зарубежная деловая литература
Exactly How to Sell
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The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your...
The Business of Brands
Jon Miller
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research,...
From Products to Services
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During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into...
Market Research Best Practice
Peter Mouncey
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly...
Cadbury's Purple Reign
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A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be...
Conversations with Marketing Masters
Laura Mazur
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating...
Logos and No Gos
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Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand...
Rational Choice and Judgment
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The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of making a decision using quantitative models of the decider's factual and value judgments. DA is already widely used in business, government,...
Transatlantic Mergers and Acquisitions
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This book is intended to show ways to successful cooperation. Going beyond M&A, it demonstrates how economical ties and personal behaviour can positively influence our international relations. The value to M&A professionals will be generated...
Sales Rewards and Incentives
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
E-Training and Development
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Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Global Training and Development
Michel Syrett
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Training and Development Express
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Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Blunders in International Business
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This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining...
Leading With Emotional Courage
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The Wall Street Journal bestselling author of 18 Minutes unlocks the secrets of highly successful leaders and pinpoints the missing ingredient that makes all the difference You have the opportunity to lead: to show up with confidence, connected...
Managing Risk in Organizations
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Managing Risk in Organizations offers a proven framework for handling risks across all types of organizations. In this comprehensive resource, David Frame—a leading expert in risk management—examines the risks routinely encountered in business,...
Out of the Ashes
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Take a management journey to the heart of the restructuring of SN Brussels Airlines, sharing the dos and don’ts of Jean-Fr?d?ric Mognetti’s three years of hands-on experience as restructuring catalyst to the company. In 2002 SN rose out of the...
Why Women Mean Business
Avivah Wittenberg-Cox
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women – as employees, consumers and leaders – is...
The Executive and the Elephant
Richard Daft L.
Lessons for leaders on resolving the ongoing struggle between instinct and the creative mind Kings, heads of government, and corporate executives lead thousands of people and manage endless resources, but may not have mastery over themselves....
Running a Public Company
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Praise for Running a Public Company: From IPO to SEC Reporting «Steve Bragg's book is an essential read for anyone contemplating a public offering or taking on leadership responsibility in a public company. Not only does he explain the...
Handbook of International Trade
James Hartigan C.
This second volume of the Handbook of International Trade focuses on the economic and legal analysis of international laws and institutions as they impact trade. Containing chapters written by both economic and legal scholars, this volume...
Handbook of International Trade
James Harrigan
This handbook is a detailed exploration of the theories, policies, and issues stemming from the field of International Trade. Written by specialists in the field, the chapters focus on four important areas: factor proportions theory, trade...
Optimizing Corporate Portfolio Management
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If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? «Optimizing Corporate Portfolio Management: Aligning Investment Proposals with...
Stock Charts For Dummies
Lita Epstein
The easy way to get started in stock charts Many trading and technical analysis books focus on how to use charts to make stock trading decisions, but what about how to actually build a chart? Stock Charts For Dummies reveals the important...
Way of the Trade
Jea Yu
Praise for Way of the Trade + Online Video Course «Jea Yu's Way of the Trade offers serious traders a comprehensive and compelling approach to short-term trading. Jea writes in a reader-friendly style, connecting market realities with sound...
Mathematical Methods for Finance
Frank J. Fabozzi
The mathematical and statistical tools needed in the rapidly growing quantitative finance field With the rapid growth in quantitative finance, practitioners must achieve a high level of proficiency in math and statistics. Mathematical Methods...
New Issues in Islamic Finance and Economics
Zamir Iqbal
New Issues in Islamic Finance & Economics: Progress and Challenges provides a review of the main issues and challenges facing Islamic finance. The application of Islamic finance is currently limited to banking. This book starts with an overview...
Corporate Governance Post-Sarbanes-Oxley
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Corporate Governance Post Sarbanes-Oxley introduces a corporate governance structure consisting of seven interrelated mechanisms of oversight: managerial, compliance, audit, advisory, assurance, and monitoring. The book begins with a discussion...
Tools for Project Management, Workshops and Consulting
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Typically today's management tasks include project management, running workshops and working with consultancies – all complex activities, which require a multitude of skills and competencies. This book gives you a reference or cookbook-style...
Human Factors in Project Management
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In Human Factors in Project Management, author Zachary Wong—a noted trainer and acclaimed leader of more than 250 project teams—provides a summary of «people-based» management skills and techniques that can be applied when working in a team...
Strategic Planning for Project Management Using a Project Management Maturity Model
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It has often been said that 'to improve, one must be prepared to measure the improvement' and 'one must inspect what one expects.' The Kerzner Project Management Maturity Model has provided this tangible measure of maturity. The rest is up to a...
The Wiley Guide to Project Technology, Supply Chain, and Procurement Management
Peter Morris
A complete guide to managing technical issues and procuring third-party resources The Wiley Guides to the Management of Projects address critical, need-to-know information that will help professionals successfully manage projects in most...
New Museum Theory and Practice
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New Museum Theory and Practice is an original collection of essays with a unique focus: the contested politics and ideologies of museum exhibition. Contains 12 original essays that contribute to the field while creating a collective whole for...
The Economics of the Environment and Natural Resources
Quentin Grafton
The Economics of the Environment and Natural Resources covers the essential topics students need to understand environmental and resource problems and their possible solutions. Its unique lecture format provides an in-depth exploration of...
Increasing Your Influence at Work All-In-One For Dummies
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Get ahead in the workplace by influencing others Influence is a timeless topic for business leaders and others in positions of power, but the world has evolved to the point where everyone needs these skills. No matter your job, role, rank, or...
New Product Development For Dummies
Robin Karol
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small...
The IOMA Handbook of Logistics and Inventory Management
Institute of Management and Administration (IOMA)
Practical, easy-to-implement advice on the most successful logistics management techniques being used today–from selecting the best carriers, setting logistics performance goals, and planning logistics strategies, to streamlining shipping and...
Flexibility and Robustness in Scheduling
Jean-Charles Billaut
Scheduling is a broad research area and scheduling problems arise from several application domains (production systems, logistic, computer science, etc.). Solving scheduling problems requires tools of combinatorial optimization, exact or...
Achieving Class A Business Excellence
Kevin Herbert
A tough, challenging, and eventful journey is outlined in this cutting-edge business story. Greg, the company President, uses the latest edition of the trusted industry standard, The Oliver Wight Class A Checklist for Business Excellence, to...
Managing in the Modular Age
Raghu Garud
This book brings together seminal articles by leading scholars of technological and organizational systems, exploring the impact of 'modularity'. Modularity refers to an ability to take apart and put together differenct products and networks, or...
Controlling the Costs of Conflict
Karl Slaikeu A.
Written for non-experts in jargon-free language, this work shows how to create systems within organizations that preempt the monetary, strategic, and emotional costs associated with on-the-job conflict. Its clear and simple approach translates...
Creating a Culture of Collaboration
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Collaboration is often viewed as a one-time or project-oriented activity. An increasing challenge is to help organizations incorporate collaborative values and practices in their everyday ways of working. In Creating a Culture of Collaboration,...
Handbook of Human Performance Technology
James Pershing A.
The first two editions of the Handbook of Human Performance Technology helped define the rapidly growing and vibrant field of human performance technology – a systematic approach to improving individual and organizational performance....
The IAF Handbook of Group Facilitation
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Sponsored by the International Association of Facilitators, The IAF Handbook of Group Facilitation offers the need-to-know basics in the field brought together by fifty leading practitioners and scholars. This indispensable resource includes...
The Philosophy and Practice of Coaching
Diane Brennan
The Philosophy and Practice of Coaching will help to advance the global conversation about the future of coaching. The book is organized into three key sections: Foundations for Coaching, Applications of Coaching, and Organizations and Coaching,...
Managing Complexity in Global Organizations
Ulrich Steger
This book delivers new IMD insights on an emerging challenge – how to deal with overwhelming complexity. Global organizations face a complex decision-making environment. On one side, diversity of cultures, customers, competitors and regulations...
Leadership Blind Spots and What To Do About Them
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Knowledge is built from personal experience and coloured by our needs and values. It follows that all knowledge is personal and incomplete. We all suffer from ‘blind spots’. But when leaders have them, it matters. To guide people on a journey of...
The Ethics Challenge in Public Service
Stuart Gilman C.
Since it was first published in 1991, The Ethics Challenge in Public Service has become a classic text used by public managers and in public management programs across the country. This second edition is filled with practical tools and...
The Professional Services Firm Bible
John Baschab
Spanning everything from legal firms and architects to fundraisers and dentists, the professional services industry continues to experience spectacular growth yet remains largely undocumented in business literature. Until now. The Professional...
