зарубежная деловая литература
The Seven Myths of Customer Management
John Abram
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not «the customer is king,» the first rule...
Who's in the Room?
Bob Frisch
Is your company run by a team with no name? At the top of every organization chart lies a myth—that a Senior Management Team makes a company's critical decisions. The reality is that critical decisions are typically made by the boss and a small...
The Future of Global Financial Services
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This book explores the future of the financial services industry, giving readers an idea of the kinds of institutions and services that will survive in the early twenty-first century. An informative and provocative exploration of the future of...
Management in a Liquid Modern World
Monika Kostera
Management has been one of the driving forces of the last century, indeed an idea and a language that colonized most other institutions, areas of human activity and walks of life, even those that had until recently been regarded as completely...
Managing Training and Development Finance
Ken Langdon
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Self Development for Sales People
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Strategic Management in the Innovation Economy
Томас Дэвенпорт
Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to retain and innovate as core competencies, and how they innovatively deal with...
Strategic Management in the Knowledge Economy
Michael Gibbert
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique...
The Art and Science of Interpreting Market Research Evidence
J. Fletcher H.
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current...
...And the Clients Went Wild!
Maribeth Kuzmeski
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional...
Welcome to the Creative Age
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This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way...
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
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This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole...
The Marketing Director's Role in Business Planning and Corporate Governance
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Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors...
Economic Analysis of the Law
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Providing students with a solid grounding in the economic analysis of the law, this reader brings together edited versions of diverse and challenging journal articles into a unified collection. Chosen to provoke thought and discussion, these...
The Public Relations Writer's Handbook
Merry Aronson
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated...
Apples, Insights and Mad Inventors
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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual...
The Hidden Art of Interviewing People
Roger Terry
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development,...
A Master Class in Brand Planning
Judie Lannon
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is...
Managing the New Customer Relationship
Ian Gordon
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship...
The Art of Business Seduction
Mark Jeffries
These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hired everyday with everything you do and say....
The 9 Disciplines of a Facilitator
Jon Jenkins C.
What takes place in the head and heart of an effective facilitative leader? How do they find the inner resources to draw upon? What is the source of their powerful effect on people and situations? The 9 Disciplines of a Facilitator examines...
Business Skills All-in-One For Dummies
Kate Burton
Fulfil your workplace potential with this indispensable handbook. Written by a team of experts, Business Skills All-in-One For Dummies is your complete guide to perfecting your communication, management and organizational skills. Inside you'll...
Actuarial Theory for Dependent Risks
Rob Kaas
The increasing complexity of insurance and reinsurance products has seen a growing interest amongst actuaries in the modelling of dependent risks. For efficient risk management, actuaries need to be able to answer fundamental questions such as:...
Handbook of Information Security, Key Concepts, Infrastructure, Standards, and Protocols
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The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading...
Handbook of Information Security, Information Warfare, Social, Legal, and International Issues and Security Foundations
Группа авторов
The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading...
Governance, Risk, and Compliance Handbook
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Providing a comprehensive framework for a sustainable governance model, and how to leverage it in competing global markets, Governance, Risk, and Compliance Handbook presents a readable overview to the political, regulatory, technical, process,...
The Handbook of Technology and Innovation Management
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This timely handbook represents the latest thinking in the field of technology and innovation management, with an up-to-date overview of the key developments in the field. Under the separate but related headings of market environment; business...
Achieving Business Value from Technology
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PRAISE FOR ACHIEVING BUSINESS VALUE FROM TECHNOLOGY «Clearly, IT investments have never before played such a critical part in business growth. The book addresses the weakness existing in most management systems involving the lack of a systematic...
Thiagi's 100 Favorite Games
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Thiagi's 100 Favorite Gamesis an exciting new resource from Sivasailam «Thiagi» Thiagarajan, who is acknowledged as the world’s foremost authority on interactive learning. This is a first-of-its-kind collection that represents game play at its...
A Practical Guide to Training and Development
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To stay ahead of the competition, today?s organizations must invest in ongoing training that continuously improves their employees? knowledge and skills. A Practical Guide to Training and Development is a comprehensive resource that offers a...
A Coach's Guide to Emotional Intelligence
Marcia Hughes
A Coach?s Guide to Emotional Intelligence is a groundbreaking book that combines the topics of coaching and emotional intelligence in a down-to-earth resource for coaches, facilitators, and consultants. The authors, James Bradford Terrell and...
Learning Rants, Raves, and Reflections
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Learning Rants, Raves, and Reflections offers a unique collection of passionate, provocative, and personal stories that show how technology is transforming how we learn today and reveals what we can expect in the future. Written to be highly...
The Trainer's Journey to Competence
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The Trainer’s Journey to Competence draws on Jean Barbazette’s thirty-five years of experience in training trainers. The book serves as both a useful source of career advice for those in the training field, and as a starting point for creating a...
Building Business Acumen for Trainers
Ajay Pangarkar
As a training and development or human resource professional, do you have the knowledge, skills, and experience you need to become an indispensable strategic partner within your organization? Building Business Acumen for Trainers provides...
Job Aids and Performance Support
Allison Rossett
Job Aids and Performance Support in the Workplace gives us everything we’ve ever wanted to know about these invaluable tools and techniques! Allison Rossett and Lisa Schafer have created a comprehensive, pragmatic, and very readable guide. The...
International Trade, Growth, and Development
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This collection of essays draws from over thirty years of work by noted economist Pranab Bardhan to address the inter-related themes of international trade, growth, and rural development. Covering a wide range of important issues within the...
Adjustment Policies, Poverty, and Unemployment
Pierre-Richard Agenor
Pierre-Richard Ag?nor’s pioneering work on Integrated Macroeconomics Models for Poverty Analysis (IMMPA) is cataloged for the first time in this must-read volume. A class of dynamic computable general equilibrium models, IMMPA models are...
Inside the Economist's Mind
Paul A. Samuelson
By focusing on the human side as well as the intellectual dimensions of how economists work and think, this collection of interviews with top economists of the 20th century becomes a startling and lively introduction to the modern world of...
The Five Literacies of Global Leadership
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New research has exposed our leadership paradigm as a outdated mess of flawed models and practices. By working with great leaders and observing their common attitudes and behaviours, Richard Hames has cracked a universal code based on...
Winners in the Second Half
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Later career, 'the second half of the game', is not, as it is often perceived to be, a period of decline or a black hole, but an inspirational time of Generative Leadership and a challenging opportunity for better tactics. This book explores...
Law and Ethics in Coaching
Patrick Williams
This book provides an easy-to-read introduction to the core ethical and professional issues faced by all coaches irrespective of length of coaching experience. The case studies and guidelines in this book will help coaches constructively reflect...
Best Practices in Leadership Development and Organization Change
Dave Ulrich
In this important book, successful organizations—including well-known companies such as Agilent Technologies, Corning, GE Capital, Hewlett Packard, Honeywell Aerospace, Lockheed Martin, MIT, Motorola, and Praxair—share their most effective...
The Successful Leadership Development Program
Richard Rees T.
Praise for The Successful Leadership Development Program «Byrne and Rees share their direct experience to provide a highly practical guide for organizations seeking more self-managed approaches to learning in leadership development programs. It...
The Handbook of Leadership Development Evaluation
Kelly Hannum
With the increase in the number of organizational leadership development programs, there is a pressing need for evaluation to answer important questions, improve practice, and inform decisions. The Handbook is a comprehensive resource filled...
Seven Keys to Successful Mentoring
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Mentoring is an intentional, developmental relationshiop in which a more experienced, more knowledgeable person nurtures the professional and personal life of a less experienced, less knowledgeable person. Both mentors and mentees realize many...
Selling Your Ideas to Your Organization
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If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics. This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea. Using...
Stop Selling and Start Leading
Deb Calvert
Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue...
Uncovering the Life of Your Dreams
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An enlightening story. . . Scott Billings has a pretty good life, or so it appears. But something is missing for him. Like many others, he finds himself just going through the motions, sleepwalking through life, until an unexpected and unique...
Sustainable Futures in the Built Environment to 2050
Stuart Green
Brings together leading thinking on issues of new professional practice and on the future of a sustainable built environment This book focuses on both construction and development issues, and examines how we can transition to a sustainable...
Sarbanes-Oxley for Nonprofit Boards
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The Sarbanes-Oxley (SOX) bar has been raised-is your nonprofit board up to the task? Nonprofit boards are in a fishbowl of scrutiny much like their private sector counterparts. With recent media focus on investigations of false charities, and...
