зарубежная деловая литература
The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results
Evelyn Ehrlich
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The...
Real Women, Real Leaders. Surviving and Succeeding in the Business World
Kathleen Hurley
Plan your path to leadership with insight from real women at the top In Real Women, Real Leadership, twenty-four women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on «making it» as a...
Who Will Take Over the Business?. Succession Planning for the Canadian Business Family
Susan Latremoille
As the first wave of Canadian baby boomers retire over the next few years, succession planning will be vital for the long-term survival of many businesses. Canada is about to see a huge transfer of wealth from this generation to the next, yet...
The Savage Way. Successfully Navigating the Waves of Business and Life
Bill Cosby
Inspiring lessons on business and life from Frank Savage Frank Savage's is an unlikely success story. Raised in segregated Washington, DC, by his mother, a hairdresser and entrepreneur with little formal education, Savage's career has taken him...
Timing Solutions for Swing Traders. Successful Trading Using Technical Analysis and Financial Astrology
Peter Tryde
A unique new approach to trading based on financial analysis and financial astrology Timing Solutions for Swing Traders: Successful Trading Using Technical Analysis and Financial Astrology is a remarkable new book that introduces a revolutionary...
Investment Philosophies. Successful Strategies and the Investors Who Made Them Work
Aswath Damodaran
The guide for investors who want a better understanding of investment strategies that have stood the test of time This thoroughly revised and updated edition of Investment Philosophies covers different investment philosophies and reveal the...
Credit Risk Frontiers. Subprime Crisis, Pricing and Hedging, CVA, MBS, Ratings, and Liquidity
Tomasz Bielecki
A timely guide to understanding and implementing credit derivatives Credit derivatives are here to stay and will continue to play a role in finance in the future. But what will that role be? What issues and challenges should be addressed? And...
Successful Investing Is a Process. Structuring Efficient Portfolios for Outperformance
Jacques Lussier
A process-driven approach to investment management that lets you achieve the same high gains as the most successful portfolio managers, but at half the cost What do you pay for when you hire a portfolio manager? Is it his or her unique...
The Securitization Markets Handbook. Structures and Dynamics of Mortgage- and Asset-backed Securities
Anne Zissu
A comprehensive guide to the continuously evolving world of securitization The Second Edition of The Securitization Markets Handbook is a valuable resource for both experienced money managers trying to put a securitization strategy into place as...
Commercial Real Estate Restructuring Revolution. Strategies, Tranche Warfare, and Prospects for Recovery
Stephen Meister B.
How to plan for the commercial real estate collapse Encompassing apartment, office, retail, hospitality, warehouse, manufacturing, and flex or R & D buildings, commercial real estate (CRE) investment in the U.S. totaled $6.4 trillion at the end...
Internet Management for Nonprofits. Strategies, Tools and Trade Secrets
Ted Hart
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with...
The Complete Book of Option Spreads and Combinations. Strategies for Income Generation, Directional Moves, and Risk Reduction
Scott Nations
Get a handle on option spreads to hike profit and squash loss The Complete Book of Option Spreads and Combinations is the definitive educational resource and reference guide for using option spreads and other common sense option strategies. This...
Dynamic Economic Decision Making. Strategies for Financial Risk, Capital Markets, and Monetary Policy
John Silvia E.
A comprehensive analysis of the macroeconomic and financial forces altering the economic landscape Financial decision-making requires one to anticipate how their decision will not only affect their business, but also the economic environment....
Shift and Reset. Strategies for Addressing Serious Issues in a Connected Society
Brian Reich
Essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected society In these challenging economic times, it is more important than ever for...
The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success
Paul Roetzer
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye...
Templeton's Way with Money. Strategies and Philosophy of a Legendary Investor
Alasdair Nairn
The enduring legacy of a legendary investor Called the «greatest stock picker of the century» by Money magazine, legendary fund manager Sir John Templeton is remembered as one of the world's foremost investors, known for his pioneering insights...
The Leading-Edge Manager's Guide to Success. Strategies and Better Practices
David Parmenter
Practical, commonsense advice on becoming an effective leader Examining the baggage that most managers have and then helping them to understand the personal traits that can limit their potential, this book guides you through the pathway of self...
The CIO Playbook. Strategies and Best Practices for IT Leaders to Deliver Value
Nicholas Colisto R.
As our economy shifts from recession to recovery, our current economic climate is ripe for transformation. CIOs are in a unique position to leverage technology in order to drive innovation and boost business growth. The CIO Playbook is the handy...
Dare. Straight Talk on Confidence, Courage, and Career for Women in Charge
Becky Blalock
From a veteran Fortune 500 executive, how women can reach and succeed in top leadership positions Though women hold a majority of the managerial and professional jobs in the workforce, they occupy a mere 14% of C-suite positions at Fortune 500...
The Bully-Free Workplace. Stop Jerks, Weasels, and Snakes From Killing Your Organization
Gary Namie
At long last a guidebook for employers that discusses workplace bullying from America's unrivaled leaders and creators of the workplace bullying consulting institute. Managers will learn how and why to stop bullying; prepare executives to lead...
Problems and Solutions in Mathematical Finance. Stochastic Calculus
Eric Chin
Mathematical finance requires the use of advanced mathematical techniques drawn from the theory of probability, stochastic processes and stochastic differential equations. These areas are generally introduced and developed at an abstract level,...
The Profitable Consultant. Starting, Growing, and Selling Your Expertise
Marshall Goldsmith
Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best...
Chipping Away at Public Debt. Sources of Failure and Keys to Success in Fiscal Adjustment
Paolo Mauro
Path-breaking research on one of the most important macroeconomic policy challenges in the post-crisis world, presented in accessible language Written and researched by a team of experts from the International Monetary Fund, other policy-making...
Brand New. Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Paul Brown B.
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller...
Corporate Punishment. Smashing the Management Clich?s for Leaders in a New World
James Adonis
Think there's no 'I' in team'? There is. Believe that together everyone achieves more? They don't. Asked to give it 110 per cent? You can't. Think employees are your greatest asset? They ain't. Got an open-door policy? For goodness sake – shut...
Reinventing Management. Smarter Choices for Getting Work Done, Revised and Updated Edition
Julian Birkinshaw
The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities...
Evolve or Die. Seven Steps to Rethink the Way You Do Business
Robin Crow
Bring positive change and attain the highest levels of success Robin Crow has years of experience working in the trenches as an entrepreneur and business owner. Now he has put all that work at your disposal with his unique Seven Step Challenge....
What It Takes. Seven Secrets of Success from the World's Greatest Professional Firms
Charles D. Ellis
Expert insights on what sets the great professional firms apart from all the rest Having devoted a career that spans fifty years to consulting with and studying professional firms in the Americas, Asia, and Europe, author Charles Ellis learned...
The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media
Paul Chaney
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing...
Design Like Apple. Seven Principles For Creating Insanely Great Products, Services, and Experiences
John Edson
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail–?from the tactile feedback of keyboard to the...
Power Entertaining. Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from America's 1st Master Sommelier
Eddie Osterland
Master the art of entertaining and cement lasting businessrelationships in the process You're at a fancy downtown restaurant for dinner with amillion-dollar business deal on the table. The waiter hands you thewine list. Now what? So much for...
Economic Warfare. Secrets of Wealth Creation in the Age of Welfare Politics
Herman Cain
New insights for investors and business people looking to create wealth in the turbulent post-crisis world In a no holds barred expose of the 2008 financial meltdown from the inside, Ziad K. Abdelnour argues that the political and financial...
The Buying Brain. Secrets for Selling to the Subconscious Mind
A. Pradeep K.
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create...
If You're Not First, You're Last. Sales Strategies to Dominate Your Market and Beat Your Competition
Grant Cardone
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make...
The Sensible Guide to Forex. Safer, Smarter Ways to Survive and Prosper from the Start
Cliff Wachtel
FXstreet.Com’s 2013 Best Book Award! The Sensible Guide to Forex: Safer, Smarter Ways to Survive and Prosper from the Start is written for the risk averse, mainstream retail investor or trader seeking a more effective way to tap forex markets to...
IT Leadership Manual. Roadmap to Becoming a Trusted Business Partner
Alan Guibord R.
Savvy advice for developing the necessary skills to become a vital part of any management team Today's IT leaders are faced with an unprecedented leadership and organizational challenge. The entire landscape has changed over the past few years...
Sustainable Investing for Institutional Investors. Risks, Regulations and Strategies
Mirjam Staub-Bisang
A comprehensive guide to socially responsible investing (SRI) With concerns about climate change increasing among investors, many are looking for opportunities that offer positive social as well as monetary returns. Sustainable Investing for...
The New Science of Asset Allocation. Risk Management in a Multi-Asset World
Hossein Kazemi
A feasible asset allocation framework for the post 2008 financial world Asset allocation has long been a cornerstone of prudent investment management; however, traditional allocation plans failed investors miserably in 2008. Asset allocation...
Investor's Guide to Loss Recovery. Rights, Mediation, Arbitration, and other Strategies
Louis Straney L.
Essential guidance for recovery of lost assets through arbitration, mediation and other forms of conflict resolution Since the discovery of the Madoff fraud and investment scandals associated with the global credit crisis, investors have become...
The End of Business As Usual. Rewire the Way You Work to Succeed in the Consumer Revolution
Brian Solis
It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information...
Open Services Innovation. Rethinking Your Business to Grow and Compete in a New Era
Henry Chesbrough
The father of «open innovation» is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that...
Alternative Assets and Strategic Allocation. Rethinking the Institutional Approach
John Abbink B.
An insightful guide to making strategic investment allocation decisions that embraces both alternative and conventional assets In this much-needed resource, alternative and portfolio management expert John Abbink demonstrates new ways of...
Information, Technology, and Innovation. Resources for Growth in a Connected World
John Jordan M.
A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide With all of the recent emphasis on «big data,» analytics and visualization, and emerging technology...
Introduction to Fixed Income Analytics. Relative Value Analysis, Risk Measures and Valuation
Frank J. Fabozzi
A comprehensive introduction to the key concepts of fixed income analytics The First Edition of Introduction to Fixed Income Analytics skillfully covered the fundamentals of this discipline and was the first book to feature Bloomberg screens in...
The Leader's Guide to Radical Management. Reinventing the Workplace for the 21st Century
Стивен Деннинг
A radical new management model for twenty-first century leaders Organizations today face a crisis. The crisis is of long standing and its signs are widespread. Most proposals for improving management address one element of the crisis at the...
The Retail Revival. Reimagining Business for the New Age of Consumerism
Doug Stephens
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new...
Don't Count on It!. Reflections on Investment Illusions, Capitalism, "Mutual" Funds, Indexing, Entrepreneurship, Idealism, and Heroes
Джон Богл
Praise for Don't Count On It! «This collection of Jack Bogle's writings couldn't be more timely. The clarity of his thinking—and his insistence on the relevance of ethical standards—are totally relevant as we strive to rebuild a broken financial...
The New Gold Standard. Rediscovering the Power of Gold to Protect and Grow Wealth
Donald Luskin
The guide to returning to a gold standard All that glitters is gold and gold has never glittered so much as it has in the last decade, reaching staggering new prices in recent years. The definitive modern argument to returning to a gold...
No Fear of Failure. Real Stories of How Leaders Deal with Risk and Change
Gary Burnison
Candid conversations with top leaders around the world on how they approached pitvotal moments in their careers No Fear of Failure offers insightful, candid conversations with some of the world's top leaders in business, politics, education, and...
Change Lessons from the CEO. Real People, Real Change
Johan Coetsee
5 stars: Exceptional, a must read for any manager or leader —Sarah Stocks, Chartered Management Institute (CMI) «This book is a highly effective, meaningful and user-friendly guide for anyone trying to manage change in a modern organisation...
