зарубежная деловая литература
Game Theory Approach to Managerial Strategies and Value Creation
Abdelhakim Hammoudi
Economic players must often choose between several strategic options in a fierce competitive environment where interactions with competitors make decisions particularly complex. Game theory offers useful insights to choose an optimal decision or...
A Companion to Urban Economics
Daniel McMillen P.
A Companion to Urban Economics provides a state-of-the-art overview of this field, communicating its intellectual richness through a diverse portfolio of authors and topics. Unique in both its rigor and international treatment An ideal...
Journey to Newland
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With an animated fable, the Journey to Newland storybook provides readers with a cast of memorable characters, a captivating story, and a common language to deal with difficult and often emotionally sensitive issues in negotiating change within...
Podcasting 101 for Training and Development
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Podcasting 101 for Training and Development Podcasting can help you revolutionize the way you deliver training. This groundbreaking book provides an innovative approach to designing and developing podcasts that can improve employees'...
The New Virtual Classroom
Ann Kwinn
The New Virtual Classroom draws on the most current research in multimedia learning as well as practitioner experience to show how to effectively harness the power of the virtual classroom. Written by Ruth Clark, co-author of the best selling...
The Ten-Minute Trainer
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Discover more than one hundred of Sharon Bowman's training-room-proven exercises and activities – many derived from the high-impact strategies of NLP and Accelerated Learning – and reduce delivery time, increase retention and improve knowledge...
The Handbook of Experiential Learning
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The Handbook of Experiential Learning is a comprehensive resource that draws together contemporary thought and practice on a wide range of experiential learning applications from the best-known authorities on the topic. In this book, volume...
F?derative Unternehmensprozesse
Johann Jakob Wagner
Die Entwicklung betriebswirtschaftlicher Prozesse setzt reibungslose Informationsfl?sse ?ber technische und organisatorische Grenzen hinweg voraus. Dem stehen bisher oft heterogene IT-Systeme ohne standardisierte Schnittstellen entgegen, die nur...
The New Project Management
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Drawing on more than twenty-five years experience consulting and training on project management in companies such as NCR, AT&T, and 3M, J. Davidson Frame updates and expands what he introduced in the first edition of The New Project Management...
The Internet Encyclopedia, Volume 1 (A - F)
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The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
The Business-Oriented CIO
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The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral...
A Guide to Business Statistics
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An accessible text that explains fundamental concepts in business statistics that are often obscured by formulae and mathematical notation A Guide to Business Statistics offers a practical approach to statistics that covers the fundamental...
Sales Enablement
Byron Matthews
Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book...
Selling Boldly
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IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeopledon’t like to pick up the phone (salespeople average just four hoursper week on the phone, and our job is to talk to...
The Pirate Inside
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Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and...
The Art of Retail Buying
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Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right...
Inbound PR
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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants...
The Handbook of Communication Engagement
Maureen Taylor
A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication...
Quantum Negotiation
Michael Wheeler
Master the art of getting what you need with a more collaborative approach to negotiation Quantum Negotiation is a handbook for getting what you need using a mindset and behaviors based on a refreshingly expansive perspective on negotiation....
The Revenue Acceleration Rules
Shashi Upadhyay
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a...
The Brandgym
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Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands across a range of business areas. It...
Innovation Processes in Agro-Ecological Transitions in Developing Countries
Ludovic Temple
This book investigates the interactions between different shifts in innovation models. It underlines ecological conditions and production intensification in the agriculture sector. In total six innovation processes were analyzed in different...
SME Internationalization Strategies
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Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development...
Innovatoren und Innovationen
Ulrich Eberl
Dieses Buch bietet eine F?lle von Erfahrungen f?r alle Personen, die strategisch oder direkt an Innovationen beteiligt sind, dargeboten in 30 Geschichten ?ber Innovationen unterschiedlichster Art und ihre Innovatoren.
The Multinational Corporation in China
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The Multinational Corporation in China: Controlling Interests addresses the question of how multinational corporations control and coordinate their worldwide affiliates, with a fascinating inside story on contemporary China. Focuses on dynamic...
The Storytelling Edge
Shane Snow
Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling...
Inbound Organization
Dan Tyre
Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships....
Attention Pays
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Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention...
Leading Clarity
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More powerful than strategy, culture, or innovation, discover the one business tool that is the ultimate game-changer! Leading Clarity offers a bold proposal that changes the trajectory of your business and leadership. Today’s business...
The Free-Time Formula
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Find the time, clarity, and mental space to achieve your goals The Free-Time Formula helps you slow down time and get the important things done. We're all overworked, stressed, and always being asked to do more, and do it better; the days aren't...
The Analytics Lifecycle Toolkit
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An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author...
Mind Tools for Managers
Julian Birkinshaw
The manager's must-have guide to excelling in all aspects of the job Mind Tools for Managers helps new and experienced leaders develop the skills they need to be more effective in everything they do. It brings together the 100 most important...
The Trusted Firm
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The consulting industry has been on a roller-coaster ride since the heady days of the 1990s. After a recession triggered by the dotcom crash, it's now growing rapidly again–but in a market that has changed beyond all recognition. Fees are down,...
The New Systems Competition
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Competition between companies tends to be beneficial for the general public, but is this also true for competition between States in a world with global financial markets, low transport costs, and increasing migration? In this book, Sinn...
Analytical Political Economy
Roberto Veneziani
Offering a unique picture of recent developments in a range of non-conventional theoretical approaches in economics, this book introduces readers to the study of Analytical Political Economy and the changes within the subject. Includes a wide...
The Other Half of Macroeconomics and the Fate of Globalization
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Get a new perspective from the ‘other half’ of macroeconomics The failure of the vast majority of economists in government, academia and the private sector to predict either the post-2008 Great Recession or the degree of its severity has raised...
A Course in Monetary Economics
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A Course in Monetary Economics is an insightful introduction to advanced topics in monetary economics. Accessible to students who have mastered the diagrammatic tools of economics, it discusses real issues with a variety of modeling...
The Making of a Mediator
Alison Taylor
The Making of a Mediator goes beyond the basics of mediation process. In this essential resource, expert mediator and teacher Michael Lang outlines his innovative model of artistry in professional practice that results from the understanding of...
The Bogleheads' Guide to the Three-Fund Portfolio
Taylor Larimore
Twenty benefits from the three-fund total market index portfolio. The Bogleheads’ Guide to The Three-Fund Portfolio describes the most popular portfolio on the Bogleheads forum. This all-indexed portfolio contains over 15,000 worldwide...
The Money Markets Handbook
Moorad Choudhry
In The Money Markets Handbook Moorad Choudhry provides, in one comprehensive volume, the description, trading, analysis and calculations of the major markets around the world, providing worked examples and exercises throughout to provide a...
DigiMarketing
Kent Wertime
We are all DigiMarketers now – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every...
Impromptu
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Be Prepared to Lead in the Moment: Assess, think, and respond on-the-spot Impromptu shows leaders how to think on their feet and respond eloquently in every situation. Never have there been so many opportunities to inspire and influence in...
Reinvent
Fred Hassan
Leadership principles from a master of the business turnaround In Reinvent, renowned CEO and business leader Fred Hassan explains how to transform a struggling business into a raging success by reinventing the culture, attitude, and behaviors of...
SuperCompetent
Laura Stack
To be successful in the business world and reach your full potential in life, it's not enough to be simply competent. Our modern, super-competitive world is full of opportunities for the go-getter, but to take advantage of them, it's essential...
KundenProfiling
Andreas Wenzlau
Mit KundenProfiling k?nnen Sie potenzielle Kunden genau und treffsicher analysieren. Sie erhalten Hypothesen ?ber deren M?rkte, Strukturen, Probleme, W?nsche und Bed?rfnisse bis hin zu ganz pers?nlichen Eigenschaften Ihres Ansprechpartners....
Geomarketing
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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of...
CoolSearch
Michel Syrett
There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace...
Masterful Coaching
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When the first edition of Masterful Coaching was published, it quickly became the standard resource for anyone who was a coach, considering becoming a coach, or curious about being an extraordinary coach. In this completely revised third edition...
Corporate Governance
Michael Wright
The decade since the publication of the Cadbury Report in1992 has seen growing interest in corporate governance. This growth has recently become an explosion with major corporate scandals such as WorldCom and Enron in the US, the international...
Exhibition Experiments
Paul Basu
Exhibition Experiments is a lively collection that considers experiments with museological form that challenge our understanding of – and experience with – museums. Explores examples of museum experimentalism in light of cutting-edge museum...
