зарубежная деловая литература
The Little Book of Hedge Funds
Anthony Scaramucci
The Little Book of Hedge Funds that's big on explanations even the casual investor can use An accessible overview of hedge funds, from their historical origin, to their perceived effect on the global economy, to why individual investors should...
Visual Guide to Financial Markets
David Wilson
A highly visual look at major investment opportunities from the minds at Bloomberg The essential guide for anyone trying to get a handle on the fundamentals of investing, the Bloomberg Visual Guide to Financial Markets distills 30 years of...
The Zen of Steve Jobs
Caleb Melby
An illustrated depiction of Steve Jobs' friendship with Zen Buddhist Kobun Chino Otogawa and the impact it had on Jobs' career Apple cofounder Steve Jobs (1955-2011) had such an enormous impact on so many people that his life often took on...
Visual Guide to Chart Patterns, Enhanced Edition
Thomas Bulkowski N.
The step-by-step visual guide to spotting potential price movements and improving returns Bloomberg Visual Guide to Chart Patterns is a concise and accessible visual guide to identifying, understanding, and using chart patterns to predict the...
The Heston Model and its Extensions in Matlab and C#
Steven Heston L.
Tap into the power of the most popular stochastic volatility model for pricing equity derivatives Since its introduction in 1993, the Heston model has become a popular model for pricing equity derivatives, and the most popular stochastic...
Mathematics and Statistics for Financial Risk Management
Michael Miller B.
Mathematics and Statistics for Financial Risk Management is a practical guide to modern financial risk management for both practitioners and academics. Now in its second edition with more topics, more sample problems and more real world...
Being Right or Making Money
Ned Davis
STAY A STEP AHEAD OF THE MARKETS BY REJECTING GUESSES ABOUT THE FUTURE AND TRUSTING TECHNIQUES THAT WORK Today there are as many investment opinions as there are people. But as many a scorned investor can attest, predicting the future isn't...
The Complete Guide to Portfolio Construction and Management
Lukasz Snopek
In the wake of the recent financial crisis, many will agree that it is time for a fresh approach to portfolio management. The Complete Guide to Portfolio Construction and Management provides practical investment advice for building a robust,...
Hedge Fund Modelling and Analysis using MATLAB
David Hampton
The second book in Darbyshire and Hampton’s Hedge Fund Modelling and Analysis series, Hedge Fund Modelling and Analysis Using MATLAB® takes advantage of the huge library of built-in functions and suite of financial and analytic packages...
Home-Based Business For Dummies
Peter Economy
Expert tips and advice on starting a home-based business Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies,...
Supply Chain Management Best Practices
David Blanchard
Learn what it takes to develop and have a «best-in-class» supply chain This new edition shows you how to build supply chains that work by illustrating how leading companies are doing it. Identifying world-class supply chains in more than a dozen...
Strategic Global Sourcing Best Practices
Fred Sollish
The latest best practice guidance on all aspects of global strategic sourcing-including environmental and international issues Strategic Global Sourcing Best Practices covers the latest trends and leading edge processes in global strategic...
E-Mail Marketing For Dummies
John Arnold
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways...
Location Based Marketing For Dummies
Mike Schneider
Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their...
Running a Restaurant For Dummies
Heather Dismore
The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant – because they want to be their own boss, because their cooking always draws raves, or just because they love food....
Web Marketing All-in-One For Dummies
John Arnold
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web...
Online Reputation Management For Dummies
Lori Stradtman Randall
More important than ever–how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a...
Social Media Commerce For Dummies
Marsha Collier
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more...
HR For Small Business For Dummies - Australia
Paul Maguire
The Australian small business owner's guide to making human resources easy More than 87 percent of Australian workplaces are small businesses employing fewer than 20 people. These small business owners know their markets, know their customers,...
Facebook Marketing All-in-One For Dummies
Jan Zimmerman
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and...
Understanding the Predictive Analytics Lifecycle
Alberto Cordoba
A high-level, informal look at the different stages of the predictive analytics cycle Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating...
Supply Chain Metrics that Matter
Lora Cecere M.
How to Conquer the Effective Frontier and Drive Improved Value in Global Operations Growth has slowed. Volatility has increased and the world is more global. Brands are defined by innovation and services. Supply chain excellence matters more...
Social Media Optimization For Dummies
Ric Shreves
Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social...
Frequently Asked Questions in Corporate Finance
Pascal Quiry
The definitive question and answer guide to understanding corporate finance From the team behind the popular corporate finance website, Vernimmen.com comes a concise guide to the subject, presented in an easy-to-use, highly accessible «question...
A Workout in Computational Finance
Andreas Binder
A comprehensive introduction to various numerical methods used in computational finance today Quantitative skills are a prerequisite for anyone working in finance or beginning a career in the field, as well as risk managers. A thorough grounding...
Starting and Running a Restaurant For Dummies
Heather Dismore
Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry – from attracting investors to your cause, to developing a food and beverages menu, to interior design and...
Selling All-in-One For Dummies
Consumer Dummies
Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling...
The Corporate Culture Survival Guide
Эдгар Шейн
The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture...
Getting Started in Security Analysis
Peter Klein J.
An updated look at security analysis and how to use it during tough financial times Due to the current economic climate, individual investors are starting to take much more time and effort to really understand their investments. They've been...
Nonprofit Guide to Going Green
Ted Hart
The definitive, practical, go-to resource guide on helping all charities become more «green» Nonprofit Guide to Going Green is your comprehensive learning tool to guide nonprofits and NGOs towards becoming greener. A desktop reference for any...
The Leadership Brain For Dummies
Marilee Sprenger B.
Discover how scientific knowledge of the brain can make you a better leader Based upon the latest breakthroughs in neuroscience and advances in brain-based education, Leadership Brain For Dummies gives you the edge to influence, lead, and...
The Simplified Guide to Not-for-Profit Accounting, Formation and Reporting
Laurence Scot
A complete and easy to understand guide to the fundamentals of how not-for-profit organizations are formed and run, as well as their structure and the unique accounting and reporting issues they face. Providing you with a comprehensive...
Local Online Advertising For Dummies
Court Cunningham
Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show...
Legal, Tax and Accounting Strategies for the Canadian Real Estate Investor
Steven Cohen
Legal, Tax and Accounting Strategies for the Canadian Real Estate Investor begins and ends with the premise that buying property in Canada can be a smart, safe and successful way to invest your money. However, like most things in life, success...
The Little Book of Commodity Investing
John Mauldin
The world has changed and so too has investing. The market is shell shocked and yesterday's momentum stocks are today's slow-motion stocks. But in the new reality of low-growth investing, commodities are hot and getting hotter. A rapidly...
Fixed-Income Securities and Derivatives Handbook
Moorad Choudhry
The definitive guide to fixed-come securities-revised to reflect today's dynamic financial environment The Second Edition of the Fixed-Income Securities and Derivatives Handbook offers a completely updated and revised look at an important area...
Probability and Statistics for Finance
Markus Hoechstoetter
A comprehensive look at how probability and statistics is applied to the investment process Finance has become increasingly more quantitative, drawing on techniques in probability and statistics that many finance practitioners have not had...
The Wiley Trading Guide, Volume II
Wiley
Some of the most successful traders in the U.S., Australia, and Asia share their secrets with you Following on the heels of the bestselling Volume I, The Wiley Trading Guide, Volume II brings together an elite selection of writings from many of...
What You Need to Know about Strategy
Jo Whitehead
In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it...
What You Need to Know about Business
Roger Trapp
Business is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot. This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the...
What You Need to Know about Leadership
Jeff Grout
What You Need to Know About Leadership Business Needs Leaders. Every day, good and bad leaders make and break organizations. If you want to get anywhere in your career, showing leadership is crucial. So what do you really need to know about...
Social Network Analysis in Telecommunications
Carlos Pinheiro AndreReis
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social...
From Values to Action: The Four Principles of Values-Based Leadership
Harry Kraemer M.
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Respected former CEO, professor, and speaker examines what it takes to become a values-based leader In this highly-anticipated book, Harry Kraemer argues that today's...
Why Are We Bad at Picking Good Leaders? A Better Way to Evaluate Leadership Potential
Jeffrey Cohn
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Almost 70% of Americans believe that we are suffering from a crisis of leadership, but rather than asking, why are leaders failing, we need to ask, «Why aren't we choosing...
Debt, Deficits, and the Demise of the American Economy
Jeff Cox
What investors can do to protect their investments in the next phase of the ongoing global economic collapse The United States is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy in ways...
Strategic Planning Kit For Dummies
Erica Olsen
Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for...
Business Succession Planning For Dummies
Arnold Dahlke
The fast and easy way to get a handle on business succession planning While the demand for effective managers continues to grow, the retirement of baby boomers is producing a sharp decline in the ranks of available management personnel. In...
Investment Theory and Risk Management
Steven Peterson
A unique perspective on applied investment theory and risk management from the Senior Risk Officer of a major pension fund Investment Theory and Risk Management is a practical guide to today's investment environment. The book's sophisticated...
Equity Markets and Portfolio Analysis
R. Johnson Stafford
Understand today's investment challenges and the role of the Bloomberg system In recent years, changes have swept through the investment industry like wildfire. Academia has followed along and provided new lenses for viewing this transformation,...
Global Strategies for Emerging Asia
Toshiro Wakayama
The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S....
