зарубежная деловая литература
Handbook of Information Security, Information Warfare, Social, Legal, and International Issues and Security Foundations
Группа авторов
The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading...
Handbook of Information Security, Key Concepts, Infrastructure, Standards, and Protocols
Группа авторов
The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading...
Actuarial Theory for Dependent Risks
Rob Kaas
The increasing complexity of insurance and reinsurance products has seen a growing interest amongst actuaries in the modelling of dependent risks. For efficient risk management, actuaries need to be able to answer fundamental questions such as:...
Business Skills All-in-One For Dummies
Kate Burton
Fulfil your workplace potential with this indispensable handbook. Written by a team of experts, Business Skills All-in-One For Dummies is your complete guide to perfecting your communication, management and organizational skills. Inside you'll...
The 9 Disciplines of a Facilitator
Jon Jenkins C.
What takes place in the head and heart of an effective facilitative leader? How do they find the inner resources to draw upon? What is the source of their powerful effect on people and situations? The 9 Disciplines of a Facilitator examines...
The Art of Business Seduction
Mark Jeffries
These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hired everyday with everything you do and say....
Managing the New Customer Relationship
Ian Gordon
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship...
A Master Class in Brand Planning
Judie Lannon
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is...
The Hidden Art of Interviewing People
Roger Terry
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development,...
Apples, Insights and Mad Inventors
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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual...
The Public Relations Writer's Handbook
Merry Aronson
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated...
Economic Analysis of the Law
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Providing students with a solid grounding in the economic analysis of the law, this reader brings together edited versions of diverse and challenging journal articles into a unified collection. Chosen to provoke thought and discussion, these...
The Marketing Director's Role in Business Planning and Corporate Governance
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Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors...
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
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This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole...
Welcome to the Creative Age
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This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way...
...And the Clients Went Wild!
Maribeth Kuzmeski
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional...
The Art and Science of Interpreting Market Research Evidence
J. Fletcher H.
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current...
Strategic Management in the Knowledge Economy
Michael Gibbert
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique...
Strategic Management in the Innovation Economy
Томас Дэвенпорт
Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to retain and innovate as core competencies, and how they innovatively deal with...
Self Development for Sales People
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Managing Training and Development Finance
Ken Langdon
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Management in a Liquid Modern World
Monika Kostera
Management has been one of the driving forces of the last century, indeed an idea and a language that colonized most other institutions, areas of human activity and walks of life, even those that had until recently been regarded as completely...
The Future of Global Financial Services
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This book explores the future of the financial services industry, giving readers an idea of the kinds of institutions and services that will survive in the early twenty-first century. An informative and provocative exploration of the future of...
Who's in the Room?
Bob Frisch
Is your company run by a team with no name? At the top of every organization chart lies a myth—that a Senior Management Team makes a company's critical decisions. The reality is that critical decisions are typically made by the boss and a small...
The Seven Myths of Customer Management
John Abram
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not «the customer is king,» the first rule...
Principles of Sequencing and Scheduling
Dan Trietsch
An up-to-date and comprehensive treatment of the fundamentals of scheduling theory, including recent advances and state-of-the-art topics Principles of Sequencing and Scheduling strikes a unique balance between theory and practice, providing an...
Labor Markets and Employment Relationships
Joyce Jacobsen
This innovative text grounds the economic analysis of labor markets and employment relationships in a unified theoretical treatment of labor exchange conditions. In addition to providing thorough coverage of standard topics including labor...
The Best Book on the Market
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The free market makes the world go around. Maybe it’s time we all tried to understand it a little better. Luckily Eamonn Butler is the ideal teacher to get us all up to speed. Markets are everywhere. But how many of us understand how they work,...
Bond Evaluation, Selection, and Management
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Bond Evaluation, Selection, and Management synthesizes fundamental and advanced topics in the field, offering comprehensive coverage of bond and debt management. This text provides readers with the basics needed to understand advanced...
Reminiscences of a Stock Operator
Edwin Lefevre
Unknown to most modern-day investors and traders who cherish Reminiscences of a Stock Operator as one of the most important investment books ever written, the material first appeared in the 1920s as a series of articles and illustrations in the...
Breakthrough Strategies for Predicting Any Market
Jeff Greenblatt
The revised and updated edition of the book that changed the way you think about trading In the Second Edition of this groundbreaking book by star trader Jeff Greenblatt, he continues to shares his hard-won lessons on what it takes to be a...
Supply Chains and Total Product Systems
Ed Rhodes
This wide-ranging reader locates supply chain management, lean production and related practice within the holistic concept of total product systems. Demonstrates the strategic relevance of managing supply chains and supply networks to...
The Handbook of High Performance Virtual Teams
Jill Nemiro
The Handbook of High-Performance Virtual Teams is an essential resource for leaders, virtual team members, and work group leaders. The editors provide a proved framework based on five principles for working collaboratively across boundaries of...
Hotel Pricing in a Social World
Jeannette Ho
Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your...
IRS Audits of Tax-Exempt Organizations
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Written by Bruce Hopkins, the foremost expert on nonprofit law, this is your complete analysis of the procedures and practices of the IRS in its audits of tax-exempt organizations. Practical in presentation, this book offers advice on undergoing...
Managing Change in the Public Services
Mike Wallace
This book explores the management of change to improve public service effectiveness. It breaks new ground in addressing why public service change is becoming increasingly complex to manage, how people cope with this new complexity, what...
The Jossey-Bass Handbook of Nonprofit Leadership and Management
Robert D. Herman & Associates
The Jossey-Bass Handbook of Nonprofit Leadership and Management offers a comprehensive and in-depth description of the most effective leadership and management practices that can be applied throughout a nonprofit organization. This second...
IRS Form 1023 Tax Preparation Guide
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Line-by-line tips and instructions to successfully file Form 1023 IRS Form 1023 Tax Preparation Guide provides comprehensive instructions for completing and filing the new and significantly revised Form 1023 (Application for Recognition of...
How to Write a Grant Proposal
James Quick Aaron
Step-by-step guidance on how to write effective grants that get the funding you need. Complete with examples of fully-completed proposals, you'll also get an easy-to-use companion website containing guide sheets and templates that can be easily...
The Nonprofits' Guide to Internet Communications Law
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Invaluable guidance on the most important legal issues facing nonprofits today Internet communication is the lifeblood of countless nonprofit organizations, yet there exists no specific law to provide for its regulation. Without solid legal...
Managing Technology to Meet Your Mission
Holly Ross
Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for...
Cash & Investment Management for Nonprofit Organizations
John Zietlow
The book every nonprofit financial officer needs Relevant for both large and small nonprofit organizations, Cash & Investment Management for Nonprofit Organizations effectively brings practical clarity to a potentially complicated topic, and...
Executive Coaching with Backbone and Heart
Mary Beth A. O'Neill
Praise for Executive Coaching with Backbone and Heart «In this book, O'Neill brings form and structure to the art of executive coaching. Novices are provided a path while seasoned practitioners will find affirmation.» —Daryl R. Conner, CEO and...
The CCL Guide to Leadership in Action
Stephen Rush
The Center for Creative Leadership (CCL) is the world’s premier institution devoted exclusively to leadership research and education. For more than three decades, CCL has worked with hundreds of thousands of executives to create practical...
Leadership Lessons from the Ancient World
Ian Shaw
As the demand for comparative studies of leadership rises, managers and trainers are looking harder than ever for new studies to which trainees will not bring preconceived idea. This unique book delivers just that. Though the contexts have...
Gadgets, Games and Gizmos for Learning
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Gadgets, Games, and Gizmos is an innovative book that provides practical and original solutions to the impending boomer/gamer knowledge and skills transfer gap. The book outlines how gamer values such as the use of cheat codes, the love of...
Using Individual Assessments in the Workplace
Erich Prien P.
Written for human resource professionals, trainers, and managers, Using Individual Assessments in the Workplace is an easy-to-read and easy-to-apply manual for using assessment tools. Step by step this much-needed resource leads the reader...
I'll Take Learning for 500
Sivasailam Thiagarajan
I’ll Take Learning for 500 shows you how to leverage the excitement and entertainment inherent in game shows by using them to increase participant involvement as well as information retention and comprehension. This book will help trainers and...
E-Learning Solutions on a Shoestring
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Is e-learning at your organization chronically underfunded? Discover how you can create workplace solutions with minimal budget in e-Learning Solutions on a Shoestring. Author Jane Bozarth, recognized as e-Learning Centre's October 2005 Pick of...
101 Ways to Make Training Active
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When it was first published in 1995, Mel Silberman's 101 Ways to Make Training Active became an instant bestseller. Now this revised and updated second edition offers the same dynamic approach and several completely new case examples. The...
