зарубежная деловая литература
Software in 30 Days. How Agile Managers Beat the Odds, Delight Their Customers, And Leave Competitors In the Dust
Кен Швабер
A radical approach to getting IT projects done faster and cheaper than anyone thinks possible Software in 30 Days summarizes the Agile and Scrum software development method, which allows creation of game-changing software, in just 30 days....
The Road to Recovery. How and Why Economic Policy Must Change
Andrew Smithers
Renowned economist Andrew Smithers offers prescriptive advice and economic theory on avoiding the next financial crisis In The Road to Recovery, Andrew Smithers—one of a handful of respected economists to have accurately predicted the most...
The High Frequency Game Changer. How Automated Trading Strategies Have Revolutionized the Markets
Paul Zubulake
The financial industry's leading independent research firm's forward-looking assessment into high frequency trading Once regarded as a United States-focused trend, today, high frequency trading is gaining momentum around the world. Yet, while...
Cannibal Capitalism. How Big Business and The Feds Are Ruining America
Michael Hill C.
An unbiased look at how the economic practices of corporations, leaders, and government are severely damaging the American way of life Most of us have lived our lives by the rules—going to school, investing in real estate, and building...
The Silent Language of Leaders. How Body Language Can Help--or Hurt--How You Lead
Carol Goman Kinsey
A guide for using body language to lead more effectively Aspiring and seasoned leaders have been trained to manage their leadership communication in many important ways. And yet, all their efforts to communicate effectively can be derailed by...
Brazil Is the New America. How Brazil Offers Upward Mobility in a Collapsing World
James Davidson Dale
Look to Brazil for safe, stable investments As the future of the American economy seems to get bleaker by the day, it is tempting to look abroad for business opportunities. Europe and Asia don't provide much hope, but what about somewhere that's...
Reinventing Giants. How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform
Bill Fischer
A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their...
The 3 Power Values. How Commitment, Integrity, and Transparency Clear the Roadblocks to Performance
David Gebler
Get organizational results by nurturing commitment, integrity, and transparency A healthy corporate culture is the secret to an organization's performance. The good news is that employees already embody the values needed to propel the...
Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan
David Lavinsky
Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of...
Talent, Transformation, and the Triple Bottom Line. How Companies Can Leverage Human Resources to Achieve Sustainable Growth
Karl Weber
HR Professional's guide to creating a strategically sustainable organization Employees are central to creating sustainable organizations, yet they are left on the sidelines in most sustainability initiatives along with the HR professionals who...
Smart Giving Is Good Business. How Corporate Philanthropy Can Benefit Your Company and Society
Curt Weeden
Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?;...
Change Your Space, Change Your Culture. How Engaging Workspaces Lead to Transformation and Growth
Rex Miller
The fastest, easiest way to shift culture toward engagement and productivity Change Your Space, Change Your Culture is a guide to transforming business by rethinking the workplace. Written by a team of trail-blazing leaders, this book reveals...
Ruthless. How Enraged Investors Reclaimed Their Investments and Beat Wall Street
Phil Trupp
Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call from one of his brokers telling...
Be the Solution. How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems
John Mackey
Praise for Be the Solution «In the past, many believed you either went into 'public service' to do good, or you 'went into business' to make money. Few realized that the long-term success of business depends on serving people, not making money....
Talk to Strangers. How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life
David Topus
Connect to the world around you and realize the enormous potential in talking to strangers Everyday, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to...
Becoming a Category of One. How Extraordinary Companies Transcend Commodity and Defy Comparison
Joe Calloway
A revised and updated edition of the bestselling «no-nonsense guide to beating the competition.»-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help...
Y-Size Your Business. How Gen Y Employees Can Save You Money and Grow Your Business
Jason Dorsey Ryan
In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create...
World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media
Virgil Scudder
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their...
Don't Be That Boss. How Great Communicators Get the Most Out of Their Employees and Their Careers
Mark Wiskup
An executive coach shows you how better communication leads to productivity and profitability Communication is the key to success when you manage other people. But it's not enough to just communicate; you have to communicate in the right way to...
The New Technology Elite. How Great Companies Optimize Both Technology Consumption and Production
Vinnie Mirchandani
How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is...
Common Purpose. How Great Leaders Get Organizations to Achieve the Extraordinary
Marshall Goldsmith
From one of the most respected names in business and leadership, a rare look at the specifics of how great leaders achieve «common purpose» and success within their organizations. What is common purpose? It is that rare, almost-palpable...
Leading the Virtual Workforce. How Great Leaders Transform Organizations in the 21st Century
Karen Lojeski Sobel
Leading the Virtual Workforce How Great Leaders Transform Organizations in the 21st Century Praise for Leading the Virtual Workforce «Strong leadership in the best of times is difficult to achieve, but in today's rapidly changing business...
Bailout Nation. How Greed and Easy Money Corrupted Wall Street and Shook the World Economy
Barry Ritholtz
An engaging look at what led to the financial turmoil we now find ourselves in Bailout Nation offers one of the clearest looks at the financial lenders, regulators, and politicians responsible for the financial crisis of 2008. Written by Barry...
The Street-Smart Salesman. How Growing Up Poor Helped Make Me Rich
Anthony Belli
The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the ability to comfortably walk through any door knowing that the prospect who sits in judgment of...
Technology at the Margins. How IT Meets the Needs of Emerging Markets
Sailesh Chutani
Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets...
The New Edge in Knowledge. How Knowledge Management Is Changing the Way We Do Business
Carla O'dell
The best thinking and actions in the fast-moving arena of collaboration and knowledge management The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future...
The Decision to Trust. How Leaders Create High-Trust Organizations
Robert Hurley F.
A proven model to create high-performing, high-trust organizations Globally, there has been a decline in trust over the past few decades, and only a third of Americans believe they can trust the government, big business, and large institutions....
Leading with Questions. How Leaders Find the Right Solutions by Knowing What to Ask
Michael Marquardt J.
Many leaders are unaware of the amazing power of questions. Our conversations may be full of requests and demands, but all too often we are not asking for honest and informative answers, and we don’t know how to listen effectively to responses....
Credibility. How Leaders Gain and Lose It, Why People Demand It
Джеймс Кузес
The first true revision of the classic book from the bestselling author of The Leadership Challenge As the world falls deeper into economic downturns and warfare, the question of credibility (how leaders gain and lose it) is more important than...
Getting Change Right. How Leaders Transform Organizations from the Inside Out
Bill George
An innovative communication method for making change happen in any organization Getting Change Right presents a new view of leadership communication that says change doesn't flow top-down, bottom-up, or sideways, but inside-out. This is how...
Inflated. How Money and Debt Built the American Dream
Nouriel Roubini
Americans as a whole view themselves as reasonably prudent and sober people when it comes to matters of money, reflecting the puritan roots of the earliest European settlers. Yet as a community, we also seem to believe that we are entitled to a...
Winning Across Global Markets. How Nokia Creates Strategic Advantage in a Fast-Changing World
Dan Steinbock
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications...
Teaming. How Organizations Learn, Innovate, and Compete in the Knowledge Economy
Эми Эдмондсон
New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy...
Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success
Tim Williams
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully...
The Trend Following Bible. How Professional Traders Compound Wealth and Manage Risk
Andrew Abraham
A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to...
Elephant in the Room. How Relationships Make or Break the Success of Leaders and Organizations
Peter Senge
A systematic look at how relationships determine the success of leaders and their enterprises, along with tools to help strengthen and change them Since time immemorial, relationships have determined the fate of leaders. But today they are more...
Branded!. How Retailers Engage Consumers with Social Media and Mobility
Bernie Brennan
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social...
Engagement Marketing. How Small Business Wins in a Socially Connected World
Gail Goodman F.
A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile...
The Data Asset. How Smart Companies Govern Their Data for Business Success
Tony Fisher
An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only...
Pushback. How Smart Women Ask--and Stand Up--for What They Want
Selena Rezvani
Popular leadership blogger gives the low-down on standing up for yourself In Pushback, top leadership consultant Selena Rezvani argues that self-advocacy is critical to success. Yet women initiate negotiations four times less often than men,...
Rippling. How Social Entrepreneurs Spread Innovation Throughout the World
Beverly Schwartz
Principles for driving significant change throughout an entire system Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on...
Socialnomics. How Social Media Transforms the Way We Live and Do Business
Erik Qualman
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily...
Open Leadership. How Social Technology Can Transform the Way You Lead
Charlene Li
An essential guide for leaders who want to use social media to be «open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the current leadership mantras-but companies often push back. Business is premised on the concept of...
The Future of Value. How Sustainability Creates Value Through Competitive Differentiation
Eric Lowitt
Enhance business performance by using sustainability for competitive advantage The Future of Value reveals what it takes for companies to grow and outperform the competition in today's growth-constrained, sustainability conscious world. The...
Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in...
Code Halos. How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
Malcolm Frank
Harness «Code Halos» to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events....
Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate
Amy Martin Jo
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their...
AARP The Little Book of Economics. How the Economy Works in the Real World
Greg Ip
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created...
The Little Book of Economics. How the Economy Works in the Real World
Greg Ip
An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly are paying a lot closer attention to the economy than ever before. But economics, with its weird...
The Little Book of Economics. How the Economy Works in the Real World
Mohamed El-Erian
One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created a strong desire among many Americans to better understand how the U.S. economy...
