зарубежная деловая литература
Risk Finance and Asset Pricing. Value, Measurements, and Markets
Charles Tapiero S.
A comprehensive guide to financial engineering that stresses real-world applications Financial engineering expert Charles S. Tapiero has his finger on the pulse of shifts coming to financial engineering and its applications. With an eye toward...
The Man in the Arena. Vanguard Founder John C. Bogle and His Lifelong Battle to Serve Investors First
Knut Rostad A.
The importance of the life's work of mutual fund pioneer and investing legend John C. Bogle The Man in the Arena offers the essence of John C. Bogle's thinking and the meaning of his life's work, which transformed individual investing to benefit...
Through the Eyes of Tiger Cubs. Views of Asia's Next Generation
Janet Pau
What will Asia look like ten years from now? Find out by taking a look through the eyes of the Asia's next generation of leaders Following economic booms in Hong Kong, Singapore, South Korea, and Taiwan—the four Asian Tigers—attention has...
China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them
Savio Chan
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the...
Broke. What Every American Business Must Do to Restore Our Financial Stability and Protect Our Future
John Mumford
What principled business leaders can do to solve America's current financial crisis Broke is a startling wake-up call for America and an honest accounting of what our future holds if we don't take charge and change our country for the better. If...
Living for the Weekday. What Every Employee and Boss Needs to Know about Enjoying Work and Life
Clint Swindall
Praise for Living for the Weekday «If you want to have a team where leaders and employees are working hand-in-hand to build a culture of employee engagement, then you need to read this book. I'm confident it will help you become a weekday...
Impact!. What Every Woman Needs to Know to Go From Invisible to Invincible
Nancy Solomon D.
Not your average business self-help book, Impact! is a 'total person' development guide that says 'who you are impacts everything you do’. It doesn't focus on what's wrong with you but rather what's right with you so that you can turn your...
Creative Execution. What Great Leaders Do to Unleash Bold Thinking and Innovation
Eric Beaudan
The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to...
Selling to the Government. What It Takes to Compete and Win in the World's Largest Market
Mark Amtower
Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and...
Sentiment Indicators - Renko, Price Break, Kagi, Point and Figure. What They Are and How to Use Them to Trade
Abe Cofnas
A practical guide to profiting from the proper use of sentiment indicators In Sentiment Indicators, noted trading expert Abe Cofnas draws on his own trading and training experience as he shares his knowledge about the latest techniques and...
How to Be a Fierce Competitor. What Winning Companies and Great Managers Do in Tough Times
Jeffrey Fox J.
From best-selling author Jeffrey J. Fox, how the savvy see opportunity – and capitalize on it Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid...
The Little Book of the Shrinking Dollar. What You Can Do to Protect Your Money Now
Addison Wiggin
With the weakening dollar a hot topic for retirees, savers, and investors, this Little Book delves into the economic turmoil in the U.S. and shows how to survive it The United States dollar is losing value at an alarming rate. According to the...
Talent Intelligence. What You Need to Know to Identify and Measure Talent
Nik Kinley
The challenge with most companies' talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understanding of the skills, expertise, and qualities of people—is essential for the people decisions...
The Art of Doing Good. Where Passion Meets Action
John Sedgwick
How to turn personal passion into an organization with impact For anyone setting out to change the world, launching a nonprofit venture can be a powerful way to enact change. Whether bringing donated eyeglasses to children who have never seen...
The Art of Giving. Where the Soul Meets a Business Plan
Charles Bronfman
An honest assessment for how to determine your individual relationship with charitable giving in today's world From world-renowned philanthropists Charles Bronfman and Jeffrey Solomon of the Andrea and Charles Bronfman Philanthropies comes a...
Strategy for the Corporate Level. Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Marcus Alexander
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four...
The Art of Business Succession. Who will fill your shoes?
Craig Holland
As the majority of baby boomers retire over the next five to 10 years, succession planning will be vital for the long-term survival of many businesses. Australia is about to see a huge transfer of wealth from the baby boomer generation, yet many...
The Indomitable Investor. Why a Few Succeed in the Stock Market When Everyone Else Fails
Steven Sears M.
A new approach to investing based on how Wall Street insiders approach the market The Indomitable Investor deconstructs the stock market as the public has come to know it and reconstitutes it from the inside out from the perspective of the...
It's Not as Bad as You Think. Why Capitalism Trumps Fear and the Economy Will Thrive
Amity Shlaes
An upbeat antidote to the gloom and doom forecasts of the financial future Just about everyone is worried about the economy and markets. And the fear is that they will stay down for a long time. But a few brave voices say that the gloom and doom...
Invest in Europe Now!. Why Europe's Markets Will Outperform the US in the Coming Years
Vincenzo Sciarretta
An insider's guide to investing in Europe With the U.S. market in shambles, investors are looking for other places to put their money. Europe has become the destination of choice, and will continue to be for the foreseeable future. Using the...
Becoming A Better Boss. Why Good Management is So Difficult
Julian Birkinshaw
An employee's-eye view of what makes a great boss—and how you can become one Whereas most books on managing people approach the subject from the perspective of a manager of an idealised organisation, Becoming a Better Boss takes a real-world...
Immigrant, Inc. Why Immigrant Entrepreneurs Are Driving the New Economy (and how they will save the American worker)
Richard Herman T.
A provocative look at the remarkable contributions of high-skill immigrant entrepreneurs in America Both a revelation and a call-to-action, Immigrant, Inc. explores the uncommon skill and drive of America's new immigrants and their knack for...
Fraud in the Markets. Why It Happens and How to Fight It
Peter Goldmann
A dramatic look at fraud's role in our financial markets-and how you can protect yourself Fraud In the Markets reveals the critical role fraud played in the global financial crisis-even as many of the perpetrators continue to go unpunished....
The Stress Effect. Why Smart Leaders Make Dumb Decisions--And What to Do About It
Henry Thompson L.
Reveals the powerful and undermining effects of stress on good decision making-and what leaders can do about it The ability to make sound and timely decisions is the mark of a good leader. But when leaders with otherwise strong track records...
Beyond The Call. Why Some of Your Team Go the Extra Mile and Others Don't Show
Marc Woods
Why some team members go the extra mile while others don't–and how to get more out of everyone Business leaders know that some members of their teams go above and beyond while others get by doing the bare minimum. The question on everyone's lips...
Passport to Profits. Why the Next Investment Windfalls Will be Found Abroad and How to Grab Your Share
Mark Mobius
Emerging market investment advice from a seasoned pro Mark Mobius, the man the Wall Street Journal has proclaimed «the King of the Emerging Market Funds,» spends eight months of the year traveling the globe in search of hidden market bargains...
The Flaw of Averages. Why We Underestimate Risk in the Face of Uncertainty
Jeff Danziger
A must-read for anyone who makes business decisions that have a major financial impact. As the recent collapse on Wall Street shows, we are often ill-equipped to deal with uncertainty and risk. Yet every day we base our personal and business...
Successful Marketing Strategies for Nonprofit Organizations. Winning in the Age of the Elusive Donor
Barry McLeish J.
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru...
Purple Chips. Winning in the Stock Market with the Very Best of the Blue Chip Stocks
John Schwinghamer
How to make money investing in high-quality, low-risk stocks Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to...
Getting Started in Currency Trading. Winning in Today's Forex Market
Michael Archer D.
An accessible introduction to trading currencies While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success....
Getting Started in Currency Trading. Winning in Today's Market
Michael Archer D.
The definitive introduction to FOREX trading Getting Started in Currency Trading, Fourth Edition is both an introduction and a reference manual for beginning and intermediate traders. Starting with a description of the Foreign Exchange (FOREX)...
Profiting from Hedge Funds. Winning Strategies for the Little Guy
John Vincent Konnayil
Learn to apply the strategies of top hedge fund managers to your personal investment portfolio The most successful hedge fund managers and superstar investors outperform the markets impressively, while most fund managers—and individual investors...
Reminiscences of a Stock Operator. With New Commentary and Insights on the Life and Times of Jesse Livermore
Edwin Lefevre
With new commentary and Insights on the life and times of Jesse Livermore Reminiscences of a Stock Operator is the fictionalized biography of perhaps the most famous financial speculator of all time-Jesse Livermore. This annotated edition...
The Year Without Pants. WordPress.com and the Future of Work
Скотт Беркун
A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success 50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is...
Decide. Work Smarter, Reduce Your Stress, and Lead by Example
Steve McClatchy
How to make better decisions and achieve your goals What shapes a person's career and life, and defines them as a leader? Their decisions. We all want to be more productive and deliver our best results. But doing this effectively—and...
Your Best Just Got Better. Work Smarter, Think Bigger, Make More
Jason Womack W.
Imagine if your best just got better every single day In Your Best Just Got Better, productivity expert Jason Womack teaches readers that working longer hours doesn't make up for a flawed approach to productivity and performance. Workers need to...
The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery
Christer Holloman
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to...
On Target Living. Your Guide to a Life of Balance, Energy, and Vitality
Chris Johnson
Make your company—its employees and its culture—healthier inside and out Energy and wellness are of ever increasing importance. With an increase productivity and job satisfaction that come from a healthier life, now is the time to get healthy. A...
Risk Less and Prosper. Your Guide to Safer Investing
Zvi Bodie
A practical guide to getting personal investing right Somewhere along the way, something has gone very wrong with the way individuals save and invest. Too often, households are drawn in by promotional suggestions masquerading as impartial...
The Pledge. Your Master Plan for an Abundant Life
Michael Masterson
An actionable guide for quickly improving one's wealth, personal development, and happiness Successful people don't sit around waiting for everything to be «100%» right or to be «absolutely sure» they will succeed. They don't need absolute...
AARP The Pledge. Your Master Plan for an Abundant Life
Michael Masterson
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Successful people don't sit around waiting for everything to be «100%» right or to be «absolutely sure» they will succeed. They don't need absolute assurance,...
The Really Useful eLearning Instruction Manual. Your toolkit for putting elearning into practice
Rob Hubbard
Technology has revolutionised every aspect of our lives and how we learn is no exception. The trouble is; the range of elearning technologies and the options available can seem bewildering. Even those who are highly experienced in one aspect of...
Z.E.R.O. Zero Paid Media as the New Marketing Model
Joseph Jaffe
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except...
Is China Buying the World?
Peter Nolan
China has become the world's second biggest economy and its largest exporter. It possesses the world's largest foreign exchange reserves and has 29 companies in the FT 500 list of the world's largest companies. ‘China's Rise' preoccupies the...
What You Need to Know about Economics
Sumeet Desai
George Buckley & Sumeet Desai: What You Need To Know About Economics Economics Matters. But with confusing things like GDP and interest rates, it’s often hard to get you head around. So What do you really need to know about economics? Find out:...
Introductory Mathematics and Statistics for Islamic Finance
Abbas Mirakhor
A unique primer on quantitative methods as applied to Islamic finance Introductory Mathematics and Statistics for Islamic Finance + Website is a comprehensive guide to quantitative methods, specifically as applied within the realm of Islamic...
Marketing Research Kit For Dummies
Michael Hyman
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your...
The 15 Essential Marketing Masterclasses for Your Small Business
Dee Blick
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve...
Social Media Engagement For Dummies
Aliza Sherman
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just...
Visual Social Marketing For Dummies
Krista Neher
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to...
