зарубежная деловая литература
Lunch and Learn
Группа авторов
Lunch and Learn is filled with ready-to-use activities designed for full-time trainers, managers, team leaders, supervisors, and anyone else who acts as a trainer within their organization. The activities are on-the-job learning sessions that...
Learning by Doing
Группа авторов
Designed for learning professionals and drawing on both game creators and instructional designers, Learning by Doing explains how to select, research, build, sell, deploy, and measure the right type of educational simulation for the right...
Retreats That Work
Merianne Liteman
Retreats That Work is a practical, easy-to-use guide, full of step-by-step instructions for leading a wide variety of tested exercises. You'll learn how to design and facilitate retreats that will keep participants energized and on-task....
Training Workshop Essentials
Группа авторов
Winner: Gold Axiom Business Book Award in Human Resources, 2010 This unique training resource offers trainers, educators, and facilitators a hands-on guide for designing and implementing training workshops and sessions that incorporate concepts...
Communication and Implementation
Jack Phillips J.
Communication and Implementation Communication and Implementation is the sixth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology–developed by the ROI Institute–provides a practical system for...
Supply Chain Management
Группа авторов
Supply Chain Management (SCM) und Efficient Consumer Response (ECR) sind strategische Konzepte mit einer gemeinsamen Sto?richtung, die der Konsumguterindustrie und dem Handel gro?e Wertschopfungspotenziale bieten. Auf dem neuesten Stand der...
Mastering Alliance Strategy
Benjamin Gomes-Casseres
Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help...
Computer Security Handbook
Seymour Bosworth
This is the most comprehensive book on computer security on the market, with 23 chapters and 29 Appendices covering virtually all aspects of computer security. Chapters are contributed by recognized experts in the industry. This title has come...
Project Management Nation
Группа авторов
…Project management is surely one of the most important professions in the IT industry today. This collection of tips, techniques and guidelines helps IT project managers improve their project management skills on a daily basis. This project...
The Practical CIO
Tony Scott
The IT executive's ultimate handbook for survival in a rapidly changing economy The Practical CIO: A Common Sense Guide for Successful IT Leadership provides needed advice for modern executives competing in a challenging global environment....
How Clients Buy
Tom McMakin
The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be...
The Dollarization Discipline
Jeffrey Fox J.
How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using...
Managing Customers Profitably
Группа авторов
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers,...
Market Research Handbook
Группа авторов
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands...
Rethinking Sales Management
Группа авторов
Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by...
Return on Ideas
Группа авторов
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology,...
The Employer Brand
Richard Mosley
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the...
Beyond Traditional Marketing
Adrian Ryans
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in...
Brands Laid Bare
Группа авторов
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating...
Breakthrough Business Negotiation
Группа авторов
Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any...
The Global Market
Rohit Deshpande
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges...
Pricing on Purpose
Группа авторов
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition «With Pricing on Purpose, Ron Baker had made an enormous contribution to the...
Agency Account Handling
Группа авторов
Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night...
New Consumer Marketing
Группа авторов
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on...
Customize the Brand
Группа авторов
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value...
Customer Management Excellence
Группа авторов
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is...
Creating Market Insight
Paul Raspin
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing...
Value-based Marketing
Группа авторов
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs...
Scenarios in Marketing
Laurie Young
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes....
Brand Innovation Manifesto
Группа авторов
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of...
Knowledge at Work
Michael Arthur
This book's unique perspective stems from its “knowledge diamond” framework to examine how individuals, communities, organizations and host industries reciprocally influence each other in the course of knowledge work. This highly topical book...
Innovation and Society
Группа авторов
This book takes stock of the state of the question on innovation in a particular area of education and training. But for this it must be noted that economists have appropriated the notion since Schumpeter and have constrained to think innovation...
Management in 20XX
Группа авторов
Das Buch bietet Ihnen eine F?lle verbl?ffender Zukunftsszenarien und k?hner Visionen – ein Pool, aus dem Sie neue Ideen f?r sich und f?r die Zukunft Ihres Unternehmens sch?pfen k?nnen – und es zeigt die ?nderungen auf, die sich im Unternehmen...
Management in 20XX
Группа авторов
The whole world is witnessing radical economic changes. Traditional markets are stagnating; global markets are emerging. Business processes are becoming more mobile, more flexible, and much more streamlined. The boom companies of yesterday have...
Developing the Individual
Tony Grundy
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Zebras and Cheetahs
Micheal Burt J.
Praise for Zebras and Cheetahs «It's not the big that eat the small. Today, it's the fast that eat the slow. Zebras and Cheetahs teaches you step by step how to run faster, to be agile in the business jungle, and to pounce on opportunity 10x...
Reversing the Slide
James Shein B.
A just-in-time guide for revamping distressed companies Drawn from the author's decades of experience advising, purchasing, and reviving distressed companies across industries, geographies, and sizes, Reversing the Slide is designed to help...
Right Projects Done Right
Terence Cooke-Davies J.
The Right Projects Done Right! reflects the advances that have been made since the concern for managing multiple projects in organizations first emerged more than a decade ago. This book includes findings and solutions that address three vital...
eXtreme Project Management
Группа авторов
Today’s new breed, eXtreme projects are different. They feature high speed, high change, high complexity, high risk, and high stress. While traditional projects follow the classic model of ready, aim, fire, eXtreme project managers succeed by...
Global Account Management
Jean-Pierre Jeannet
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's...
Winning at Service
Gordon Adler
This book reveals the Secrets to Service Success by analyzing four service companies that grew from small beginnings to the leaders in their industries. Interviews with the four CEOs who guided the companies to their success reveal the three...
Work-Based Learning
Группа авторов
Work-based learning is Joe Raelin’s unique way of incorporating a number of action strategies—such as action learning, action science, and communities of practice—into a comprehensive framework to help people learn collectively with others. In...
Inventory Record Accuracy
Larry Wilson W.
Praise for INVENTORY RECORD ACCURACY «This updated version of Inventory Record Accuracy preserves its humorous and easy-to-read style. Supply chain practitioners, in traditional or lean manufacturing, will find it a helpful guide. Cleverly...
Coaching at Work
Matt Somers
This book comes at a time when we are asking searching questions: How exactly do we earn the loyalty, trust and commitment of our people? How do we balance the needs of our organisations to do more with less with the need to create environments...
International Labor Standards
Kaushik Basu
This book addresses the controversial call for international labor standards, seeking to productively further this debate by considering the economic implications and history of these standards. A result of an initiative by Professor Kaushik...
What's Fair
Michael Wheeler
What's Fair is a landmark collection that focuses exclusively on the crucial topic of ethics in negotiation. Edited by Carrie J. Menkel-Meadow and Michael Wheeler, What's Fair contains contributions from some of the best-known practitioners and...
Trading For Dummies
Lita Epstein
Trade your way to a more profitable portfolio Savvy traders can make money in both up and down markets—and now you can, too! In Trading For Dummies, investors from every walk of life will benefit from sample stock charts, position trading tips...
Writing Securities Research
Группа авторов
There is a strong need for this book by Jeremy Bolland, which dissects all issues relating to securities research. The requirement for better research does not only apply to the US securities market but to securities markets all over the world....
Globalization and Islamic Finance
Zamir Iqbal
This is an extremely valuable book written by three highly qualified scholars whose credentials for writing such a book are difficult to match. The timing of the book is also perfect, having come at a time when the worst financial crisis in...
Islamic Money and Banking
Группа авторов
This book examines how money, in the absence of interest (Riba) and money market can become an endogenous variable of an economic system. It further tries to integrate money in capital theory and to make monetary sector part of the real sector...
