зарубежная деловая литература
The Marketing Director's Role in Business Planning and Corporate Governance
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Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors...
Economic Analysis of the Law
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Providing students with a solid grounding in the economic analysis of the law, this reader brings together edited versions of diverse and challenging journal articles into a unified collection. Chosen to provoke thought and discussion, these...
The Public Relations Writer's Handbook
Merry Aronson
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated...
Apples, Insights and Mad Inventors
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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual...
The Hidden Art of Interviewing People
Roger Terry
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development,...
A Master Class in Brand Planning
Judie Lannon
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is...
Managing the New Customer Relationship
Ian Gordon
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship...
The Art of Business Seduction
Mark Jeffries
These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hired everyday with everything you do and say....
The 9 Disciplines of a Facilitator
Jon Jenkins C.
What takes place in the head and heart of an effective facilitative leader? How do they find the inner resources to draw upon? What is the source of their powerful effect on people and situations? The 9 Disciplines of a Facilitator examines...
Business Skills All-in-One For Dummies
Kate Burton
Fulfil your workplace potential with this indispensable handbook. Written by a team of experts, Business Skills All-in-One For Dummies is your complete guide to perfecting your communication, management and organizational skills. Inside you'll...
Actuarial Theory for Dependent Risks
Rob Kaas
The increasing complexity of insurance and reinsurance products has seen a growing interest amongst actuaries in the modelling of dependent risks. For efficient risk management, actuaries need to be able to answer fundamental questions such as:...
Handbook of Information Security, Key Concepts, Infrastructure, Standards, and Protocols
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The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading...
Handbook of Information Security, Information Warfare, Social, Legal, and International Issues and Security Foundations
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The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading...
Governance, Risk, and Compliance Handbook
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Providing a comprehensive framework for a sustainable governance model, and how to leverage it in competing global markets, Governance, Risk, and Compliance Handbook presents a readable overview to the political, regulatory, technical, process,...
The Handbook of Technology and Innovation Management
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This timely handbook represents the latest thinking in the field of technology and innovation management, with an up-to-date overview of the key developments in the field. Under the separate but related headings of market environment; business...
Achieving Business Value from Technology
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PRAISE FOR ACHIEVING BUSINESS VALUE FROM TECHNOLOGY «Clearly, IT investments have never before played such a critical part in business growth. The book addresses the weakness existing in most management systems involving the lack of a systematic...
Thiagi's 100 Favorite Games
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Thiagi's 100 Favorite Gamesis an exciting new resource from Sivasailam «Thiagi» Thiagarajan, who is acknowledged as the world’s foremost authority on interactive learning. This is a first-of-its-kind collection that represents game play at its...
A Practical Guide to Training and Development
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To stay ahead of the competition, today?s organizations must invest in ongoing training that continuously improves their employees? knowledge and skills. A Practical Guide to Training and Development is a comprehensive resource that offers a...
A Coach's Guide to Emotional Intelligence
Marcia Hughes
A Coach?s Guide to Emotional Intelligence is a groundbreaking book that combines the topics of coaching and emotional intelligence in a down-to-earth resource for coaches, facilitators, and consultants. The authors, James Bradford Terrell and...
Learning Rants, Raves, and Reflections
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Learning Rants, Raves, and Reflections offers a unique collection of passionate, provocative, and personal stories that show how technology is transforming how we learn today and reveals what we can expect in the future. Written to be highly...
The Trainer's Journey to Competence
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The Trainer’s Journey to Competence draws on Jean Barbazette’s thirty-five years of experience in training trainers. The book serves as both a useful source of career advice for those in the training field, and as a starting point for creating a...
Building Business Acumen for Trainers
Ajay Pangarkar
As a training and development or human resource professional, do you have the knowledge, skills, and experience you need to become an indispensable strategic partner within your organization? Building Business Acumen for Trainers provides...
Job Aids and Performance Support
Allison Rossett
Job Aids and Performance Support in the Workplace gives us everything we’ve ever wanted to know about these invaluable tools and techniques! Allison Rossett and Lisa Schafer have created a comprehensive, pragmatic, and very readable guide. The...
International Trade, Growth, and Development
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This collection of essays draws from over thirty years of work by noted economist Pranab Bardhan to address the inter-related themes of international trade, growth, and rural development. Covering a wide range of important issues within the...
Adjustment Policies, Poverty, and Unemployment
Pierre-Richard Agenor
Pierre-Richard Ag?nor’s pioneering work on Integrated Macroeconomics Models for Poverty Analysis (IMMPA) is cataloged for the first time in this must-read volume. A class of dynamic computable general equilibrium models, IMMPA models are...
Inside the Economist's Mind
Paul A. Samuelson
By focusing on the human side as well as the intellectual dimensions of how economists work and think, this collection of interviews with top economists of the 20th century becomes a startling and lively introduction to the modern world of...
The Five Literacies of Global Leadership
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New research has exposed our leadership paradigm as a outdated mess of flawed models and practices. By working with great leaders and observing their common attitudes and behaviours, Richard Hames has cracked a universal code based on...
Winners in the Second Half
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Later career, 'the second half of the game', is not, as it is often perceived to be, a period of decline or a black hole, but an inspirational time of Generative Leadership and a challenging opportunity for better tactics. This book explores...
Law and Ethics in Coaching
Patrick Williams
This book provides an easy-to-read introduction to the core ethical and professional issues faced by all coaches irrespective of length of coaching experience. The case studies and guidelines in this book will help coaches constructively reflect...
Best Practices in Leadership Development and Organization Change
Dave Ulrich
In this important book, successful organizations—including well-known companies such as Agilent Technologies, Corning, GE Capital, Hewlett Packard, Honeywell Aerospace, Lockheed Martin, MIT, Motorola, and Praxair—share their most effective...
The Successful Leadership Development Program
Richard Rees T.
Praise for The Successful Leadership Development Program «Byrne and Rees share their direct experience to provide a highly practical guide for organizations seeking more self-managed approaches to learning in leadership development programs. It...
The Handbook of Leadership Development Evaluation
Kelly Hannum
With the increase in the number of organizational leadership development programs, there is a pressing need for evaluation to answer important questions, improve practice, and inform decisions. The Handbook is a comprehensive resource filled...
Seven Keys to Successful Mentoring
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Mentoring is an intentional, developmental relationshiop in which a more experienced, more knowledgeable person nurtures the professional and personal life of a less experienced, less knowledgeable person. Both mentors and mentees realize many...
Selling Your Ideas to Your Organization
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If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics. This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea. Using...
Stop Selling and Start Leading
Deb Calvert
Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue...
Uncovering the Life of Your Dreams
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An enlightening story. . . Scott Billings has a pretty good life, or so it appears. But something is missing for him. Like many others, he finds himself just going through the motions, sleepwalking through life, until an unexpected and unique...
Sustainable Futures in the Built Environment to 2050
Stuart Green
Brings together leading thinking on issues of new professional practice and on the future of a sustainable built environment This book focuses on both construction and development issues, and examines how we can transition to a sustainable...
Sarbanes-Oxley for Nonprofit Boards
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The Sarbanes-Oxley (SOX) bar has been raised-is your nonprofit board up to the task? Nonprofit boards are in a fishbowl of scrutiny much like their private sector counterparts. With recent media focus on investigations of false charities, and...
Financial Management for Nonprofit Organizations
John Zietlow
Indispensable for all types and sizes of nonprofit organizations, this important book imparts a clear sense of the technical expertise and proficiency needed as a nonprofit financial officer and includes real-world case studies, checklists,...
The Law of Tax-Exempt Organizations
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Written in plain English and supplemented annually, The Law of Tax-Exempt Organizations, Ninth Editioncan help the lawyers and managers of tax-exempt organizations make sure that they are up-to-date on all current regulations pertaining to...
Mapping the New World of American Philanthropy
Susan Raymond U.
Praise for Mapping the New World of American Philanthropy Causes and Consequences of the Transfer of Wealth «This book does a wonderful job of guiding the reader through the increasingly changing world of philanthropy. These changes must drive...
Nonprofit Law for Religious Organizations
David Middlebrook
Nonprofit Law for Religious Organizations: Essential Questions & Answers is a hands-on guide to the most pertinent and critical legal issues facing those who lead and manage religious tax-exempt organizations with an emphasis on tax, employment,...
Getting Started with Policy Governance
Caroline Oliver
In this newest book on the Policy Governance approach to board leadership created by John Carver, Caroline Oliver gives readers practical, hands-on tools for getting the most from the system in the day-to-day operation of their boards. In the...
Reliable Fundraising in Unreliable Times
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Praise for Reliable Fundraising in Unreliable Times «Kim Klein has been a guru to social justice fundraisers for many years. She shows us by her efforts, and not just by her words, that it is possible to raise the money you need, no matter how...
Planned Giving for Small Nonprofits
Katelyn Quynn L.
Proven methods for launching-and growing-a planned giving program Planned Giving for Small Nonprofits provides easy-to-follow guidelines for beginning and sustaining a planned giving program with the limited resources of a small organization....
Managing Risk in Nonprofit Organizations
Peggy Jackson M.
Managing Risk in Nonprofit Organizations explains and defines risk management, especially as it applies to nonprofits. It provides comprehensive guidance on such topics as identifying risk, prioritising risk, selecting appropriate risk...
Planning Guide for the Law of Tax-Exempt Organizations
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An indispensable reference tool, offering professionals hands-onlegal and tax planning tips An essential guide for professionals representing and advising tax-exempt organizations, Planning Guide for the Law of Tax-Exempt Organizations offers a...
Human Resource Policies and Procedures for Nonprofit Organizations
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Get the tools you need to build a successful human resource management system! Learn about organizational policies and procedures, nondiscrimination/affirmative action, recruitment, hiring, termination, compensation, supervision, employment...
The Tax Law of Charitable Giving
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The Tax Law of Charitable Giving, Third Edition is completely revised, revamped, and updated. Written in plain English, it can help lawyers, managers, and development directors in tax-exempt organizations make sure they are up to date on all...
Financial and Accounting Guide for Not-for-Profit Organizations
John McCarthy H.
This Seventh Edition is filled with authoritative advice on the financial reporting, accounting, and control situations unique to not-for-profit organizations. It contains discussions of the accounting and reporting guidelines for different...
