зарубежная деловая литература
The Art of Being Unreasonable. Lessons in Unconventional Thinking
Eli Broad
Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of «unreasonable thinking» has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach...
Stewardship. Lessons Learned from the Lost Culture of Wall Street
Джон Богл
A compelling argument for why stewardship of wealth and service to others should be our highest financial priority Stewardship is the journey of financial insider John Taft towards understanding and affirming the importance of stewardship—which...
Recharge. Lessons to Revitalise Yourself, Your Team or Your Business in 60 Minutes or Less
Alan Hargreaves
Do you need a RECHARGE? Most people do. Even the most talented people get bogged down every now and again. The main cause of business failure is the failure to take action because making the first move can be hard! But you can start now…by...
Intermediate Structured Finance Modeling. Leveraging Excel, VBA, Access, and Powerpoint
William Preinitz
This book provides a pragmatic, hands-on approach to reaching an intermediate level of sophistication as a financial modeler. Expanding on the first book, A Fast Tract to Structured Finance Modeling, Monitoring, and Valuation, the book will...
The Trustworthy Leader. Leveraging the Power of Trust to Transform Your Organization
Amy Lyman
How leaders from the best workplaces build trust in their organizations The Trustworthy Leader reveals the benefits organizations enjoy when trustworthy behavior is practiced consistently by their leaders. Drawing from examples from the Best...
Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Paul Gillin
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and...
Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Jeanne Hopkins
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the...
Recession, Recovery, and Renewal. Long-Term Nonprofit Strategies for Rapid Economic Change
Susan Raymond U.
The guidance every nonprofit needs to plan the best survive-and-succeed strategy in any economy The slow and uneven climb out from the Great Recession promises nonprofits an economic future that is unlike the past. Get equipped with the tools...
Think Like the Great Investors. Make Better Decisions and Raise Your Investing to a New Level
Colin Nicholson
Achieve a new level of investing and trading success by defeating your worst enemy—yourself Successful trading relies on three vital skills: market analysis, money management, and decision-making. The first two are straightforward skills anyone...
Click Here. Make the Internet Work for Your Business
Rich Evans
Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and have an awesome website that you can be proud...
The Manager's Guide to Systems Practice. Making Sense of Complex Problems
Frank Stowell
This book is an ideal resource on the subject of systems practice for busy managers whose time is scarce. It provides a rapid introduction to straightforward, yet powerful ideas that enable users to address real world problems. Systems theory...
The CEO, Strategy, and Shareholder Value. Making the Choices That Maximize Company Performance
Peter Kontes
A new look at delivering effective shareholder value from Peter Kontes, a true leader in the world of strategic management In The CEO, Strategy, and Shareholder Value, Peter Kontes, a true leader in the strategic management field, outlines the...
Smart Stewardship for Nonprofits. Making the Right Decision in Good Times and Bad
Peter Brinckerhoff C.
A practical guide to effective decision-making frameworks and tools for nonprofits that ensure successful stewardship The basic tenets of decision making for nonprofits are similar, whether you're growing, shrinking, or trying to think your way...
The Art of Explanation. Making your Ideas, Products, and Services Easier to Understand
Lee LeFever
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an...
Leading Apple With Steve Jobs. Management Lessons From a Controversial Genius
Jay Elliot
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research...
Wealth Opportunities in Commercial Real Estate. Management, Financing and Marketing of Investment Properties
Gary Grabel
ESSENTIAL COVERGAGE OF THE COMMERICAL REAL ESTATE MARKET AND HOW TO MAKE IT WORK FOR YOU The one-stop guide to making money from buying, managing, and owning commercial real estate, Wealth Opportunities in commercial real Estate is the...
Fixed Income Markets. Management, Trading and Hedging
Moorad Choudhry
A comprehensive, in-depth look at global debt capital markets in the post-crisis world Fully updated with comprehensive coverage of the post-crisis debt markets and their impact on key industry issues, Fixed Income Markets: Management, Trading,...
Behavioral Finance and Investor Types. Managing Behavior to Make Better Investment Decisions
Michael Pompian M.
Achieve investing success by understanding your behavior type This groundbreaking book shows how to invest wisely by managing your behavior, and not just your money. Step by step, Michael Pompian (a leading authority in the practical application...
Options for Volatile Markets. Managing Volatility and Protecting Against Catastrophic Risk
Richard Lehman
Practical option strategies for the new post-crisis financial market Traditional buy-and-hold investing has been seriously challenged in the wake of the recent financial crisis. With economic and market uncertainty at a very high level, options...
The Art and Science of Technical Analysis. Market Structure, Price Action and Trading Strategies
Adam Grimes
A breakthrough trading book that provides powerful insights on profitable technical patterns and strategies The Art and Science of Technical Analysis is a groundbreaking work that bridges the gaps between the academic view of markets, technical...
Steal These Ideas!. Marketing Secrets That Will Make You a Star
Steve Cone
The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second...
The One Thing to Win at the Game of Business. Master the Art of Decisionship -- The Key to Making Better, Faster Decisions
Creel Price
The book you need to make better business decisions, faster The One Thing to Win at the Game of Business is the entrepreneur’s bible with everything you need to invest in your own entrepreneurial education. Based on author Creel Price’s own...
The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
Jim Holden
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among...
The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative
Стивен Деннинг
How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most...
The Risk of Trading. Mastering the Most Important Element in Financial Speculation
Michael Toma
Develop the skills to manage risk in the high-stakes world of financial speculation The Risk of Trading is a practical resource that takes an in-depth look at one of the most challenging factors of trading—risk management. The book puts a...
Leading with Conviction. Mastering the Nine Critical Pillars of Integrated Leadership
Shalom Saar Saada
Practical advice and tools to help leaders at all levels elevate their skills What can truly set an organization apart? There is only one asset that offers guaranteed differentiation: leadership. Leadership is a deliberate act that requires...
Inside the Currency Market. Mechanics, Valuation and Strategies
Brian Twomey
A complete resource to trading today's currency market Currency movements are impacted by a variety of factors, including interest rates, trade balances, inflation levels, monetary and fiscal policies, and the political climate. Traders use both...
Economics for Investment Decision Makers Workbook. Micro, Macro, and International Economics
Jerald Pinto E.
The economics background investors need to interpret global economic news distilled to the essential elements: A tool of choice for investment decision-makers. Written by a distinguished academics and practitioners selected and guided by CFA...
Financial Risk Management. Models, History, and Institutions
Allan Malz M.
Financial risk has become a focus of financial and nonfinancial firms, individuals, and policy makers. But the study of risk remains a relatively new discipline in finance and continues to be refined. The financial market crisis that began in...
The Power of Passive Investing. More Wealth with Less Work
Richard Ferri A.
A practical guide to passive investing Time and again, individual investors discover, all too late, that actively picking stocks is a loser's game. The alternative lies with index funds. This passive form of investing allows you to participate...
The Loudest Duck. Moving Beyond Diversity while Embracing Differences to Achieve Success at Work
Laura Liswood A.
Written in an accessible style, The Loudest Duck is a business fable that offers an alternate view of a multicultural workplace through the use of practical stories and cultural anecdotes. For instance, the Chinese teach their children, «The...
Credit Risk Management In and Out of the Financial Crisis. New Approaches to Value at Risk and Other Paradigms
Anthony Saunders
A classic book on credit risk management is updated to reflect the current economic crisis Credit Risk Management In and Out of the Financial Crisis dissects the 2007-2008 credit crisis and provides solutions for professionals looking to better...
Drucker on Leadership. New Lessons from the Father of Modern Management
William Cohen A.
Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of...
Building Strong Nonprofits. New Strategies for Growth and Sustainability
John Olberding
A proven, strategic plan to help your nonprofit emerge from the 2008-2009 economic storm Utilizing the extensive expertise of leading fundraising consulting firm Skystone Ryan's executive leadership team and managing consultants to explore and...
The Gartley Trading Method. New Techniques To Profit from the Market's Most Powerful Formation
Larry Pesavento
A detailed look at the technical pattern simply referred to today as the Gartley Pattern Gartley patterns are based on the work of H.M. Gartley, a prominent technical analyst best known for a particular retracement pattern that bears his name....
God Goes to Work. New Thought Paths to Prosperity and Profits
Tom Zender
Your most important business asset is already within you – realize it and capitalize on it Spirituality is the basis for all successful organizations and the most important asset you have in elevating you and your business to a new level of...
Visual Leaders. New Tools for Visioning, Management, and Organization Change
David Sibbet
What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leaders Visual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the...
At the Crossroads. Not-for-Profit Leadership Strategies for Executives and Boards
Philip Coltoff
An indispensable guide to the complex art of nonprofit leadership and management In The Challenge of Change, Philip Coltoff distills the insights he has gained from nearly twenty-five years of leadership at The Children's Aid Society of New York...
The Audacity of Help. Obama's Stimulus Plan and the Remaking of America
John Wasik F.
The United States confronts its greatest economic crisis since the 1930s. President Obama has taken quick and decisive action to enact an economic stimulus package strong enough to address problems of historic proportions. What does this new...
The Vega Factor. Oil Volatility and the Next Global Crisis
Kent Moors
How oil volatility is affecting the global political scene, and where the oil market is heading The world is rapidly moving towards an oil environment defined by volatility. The Vega Factor: Oil Volatility and the Next Global Crisis takes an...
Reflections on Leadership and Career Development. On the Couch with Manfred Kets de Vries
Manfred
Manfred Kets de Vries is in a unique and special position to analyze leadership, human development, behavior, and what it takes to be an outstanding leader. Manfred's book, like all his other works, is worth reading several times, preserving it...
Exile on Wall Street. One Analyst's Fight to Save the Big Banks from Themselves
Mike Mayo
An insider points out the holes that still exist on Wall Street and in the banking system Exile on Wall Street is a gripping read for anyone with an interest in business and finance, U.S. capitalism, the future of banking, and the root causes of...
Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Katie Paine Delahaye
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are «fuzzy and intangible,» they can be measured and managed-with powerful...
Get Seen. Online Video Secrets to Building Your Business
Steve Garfield
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their...
The Power in a Link. Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
Dave Gowel
Make your LinkedIn account work for you and your business LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows...
Grow Globally. Opportunities for Your Middle-Market Company Around the World
Mona Pearl
Discover proven strategies and solutions for successful participation in the global market With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global...
The Next Wave of Technologies. Opportunities in Chaos
Phil Simon
Your all-inclusive guide to all the latest technologies Providing you with a better understanding of the latest technologies, including Cloud Computing, Software as a Service, Service-Oriented Architecture (SOA), Open Source, Mobile Computing,...
A Hedge Fund Tale of Reach and Grasp. Or What's a Heaven For
Биггс Бартон
Financial legend Barton Biggs' fictional account of the hedge world and the broader workings of Wall Street Barton Biggs' latest book is an inspirational rags to riches story of drive and financial talent. Told through the eyes of a fictional...
Event Processing for Business. Organizing the Real-Time Enterprise
David Luckham C.
Find out how Events Processing (EP) works and how it can work for you Business Event Processing: An Introduction and Strategy Guide thoroughly describes what EP is, how to use it, and how it relates to other popular information technology...
Work Makes Me Nervous. Overcome Anxiety and Build the Confidence to Succeed
Jonathan Berent
A proven therapeutic method that channels workplace anxiety into powerful, confident performance Millions of people are afraid of work. The situations they fear may be different-public speaking (e.g., presentations and speeches), meetings,...
