зарубежная деловая литература
Social Network Analysis in Telecommunications
Carlos Pinheiro AndreReis
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social...
From Values to Action: The Four Principles of Values-Based Leadership
Harry Kraemer M.
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Respected former CEO, professor, and speaker examines what it takes to become a values-based leader In this highly-anticipated book, Harry Kraemer argues that today's...
Why Are We Bad at Picking Good Leaders? A Better Way to Evaluate Leadership Potential
Jeffrey Cohn
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Almost 70% of Americans believe that we are suffering from a crisis of leadership, but rather than asking, why are leaders failing, we need to ask, «Why aren't we choosing...
Debt, Deficits, and the Demise of the American Economy
Jeff Cox
What investors can do to protect their investments in the next phase of the ongoing global economic collapse The United States is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy in ways...
Strategic Planning Kit For Dummies
Erica Olsen
Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for...
Business Succession Planning For Dummies
Arnold Dahlke
The fast and easy way to get a handle on business succession planning While the demand for effective managers continues to grow, the retirement of baby boomers is producing a sharp decline in the ranks of available management personnel. In...
Investment Theory and Risk Management
Steven Peterson
A unique perspective on applied investment theory and risk management from the Senior Risk Officer of a major pension fund Investment Theory and Risk Management is a practical guide to today's investment environment. The book's sophisticated...
Equity Markets and Portfolio Analysis
R. Johnson Stafford
Understand today's investment challenges and the role of the Bloomberg system In recent years, changes have swept through the investment industry like wildfire. Academia has followed along and provided new lenses for viewing this transformation,...
Global Strategies for Emerging Asia
Toshiro Wakayama
The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S....
The Little Book of Stock Market Cycles
Jeffrey A. Hirsch
Jeffrey Hirsch discusses how to capture market-beating returns by following specific stock market cycles While predicting the direction of the stock market at any given point is difficult, it's a fact that the market exhibits well-defined and...
Leading So People Will Follow
Erika Andersen
A unique take on leadership from a popular Forbes blogger and nationally-known leadership coach Leading So People Will Follow explores the six leadership characteristics that inspire followers to fully support their leaders. Using Erika...
It's All About Who You Hire, How They Lead...and Other Essential Advice from a Self-Made Leader
Morton Mandel
American business leader, entrepreneur, and noted philanthropist Morton Mandel shares lessons he gleaned from co-founding and leading, along with his brothers Jack and Joe, Premier Industrial Corporation, a major industrial parts and electronic...
Portfolio Investment Opportunities in China
David M. Darst
Essential research on the Chinese economy for investors and asset managers In this handy new e-book, bestselling author David M. Darst provides the latest information on investment opportunities in China's growing economy. Constraints of...
The Warren Buffett Way Workbook
Russell Rhoads
The Warren Buffett Way Workbook consists of over 500 questions and answers to help readers of The Warren Buffett Way reinforce and cement their knowledge of Buffett’s hugely successful investment approach. The Workbook follows The Warren Buffett...
Finding the Courage to Lead
Джеймс Кузес
Leadership doesn’t happen without courage. In fact, leadership might be defined as “courage in action.” But the truth is that courage is poorly understood and not what you typically think. In their second original short format work, Finding the...
Training and Development For Dummies
Elaine Biech
Develop and deliver a robust employee training and development program Training and Development For Dummies gives you the tools you need to develop a strong and effective training and development program. Covering the latest in talent...
Starting and Running an Online Business For Dummies
Greg Holden
The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods...
Time Management For Dummies – UK
Clare Evans
If you’re finding yourself tied down by piles of paperwork, endless unanswered emails and thousands of to-do lists, then this is the book for you! Become a more efficient, effective and productive you with Time Management For Dummies- your...
Starting and Running an Online Business For Dummies
Greg Holden
Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know set up a website and start trading quickly and...
Interpreting Company Reports For Dummies
Lita Epstein
Company financial reports are a key resource for investors, helping them uncover priceless information about a company’s profitability, or lack thereof, from the figures as well as through other non-monetary indicators. Details of lawsuits,...
Getting Started in Shares For Dummies
James Dunn
Take your first steps towards investing in the sharemarket Build the successful share portfolio you've always wanted, guided by this beginner's guide to the sharemarket. Getting Started in Shares For Dummies reveals the investing secrets you...
Marketing Your Small Business For Dummies
Carolyn Tate
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you...
Business Cycles and Equilibrium
Perry Mehrling
An updated look at what Fischer Black's ideas on business cycles and equilibrium mean today Throughout his career, Fischer Black described a view of business fluctuations based on the idea that a well-developed economy will be continually in...
Behavioral Economics For Dummies
Morris Altman
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from...
Economic Indicators For Dummies
Michael Griffis
Everything you need to easily get a handle on economic indicators In today's volatile, often troubling economic landscape, there are myriad statistics and reports that paint an economic picture that can sometimes resemble a work by Jackson...
Call Centers For Dummies
Real Bergevin
Tips on making your call center a genuine profit center In North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to...
Digital Marketing For Dummies
Gregory Brooks
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can...
Dividends and Dividend Policy
H. Baker Kent
Dividends And Dividend Policy As part of the Robert W. Kolb Series in Finance, Dividends and Dividend Policy aims to be the essential guide to dividends and their impact on shareholder value. Issues concerning dividends and dividend policy have...
The Elements of Investing
Charles D. Ellis
A timeless, easy-to-read guide on life-long investment principles that can help any investor succeed The Elements of Investing has a single-minded goal: to teach the principles of investing in the same pared-to-bone manner that Professor William...
Fisher Investments on Technology
Andrew Teufel
The sixth installment of the Fisher Investments On series is a comprehensive guide to understanding and analyzing investment opportunities within the Technology sector. Fisher Investments on Technology can help you quickly become familiar with...
Fisher Investments on Utilities
Theodore Gilliland
The Fisher Investments On series is designed to provide individual investors, students, and aspiring investment professionals the tools necessary to understand and analyze investment opportunities—primarily for investing in global stocks. Each...
Fisher Investments on Telecom
Fisher Investments
The Fisher Investments On series is designed to provide individual investors, students, and aspiring investment professionals the tools necessary to understand and analyze investment opportunities—primarily for investing in global stocks. Each...
Options on Foreign Exchange
David DeRosa F.
A comprehensive guide to the world's largest financial market Foreign exchange is the world's largest financial market and continues to grow at a rapid pace. As economies intertwine and currencies fluctuate there is hardly a corporate entity...
Fisher Investments on Financials
Jarred Kriz
The easy-to-use resource for anyone looking to learn more about the financial sector and how to make the most of it The Fisher Investments On series is designed to provide individual investors, students, and aspiring investment professionals...
Trading Systems and Methods
Perry Kaufman J.
The ultimate guide to trading systems, fully revised and updated For nearly thirty years, professional and individual traders have turned to Trading Systems and Methods for detailed information on indicators, programs, algorithms, and systems,...
Visual Guide to ETFs
David Abner J.
A visual guide to one of the fastest growing areas in trading and speculation An Exchange-Traded Fund (ETF)—a security that tracks an index, a commodity, or a basket of assets like an index fund, but trades like a stock on an exchange—offers...
International Finance For Dummies
Ayse Evrensel
Want to get the most out of your International Finance course? Nowadays the value of daily foreign exchange trading is more than one hundred times the value of annual international trade in goods and services. As result of the great importance...
Risk Management in Banking
Joel Bessis
The seminal guide to risk management, streamlined and updated Risk Management in Banking is a comprehensive reference for the risk management industry, covering all aspects of the field. Now in its fourth edition, this useful guide has been...
Trend Trading For Dummies
Barry Burns
Trend trading lets the market do the work for you Is your portfolio doing all it should? Are you looking for a market-focused way to increase returns? Try your hand at trend trading. Instead of analyzing the performance of a company, analyze the...
Mobile Marketing For Dummies
John Arnold
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most...
Twitter Marketing For Dummies
Kyle Lacy
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing...
Content Marketing For Dummies
Susan Gunelius
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right...
Cause Marketing For Dummies
Joe Waters
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog,...
Six Sigma For Dummies
Стивен Кови
The fast and easy way to understand and implement Six Sigma The world's largest and most profitable companies—including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola—have used Six Sigma to...
Complete B2B Online Marketing
William Martin Leake
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace...
Business Continuity For Dummies
The Office Cabinet
The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure – whichever way, how can you minimize...
Google+ Marketing For Dummies
Jesse Stay
Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik...
Business Gamification For Dummies
Kate Shoup
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement,...
Decision Making For Dummies
Dawna Jones
Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated....
Customer Experience For Dummies
Bob Kelleher
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a...
