зарубежная деловая литература
Power Entertaining. Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from America's 1st Master Sommelier
Eddie Osterland
Master the art of entertaining and cement lasting businessrelationships in the process You're at a fancy downtown restaurant for dinner with amillion-dollar business deal on the table. The waiter hands you thewine list. Now what? So much for...
Design Like Apple. Seven Principles For Creating Insanely Great Products, Services, and Experiences
John Edson
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail–?from the tactile feedback of keyboard to the...
The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media
Paul Chaney
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing...
What It Takes. Seven Secrets of Success from the World's Greatest Professional Firms
Charles D. Ellis
Expert insights on what sets the great professional firms apart from all the rest Having devoted a career that spans fifty years to consulting with and studying professional firms in the Americas, Asia, and Europe, author Charles Ellis learned...
Evolve or Die. Seven Steps to Rethink the Way You Do Business
Robin Crow
Bring positive change and attain the highest levels of success Robin Crow has years of experience working in the trenches as an entrepreneur and business owner. Now he has put all that work at your disposal with his unique Seven Step Challenge....
Reinventing Management. Smarter Choices for Getting Work Done, Revised and Updated Edition
Julian Birkinshaw
The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities...
Corporate Punishment. Smashing the Management Clich?s for Leaders in a New World
James Adonis
Think there's no 'I' in team'? There is. Believe that together everyone achieves more? They don't. Asked to give it 110 per cent? You can't. Think employees are your greatest asset? They ain't. Got an open-door policy? For goodness sake – shut...
Brand New. Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Paul Brown B.
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller...
Chipping Away at Public Debt. Sources of Failure and Keys to Success in Fiscal Adjustment
Paolo Mauro
Path-breaking research on one of the most important macroeconomic policy challenges in the post-crisis world, presented in accessible language Written and researched by a team of experts from the International Monetary Fund, other policy-making...
The Profitable Consultant. Starting, Growing, and Selling Your Expertise
Marshall Goldsmith
Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best...
Problems and Solutions in Mathematical Finance. Stochastic Calculus
Eric Chin
Mathematical finance requires the use of advanced mathematical techniques drawn from the theory of probability, stochastic processes and stochastic differential equations. These areas are generally introduced and developed at an abstract level,...
The Bully-Free Workplace. Stop Jerks, Weasels, and Snakes From Killing Your Organization
Gary Namie
At long last a guidebook for employers that discusses workplace bullying from America's unrivaled leaders and creators of the workplace bullying consulting institute. Managers will learn how and why to stop bullying; prepare executives to lead...
Dare. Straight Talk on Confidence, Courage, and Career for Women in Charge
Becky Blalock
From a veteran Fortune 500 executive, how women can reach and succeed in top leadership positions Though women hold a majority of the managerial and professional jobs in the workforce, they occupy a mere 14% of C-suite positions at Fortune 500...
The CIO Playbook. Strategies and Best Practices for IT Leaders to Deliver Value
Nicholas Colisto R.
As our economy shifts from recession to recovery, our current economic climate is ripe for transformation. CIOs are in a unique position to leverage technology in order to drive innovation and boost business growth. The CIO Playbook is the handy...
The Leading-Edge Manager's Guide to Success. Strategies and Better Practices
David Parmenter
Practical, commonsense advice on becoming an effective leader Examining the baggage that most managers have and then helping them to understand the personal traits that can limit their potential, this book guides you through the pathway of self...
Templeton's Way with Money. Strategies and Philosophy of a Legendary Investor
Alasdair Nairn
The enduring legacy of a legendary investor Called the «greatest stock picker of the century» by Money magazine, legendary fund manager Sir John Templeton is remembered as one of the world's foremost investors, known for his pioneering insights...
The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success
Paul Roetzer
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye...
Shift and Reset. Strategies for Addressing Serious Issues in a Connected Society
Brian Reich
Essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected society In these challenging economic times, it is more important than ever for...
Dynamic Economic Decision Making. Strategies for Financial Risk, Capital Markets, and Monetary Policy
John Silvia E.
A comprehensive analysis of the macroeconomic and financial forces altering the economic landscape Financial decision-making requires one to anticipate how their decision will not only affect their business, but also the economic environment....
The Complete Book of Option Spreads and Combinations. Strategies for Income Generation, Directional Moves, and Risk Reduction
Scott Nations
Get a handle on option spreads to hike profit and squash loss The Complete Book of Option Spreads and Combinations is the definitive educational resource and reference guide for using option spreads and other common sense option strategies. This...
Internet Management for Nonprofits. Strategies, Tools and Trade Secrets
Ted Hart
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with...
Commercial Real Estate Restructuring Revolution. Strategies, Tranche Warfare, and Prospects for Recovery
Stephen Meister B.
How to plan for the commercial real estate collapse Encompassing apartment, office, retail, hospitality, warehouse, manufacturing, and flex or R & D buildings, commercial real estate (CRE) investment in the U.S. totaled $6.4 trillion at the end...
The Securitization Markets Handbook. Structures and Dynamics of Mortgage- and Asset-backed Securities
Anne Zissu
A comprehensive guide to the continuously evolving world of securitization The Second Edition of The Securitization Markets Handbook is a valuable resource for both experienced money managers trying to put a securitization strategy into place as...
Successful Investing Is a Process. Structuring Efficient Portfolios for Outperformance
Jacques Lussier
A process-driven approach to investment management that lets you achieve the same high gains as the most successful portfolio managers, but at half the cost What do you pay for when you hire a portfolio manager? Is it his or her unique...
Credit Risk Frontiers. Subprime Crisis, Pricing and Hedging, CVA, MBS, Ratings, and Liquidity
Tomasz Bielecki
A timely guide to understanding and implementing credit derivatives Credit derivatives are here to stay and will continue to play a role in finance in the future. But what will that role be? What issues and challenges should be addressed? And...
Investment Philosophies. Successful Strategies and the Investors Who Made Them Work
Aswath Damodaran
The guide for investors who want a better understanding of investment strategies that have stood the test of time This thoroughly revised and updated edition of Investment Philosophies covers different investment philosophies and reveal the...
Timing Solutions for Swing Traders. Successful Trading Using Technical Analysis and Financial Astrology
Peter Tryde
A unique new approach to trading based on financial analysis and financial astrology Timing Solutions for Swing Traders: Successful Trading Using Technical Analysis and Financial Astrology is a remarkable new book that introduces a revolutionary...
The Savage Way. Successfully Navigating the Waves of Business and Life
Bill Cosby
Inspiring lessons on business and life from Frank Savage Frank Savage's is an unlikely success story. Raised in segregated Washington, DC, by his mother, a hairdresser and entrepreneur with little formal education, Savage's career has taken him...
Who Will Take Over the Business?. Succession Planning for the Canadian Business Family
Susan Latremoille
As the first wave of Canadian baby boomers retire over the next few years, succession planning will be vital for the long-term survival of many businesses. Canada is about to see a huge transfer of wealth from this generation to the next, yet...
Real Women, Real Leaders. Surviving and Succeeding in the Business World
Kathleen Hurley
Plan your path to leadership with insight from real women at the top In Real Women, Real Leadership, twenty-four women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on «making it» as a...
The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results
Evelyn Ehrlich
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The...
Social Media 101. Tactics and Tips to Develop Your Business Online
Chris Brogan
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts....
The Social Media Bible. Tactics, Tools, and Strategies for Business Success
Lon Safko
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for...
The Perfectionist's Handbook. Take Risks, Invite Criticism, and Make the Most of Your Mistakes
Jeff Szymanski
A guide for getting your perfectionism to work for you Is perfectionism a good thing or does it get in our way? In The Perfectionist's Handbook, clinical psychologist Jeff Szymanski helps readers navigate their way out of the «perfectionism...
Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media
Frank Leistner
Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting...
Oil's Endless Bid. Taming the Unreliable Price of Oil to Secure Our Economy
Dan Dicker
Expert analysis of rising oil prices and the out-of-control oil markets that jeopardize both national security and the economy The price of oil is negatively impacting both companies and consumers. In Oil's Endless Bid: Taming the Unreliable...
The Arab World Unbound. Tapping into the Power of 350 Million Consumers
Vijay Mahajan
An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the...
Trading Price Action Trends. Technical Analysis of Price Charts Bar by Bar for the Serious Trader
Al Brooks
A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only...
Trading Price Action Reversals. Technical Analysis of Price Charts Bar by Bar for the Serious Trader
Al Brooks
A detailed guide to profiting from trend reversals using the technical analysis of price action The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his...
Trading Price Action Trading Ranges. Technical Analysis of Price Charts Bar by Bar for the Serious Trader
Al Brooks
Praise for Trading Price Action Trading Ranges «Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders that there are no rules, just...
Trend Qualification and Trading. Techniques To Identify the Best Trends to Trade
L. A. Little
Technical analysis expert L.A. Little shows how to identify and trade big market moves Significant money can be made in the stock market by following big trends. In Trend Qualification and Trading, market technician L.A. Little explains how to...
Lessons in IT Transformation. Technology Expert to Business Leader
Larry Bonfante
Important insights into the true purpose of IT?from a CIO's perspective Focusing on the qualities required to transform an organization through the lens of the CIO, this book provides practical advice on how to address key issues, as well as...
Hacking Leadership. The 11 Gaps Every Business Needs to Close and the Secrets to Closing Them Quickly
Mike Myatt
Hacking Leadership is Mike Myatt's latest leadership book written for leaders at every level. Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip...
Why People Fail. The 16 Obstacles to Success and How You Can Overcome Them
Siimon Reynolds
Silver Medal Winner, Success and Motivation, 2012 Axiom Business Book Awards An essential guide for mastering failure in order to achieve your goals Success is often just a moment—a goal fulfilled, soon to be replaced with new goals. But failure...
Mindful Leadership. The 9 Ways to Self-Awareness, Transforming Yourself, and Inspiring Others
Maria Gonzalez
Become a true leader through Mindfulness If you thought leading a team or organization meant simply creating and implementing a financial plan, delegating responsibility, and watching the bottom line, well, you're only partly right. True...
Amway Forever. The Amazing Story of a Global Business Phenomenon
Kathryn Jones A.
A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and...
Innovative Intelligence. The Art and Practice of Leading Sustainable Innovation in Your Organization
Claude Legrand
Innovation is a key source of competitive advantage, but it remains frustratingly elusive for many organizations. This book shows you how to close the innovation gap by making individuals and organizations systematically and sustainably...
Mr. Shmooze. The Art and Science of Selling Through Relationships
Richard Abraham
Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.” Selling, believe it or not,...
The Investment Checklist. The Art of In-Depth Research
Michael Shearn
A practical guide to making more informed investment decisions Investors often buy or sell stocks too quickly. When you base your purchase decisions on isolated facts and don't take the time to thoroughly understand the businesses you are...
How Great Leaders Think. The Art of Reframing
Lee Bolman G.
The proven model that offers powerful and elegant strategies for leaders How Great Leaders Think: the Art of Reframing uses compelling, contemporary examples to show how more complex thinking is the key to better leadership. Leaders who...
