зарубежная деловая литература
The Great Workplace. How to Build It, How to Keep It, and Why It Matters
Michael Burchell
Gold Medal Winner, Human Resources and Employee Training, 2012 Axiom Business Book Awards Trust, Pride and Camaraderie—transform your company into a «Great Place to Work» The Great Place to Work Institute develops the annual ranking of the...
Family Fortunes. How to Build Family Wealth and Hold on to It for 100 Years
Will Bonner
Selected as one of Motley Fool’s “5 Great Books You Should Read” Advice on managing your wealth from bestselling author Bill Bonner From trusted New York Times bestselling author Bill Bonner comes a radical new way to look at family money and a...
The Leader's Dilemma. How to Build an Empowered and Adaptive Organization Without Losing Control
Jeremy Hope
Drawing on their work on performance management within the ‘beyond budgeting’ movement over the past ten years, including many interviews and case studies, Jeremy Hope, Peter Bunce and Franz R??sli set out in this book an executive guide to...
Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
Bob Pritchard
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an...
Leadership Rules. How to Become the Leader You Want to Be
Chris Widener
An inspiring business fable that champions leadership for the Everyman From bestselling author Chris Widener comes a compelling new story showing what you give and get when you lead. The story follows down-cast protagonist Mike Keller who,...
Strategic Learning. How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage
Вилли Питерсен
How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy,...
The Power of Pause. How to be More Effective in a Demanding, 24/7 World
Nance Guilmartin
A clear, actionable plan to fight frustration at work, make savvier decisions, and avoid costly mistakes when we're short on time, attention, and choices One of the most frustrating dilemmas for working people today is how to be effective when...
Stop the Investing Rip-off. How to Avoid Being a Victim and Make More Money
David Loeper B.
The questions every investor should ask before parting with their hard-earned cash This book serves as an advocate of the consumer and brings to light what insiders know about the side of the sales pitches that consumers don't, but need to hear....
Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Kevin Nalty
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand...
Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Lee Odden
Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost...
QR Codes Kill Kittens. How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Scott Stratten
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter...
Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support
Michel Chevalier
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores,...
The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
Maribeth Kuzmeski
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it...
The Wealth Code 2.0. How the Rich Stay Rich in Good Times and Bad
Jason Vanclef
A thoroughly revised and expanded update to the book that critics are calling the first true investing book for the «new normal» You entrusted your financial security to the “experts,” and now you’re wondering what it’ll take to recover from the...
Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Philip Kotler
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the...
Charity Case. How the Nonprofit Community Can Stand Up For Itself and Really Change the World
Dan Pallotta
A blueprint for a national leadership movement to transform the way the public thinks about giving Virtually everything our society has been taught about charity is backwards. We deny the social sector the ability to grow because of our...
Innovating Analytics. How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
Larry Freed
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know...
The Responsibility Revolution. How the Next Generation of Businesses Will Win
Jeffrey Hollender
How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be «less bad» and embrace an ethos to be «all good» From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand...
The Little Book of Economics. How the Economy Works in the Real World
Mohamed El-Erian
One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created a strong desire among many Americans to better understand how the U.S. economy...
The Little Book of Economics. How the Economy Works in the Real World
Greg Ip
An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly are paying a lot closer attention to the economy than ever before. But economics, with its weird...
AARP The Little Book of Economics. How the Economy Works in the Real World
Greg Ip
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created...
Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate
Amy Martin Jo
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their...
Code Halos. How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
Malcolm Frank
Harness «Code Halos» to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events....
Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in...
The Future of Value. How Sustainability Creates Value Through Competitive Differentiation
Eric Lowitt
Enhance business performance by using sustainability for competitive advantage The Future of Value reveals what it takes for companies to grow and outperform the competition in today's growth-constrained, sustainability conscious world. The...
Open Leadership. How Social Technology Can Transform the Way You Lead
Charlene Li
An essential guide for leaders who want to use social media to be «open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the current leadership mantras-but companies often push back. Business is premised on the concept of...
Socialnomics. How Social Media Transforms the Way We Live and Do Business
Erik Qualman
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily...
Rippling. How Social Entrepreneurs Spread Innovation Throughout the World
Beverly Schwartz
Principles for driving significant change throughout an entire system Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on...
Pushback. How Smart Women Ask--and Stand Up--for What They Want
Selena Rezvani
Popular leadership blogger gives the low-down on standing up for yourself In Pushback, top leadership consultant Selena Rezvani argues that self-advocacy is critical to success. Yet women initiate negotiations four times less often than men,...
The Data Asset. How Smart Companies Govern Their Data for Business Success
Tony Fisher
An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only...
Engagement Marketing. How Small Business Wins in a Socially Connected World
Gail Goodman F.
A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile...
Branded!. How Retailers Engage Consumers with Social Media and Mobility
Bernie Brennan
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social...
Elephant in the Room. How Relationships Make or Break the Success of Leaders and Organizations
Peter Senge
A systematic look at how relationships determine the success of leaders and their enterprises, along with tools to help strengthen and change them Since time immemorial, relationships have determined the fate of leaders. But today they are more...
The Trend Following Bible. How Professional Traders Compound Wealth and Manage Risk
Andrew Abraham
A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to...
Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success
Tim Williams
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully...
Teaming. How Organizations Learn, Innovate, and Compete in the Knowledge Economy
Эми Эдмондсон
New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy...
Winning Across Global Markets. How Nokia Creates Strategic Advantage in a Fast-Changing World
Dan Steinbock
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications...
Inflated. How Money and Debt Built the American Dream
Nouriel Roubini
Americans as a whole view themselves as reasonably prudent and sober people when it comes to matters of money, reflecting the puritan roots of the earliest European settlers. Yet as a community, we also seem to believe that we are entitled to a...
Getting Change Right. How Leaders Transform Organizations from the Inside Out
Bill George
An innovative communication method for making change happen in any organization Getting Change Right presents a new view of leadership communication that says change doesn't flow top-down, bottom-up, or sideways, but inside-out. This is how...
Credibility. How Leaders Gain and Lose It, Why People Demand It
Джеймс Кузес
The first true revision of the classic book from the bestselling author of The Leadership Challenge As the world falls deeper into economic downturns and warfare, the question of credibility (how leaders gain and lose it) is more important than...
Leading with Questions. How Leaders Find the Right Solutions by Knowing What to Ask
Michael Marquardt J.
Many leaders are unaware of the amazing power of questions. Our conversations may be full of requests and demands, but all too often we are not asking for honest and informative answers, and we don’t know how to listen effectively to responses....
The Decision to Trust. How Leaders Create High-Trust Organizations
Robert Hurley F.
A proven model to create high-performing, high-trust organizations Globally, there has been a decline in trust over the past few decades, and only a third of Americans believe they can trust the government, big business, and large institutions....
The New Edge in Knowledge. How Knowledge Management Is Changing the Way We Do Business
Carla O'dell
The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future...
Technology at the Margins. How IT Meets the Needs of Emerging Markets
Sailesh Chutani
Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets...
The Street-Smart Salesman. How Growing Up Poor Helped Make Me Rich
Anthony Belli
The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the ability to comfortably walk through any door knowing that the prospect who sits in judgment of...
Bailout Nation. How Greed and Easy Money Corrupted Wall Street and Shook the World Economy
Barry Ritholtz
An engaging look at what led to the financial turmoil we now find ourselves in Bailout Nation offers one of the clearest looks at the financial lenders, regulators, and politicians responsible for the financial crisis of 2008. Written by Barry...
Leading the Virtual Workforce. How Great Leaders Transform Organizations in the 21st Century
Karen Lojeski Sobel
Leading the Virtual Workforce How Great Leaders Transform Organizations in the 21st Century Praise for Leading the Virtual Workforce «Strong leadership in the best of times is difficult to achieve, but in today's rapidly changing business...
Common Purpose. How Great Leaders Get Organizations to Achieve the Extraordinary
Marshall Goldsmith
From one of the most respected names in business and leadership, a rare look at the specifics of how great leaders achieve «common purpose» and success within their organizations. What is common purpose? It is that rare, almost-palpable...
The New Technology Elite. How Great Companies Optimize Both Technology Consumption and Production
Vinnie Mirchandani
How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is...
Don't Be That Boss. How Great Communicators Get the Most Out of Their Employees and Their Careers
Mark Wiskup
An executive coach shows you how better communication leads to productivity and profitability Communication is the key to success when you manage other people. But it's not enough to just communicate; you have to communicate in the right way to...
