styles, from developing a style to suit the situation and organizational type to cross-cultural issues and the new interest in 'servant leadership'...
Nonprofit Essentials
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Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all– find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled...
Nonprofit Essentials
Linda Lysakowski, ACFRE
Praise for Nonprofit Essentials: The Development Plan «Linda provides a very practical outlook on how to succeed in developing and implementing a fundraising plan for a nonprofit organization. The importance of the various players and their...
Naming Rights
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In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns,...
Private Foundations
Jody Blazek
With more than 50,000 private foundations in the United States and the increasing scrutiny of the IRS, this much-needed, annually updated manual provides you with a wide range of tax rules and regulations for these foundations. Coauthored by a...
Planned Giving
Katelyn Quynn L.
Completely revised and updated, the Fourth Edition of this popular resource recognizes the emerging importance of planned giving and the changes that have taken place over the last few years. The new edition now includes a convenient,...
Nonprofit Governance
Bruce R. Hopkins
Nonprofit Governance Law, Practices & Trends Governance seems to be the subject that is perched atop every nonprofit lawyer's worry/wish list, despite the fact that there is not much law on the point, particularly at the federal level. This...
Special Events
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As the philosopher Martin Buber wrote, «All real living is meeting.» People like to get together. That?s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From...
Nonprofit Essentials
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Preparation. Planning. Execution. It's all here! Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book...
Intellectual Property
Russell Parr L.
This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. It provides practical tools for evaluating the investment...
Nonprofit Essentials
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Praise for Endowment Building «This comprehensive work shows how endowments can provide multiple opportunities for donor involvement when the solicitation program is well designed and integrated with other fund development and program goals....
Nonprofit Essentials
Linda Lysakowski, ACFRE
Praise for Recruiting and Training Fundraising Volunteers «Linda Lysakowski brings into focus the realities of enlisting volunteers to ensure success in a campaign. She clearly outlines logical steps that lead to inspiring passion in the...
Leading Up
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Fundraisers at all levels discover the art of leading up Fundraisers know that in order to be successful in their demanding profession, they have to get things done. And to get things done, they need to exercise leadership from whatever rank or...
Nonprofit Essentials
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Nonprofit Essentials: Managing Technology is a comprehensive work. Suitable for any size organization, the book is distinguished by its focus on 'the human factor' along with volumes of technology information. It should prove to be an invaluable...
Transformational Boards
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Organized as a quick and user-friendly roadmap for board members and chief executive officers as they reflect on their roles and duties together, Transformational Boards offers an engagement framework for board leadership designed to help boards...
Nonprofit Nation
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In Nonprofit Nation, the new edition of his classic work, O'Neill takes a fresh look at the nonprofit sector and the power it has to use its growing visibility and strength. Like the first edition, this new book is an up-to-date, comprehensive...
