зарубежная деловая литература
A Culture of Purpose. How to Choose the Right People and Make the Right People Choose You
Christoph Lueneburger
How innovative leaders create meaningful cultures that attract and retain top talent Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than...
Mastering the Complex Sale. How to Compete and Win When the Stakes are High!
Jeff Thull
Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.» —Geoffrey A. Moore, author of Crossing...
The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More!
Marsha Collier
Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more...
Unrelenting Innovation. How to Create a Culture for Market Dominance
Gerard Tellis J.
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an...
Conscious Marketing. How to Create an Awesome Business with a New Approach to Marketing
Carolyn Tate
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical...
Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Энн Хэндли
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a «voice,» including organizations and their customers. So how do...
Value Proposition Design. How to Create Products and Services Customers Want
Алан Смит
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products...
Make Difficult People Disappear. How to Deal with Stressful Behavior and Eliminate Conflict
Monica Wofford
Save your organization by building the skills to deal with difficult people We all have to work with people we can't stand to be around. Our challenge is to find creative ways to handle these difficult people. In the fable Make Difficult People...
There's Always a Way. How to Develop a Positive Mindset and Succeed in Business and Life
Tony Little
Increase your business fitness and break world sales records You can do it! You can increase your sales power. You can become more persuasive and effective in your business and your personal life. Most of all, you can learn the secrets of...
The PR Masterclass. How to develop a public relations strategy that works!
Alex Singleton
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and...
Social Machines. How to Develop Connected Products That Change Customers' Lives
Peter Semmelhack
Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of...
You Can Kill An Idea, But You Can't Kill An Opportunity. How to Discover New Sources of Growth for Your Organization
Pam Henderson
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one...
The 800-Pound Gorilla of Sales. How to Dominate Your Market
Bill Guertin
Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson...
Leadership Isn't For Cowards. How to Drive Performance by Challenging People and Confronting Problems
Mike Staver
A no-nonsense guide to driving performance while still maintaining a great place to work Leadership Isn't For Cowards offers straightforward steps to leading courageously and practical tips for driving performance. Courageous leadership means...
Selling with Noble Purpose, Enhanced Edition. How to Drive Revenue and Do Work That Makes You Proud
Lisa McLeod Earle
Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to...
Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Jeff Hasen
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel...
Executing Your Business Transformation. How to Engage Sweeping Change Without Killing Yourself Or Your Business
Dave Johnson
Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”. Changing an organization is tough. Transformation is hard work that should not be attempted by the...
Have a Nice Conflict. How to Find Success and Satisfaction in the Most Unlikely Places
Michael Patterson
How to successfully navigate and prevent conflict From the publishers of the popular Strength Deployment Inventory, Have a Nice Conflict follows one man's fight to rescue his sinking career. Sales manager John Doyle would consider his career a...
The Idea Hunter. How to Find the Best Ideas and Make them Happen
Andy Boynton
A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or...
The End of Ethics and A Way Back. How To Fix A Fundamentally Broken Global Financial System
Theodore Malloch Roosevelt
Bestselling author and professor Ted Malloch calls for real financial reform to restore confidence and fairness to a broken system From Ponzi schemes to the credit crisis to the real estate bubble, the financial industry seems to have lost its...
The Science of Influence. How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Kevin Hogan
Get customers, clients, and co-workers to say «yes!» in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence...
Creating Your Own Destiny. How to Get Exactly What You Want Out of Life and Work
Patrick Snow
Put your own fate exactly where it belongs-in your hands It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Do we control our own destinies? 90 percent of people think and act as...
Success the LOVEFiLM Way. How to Grow A Fast Growth Business in Fast Changing Times
Simon Calver
As you might expect from a company responsible for renting so many thrillers, there’s rarely a dull moment at LOVEFiLM. From start-up, through mergers and fast paced growth, culminating in a takeover by an internet giant, few corporate...
Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Ron Kunitzky
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built...
The Reactor Factor. How to Handle Difficult Work Situations Without Going Nuclear
Marsha Sue Petrie
How to encourage personal responsibility and eliminate entitlement at work Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and...
Shockproof. How to Hardwire Your Business for Lasting Success
Debra Jacobs
Reinvent your company to deliver sustained profitable growth. As performance lags in the midst of economic cycles, many companies turn to magic bullets such as EVA, Kaizen, or Six Sigma. Unfortunately, these initiatives-along with how they're...
Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
Barry Libert
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find...
Knowledge Automation. How to Implement Decision Management in Business Processes
James Taylor
A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects,...
Social Change Anytime Everywhere. How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
Allyson Kapin
Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how...
The Green to Gold Business Playbook. How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
P.J. Simmons
Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology,...
We. How to Increase Performance and Profits through Full Engagement
Кевин Круз
Achieve a fully engaged workforce What if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role? For companies, this scenario leads...
Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
David Meerman Scott
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works...
Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
David Meerman Scott
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. «Real time» means news breaks...
You've Got To Be Kidding!. How to Keep Your Job Without Losing Your Integrity
Nan DeMars
What to do when you're caught in the middle of an ethical dilemma at work In today's super-stressed workplace, an ethical dilemma can come at you when you least expect it. Here's how to do the right thing without losing your integrity?or your...
The Little Book of Bull Moves, Updated and Expanded. How to Keep Your Portfolio Up When the Market Is Up, Down, or Sideways
Peter D. Schiff
In The Little Book of Bull Moves, popular author and economic advisor, Peter Schiff, takes a new look at America's bull markets of the 1920's, 1960's, and 1990's, and the bear markets that followed. Analyzing similarities and differences from...
The Anywhere Leader. How to Lead and Succeed in Any Business Environment
Mike Thompson
The go-to resource for business leaders who must succeed no matter what the circumstances The world is rapidly changing and unpredictable, necessitating leaders who adjust quickly to changing priorities and unfamiliar terrain. This book offers a...
Speaking As a Leader. How to Lead Every Time You Speak...From Board Rooms to Meeting Rooms, From Town Halls to Phone Calls
Judith Humphrey
Make every communication count—with a simple, four-step speaking model Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's...
Prosperity in The Age of Decline. How to Lead Your Business and Preserve Wealth Through the Coming Business Cycles
Brian Beaulieu
A guide for protecting your wealth in an age of turbulent business cycles In Prosperity in the Age of Decline, Brian and Alan Beaulieu—the CEO and President of the Institute for Trend Research® (ITR)—offer an informed, meticulously-researched...
The Little Book of Currency Trading. How to Make Big Profits in the World of Forex
Kathy Lien
An accessible guide to trading the fast-moving foreign exchange market The foreign exchange market, or forex, was once dominated by global banks, hedge funds, and multinational corporations, but that has all changed with Internet technology and...
Buy and Hold Is Dead. How to Make Money and Control Risk in Any Market
Thomas Kee H.
An eye-opening look at how investors can take control of their financial life Buy and Hold Is Dead provides actionable strategies and disciplines, which can be used to earn positive results in any market environment. Money managers rarely...
The Little Book of Sideways Markets. How to Make Money in Markets that Go Nowhere
Vitaliy Katsenelson N.
It's hard to talk clearly about investing and make sense to ordinary readers at the same time. Katsenelson gives a lucid explanation of today's markets with sound advice about how to make money while avoiding the traps that the market sets for...
The Little Book of Emerging Markets. How To Make Money in the World's Fastest Growing Markets
Mark Mobius
The information you need to invest in emerging markets, in one Little Book The world's economies are in a state of flux. The traditional dominance of the G7 countries is being challenged by emerging market nations like Brazil and India, and...
Forex on Five Hours a Week. How to Make Money Trading on Your Own Time
Raghee Horner
A top forex trader reveals how to ease into this market and excel Trading the forex market has become one of the most popular forms of trading, mainly because of its twenty-four-hour access and the fact that there is always a bull market...
The Value of Debt. How to Manage Both Sides of a Balance Sheet to Maximize Wealth
Thomas Anderson J.
A New York Times bestseller and one of the Ten Best Business Books of 2013 by WealthManagement.com, this book brings a new vision of the value of debt in the management of individual and family wealth In this groundbreaking book, author Tom...
Information-Driven Business. How to Manage Data and Information for Maximum Advantage
Robert Hillard
Information doesn't just provide a window on the business, increasingly it is the business. The global economy is moving from products to services which are described almost entirely electronically. Even those businesses that are traditionally...
MarketPsych. How to Manage Fear and Build Your Investor Identity
Richard Peterson L.
An investor's guide to understanding the most elusive (yet most important) aspect of successful investing – yourself. Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that...
Active Investing. How to Manage Your Portfolio Like a Professional in Less than One Hour a Week
Alan Hull
Why pay a financial adviser to manage your portfolio when you can do it yourself – all in less than one hour a week? The first edition of Active Investing was an Australian bestseller and a must-have for all DIY share investors and traders. In...
The Social Executive. How to Master Social Media and Why It's Good for Business
Dionne Kasian-Lew
Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time...
The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment
Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a...
Competitive Intelligence Advantage. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World
Seena Sharp
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence...
