зарубежная деловая литература
Design Like Apple. Seven Principles For Creating Insanely Great Products, Services, and Experiences
John Edson
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail–?from the tactile feedback of keyboard to the...
Power Entertaining. Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from America's 1st Master Sommelier
Eddie Osterland
Master the art of entertaining and cement lasting businessrelationships in the process You're at a fancy downtown restaurant for dinner with amillion-dollar business deal on the table. The waiter hands you thewine list. Now what? So much for...
Economic Warfare. Secrets of Wealth Creation in the Age of Welfare Politics
Herman Cain
New insights for investors and business people looking to create wealth in the turbulent post-crisis world In a no holds barred expose of the 2008 financial meltdown from the inside, Ziad K. Abdelnour argues that the political and financial...
The Buying Brain. Secrets for Selling to the Subconscious Mind
A. Pradeep K.
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create...
If You're Not First, You're Last. Sales Strategies to Dominate Your Market and Beat Your Competition
Grant Cardone
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make...
The Sensible Guide to Forex. Safer, Smarter Ways to Survive and Prosper from the Start
Cliff Wachtel
FXstreet.Com’s 2013 Best Book Award! The Sensible Guide to Forex: Safer, Smarter Ways to Survive and Prosper from the Start is written for the risk averse, mainstream retail investor or trader seeking a more effective way to tap forex markets to...
IT Leadership Manual. Roadmap to Becoming a Trusted Business Partner
Alan Guibord R.
Savvy advice for developing the necessary skills to become a vital part of any management team Today's IT leaders are faced with an unprecedented leadership and organizational challenge. The entire landscape has changed over the past few years...
Sustainable Investing for Institutional Investors. Risks, Regulations and Strategies
Mirjam Staub-Bisang
A comprehensive guide to socially responsible investing (SRI) With concerns about climate change increasing among investors, many are looking for opportunities that offer positive social as well as monetary returns. Sustainable Investing for...
The New Science of Asset Allocation. Risk Management in a Multi-Asset World
Hossein Kazemi
A feasible asset allocation framework for the post 2008 financial world Asset allocation has long been a cornerstone of prudent investment management; however, traditional allocation plans failed investors miserably in 2008. Asset allocation...
Investor's Guide to Loss Recovery. Rights, Mediation, Arbitration, and other Strategies
Louis Straney L.
Essential guidance for recovery of lost assets through arbitration, mediation and other forms of conflict resolution Since the discovery of the Madoff fraud and investment scandals associated with the global credit crisis, investors have become...
The End of Business As Usual. Rewire the Way You Work to Succeed in the Consumer Revolution
Brian Solis
It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information...
Open Services Innovation. Rethinking Your Business to Grow and Compete in a New Era
Henry Chesbrough
The father of «open innovation» is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that...
Alternative Assets and Strategic Allocation. Rethinking the Institutional Approach
John Abbink B.
An insightful guide to making strategic investment allocation decisions that embraces both alternative and conventional assets In this much-needed resource, alternative and portfolio management expert John Abbink demonstrates new ways of...
Information, Technology, and Innovation. Resources for Growth in a Connected World
John Jordan M.
A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide With all of the recent emphasis on «big data,» analytics and visualization, and emerging technology...
Introduction to Fixed Income Analytics. Relative Value Analysis, Risk Measures and Valuation
Frank J. Fabozzi
A comprehensive introduction to the key concepts of fixed income analytics The First Edition of Introduction to Fixed Income Analytics skillfully covered the fundamentals of this discipline and was the first book to feature Bloomberg screens in...
The Leader's Guide to Radical Management. Reinventing the Workplace for the 21st Century
Стивен Деннинг
A radical new management model for twenty-first century leaders Organizations today face a crisis. The crisis is of long standing and its signs are widespread. Most proposals for improving management address one element of the crisis at the...
The Retail Revival. Reimagining Business for the New Age of Consumerism
Doug Stephens
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new...
Don't Count on It!. Reflections on Investment Illusions, Capitalism, "Mutual" Funds, Indexing, Entrepreneurship, Idealism, and Heroes
Джон Богл
Praise for Don't Count On It! «This collection of Jack Bogle's writings couldn't be more timely. The clarity of his thinking—and his insistence on the relevance of ethical standards—are totally relevant as we strive to rebuild a broken financial...
The New Gold Standard. Rediscovering the Power of Gold to Protect and Grow Wealth
Donald Luskin
The guide to returning to a gold standard All that glitters is gold and gold has never glittered so much as it has in the last decade, reaching staggering new prices in recent years. The definitive modern argument to returning to a gold...
No Fear of Failure. Real Stories of How Leaders Deal with Risk and Change
Gary Burnison
Candid conversations with top leaders around the world on how they approached pitvotal moments in their careers No Fear of Failure offers insightful, candid conversations with some of the world's top leaders in business, politics, education, and...
Change Lessons from the CEO. Real People, Real Change
Johan Coetsee
5 stars: Exceptional, a must read for any manager or leader —Sarah Stocks, Chartered Management Institute (CMI) «This book is a highly effective, meaningful and user-friendly guide for anyone trying to manage change in a modern organisation...
Future-Proofing Your Business. Real Life Strategies to Prepare Your Business for Tomorrow, Today
Troy Hazard
After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills...
Investing in REITs. Real Estate Investment Trusts
Ralph Block L.
The new Fourth Edition of the definitive handbook on investing in Real Estate Investment Trusts (REITs) Real Estate Investment Trusts (REITs), which provide some of the best total returns in the investment world, along with above-average...
Trading Tools and Tactics. Reading the Mind of the Market
Greg Capra
From the founder of the leading online trading education company Pristine.com, a simple technical method to trade or invest Many trading books present esoteric trading concepts and complicated indicators that may look good on paper when viewing...
Train Your Brain For Success. Read Smarter, Remember More, and Break Your Own Records
Roger Seip
Train your mind to achieve new levels of success! Professionals and entrepreneurs do a great job of keeping up appearances. But if they're honest with themselves, they're short on living the life they really want. Train Your Brain For Success...
Ben Graham Was a Quant. Raising the IQ of the Intelligent Investor
Steven Greiner P.
Innovative insights on creating models that will help you become a disciplined intelligent investor The pioneer of value investing, Benjamin Graham, believed in a philosophy that continues to be followed by some of today's most successful...
The End of Fundraising. Raise More Money by Selling Your Impact
Jason Saul
Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support,...
The Dragonfly Effect. Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Andy Smith
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social...
Generational Selling Tactics that Work. Quick and Dirty Secrets for Selling to Any Age Group
Cam Marston
Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your...
The Crisis of Crowding. Quant Copycats, Ugly Models, and the New Crash Normal
Ludwig Chincarini B.
A rare analytical look at the financial crisis using simple analysis The economic crisis that began in 2008 revealed the numerous problems in our financial system, from the way mortgage loans were produced to the way Wall Street banks leveraged...
Pension Finance. Putting the Risks and Costs of Defined Benefit Plans Back Under Your Control
Robert Merton C.
Pension plans around the world are in a state of crisis. U.S. plans alone are facing a total accrued liability funding deficit of almost $4 trillion (of the same order of magnitude as the federal debt), a potential financial catastrophe that...
How to Lead by The Book. Proverbs, Parables, and Principles to Tackle Your Toughest Business Challenges
Dave Anderson
Biblical solutions to dozens of the toughest challenges leaders face today. Concise, to-the-point, and highly useable, How to Lead by THE BOOK presents a series of personal and business challenges recognizable to leaders, then deals with each...
eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
Corey Perlman
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet...
The Power of Consistency. Prosperity Mindset Training for Sales and Business Professionals
Weldon Long
How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the...
The Conscious Investor. Profiting from the Timeless Value Approach
John Price
An intriguing look at the full range of value methods brought together for the first time The biggest block to success in the stock market is unconscious investing, or following the crowd without asking the right questions such as: «What is it...
The Great Super Cycle. Profit from the Coming Inflation Tidal Wave and Dollar Devaluation
David Skarica
The United States has a problem – a big problem. Due to costs associated with the massive bailout of financial institutions deemed «too big to fail,» on-going armed conflicts, and a move towards socialism, another even bigger bubble is about to...
The New Polymath. Profiles in Compound-Technology Innovations
Marc Benioff
Prepare for a world of compound innovation which blends 3, 5, 10 strands of infotech, greentech, biotech and healthtech to solve the «Grand Challenges» our world faces-and the more routine ones Polymath is the Greek word for a Renaissance person...
The CME Group Risk Management Handbook. Products and Applications
Leo Melamed
Praise for The CME Group Risk Management Handbook «Wow! The CME Group Risk Management Handbook is a 'ten strike' and long overdue. A must-read and reference for the risk management industry!» —Jack Sandner, retired chairman of CME Group, member...
Financial Derivatives. Pricing and Risk Management
Robert Kolb W.
Essential insights on the various aspects of financial derivatives If you want to understand derivatives without getting bogged down by the mathematics surrounding their pricing and valuation, Financial Derivatives is the book for you. Through...
The Complete Trading Course. Price Patterns, Strategies, Setups, and Execution Tactics
Corey Rosenbloom
A practical guide covering everything the serious trader needs to know While a variety of approaches can be used to analyze financial market behavior and identify potential trading/investing opportunities, no approach is completely accurate. The...
Market Microstructure in Emerging and Developed Markets. Price Discovery, Information Flows, and Transaction Costs
Halil Kiymaz
A comprehensive guide to the dynamic area of finance known as market microstructure Interest in market microstructure has grown dramatically in recent years due largely in part to the rapid transformation of the financial market environment by...
Privacy Means Profit. Prevent Identity Theft and Secure You and Your Bottom Line
John Sileo
Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both...
Accelerating Leadership Development. Practical Solutions for Building Your Organization's Potential
Jocelyn Berard
Proven strategies and innovative solutions for developing and retaining successful leaders Many organizations today are facing a crisis of leadership. As the Baby Boomer generation exits the workforce, companies are struggling to find qualified...
Quantitative Credit Portfolio Management. Practical Innovations for Measuring and Controlling Liquidity, Spread, and Issuer Concentration Risk
Lev Dynkin
An innovative approach to post-crash credit portfolio management Credit portfolio managers traditionally rely on fundamental research for decisions on issuer selection and sector rotation. Quantitative researchers tend to use more mathematical...
Comebacks. Powerful Lessons from Leaders Who Endured Setbacks and Recaptured Success on Their Terms
Patricia Crisafulli
Gold Medal Winner, Success and Motivation, 2011 Axiom Business Book Awards Insight from leaders who experienced major setbacks and redefined success In tough economic times, when careers are derailed and leaders are forced to rewrite their...
Mission-Based Marketing. Positioning Your Not-for-Profit in an Increasingly Competitive World
Peter Brinckerhoff C.
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to...
Mutual Funds. Portfolio Structures, Analysis, Management, and Stewardship
John Haslem A.
An authoritative, must-read guide to making more informed decisions about mutual funds Providing a balance of theory and application, this authoritative book will enable you to evaluate the various performance and risk attributes of mutual...
From Business Cards to Business Relationships. Personal Branding and Profitable Networking Made Easy
Allison Graham
Want to supercharge your life? Effective networking is the answer and this book will teach you how. Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate...
The Now Habit at Work. Perform Optimally, Maintain Focus, and Ignite Motivation in Yourself and Others
Neil PhD Fiore
Increase productivity, efficiency, and full-brain power when you apply Now Habit strategies to your business What if working harder, stressing more, and putting in more hours aren't the secret to success? What if truly effective managers,...
Workscripts. Perfect Phrases for High-Stakes Conversations
Mark Levine
What to say in today's toughest workplace situations Whatever trust previously existed between employer and employee has been torn into millions of pink slips, thanks to the latest recession. As a result, the rules for how managers and employees...
