зарубежная деловая литература
Beyond Control
Fred Lachotzki
Technology has made it possible to apply a new management philosophy. Leaders can let go and still be in control. They can involve key people without losing momentum. Companies can consistently measure organizational capability over time, and...
Operational Risk
Группа авторов
Discover how to optimize business strategies from both qualitative and quantitative points of view Operational Risk: Modeling Analytics is organized around the principle that the analysis of operational risk consists, in part, of the collection...
Professionelles Kundenmanagement
Gunter Hofbauer
Kundenmanagement ist eine zentrale Aufgabe in allen modernen Unternehmen. Optimal wirksam wird es aber nur, wenn man alle Dimensionen des Kundenmanagements berucksichtigt: Analyse, Kommunikation, Kooperation, Vertriebsorientierung und...
Account Management
Группа авторов
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Inbound Selling
Группа авторов
Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes...
Rigorous Magic
Jim Taylor
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you...
Branding Governance
Nicholas Ind
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a...
Brand Vision
Группа авторов
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you...
Marketing Excellence
Hugh Burkitt
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing...
Alliance Brand
Группа авторов
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark...
Luxury China
Michel Chevalier
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand...
Asking Questions
Seymour Sudman
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people?s attitudes and behavior. An essential...
Inbound Content
Группа авторов
Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that...
Passion Branding
Neill Duffy
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of...
Brand Stretch
Группа авторов
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been...
Breakthrough Zone
Roy Langmaid
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing...
Response Ability
Группа авторов
A clear, practical approach to making your organization more responsive to change Response Ability: The Language, Structure, and Culture of the Agile Enterprise helps companies keep up with an ever-changing business environment driven by the...
Holistic Management
Группа авторов
This book presents two recently developed knowledge areas that can significantly improve the management and the performance of business enterprise: System Science and Cybernetics and Key Performance Areas. Included in this book are advanced (and...
Personalkommunikation Recruiting!
Группа авторов
Erfolgreiche Personalkommunikation ist die wesentliche Grundlage der Zukunftsfahigkeit von Unternehmen. Was ist dabei zu beachten? Wie erreiche ich die richtigen Bewerber- und Mitarbeiterzielgruppen? Welche Strategien liefern die besten Erfolge?...
Professionell schreiben
Группа авторов
Aktuelle Rechtschreibung, Typographie, Schreibstil, Bild- und Tabellengestaltung, Rechtsfragen, Korrekturzeichen, Word-Shortcuts, Powerpoint-Tipps, Kreativit?ts- und Zeitplanungstechniken – in diesem Buch ist alles Wichtige knapp und...
Innovative Minds
Ulrich Eberl
This book tells the story of 30 innovations – the large and the small, the rapid and the slow-moving, the disruptive and the evolutionary – and covers the entire spectrum of people and processes involved in their development. «Innovative Minds»...
Customer Relationships
Группа авторов
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
FMCG Selling
Группа авторов
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Selling Services
Группа авторов
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Complex Sales
Группа авторов
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
E-Selling
Группа авторов
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Global Sales
Группа авторов
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Sales Express
Группа авторов
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying...
Managing Talent
Группа авторов
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Developing Teams
Группа авторов
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Management Development
Michel Syrett
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
Boardroom Education
Michel Syrett
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including...
International Management
Richard Mead
As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains...
Financial Management
Chantal Ammi
This book combines the fundamentals of finance with relevance and effectiveness. It allows for the practice of this subject and covers all the programs of business schools, universities' finance courses, and engineering schools. This book is a...
Business Chemistry
Kim Christfort
A guide to putting cognitive diversity to work Ever wonder what it is that makes two people click or clash? Or why some groups excel while others fumble? Or how you, as a leader, can make or break team potential? Business Chemistry holds the...
Business-Do
Группа авторов
Practical advice for your personal journey, from a self-made billionaire Business-Do is your personal handbook for achieving happiness by systematically turning your dreams into reality. Success looks different to everyone, but author Hiroshi...
Team Building
Эдгар Шейн
This book is filled with the concepts, ideas, and practical suggestions that are needed for any manager to have at hand if he or she is a member or creator of a committee, team, task-force, or any other activity involving collaboration among...
Managing Scientists
Группа авторов
This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. It offers a way to improve the quality of interactions and...
Balanced Scorecard
Группа авторов
This book provides an easy-to-follow roadmap for successfully implementing the Balanced Scorecard methodology in small- and medium-sized companies. Building on the success of the first edition, the Second Edition includes new cases based on the...
Shared Services
Daniel C. Melchior, Jr.
Praise for Shared Services A Manager's Journey «In Shared Services: A Manager's Journey, Dan presents the real business cultural challenges along with human factors when taking on such a change in a company's processes. A must-read for any...
Master Scheduling
Группа авторов
Master scheduling is an essential planning tool that helps manufacturers synchronize their production cycle with actual market demand. The third edition of this easy-to-follow handbook helps you understand the basic and more advanced concepts of...
Fearless Consulting
Erik de Haan
The history of consulting dates back to the original ‘intervention’ of the serpent in the Garden of Eden, and today's consultants have just as dubious a reputation. They are tempted by flattery and over-assessment of their abilities, and run the...
Enterprise Transformation
Группа авторов
This landmark book begins with the premise that an organization must often fundamentally transform its business practices and organizational culture to fully align with and realize the value of product and process innovations. The methods and...
Industrial Relations
Группа авторов
This is a completely revised and updated second edition of the acclaimed Industrial Relations. The new book gives particular attention throughout to the effects of international and European developments on British Industrial Relations.
Beyond Neutrality
Группа авторов
In this thought-provoking, passionately written book, Bernard Mayer—an internationally acclaimed leader in the field—dares practitioners to ask the hard questions about alternative dispute resolution. What’s wrong with conflict resolution? Why...
Mutual Funds
Группа авторов
This authoritative book enables readers to evaluate the various performance and risk attributes of mutual funds, while also serving as a comprehensive resource for students, academics, and general investors alike. Avoiding the less useful...
Islamic Capital Markets
Kabir Hassan
Islamic Finance has experienced rapid growth in recent years, showing significant innovation and sophistication, and producing a broad range of investment products which are not limited to the complete replication of conventional fixed-income...
Takaful Islamic Insurance
Simon Archer
Authors Rifaat, Archer and Volker bring an international perspective to the growing Islamic Insurance industry. Drawing on contributions from leading experts around the world, they present a comprehensive view of the very issues governing the...
Facilitating to Lead!
Группа авторов
Of all the skill sets that support the shift from a traditional management role to a more collaborative approach, none is more relevant than that of the role of the facilitator. The beliefs, behaviors, and practices of facilitation are precisely...
