зарубежная деловая литература
Six Sigma For Dummies
Стивен Кови
The fast and easy way to understand and implement Six Sigma The world's largest and most profitable companies—including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola—have used Six Sigma to...
Complete B2B Online Marketing
William Martin Leake
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace...
Business Continuity For Dummies
The Office Cabinet
The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure – whichever way, how can you minimize...
Google+ Marketing For Dummies
Jesse Stay
Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik...
Business Gamification For Dummies
Kate Shoup
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement,...
Decision Making For Dummies
Dawna Jones
Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated....
Customer Experience For Dummies
Bob Kelleher
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a...
Lead Generation For Dummies
Dayna Rothman
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book...
Nonprofit Mergers and Alliances
Thomas McLaughlin A.
Clear, practical, step-by-step guidance through the nonprofit merger process Using real-world examples, case studies, and enduring frameworks, Nonprofit Mergers and Alliances, Second Edition offers clear, practical, step-by-step guidance through...
Business Innovation For Dummies
Alexander Hiam
Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are...
Trading For Canadians For Dummies
Lita Epstein
Trading For Canadians For Dummies stresses the practice of position trading, conducting technical analysis on a company and its performance, and research methods that enable the trader to strategically select both an entry and exit point before...
Treasury Markets and Operations
Группа авторов
An in-depth look at how banks and other financial institutions manage treasury operations Created for banking and finance professionals with a desire to expand their management skillset, this book focuses on treasury operations in banking. It...
Facebook Advertising For Dummies
Joel Elad
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon...
Visual Guide to Options
Jared Levy
The practical, visual guide to the complex world of options investing loaded with tactics and tips for market success Options provide a diverse, strategic, advantaged approach to trading that can significantly limit the overall risks of a trade...
Analysis of Financial Statements
Frank J. Fabozzi
The fully update Third Edition of the most trusted book on financial statement analysis Recent financial events have taught us to take a more critical look at the financial disclosures provides by companies. In the Third Edition of Analysis of...
Business Studies For Dummies
Richard Pettinger
Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of...
White Papers For Dummies
Gordon Graham
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of...
Operations Management For Dummies
Geoffrey Parker
Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains....
Great Leadership Creates Great Workplaces
Джеймс Кузес
How can you inspire your employees to the high levels of engagement that drive strong results across the board? Drawing on over 30 years of research and data from more than two million constituents around the world, Jim Kouzes and Barry Posner,...
Employee Engagement For Dummies
Bob Kelleher
The easy way to boost employee engagement Today more than ever, companies and leaders need a road map to help them boost employee engagement levels. Employee Engagement For Dummies helps employers implement the necessary plans to create and...
The Warren Buffett Way
Роберт Хагстром
Warren Buffett is the most famous investor of all time and one of today’s most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two...
Turning Adversity Into Opportunity
Джеймс Кузес
Leaders are no strangers to challenges; in recent years, businesses have experienced unprecedented layoffs, dismal sales, dwindling retirement accounts, and the bankruptcy of once-heralded institutions. While these uncertain times are difficult,...
Organisational Behaviour For Dummies
Sheena Johnson
Your plain-English introduction to organisational behaviour Organisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations. Whether you're studying OB, or you just want a better understanding of people at...
Economics For Dummies
Peter Antonioni
Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a subject that affects British citizens on a daily basis, then look no further than Economics...
Economics For Dummies
Sean Flynn Masaki
Grasp the history, principles, theories, and terminology of economics with this updated bestseller Since the initial publication of Economics For Dummies in 2005, the U.S. has endured a number of drastic changes and events that sent its economy...
Kellogg on Marketing
Philip Kotler
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses...
Marketing For Dummies
Craig Smith
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry...
Marketing For Dummies
Craig Smith
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every...
Trade My Way
Alan Hull
Markets trend: up, down and sideways. Stocks never stand still. Knowing this, how can you consistently profit from the Australian stock market? In Trade My Way, best-selling author and sharemarket expert Alan Hull reveals his two short-term...
Day Trade Online
Christopher Farrell A.
Day trading can be quite lucrative, but only if you know what you are doing. As Farrell points out: «Trading for a living is hard. Trading for a living over the Internet is even harder. There are many challenges and obstacles that confront you....
Commodities For Dummies
Amine Bouchentouf
Get more bang for your buck in the commodities market and start trading today While Wall Street has been troubled, commodity markets have been soaring. Since 2002, commodities have outperformed every other asset class including stocks, mutual...
Selling For Dummies
Ben Kench
Get a handle on the most up–to–date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies...
Selling For Dummies
Tom Hopkins
Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects,...
The Annual Campaign
Erik Daubert J.
LEARN THE SECRETS TO BUILDING AND MANAGING A SUCCESSFUL ANNUAL SUPPORT CAMPAIGN FOR YOUR NONPROFIT ORGANIZATION Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a...
Fundraising For Dummies
Katherine Murray
The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online...
The Portable MBA
Ian Skurnik
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the «MBA in a book» category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school...
The Price Advantage
Craig Zawada C.
A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the...
Managing For Dummies
Peter Economy
The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important...
Leadership For Dummies
John Marrin
Do you find yourself being asked to lead others but have no idea where to start? Do you lead a team spread across different offices or even continents? In this no-nonsense guide to leadership you will find answers to crucial questions like: what...
IFRS Made Easy
Steven Bragg M.
The definitive guide to all things IFRS IFRS Made Easy provides complete, easy-to-navigate coverage of all International Financial Reporting Standards (IFRSs) with concise explanations and hundreds of supporting examples. This reference tool...
Lean For Dummies
Bruce Williams
Take charge and engage your enterprise in a Lean transformation Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to...
Customer Genius
Peter Fisk
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories....
Volatility Trading
Euan Sinclair
Popular guide to options pricing and position sizing for quant traders In this second edition of this bestselling book, Sinclair offers a quantitative model for measuring volatility in order to gain an edge in everyday option trading endeavors....
German Europe
Ulrich Beck
The euro crisis is tearing Europe apart. But the heart of the matter is that, as the crisis unfolds, the basic rules of European democracy are being subverted or turned into their opposite, bypassing parliaments, governments and EU institutions....
Chart Patterns
Bruce Kamich M.
The Bloomberg Market Essentials: Technical Analysis series covers the key elements of the most widely used technical analysis tools. Using these fast-track resources, traders can come up to speed quickly on each method—what it is, how it works,...
Influencing Up
Allan Cohen R.
The authors of the classic Influence Without Authority explain the unique challenges of influencing powerful people Learn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or...
Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders
Adam Morgan
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges...
Business Exit Planning. Options, Value Enhancement, and Transaction Management for Business Owners
Les Nemethy
The most viable exit strategies for owners of mid-sized companies For many business owners, cashing out of a business is a lifelong dream. For some, exiting a business can be a nightmare. Business Exit Planning: Options, Value Enhancement, and...
Mastering the Art of Equity Trading Through Simulation, + Web-Based Software. The TraderEx Course
Robert Schwartz A.
An interactive guide to successfully trading in today's markets Mastering the Art of Equity Trading Through Simulation is a guidebook to interactive computer trading simulation designed to provide participants with hands-on experience in making...
Too Big to Save? How to Fix the U.S. Financial System
Robert Pozen
Industry luminary Robert Pozen offers his insights on the future of U.S. finance The recent credit crisis and the resulting bailout program are unprecedented events in the financial industry. While it's important to understand what got us here,...
