зарубежная деловая литература
The IOMA Handbook of Logistics and Inventory Management
Institute of Management and Administration (IOMA)
Practical, easy-to-implement advice on the most successful logistics management techniques being used today–from selecting the best carriers, setting logistics performance goals, and planning logistics strategies, to streamlining shipping and...
New Product Development For Dummies
Robin Karol
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small...
Increasing Your Influence at Work All-In-One For Dummies
Группа авторов
Get ahead in the workplace by influencing others Influence is a timeless topic for business leaders and others in positions of power, but the world has evolved to the point where everyone needs these skills. No matter your job, role, rank, or...
The Economics of the Environment and Natural Resources
Quentin Grafton
The Economics of the Environment and Natural Resources covers the essential topics students need to understand environmental and resource problems and their possible solutions. Its unique lecture format provides an in-depth exploration of...
New Museum Theory and Practice
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New Museum Theory and Practice is an original collection of essays with a unique focus: the contested politics and ideologies of museum exhibition. Contains 12 original essays that contribute to the field while creating a collective whole for...
The Wiley Guide to Project Technology, Supply Chain, and Procurement Management
Peter Morris
A complete guide to managing technical issues and procuring third-party resources The Wiley Guides to the Management of Projects address critical, need-to-know information that will help professionals successfully manage projects in most...
Strategic Planning for Project Management Using a Project Management Maturity Model
Группа авторов
It has often been said that 'to improve, one must be prepared to measure the improvement' and 'one must inspect what one expects.' The Kerzner Project Management Maturity Model has provided this tangible measure of maturity. The rest is up to a...
Human Factors in Project Management
Группа авторов
In Human Factors in Project Management, author Zachary Wong—a noted trainer and acclaimed leader of more than 250 project teams—provides a summary of «people-based» management skills and techniques that can be applied when working in a team...
Tools for Project Management, Workshops and Consulting
Группа авторов
Typically today's management tasks include project management, running workshops and working with consultancies – all complex activities, which require a multitude of skills and competencies. This book gives you a reference or cookbook-style...
Corporate Governance Post-Sarbanes-Oxley
Группа авторов
Corporate Governance Post Sarbanes-Oxley introduces a corporate governance structure consisting of seven interrelated mechanisms of oversight: managerial, compliance, audit, advisory, assurance, and monitoring. The book begins with a discussion...
New Issues in Islamic Finance and Economics
Zamir Iqbal
New Issues in Islamic Finance & Economics: Progress and Challenges provides a review of the main issues and challenges facing Islamic finance. The application of Islamic finance is currently limited to banking. This book starts with an overview...
Mathematical Methods for Finance
Frank J. Fabozzi
The mathematical and statistical tools needed in the rapidly growing quantitative finance field With the rapid growth in quantitative finance, practitioners must achieve a high level of proficiency in math and statistics. Mathematical Methods...
Way of the Trade
Jea Yu
Praise for Way of the Trade + Online Video Course «Jea Yu's Way of the Trade offers serious traders a comprehensive and compelling approach to short-term trading. Jea writes in a reader-friendly style, connecting market realities with sound...
Stock Charts For Dummies
Lita Epstein
The easy way to get started in stock charts Many trading and technical analysis books focus on how to use charts to make stock trading decisions, but what about how to actually build a chart? Stock Charts For Dummies reveals the important...
Optimizing Corporate Portfolio Management
Группа авторов
If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? «Optimizing Corporate Portfolio Management: Aligning Investment Proposals with...
Handbook of International Trade
James Harrigan
This handbook is a detailed exploration of the theories, policies, and issues stemming from the field of International Trade. Written by specialists in the field, the chapters focus on four important areas: factor proportions theory, trade...
Handbook of International Trade
James Hartigan C.
This second volume of the Handbook of International Trade focuses on the economic and legal analysis of international laws and institutions as they impact trade. Containing chapters written by both economic and legal scholars, this volume...
Running a Public Company
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Praise for Running a Public Company: From IPO to SEC Reporting «Steve Bragg's book is an essential read for anyone contemplating a public offering or taking on leadership responsibility in a public company. Not only does he explain the...
The Executive and the Elephant
Richard Daft L.
Lessons for leaders on resolving the ongoing struggle between instinct and the creative mind Kings, heads of government, and corporate executives lead thousands of people and manage endless resources, but may not have mastery over themselves....
Why Women Mean Business
Avivah Wittenberg-Cox
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women – as employees, consumers and leaders – is...
Out of the Ashes
Группа авторов
Take a management journey to the heart of the restructuring of SN Brussels Airlines, sharing the dos and don’ts of Jean-Fr?d?ric Mognetti’s three years of hands-on experience as restructuring catalyst to the company. In 2002 SN rose out of the...
Managing Risk in Organizations
Группа авторов
Managing Risk in Organizations offers a proven framework for handling risks across all types of organizations. In this comprehensive resource, David Frame—a leading expert in risk management—examines the risks routinely encountered in business,...
Leading With Emotional Courage
Группа авторов
The Wall Street Journal bestselling author of 18 Minutes unlocks the secrets of highly successful leaders and pinpoints the missing ingredient that makes all the difference You have the opportunity to lead: to show up with confidence, connected...
Blunders in International Business
Группа авторов
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining...
Training and Development Express
Группа авторов
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Global Training and Development
Michel Syrett
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
E-Training and Development
Группа авторов
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Sales Rewards and Incentives
Группа авторов
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Transatlantic Mergers and Acquisitions
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This book is intended to show ways to successful cooperation. Going beyond M&A, it demonstrates how economical ties and personal behaviour can positively influence our international relations. The value to M&A professionals will be generated...
Rational Choice and Judgment
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The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of making a decision using quantitative models of the decider's factual and value judgments. DA is already widely used in business, government,...
Logos and No Gos
Группа авторов
Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand...
Conversations with Marketing Masters
Laura Mazur
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating...
Cadbury's Purple Reign
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A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be...
Market Research Best Practice
Peter Mouncey
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly...
From Products to Services
Группа авторов
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into...
The Business of Brands
Jon Miller
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research,...
Exactly How to Sell
Группа авторов
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your...
Ganzheitliche Marketingkommunikation im Internet
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Dieses Buch beschreibt die M?glichkeiten des Internets als Kommunikations- und Marketingmedium ganzheitlich anhand von Beispielen und Fallstudien, erg?nzt durch Checklisten. Es richtet sich an Vertriebs- und Werbeleiter, Webmaster, Webdesigner,...
Multimedia-based Instructional Design
William Lee W.
Multimedia-Based Instructional Design is a thoroughly revised and updated second edition of the best-selling book that provided a complete guide to designing and developing interactive multimedia training. While most training companies develop...
Computer Security Handbook, Set
Seymour Bosworth
Computer security touches every part of our daily lives from our computers and connected devices to the wireless signals around us. Breaches have real and immediate financial, privacy, and safety consequences. This handbook has compiled advice...
From Analysis to Evaluation
Группа авторов
In this new book from the author of e-Learning on a Shoestring and Better than Bullet Points, Jane Bozarth has gathered a wealth of tools from leading training practitioners. Anyone—from the interested manager to the experienced training...
Creativity in Virtual Teams
Группа авторов
Creativity in Virtual Teams offers a well-researched and practical resource that outlines a new model for attaining high levels of creativity in virtual working arrangements to anyone who designs, manages, or participates in virtual teams....
The Blended Learning Book
Группа авторов
The Blended Learning Book is your user?s manual for implementing blended learning. It gives you a guidebook to combining the latest technologies with traditional training models to create high-impact programs that drive superior business results...
Outsourcing Training and Development
Группа авторов
In this book, human resource management and training expert Judy Hale demystifies training outsourcing and details how companies can successfully outsource their training and development needs—from the entire learning function to selected...
Training the Active Training Way
Группа авторов
Training expert Mel Silberman is the father of the popular and effective active training method. In his landmark textbook, Active Training, he identified the specific characteristics of the active training method that results in deeper learning...
The Trainer's Handbook
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This thoroughly revised and updated second edition of The Trainer’s Handbook presents a comprehensive, systematic approach to developing training skills and competencies. It reflects the current changes in the design, development, and delivery...
Criterion-referenced Test Development
William Coscarelli C.
Criterion-Referenced Test Development is designed specifically for training professionals who need to better understand how to develop criterion-referenced tests (CRTs). This important resource offers step-by-step guidance for how to make and...
The Leader on the Couch
Manfred F. R. Kets de Vries
Despite the proven benefits of emotional intelligence, organizational life has typically been hostile to the inner world of feeling. Rationality is deemed superior to feeling, which can contaminate judgment. But without feeling there is no...
Mastering Global Corporate Governance
Peter Lorange
Corporate Governance is the hot topic of the new millennium. Gone are the days when CEOs set agendas and earned 500 times more than average employees. Now, transparency rules. Corporations must establish new systems of accountability, and...
