зарубежная деловая литература
Effective Telephone Fundraising. The Ultimate Guide to Raising More Money
Stephen Schatz F.
An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call «scripts», Effective Telephone Fundraising explains the necessary and...
Mastering the World of Selling. The Ultimate Training Resource from the Biggest Names in Sales
Eric Taylor
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies...
Simple Profits from Swing Trading. The UndergroundTrader Swing Trading System Explained
Jea Yu
There are so many trading systems out there today, each one claiming to have the secret that will bring windfall returns. Some may fare well in rising markets, but all too often leave the trader struggling to keep their head–and capital–up when...
Likeonomics. The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
Rohit Bhargava
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of...
When Prime Brokers Fail. The Unheeded Risk to Hedge Funds, Banks, and the Financial Industry
J. Aikman S.
An informative primer on the new landscape of leading prime brokers Before the recent financial crisis, both regulators and market participants disregarded the complex and dangerous nature of the relationship between prime brokers (the banks)...
The Crash Course. The Unsustainable Future of Our Economy, Energy, and Environment
Chris Martenson
The next twenty years will be completely unlike the last twenty years. The world is in economic crisis, and there are no easy fixes to our predicament. Unsustainable trends in the economy, energy, and the environment have finally caught up with...
Behind the Cloud. The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Marc Benioff
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he...
Financial Contagion. The Viral Threat to the Wealth of Nations
Robert Kolb W.
Financial Contagion: The Viral Threat to the Wealth of Nations covers a lot of territory. It is, of course, terribly important to analyze case histories to discover potential triggers, mechanisms of transmission, and viable ways to contain the...
Women, Wealth and Giving. The Virtuous Legacy of the Boom Generation
Margaret Damen May
Discover gender-specific tools and strategies Boom-Generation women can use to make philanthropic and charitable decisions Answering women's questions of how and why to give from the heart, Women, Wealth & Giving helps you understand the models...
The Way You Do Anything is the Way You Do Everything. The Why of Why Your Business Isn't Making More Money
Suzanne Evans
Why your business isn't succeeding and what you can do about it While business consultants are having you scour over profit and loss statements, the real truth is businesses don't fail; people quit. The Way You Do Anything Is the Way You Do...
Kick Your Own Ass. The Will, Skill, and Drill of Selling More Than You Ever Thought Possible
Robert Johnson
The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople fail to reach their objectives. With such a high percentage of salespeople missing their mark,...
The Warren Buffetts Next Door. The World's Greatest Investors You've Never Heard Of and What You Can Learn From Them
Matthew Schifrin
A practical guide for investors who are ready to take financial matters into their own hands The Warren Buffetts Next Door profiles previously unknown investors, with legendary performance records, who are proving every day that you don't need...
Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
John Bradley
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail...
Quantitative Financial Risk Management. Theory and Practice
Constantin Zopounidis
A Comprehensive Guide to Quantitative Financial Risk Management Written by an international team of experts in the field, Quantitative Financial Risk Management: Theory and Practice provides an invaluable guide to the most recent and innovative...
An Introduction to Equity Derivatives. Theory and Practice
Sebastien Bossu
Everything you need to get a grip on the complex world of derivatives Written by the internationally respected academic/finance professional author team of Sebastien Bossu and Philipe Henrotte, An Introduction to Equity Derivatives is the fully...
Deena Katz's Complete Guide to Practice Management. Tips, Tools, and Templates for the Financial Adviser
Deena Katz B.
Deena B. Katz, CFP, a preeminent authority on practice management and an internationally recognized financial adviser, presents a comprehensive guide to running a professional financial planning practice. To create this book, Katz updated,...
I Am John Galt. Today's Heroic Innovators Building the World and the Villainous Parasites Destroying It
Donald Luskin
Inspired by Ayn Rand's characters in Atlas Shrugged and The Fountainhead, penetrating profiles of both the innovators who move our world forward and those who seek to destroy the achievement of others John Galt, the fictional character from Ayn...
A Passion for Giving. Tools and Inspiration for Creating a Charitable Foundation
Angelica Berrie
Praise for A Passion for Giving «Klein and Berrie have produced a great book that manages to make complex issues simple. It blends with grace and craft the deep with the practical and the concrete with the philosophical. It is a precious tool...
Leading Teams. Tools and Techniques for Successful Team Leadership from the Sports World
Paolo Guenzi
Important new insights on team leadership and motivation, along with powerful tools and techniques taken from the world of sports How do the sports world's most successful coaches instill their teams with esprit de corps, a collaborative...
Business Intelligence Success Factors. Tools for Aligning Your Business in the Global Economy
Olivia Rud Parr
Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy «Olivia Parr Rud does a remarkable job of weaving together many topics in a strategic way. As 'quants,' we're fascinated with data and...
Applied Equity Analysis and Portfolio Management. Tools to Analyze and Manage Your Stock Portfolio
Robert Weigand A.
A «hands-on» guide to applied equity analysis and portfolio management From asset allocation to modeling the intrinsic value of a stock, Applied Equity Analysis and Portfolio Management + Online Video Course offers readers a solid foundation in...
Implementing the Wealth Management Index. Tools to Build Your Practice and Measure Client Success
Ross Levin
The gold standard for measuring financial progress, updated for today's market From Ross Levin, a trusted financial planner, comes Implementing the Wealth Management Index. The new edition of the book Investment Advisor called a «landmark opus,»...
The Invisible Hands. Top Hedge Fund Traders on Bubbles, Crashes, and Real Money
Jared Diamond
Hedge fund managers who survived and profited through the 2008 financial crisis share their secrets In light of the colossal losses and amidst the resulting confusion that still lingers, it is time to rethink money management in the broadest of...
Inside the House of Money. Top Hedge Fund Traders on Profiting in the Global Markets
Steven Drobny
New commentary and updates to enlightening interviews with today's top global macro hedge fund managers This updated paperback edition of Inside the House of Money lifts the veil on the typically opaque world of hedge funds offering a rare...
Startup Asia. Top Strategies for Cashing in on Asia's Innovation Boom
Kai-Fu Lee
Find out where the new innovation hot spots are, what the next consumer waves will be, and where to catch them Asia's innovation hot spots are fast emerging as first-choice destinations for bright, young entrepreneurs. From Taiwan to Singapore,...
The Greatest Trades of All Time. Top Traders Making Big Profits from the Crash of 1929 to Today
Vincent Veneziani W.
How top traders made huge profits during the most momentous market events of the past century Financial and commodity markets are characterized by periodic crashes and upside explosions. In retrospect, the reasons behind these abrupt movements...
Trading VIX Derivatives. Trading and Hedging Strategies Using VIX Futures, Options, and Exchange Traded Notes
Russell Rhoads
A guide to using the VIX to forecast and trade markets Known as the fear index, the VIX provides a snapshot of expectations about future stock market volatility and generally moves inversely to the overall stock market. Trading VIX Derivatives...
The Part-Time Trader. Trading Stock as a Part-Time Venture, + Website
Ryan Mallory
Practical advice and easy-to-follow guidelines for part-time stock traders Millions of people trade stocks in their spare time, supplementing their nine-to-five income with extra profits on the market. And while there are plenty of books on the...
Credit Derivatives. Trading, Investing,and Risk Management
Geoff Chaplin
The credit derivatives industry has come under close scrutiny over the past few years, with the recent financial crisis highlighting the instability of a number of credit structures and throwing the industry into turmoil. What has been made...
Rebooting Work. Transform How You Work in the Age of Entrepreneurship
Carlye Adler
From Silicon Valley leader Maynard Webb, how we can leverage technology to change how we work Maynard Webb has always been the go-to guy when Silicon Valley companies have thorny problems. Whether revamping eBay's crashing servers (transforming...
Business Models for the Social Mobile Cloud. Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing
Ted Shelton
Fully exploit new conditions and opportunities created by current technological changes The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also...
Social Business By Design. Transformative Social Media Strategies for the Connected Company
Dion Hinchcliffe
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the...
Impact Investing. Transforming How We Make Money While Making a Difference
Jed Emerson
A ground-breaking book on the transformative power of impact investing This is the first book to chart the catalytic path of this new industry, explaining how it is and can be a positive disruptive force. It shows how impact investing is a...
The Handbook of Equity Market Anomalies. Translating Market Inefficiencies into Effective Investment Strategies
Leonard Zacks
Investment pioneer Len Zacks presents the latest academic research on how to beat the market using equity anomalies The Handbook of Equity Market Anomalies organizes and summarizes research carried out by hundreds of finance and accounting...
The Little Book of Trading. Trend Following Strategy for Big Winnings
Michael Covel W.
How to get past the crisis and make the market work for you again The last decade has left people terrified of even the safest investment opportunities. This fear is not helping would-be investors who could be making money if they had a solid...
The Profit Principle. Turn What You Know Into What You Do - Without Borrowing a Cent!
Peter Fritz
The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle....
The 7 Non-Negotiables of Winning. Tying Soft Traits to Hard Results
David Williams K.
How to spot employees' true game-changing character traits for creating a winning culture Contrary to most conventional management wisdom, The 7 Non-Negotiables of Winning looks beyond employee skills and background and to identify the true...
Cracking the Code. Understand and Profit from the Biotech Revolution That Will Transform Our Lives and Generate Fortunes
Jim Mellon
Everything you need to know about the most important trend in the history of the world Within most people's lifetimes, the developments in the biotechnology sector will allow us to live increasingly long and healthy lives, as well as provide us...
Family Enterprise. Understanding Families in Business and Families of Wealth, + Online Assessment Tool
The Family Firm Institute
A thorough explanation of how family enterprises work The family enterprise, whether an operating business, a family office, or both, is the backbone of the US and international economies. These enterprises cut across industries and geographies...
The New Financial Deal. Understanding the Dodd-Frank Act and Its (Unintended) Consequences
David Skeel
The good, the bad, and the scary of Washington's attempt to reform Wall Street The Dodd-Frank Wall Street Reform and Consumer Protection Act is Washington's response to America's call for a new regulatory framework for the twenty-first century....
The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing
John Moore
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to...
Investor's Passport to Hedge Fund Profits. Unique Investment Strategies for Today's Global Capital Markets
Sean Casterline D.
A comprehensive guide to international investing Opportunities to tap into foreign markets and, in turn, entirely new investment universes-that have traditionally been accessible only to hedge fund managers-are at hand, and this book offers you...
The Alpha Masters. Unlocking the Genius of the World's Top Hedge Funds
Mohamed El-Erian
The ultimate behind-the-curtain look at the hedge fund industry, unlocking the most valuable stories, secrets, and lessons directly from those who have played the game best. Written by Maneet Ahuja, the hedge fund industry insider, The Alpha...
Win the Game of Googleopoly. Unlocking the Secret Strategy of Search Engines
Sean Bradley V.
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the...
TradeStation Made Easy!. Using EasyLanguage to Build Profits with the World's Most Popular Trading Software
Sunny Harris J.
Customize your trading plan for greater profits using the most popular charting software The majority of professional and individual traders use some kind of trading software on which to base their strategies. With over 100,000 users, the most...
Quantum Trading. Using Principles of Modern Physics to Forecast the Financial Markets
Fabio Oreste
A cutting-edge guide to quantum trading Original and thought-provoking, Quantum Trading presents a compelling new way to look at technical analysis and will help you use the proven principles of modern physics to forecast financial markets. In...
Make Your People Before You Make Your Products. Using Talent Management to Achieve Competitive Advantage in Global Organizations
Paul Turner
Your people hold the key to your business success Make Your People Before You Make Your Products is an authoritative guide to the evolution of talent management. Written specifically for HR professionals this book describes how organizations can...
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up...
Yes, I Can!. Using Visualization To Achieve Your Goals
Robin Nixon
Yes I Can! is for anyone who ever said, “I wish I could be like that person.” Deep down we know that we all have the potential to be “that person”, but achieving it seems impossible in practice. Well it’s not impossible – you have the power to...
International Corporate Finance. Value Creation with Currency Derivatives in Global Capital Markets
Laurent Jacque L.
A thorough introduction to corporate finance from a renowned professor of finance and banking As globalization redefines the field of corporate finance, international and domestic finance have become almost inseparably intertwined. It's...
